Join First National Real Estate by Stewart Bunn

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‘We put you first.’ ‘Our promise to Australian consumers. Our commitment to our membership.’ The defining statement that makes First National Real Estate the outstanding business partner of choice. First National Real Estate offers more than a brand, a philosophy, or a mission statement. Our network offers a unique business proposition that places our members in a position of strength, independence and industry leadership. Allow us to introduce you to the world of First National Real Estate. The network that puts your interests first so your business can reach its full potential. Ray Ellis Chief Executive Officer

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together As a professional estate agent, you understand that peak sales performance requires determination, an ability to adopt the best ideas, the support of quality people and the ambition to succeed. But, the demands of managing a complex sales and technology based enterprise risks distracting you from what you do best… selling! So you’re wondering what sort of support and additional exposure a nationally recognised brand can offer your business. But there’s lots of noise out there about franchises, and their pitfalls, plus you’ve heard about restrictions, overbearing corporate management, and the high costs. Then there’s those long contracts to think about, binding you, seemingly endlessly, to the unknown.

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At First National Real Estate - We put you first. We have created an environment and business model that fosters the genuine sharing of ideas, values the management input of our membership, enables flexibility and delivers powerful, relevant products and services. After all, our network was founded 28 years ago by estate agents and our board of directors is comprised of member agents!

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It’s called a co-operative - most certainly not a franchise! At First National we’re interested in one thing…you! Founded as a not for profit entity, First National Real Estate is unique in that every dollar of income is invested back into the network’s products and services, promotion and expansion. In other words, you get more ‘bang for your bucks’ at First National. We were set up by agents, for the benefit of agents, and we focus all our efforts on making First National Real Estate the most respected, professional and forward thinking brand in the country. So, at 28 we’re mature! But not too mature to forget we need to be bold in our undertakings, youthful in our enthusiasm, creative in our planning and wise in our governance. The future is vibrant and we’re moving forward… JOIN US NOW!

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freedom of choice

A unique proposition Whether launching a brand new business, operating as an independent agency, or considering changing from another network, First National Real Estate holds equal appeal. With new business start-ups, most estate agents find that the transition from top salesperson to business operator is a steep and slippery learning curve. At a time when every dollar counts, mistakes in choice of products, technologies and branding are critical. First National takes the time consuming guesswork out of product and technology choices by offering proven, off-the-shelf, solutions. Thereâ&#x20AC;&#x2122;s no need to waste valuable time researching web design, brand creation and the confusing array of office management solutions. Just choose the products you want and weâ&#x20AC;&#x2122;ll put them in place.

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Independent? Keep your name and profit from ours! When joining First National you can keep your good name and grow with the additional listings and referrals that alignment with a nationally recognised brand, backed by a team of experts, brings.

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Franchisee? We know you might have to wait to exit your contract, but itâ&#x20AC;&#x2122;ll be worth it. Locked down for years? Not at First National. Unlike your current network, we want you to have ultimate flexibility. We donâ&#x20AC;&#x2122;t feel any need to sign you into a long-term commitment. But despite that freedom, over 80% of our members have stayed with us for nearly 20 years!

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down to

business What’s in it for me? Best Practice Quality Assurance that’s internationally recognised! So what’s your point of difference? In a sea of mediocrity, no other network offers a Best Practice Quality Assurance certification that’s recognised by consumers as a genuine guarantee of service standards. Best Practice delivers your business instant step-by-step procedures of the best known methods to execute everyday tasks. It integrates a culture of continuous improvement, delivers greater consistency in customer service, leads to fewer mistakes, greater financial stability, reduced risk, lower Professional Indemnity insurance premiums and the highest levels of profitability in the network.

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Gateway Our Intranet - connecting you with everything First National Content, Content, Content! Scan our noticeboard; navigate our products, services and alliance partners, explore special offers, find solutions, use our news feeds, regular media releases and toolbar.

Platform Your office management solution - your launch pad! Platform is a single entry database management solution that is the foundation for your business. It offers activity plans that make the most of your database and comply with all relevant state specific legislative requirements. It manages contacts, appraisals, listings, and management reports that help you keep your finger on the pulse, right down to individual salespeople. Remote access enables you to run your business from anywhere. For more information drop by www.fnplatform.com.au

eMarketing and Information Systems The most effective web strategy in Australia - ever! Our competitors would kill to know how we do it. Some invest 10 times as much yet still can’t match our results. 1.5 million property views per month; 80,000+ visitors, 26,000 properties online, 43% of traffic from search engines, top 10 Google rankings, advanced search engine optimisation delivering customers to your ‘e’ door. Choose a free PortPlus template website for your business and then adapt its look and feel, updating at will to create your own profile. Our websites are simple to operate and offer creative, leading edge features like FNTV! Take a look now www.firstnational.com.au

GATEWAY

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Utopia A powerful listing tool to grow your contact database Want to list and sell more properties? Utopia is the answer. Web based, Utopia is a customer relationship management system that automatically gathers contacts, allowing you to list, sell, rent and manage more property, efficiently and cost effectively. Notify buyers and renters of your latest listings and prove to prospective vendors your evidence of genuine buyers. Set yourself ahead of the competition.

