“ Every child is an artist, the problem is staying an artist when you grow up� -Pablo Picasso
Candy Lumps is a flavor infused surf wax that tastes as good as it smells. Candy Lumps surf wax is very sticky providing surfers with the best possible traction in all types of conditions. Waxing up a surfboard before going surfing is a ritual that every surfer shares. Candy Lumps takes advantage of this ritual by introducing a sweet sent, a sent that will remind the surfer how great the waves were the last time they waxed their surfboard before hitting the beach. Giving surf wax candy like features meant changing the shape of everyday surf wax. Candy Lumps not only smells and tastes sweet, it also takes on the shape of candy. This surf wax contour is comparable to life savers and gummy rings because of it’s ring like feature. Candy lumps comes in four different flavors so it can be used in different water temperatures. With the different water temperatures comes different flavors. The warmer the temperature of the water the more tropical the wax flavor becomes. The packaging is meant to represent that of a cinnamon or peppermint swirl. An assortment of swirling colors to match the sugary flavor. Candy Lumps also offers an application for smart phone and tablet users. This application allows the user can check coastal conditions using Candy Lumps surf report. The report gives current surf conditions, tide charts and also suggests the optimal surf wax flavor for current conditions based on sea temperature. Once the user is informed on which surf wax to use the Candy Lumps gps locates the nearest Candy Lumps retailer.
Mango Reports is a beautiful resort located on the sandy beaches of Virginia Beach. Mango Resorts is a family place where kids can play at the pool, Mom can layout at the beach and Dad can press his luck offshore sport fishing. The goal when re-branding Mango Resorts was to show that Mango Resorts offers something for everyone. People that come for a visit are able to relax and enjoy the fresh ocean breeze. However visitors also have the opportunity to embark on a great adventure. The logo and brochure use colors of warmth and security letting people put their worries at ease. Mango Resorts has a website that is very user friendly making the first step of vacation be the easiest step.
Yamdum Style is a typeface that is derived form one of the most boring items found in a grocery store. Frozen yam patties; which is suppose to be an alternative for beef patties or chicken. In order for this typeface to have a fun everlasting life it was birthed the name Yamdum Style. Yamdum Style is a round oblong typeface meant to minic the pre-pattied yam. Yamdum Style is a free front that can be downloaded from dafont.com
The goal for re-branding of Phil’s Authentic Cheesesteaks was to create a feeling of being in Philadelphia enjoying a classic. The logo is simple with a three part color scheme making it easy for people to recognize Phil’s from competition. Since Phil’s is located in Fort Lauderdale FL, a good way to spread news of a good local sandwich place would be the sales of clothing apparel such as shirts in classic colors with logo and location.
Website re-design for PGA Tour. Target audience is college students to young professionals
Website design for Ice Plant, an upscale bar and restaurant located in St. Augustine. Goal was to create a clean easy to manage website along with a mobile website site. The mobile site will make this location easier for tourists to find.
Magazine re-design for Business University. Target audience is college students looking to acquire knowledgeable about college as a business and how students can capitalize on university opportunities
Magazine design to showcase my fine art which includes painting surfboards and tattoo design using black ink.
Ad campaign for Movember, an organization created to raise awareness for mens health. Using vintage monster posters this campaign is meant to provide awareness by scaring people in lighter sense.
On this ad campaign I was the account executive and art director. I designed the print ads as well as, Pandora advertisement. The public transportation system in Florida is lacking in providing people with opportunities for more convenient ways to get around. Sun Rail is a transportation system giving people the chance to make greater memories in Florida. The system uses public trains that allow people to purchase tickets to ride Sun Rail from one location to another. The idea of Sun Rail being convenient was a major focus but also the great adventure one is able to take. The print ads were designed to be fun, not being so serious and to show standard people who have obviously traveled further than they usually would. Different genders and ages were used, making Sun Rail appeal to all. The convenience of the train can allow one to visit the beach for their lunch break and still be able to get back in time for afternoon work. A game app would be displayed on iPads, which would connect to the back of the chairs on the trains. People could use iPads provided by playing games as they travel and win prizes as they get high scores.