(RED) WORLD AIDS DAY 2012 RECAP 12/01/12
THIS WORLD AIDS DAY WE’VE REACHED AN INCREDIBLE MILESTONE…
$200 MILLION RAISED FOR THE GLOBAL FUND
½ page ad featured in the New York Times
We asked the world to DANCE (RED), SAVE LIVES
And BUY (RED),SAVE LIVES
WORLD AIDS DAY 2012 HIGHLIGHTS DANCE (RED), SAVE LIVES album hit #1 on the iTunes Dance Charts in 33 countries
The album peaked at #2 on the iTunes US Album Charts
Over 2.8 Billion PR Impressions
Over 500 million social media impressions generated through partners, celebrities and DJs
Pro-bono media generated 96 million impressions
1.8 million views of the video trailer and more than 3 million views of the livestream
PRESS HIGHLIGHTS
PRESS HIGHLIGHTS Over 2.8 Billion PR Impressions
“Tiësto spins for World AIDS Day…the Dutch DJ superstar on his big plans with Bono‟s charity (RED)” (Rolling Stone, December 6th, 2012)
“Tiësto calls on EDM generation to seize „incredible opportunity‟ to „save lives‟…dance music superstar‟s new (RED) campaign includes a special livestream event on World AIDS Day” (MTV, November 27th, 2012)
“Tiësto teams with (RED) for global EDM event on World AIDS Day… The superstar DJ is recruiting A-list house and EDM artists to raise awareness about HIV transmission from mother to child” (The Hollywood Reporter, November 6th, 2012)
http://www.billboard.biz/bbbiz/genre/dance/tiesto-teams-with-red-for-global-edm-event1008002712.story
http://www.hollywoodreporter.com/news/tiesto-teams-red-global-edm-387134
http://www.rollingstone.com/music/news/tiesto-recruits-bono-calvin-harris-diplo-for-aids-charity-compilation20121120
http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/4656251/Calvin-Harris-teams-up-withTiesto-for-charity-compilation.html
http://www.starpulse.com/news/index.php/2012/11/21/bono_teams_up_with_dj_tiesto_for_chari
http://www.news9.com/story/20157158/giltcom-the-standard-hotels-fatboy-usa-and-head-partnerwith-red-to-fight-for-the-end-of-aids
http://www.bizjournals.com/sanfrancisco/prnewswire/press_releases/Georgia/2012/11/21/NY17353 ?ana=prnews
http://www.rollingstone.com/music/news/tiesto-and-swanky-tunes-make-some-noise-ft-ben-mcinerney-skidka-remix-song premiere-20121126
http://www.variety.com/article/VR1118062596
http://www.rollingstone.com/music/news/tiesto-and-swanky-tunes-make-some-noise-ft-benmcinerney-skidka-remix-song-premiere-20121126
http://www.rollingstone.com/music/videos/tiesto-talks-dance-red-save-lives-20121127
http://www.thedailybeast.com/articles/2012/11/27/tiesto-picks-his-eight-favorite-songs-to-mark-world-aids-day.html
http://www.thedailybeast.com/articles/2012/11/27/tiesto-picks-his-eight-favorite-songs-to-markworld-aids-day.html
http://www.thedailybeast.com/articles/2012/11/27/tiesto-picks-his-eight-favorite-songs-to-markworld-aids-day.html
http://www.huffingtonpost.com/2012/11/27/tiesto-world-aids-dayretiring_n_2196813.html
http://www.nbc.com/the-voice/video/top-8-live-results/1425423/ (around 14 minutes)
http://www.huffingtonpost.com/arianna-huffington/giving-tuesday-giving-back_b_2199444.html
http://www.huffingtonpost.com/deborah-dugan/world-aids-day_b_2201988.html
http://www.mtv.com/news/articles/1698002/tiesto-aids-charity-red-compliation-raising-
http://www.spinner.com/2012/11/28/tiesto-dance-red-interview/
http://www.spinner.com/2012/11/28/tiesto-dance-red-interview/
http://www.examiner.com/article/belvedere-vodka-supports-world-aids-day-with-night-lights-event
http://www.brandchannel.com/home/ post/2012/11/28/ONE-RED-WorldAIDS-Day-2012-112812.aspx
http://www.huffingtonpost.com/tiesto/what-does-it-take-to-make_1_b_2208814.html
