Joi Photo Branding Guide

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BRANDING GUIDE

/// COLLECTIONS, SUBSCRIPTIONS & WHAT TO EXPECT FROM YOUR BRANDING SHOOT


/// PERSONAL BRANDING Oh, honey, it's not just pictures – it's the art of crafting eye-catching shots that scream, "Let's do awesome things together!" Think of it as your digital calling card, and trust me, we're not settling for mediocre. Time to make those images pop and leave a lasting impression that says, "Yep, I'm fabulous, let's get to business!"

Welcome

I'm your photographer and the number one thing you need to know is that I love seeing women flourish. I’m your personal hype squad and I love it when a simple photograph can change a woman's entire perspective about herself -- and it happens all the time!

Crystal

I believe these images should authentically represent you, your team as well as the services and products you're offering so get ready to curate a first impression that's basically a love letter to your future clients. We're not just communicating, we're orchestrating a visual masterpiece that screams your personal brand loud and clear. Say hello to a photo experience that's all about targeting your soulmate clientele and leaving them thinking, "Yep, found my perfect match!"



///DEFINING YOUR BRAND Images of -you-, your team and what you offer will set you apart and get you doing more of what you love. Questions to consider when planning your shoot:

1.

Who specifically are you marketing your images to? How do you want them to feel/ what do

want them to think when they view 2. you your images? What goals do you have in the next six

3. months that these images can help move you towards?

YOUR SMILE IS YOUR LOGO, YOUR PERSONALITY IS YOUR BUSINESS CARD, HOW YOU LEAVE OTHERS FEELING AFTER HAVING AN EXPERIENCE WITH YOU BECOMES YOUR TRADEMARK. ~JAY DANZIE




. . . t c e p x e o t t a h W Expect to feel silly. Expect to feel awkward. But also expect a damn good time!

YOUR PHOTOSHOOT EXPERIENCE I do my absolute best to keep everyone's time in front of the camera light and fun. At the same time I will also coach you through the entire experience -- where to look, how to pose and even what to do with your hands! I know that planning can be anxiety-inducing at the best of times, we will collaborate on everything shoot-related in advance so there's no surprises.

/// LOCATION The location we choose sets the tone for all your images! Part of my planning process is to source the perfect spots for your shoot. Sometimes it's as simple as working in your own business space, other times we may collaborate with other business owners, source a show home, or even head to the beach!


/// IT’S TIME TO LEVEL UP Branding photos are more than just more photos of you and your laptop. It’s how you present your business to the world and the images you’re sharing send a very distinct message --let’s make sure it’s the message that you’re hoping everyone hears!

She said..

I’ve had the pleasure of working with Crystal in both Calgary and Mexico for my real estate business. Although both are culturally and geographically different, she captures the essence of the lifestyle while maintaining my own integrity as an individual. I LOVE how I look in the photos when Crystal takes them. She ensures a

Ann

comfortable and enjoyable shoot.

/// WORKING WITH ME Whether you’re starting from scratch, doing a full rebrand or need some content for your socials, I’ve got your back. I pride myself on making the shoot experience way more fun than you’d think!



/// WORK WITH ME FOR A YEAR Having photoshoots for a year = having a never-ending supply of brand photos! This is perfect for those who need constant and consistent lifestyle content for the socials! I’m talking to you, coaches, educators and real estate experts! Sure, you can throw in some graphics and stock images, but let's be honest – nothing beats the charm of showing off that beautiful face of yours. We all agree that no one (especially you!) wants to scroll through the same old photos again and again, right? This lets you keep it fresh and fabulous!

how it works.. We’ll hop on a discovery call to chat about your needs, pick the collection that fits you best. Then we’ll grab a coffee to put your shoots on the calendar and set the mood for each one -- chat about direction and looks, all that jazz!


/// WHAT YOU GET An entire year of content and branding! Both options include: 10 minute discovery call One hour strategy session to map all six of your shoots and looks Location planning and scouting 6x45 min photoshoots coaching and direction in each session one location/shoot Behind the scenes footage to use in reels 25 Magazine-ready photos per shoot

An entire year of content and branding, one shoot every two months (six shoots). 12 monthly payments of $175 Pay in full $2000

Available in Saskatoon area, location fees/studio rental, hair/make-up not included


/// WORK WITH ME FOR A DAY Ready to ditch the game of hide and seek and proudly declare that you're the face behind your business? It's time for a FULL DAY of personal branding photography – because let's face it, the world needs to see the fabulous you. No more hiding behind outdated headshots or poorly-lit selfies. This one is for you if you’re starting from scratch on a brand, revamping your current business or if you just want to feel like a queen for a day and bring that energy back into the empire you’re building! It's high time to let your photos spill the tea and shout to the world, "I'm fabulous, and my business is about to blow up!"

how it works.. We’ll jump on a zoom call to chat about your shoot and what you most desire! From there I’ll put together a vision board so we have a road map for our shoot and get the glam squad on stand by!


/// WHAT YOU GET

An entire day pampering and shooting! The full day collection includes: Online questionnaire as a starting point for your shoot 30 min strategy session to map out your shoots and looks Pinterest board just for you Location planning and scouting Studio/location fees up to $225 Professional styling consultation prior to your shoot Professional Hair & Make-up Five Looks with up to five locations Behind the scenes footage to use in reels 80 Magazine-ready photos

$1990


/// STARTER KIT It’s about making that killer first impression, and strutting your stuff on social media like the pro you are. Consider it a VIP ticket to success – because investing in this photoshoot is like giving your brand the red carpet treatment it truly deserves! Starter Kit includes: Phone consultation 3 looks and up to 3 locations 90 minute shoot 40 spanky new photos

$865

/// TOP UP It's like treating your photos to a blow-out. The result? A fresh, exhilarating feeling every time you glance at your website or scroll through your feed. Top up includes: Online Questionnaire One look at one location 40 min shoot 20 finished images Location fees/studio rental not included

$525



EVERY INTERACTION WITH YOUR BRAND SHOULD HAVE YOUR IDEAL CLIENT SAYING "YES, I WANT MORE OF HER IN MY LIFE!"

Frequently asked questions WHAT OPTIONS ARE AVAILABLE FOR LARGER TEAMS? If you have a team of people that you'd like to showcase, I'm happy to do a custom collection. IS HAIR AND MAKE-UP INCLUDED? Hair and make-up is not included in most collections but highly recommended for professional photography. A list of my favourite artists can be provided on request. WHAT SHOULD I WEAR/BRING? I have helpful guides just for these questions, don't be afraid to ask for them!



Next Steps... Professional branding photography is like a mic drop moment—each professional snapshot isn't just a picture, it's your brand's megaphone. It grabs attention, and helps people trust you more. So, get ready to flash that winning smile, 'cause pro photos are your growth potion! If you're ready to jump right in, pop me an email and we can chat more about your goals and what kind or images will suit your needs the best!

! u o y k Than I cannot wait to work with you on photos that will rock for your biz!

joiphoto.com @joiphoto

Crystal


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