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Hideaway Bins are proudly NZ Made *

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PRODUCT focus

PRODUCT focus

The full range of Hideaway Bins are proudly made here in NZ by Kitchen King Limited. A business located in Silverdale, Auckland which is run, and owned by the Bertelsen family a NZ home grown family. Hideaway Bins have been certified NZ made since August 2007. The status applies to all our bins no matter the bucket size or where it is going, be it a waste bin for the kitchen & bathroom or a laundry hamper for the laundry or wardrobe.

Kitchen King use New Zealand businesses to sub-contractor and manufacture our parts, so when you purchase a Hideaway Bin you can be certain that you are supporting local. Your purchase supports New Zealanders to remain in work across many different industries, be it metal manufacturing, plastic injection molding, powder coating, cardboard cartons the list goes on.

A few years ago, many manufacturers in the kitchen industry decided to take manufacturing offshore for all or parts of their products. The decision to stay manufacturing in NZ is close to the heart of Director Allen Bertelsen, who truly believes in playing his part towards ensuring the economic stability of NZ.

Being locally made means we can produce products on shorter lead times, and are less affected by logistical lead times, as well as logistical issues caused by Covbid-19. This can be critical for large projects where continuity of supply is important.

To become certified NZ made, a manufacturing business must be in New Zealand. The key materials/ components that form the essential character of the finished products must be made here in NZ and if imported parts are used, they must be minor in nature. We are proud to say we design all our products ourselves; we manufacture the parts for our Hideaway Bins here in NZ except for minor parts such as the runners. We leave that to the runner experts, for example we import the German Made Matrix runners used on our Red Dot Award winning Concelo waste bin.

Hideaway Bins are distributed nation wide by Hideaway’s distribution partners; Häfele, Carters, ITM, Impey’s, Rose City Wood Panels and Scooters.

Jamie Bertelsen Managing Director Hideaway Bins

* certified made here in NZ

During recent customer visits I’ve been heartened by the collective optimism for the future. We have experienced steady demand for our products and services and strong future order books for our customers for the foreseeable future. While we know there is potential for further interruptions, we also know our industry is resilient and can manage through these disruptive times.

The information we are seeing from building consents and the demand through our website demonstrates there is more work in the pipeline. More homeowners are planning to renovate and improve their kitchens, bathrooms and living areas particularly given travel is limited. We have experienced an increase in online activity, particularly with our newly released online sample ordering which has been growing in popularity each month; not only from the trade, but also from consumers wanting samples to plan their renovations! At the Home Ideas Centre in Auckland, there has been a 77% increase in July visitors compared to the same period last year looking for renovation ideas and products

In July we had the pleasure of opening our new flagship showroom space at the Home Ideas Centre, Auckland. We know the difficulty consumers can face with product selection, and what it means to create a space that our customers and their clients can view products in larger size formats. If you haven’t had a chance to visit, I highly recommend it, or you could go to laminex.co.nz/aklshowroom for a quick video tour.

This month we are excited to launch our Laminex Woodgrains Collection. Six stunning veneer look decors, with new technology making it more UV stable than natural veneers. The bonus is that it’s sold as a panel, so no lacquering/coating is required; there’s also matching textured ABS edgetape. We think this is a perfect addition to our premium panels range and hope you do too.

Within this issue, we have an article on our e-commerce platform. We are continuously evolving it to make the solution suited for our customers.

The last three months has been busy, with more exciting product launches planned over the next 18 months. Lastly, you are welcome to try our online sample ordering or if you would like to sign up to our e-commerce platform – you can visit laminex. co.nz for more details.

Mike Arthur General Manager Laminex New Zealand

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