http://appleinsider.com/articles/12/11/29/apple-and-starbucks-offering-red-gift-card-pack-for-aidsrelief
http://www.macrumors.com/2012/11/29/apple-and-starbucks-partner-for-product-red-gift-cards/
http://9to5mac.com/2012/11/29/starbucks-and-apple-offering-30-gift-card-combo-to-benefit-aidsresearch-foundation/
http://www.macobserver.com/tmo/article/starbucks-apple-offer-starbucks-itunes-red-egift-basket
http://www.digitaltrends.com/apple/apple-and-starbucks-partner-to-offer-red-digital-gift-card-combo/
http://www.dailymail.co.uk/tvshowbiz/article-2240793/Kelly-Rutherford-puts-stoic-face-World-AIDSDay-event-NYC--custody-battle-ex-rages-on.html
http://images.eonline.com/photos/209/party-pics-new-york/238112
http://promotions.vf.com/painting-the-town-red
http://gotham-magazine.com/galleries/belvedere-red-world-aids-day-celebration
http://guestofaguest.com/new-york/events/belvedere-vodka-takes-over-the-meatpacking-district-tocelebrate-world-aids-day
http://www.peaceloveedm.com/2012/11/30/celebrating-life-fighting-aids-dance-red-save-lives-tistolaidback-luke-stereosonic-red/
http://www.edmupdate.com/tiesto-and-laidback-luke-combine-forces-to-help-raise-money-to-fightaids-with-red/
http://world.time.com/2012/11/30/the-fight-goes-on-bonos-unwavering-quest-to-end-aids/
http://www.huffingtonpost.com/constance-mudenda/world-aids-day_b_2215577.html
http://www.getmilkshake.com/were_seeing_red1
http://www.examiner.com/article/edm-joins-the-fight-against-aids-with-dance-red-save-lives
http://www.bloomberg.com/video/red-belvedere-vodka-partner-for-world-aids-dayzWiVV9ZfQvar9v~Ttcge0Q.html
http://video.msnbc.msn.com/msnbc/50041062/#50041062
http://ctv4.criticalmention.com/playerpage/player?shareid=89684&partnerToken=c0b16dc83b523dc 2013b52cbf5ae2209&clientId=0
http://my.entertainment.yahoo.com/video/apnews2entertainment-25867932/red-raises-awarenessahead-of-world-aids-day-31247994.html#crsl=%252Fvideo%252Fchannel-25867932%252Fredraises-awareness-ahead-of-world-aids-day-31247994.html
http://appleinsider.com/articles/12/12/01/apple-recognizes-world-aids-day-at-apple-storesworldwide
http://www.whatareappsfor.com/2012/12/price-drop-shazamred-music/
http://clotheshorse-diaryofaclotheshorse.blogspot.com/2012/12/bottletop-world-aids-day-
http://pulseradio.net/articles/2012/12/tiesto-laidback-luke-world-aids-day
http://www.huffingtonpost.com/charles-gibb/painting-the-town-belvede_b_2221250.html
http://www.nydailynews.com/entertainment/gossip/confidential/bachelorette-lovebirds-marry-article1.1211712
http://www.examiner.com/article/jessica-white-at-belvedere-red-nights-to-help-raise-hiv-aidsawareness
http://www.dailymail.co.uk/news/article-2242632/World-AIDS-Day-PM-calls-great-education-quarter-suffers-
http://www.dailymail.co.uk/news/article-2242632/World-AIDS-Day-PM-calls-great-education-quarter-suffers-
http://www.boston.com/news/local/rhode-island/2012/12/03/buildings-providence-red-for-aidsfight/AIwHBS3bteNhSnrVzvsahJ/story.html
http://www.mobilemarketer.com/cms/news/commerce/14332.html
http://contently.com/blog/2012/12/05/mcdonalds-campaign-content-bests-banner-ads-red-mobilegiving/
http://www.clickz.com/clickz/news/2229548/aids-charity-red-launches-mobile-giving-campaign
http://www.usmagazine.com/celebrity-news/news/newly-single-kimora-lee-simons-spotted-withwladimir-klitchsko-2012512
http://www.mtv.com/news/articles/1698703/tiesto-new-tracks.jhtml
http://www.hulu.com/watch/429601
http://www.nbcnewyork.com/video/#!/on-air/as-seen-on/Spread-the-Love--Gifts-That-GiveBack/183396511 69