Search Maximiser Helping more customers find you before the competition It’s all well and good to have a great website but it’s no use if customers can’t find you, or worse still, they find your competitors first! Search Maximiser is First National’s secret weapon to maximise your website’s visibility to both search engines and customers. 88% of First National members enjoy top 10 Google search engine results* - ensuring ease of access to your listings for consumers.

Communications ‘Knowledge is the window to success’ – Bill Gates First National delivers regular communications that keep you informed of network news, upcoming promotions, member successes and great ideas. Ask your Network Development Manager for some examples. Newsletter content is supplied, as are regular proforma media releases that make it easy to obtain free editorial in your local newspaper.

* Research results August 2007

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First National Commercial A commercial brand to target an untapped market With a crisp, clean image, First National Commercial offers the choice of two levels of membership.Tier one is aimed at members wishing to launch a 100% commercial agency.Tier two offers existing First National members the opportunity to expand their chiefly residential agency into the commercial arena, with the support of larger players and the backing of the network. Supported by operation manuals for administration, marketing and property management, First National Commercial offers competitive advertising rates, a referral system, conferences and the support of a national manager.

First National Foundation Raising funds to assist and engage with communities throughout Australia No other network has such a strongly developed strategy to differentiate itself in the marketplace. Our partnership with Red Cross enables our members to promote their philanthropic efforts and co-brand with one of the worldâ&#x20AC;&#x2122;s most recognised and respected brands - helping their community to prepare for, respond to, and recover from emergencies and disasters effectively.

Fusion 2.0 A one-stop advertising, campaign management, artwork generation and delivery platform First National Fusion empowers you to take care of your advertising and agent marketing tasks from one powerful online ordering, campaign management and design system. It provides the freedom to consolidate all office marketing, to put a campaign to bed in minutes, dramatically reduce the impact of errors, and coordinate advertising without employing an expensive advertising agency. Finally, control is in your hands.

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First National Rural As part of related industry services, First National is one of the largest rural office networks in Australia. Rural real estate is a diverse industry requiring varied specialist skills. Each of our offices are run by locally owned proprietors and staffed by country people; thus allowing us to better understand consumer needs, values, local property trends, land use and market conditions both on a local and national level. To find out more about First National Rural, visit our websites at www.firstnationalrural.com.au or www.livestockaustralia.com.au

First National Training State based skills training tailored to local markets. With such vastly different trading conditions across the nation, First National recognises the need for different training agendas in local areas. Members are consulted, through state based Regional Councils, on the topics they believe will most effectively assist their staff. National and state funding is allocated to ensure the programme of speakers, venues, topics and content can be accessed both regionally and in the cities. First National’s training model ensures that three key areas of expertise are addressed continually - sales, property management and business management. An annual benchmarking survey allows members to participate confidentially in the comparison of their business and it’s efficiencies against other similar sized businesses. Special annual events such as the Property Management Conference, Commercial Conference, and the Rural Conference provide additional opportunities for training, sharing of specialised knowledge, and networking at a national level. Of course there’s also the National Convention where all members have the opportunity to come together to learn about the network’s new products and services, listen to keynote speakers, and enjoy the camaraderie that First National is famous for.

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benefits A unique proposition. In summary, thereâ&#x20AC;&#x2122;s a long list of reasons why you should join First National Real Estate:

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Retain your identity

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National awards

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First National SMS

Member driven International affiliations Referrals Local agency marketing National billboard advertising Photobank

Corporately branded giftware Alliance partner benefits eMarketing advice State and National conventions

Television Commercials On Hold Messaging

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Training

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Regular media releases

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Lead generation guides

Professional Indemnity Insurance

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Radio Commercials

Group buying power Free promotional posters for your office

Member services managers Uniforms

Fleet vehicle discounts Marketing advice Rural Local networking

13 16 66 Network

Low flat monthly fees

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fees and

contracts? Are you sitting down? If you currently belong to a franchise you might like to take that precaution before reading on. First National charges a low, flat, monthly fee. Not a percentage of turnover. Think of the enormous difference this makes over time as your business grows. There’s no penalty for success! First National Real Estate has grown to become the largest independent network in Australasia with approximately 500 offices throughout Australia and New Zealand. We offer simple access to world class technology solutions, quality assurance/ business management procedures, training and expert advice. You’re free to choose the products and services you need and we encourage your feedback and ideas. Make a decision today that will set your business on the road to success. Join First National Real Estate. ‘We put you first.’

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your state recruitment

specialist Queensland Greg Pratt 0413 624 308 New South Wales/Australian Capital Territory Matthew Harvey 0429 859 066 Victoria/Tasmania/South Australia/Northern Territory Brendan Dewar 0413 624 305 Western Australia Christy Short 0413 624 307 First National Rural Bruce McGregor 0413 488 499 First National Commercial Niels Holm (03) 9418 9137

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