SICAM welcomes 8000 companies

Late October saw the running of the 13th edition of SICAM, the international exhibition of components, accessories and semifinished products for the furniture industry that annually takes place in Pordenone, Italy. The fair welcomes the most qualified professionals of international furniture with a continuously growing number of visitors: more than 8000 companies visiting from 115 different countries from all over the world.

Particularly notable was the attendance of not only from the main markets throughout Europe but also from regions with interesting prospects such as North Africa, Middle East and South and North America.

There was a very radiant atmosphere through the stands during the four days of the fair: this edition has been filled with new products presented in all fields to stimulate exchanges of ideas and projects between companies and visiting professionals. The desire to establish new business relationships in order to resume those ones that in recent times had been limited only to the online world.

Concurrently with the event, the “Fuori Salone” was even more lively than in the past, which this year found space in various locations in Pordenone and its surroundings. Several corporate conferences and post-fair meetings that international brands of components participating at SICAM organized to bring together their major customers, in a friendly but very efficient business climate.

“We are very happy that our ‘machine’ has once again proved itself. This year it has brought together many highprofile professionals from all over the world,” the organizers commented. “The SICAM format, with innovative ingredients presented these days, continues to prove its success in fostering the development of business relationships. The success is also proved by the numerous attending requests that we have already received for the next edition.”

The appointment for next edition of SICAM is from Tuesday 17th October to Friday 20th October 2023 in Pordenone when all the major branches of the international furniture industry will meet again.

a new visual identity marks Biesse’s evolution

Over the past two years, Biesse have launched a thorough process of modernisation of the group, with the aim of becoming faster and more innovative.

This path allowed us to restructure the company in line with an approach intended to positively affect the way we operate and meet customer needs. As such, the project entails the rationalisation of the company structure, as well as its reorganisation at both internal and international levels, with the ultimate purpose of transforming the group into an increasingly more streamlined and efficient entity featuring simplified processes and the ability to adapt to global contexts that are in constant evolution.

We have adopted a transversal approach meant to ease the implementation process of developing projects. This path will also affect our branches abroad, with the goal of strengthening the company’s international network through more efficient structures.

The new visual identity was deemed necessary to align group positioning and brands, and convey the group’s new values and identity traits while also retaining the distinctive features of the various sectors in which the group operates.

“Biesse’s evolution will benefit our customers as well as allowing us to compete in an increasingly changeable market. Due to the all encompassing nature of this transformation, we decided to explicitly express it through a new visual identity,” declared Roberto Selci, CEO of Biesse.

All will be revealed to our customers through a step-by-step release of the main touch points, starting at the Glasstec trade fair in Dusseldorf, while full implementation will be accomplished within the next year.