INTERNAL USE ONLY Document produced by FEB
FIBA CENTRAL BOARD MEETING Geneva 20th - 21st June 2013
BUILDING THE BEST WORLD CUP FOR EVERYONE
INTERNAL USE ONLY Document produced by FEB
FIBA CENTRAL BOARD MEETING Geneva 20th - 21st June 2013
BUILDING THE BEST WORLD CUP FOR EVERYONE
4 INDEX
INDEX WELCOME LETTER 6 A COUNTRY THAT LOVES BASKETBALL AND IS EXCITED ABOUT THE WORLD CUP 10 SIX WORLD CLASS CITIES ALREADY LIVING THE WORLD CUP 12 FIRST CLASS INFRASTRUCTURE AT THE WORLD CUP SERVICE 16
OBSESSED WITH INNOVATION AS A WAY TO REACH EVEN MORE PEOPLE 24 ORGANIZATIONAL PROGRESS IN ORDER TO ACHIEVE OUR GOALS 28 A SUCCESSFUL EVENT IS A PROFITABLE EVENT 32 WE WANT PACKED ARENAS 36 EXCLUSIVE AREAS FOR BETTER INTERACTION 40 OUR LOGO SPEAKS FOR ITSELF 44 THE WORLD CUP PRESENT EVERYWHERE 48 MORE THAN 6 HOST CITIES, MORE THAN A COUNTRY: A GLOBAL PROMOTION PROJECT 52 A HOME TO SHARE OUR HISTORY AND TO BUILD THE FUTURE 56 OUR GREATEST ACHIEVEMENT WAS OUR FIRST COMMITMENT: CASA ESPAÑA IN DAKAR 60 THE ROAD TO 2014 MILLESTONES & EVENTS 64
5 INDEX
ARENAS BUILT TO ENJOY AND FEEL THE BEST BASKETBALL 20
WELCOME LETTER
Organize the best event in the history of basketball is more than just a commitment. It is a challenge. We decided to face this challenge in 2009 because deep inside we knew it was possible. It is a challenge nonetheless. Four years after the FIBA Central Board granted us the organization, the 2014 FIBA Basketball World Cup is no longer just a date on the calendar of sports events but a reference to many athletic projects of growth, economic and social, both in Spain and beyond our frontiers. Athletically, it has become a platform for technical cooperation programs for players, coaches and referees, with representation of the federations of five continents, and also in the launching of new competition formats and participation, especially 3x3 basketball, basic for the future of our sport.
Furthermore, the 2014 World Cup is also an important factor for the economic revitalization and tourism, as well as a management model of the sports world, starring in forums and debates at universities, business schools and business circles in general. The 2014 World Cup is proud to emphasize the importance of legacy. The Espacio 2014 in Alcobendas (Madrid), which hosts the World Cup headquarters, is also proof of the historical recovery of important basketball memorabilia in direct collaboration with FIBA.
In addition to all these developments, the 2014 World Cup has become a powerful tool of collaboration with public institutions. These alliances are of major importance given the delicate economic situation using basketball as a mean to develop projects for citizens and improve quality of life. All of which will be further developed, with increasing passion and commitment The Casa de EspaĂąa in Dakar model was also establis- within the next 14 months and until the first ball of the hed as more than positive international cooperation tip-off is thrown up in the air. model through our sport, and prominently in the full development of young kids. We would like to place the World Cup in your hands to Thanks to FIBA leadership the Basketball Brand has in- make you feel a part of it and to join us along the way. creased its value around the world with the new given name for the competition-World Cup-it has secured We count on you! financial support and involvement of important companies at any sponsorship levels, just as it was recently proven at the Executive Summit held in Madrid. It has JosĂŠ Luis SĂĄez Regalado created an important link with the generation of resources. President of the Spanish Basketball Federation The FIBA RoadShow 2014, will soon travel to several @JLSaezR countries with its attractive museum and its courts that often welcome thousands of participants. The Road Show is the most spectacular business card for the event as well as an important asset for the international brand positioning of our sport.
7 WELCOME LETTER
Meetting the challenge
A COUNTRY THAT LOVES BASKETBALL AND IS EXCITED ABOUT THE WORLD CUP
9 A COUNTRY THAT LOVES BASKETBALL
10 A COUNTRY THAT LOVES BASKETBALL
More than 400,000 Basketball licenses 3,000,000 casual players 6,000,000 viewers and in short An heterogeneous group of three generations waiting to see in Spain, all the global basketball stars.
11 A COUNTRY THAT LOVES BASKETBALL
SIX WORLD CLASS CITIES ALREADY LIVING THE WORLD CUP
13 SIX WORLD CLASS CITIES
14 SIX WORLD CLASS CITIES
In one sentence. Spain´s charm awaits all expected visitors in order to feel a unique basketball and tourism experience.
15 SIX WORLD CLASS CITIES
first class infrastructure AT THE WORLD CUP SERVICE
17 FIRST CLASS INFRASTRUCTURE
18 FIRST CLASS INFRASTRUCTURE
The two host cities for the final rounds connected by high-speed train to facilitate local traveling. The best 5-star hotels ready to welcome thousands of visitors.
19 FIRST CLASS INFRASTRUCTURE
6 cities connected to the world through their international airports.
Arenas built to enjoy AND FEEL THE BEST BASKETBALL
21 ARENAS BUILT TO ENJOY
22 ARENAS BUILT TO ENJOY
The new Gran Canaria Arena will be ready to open its doors by February 2014. The new reform of the Palau Sant Jordi in Barcelona is already completed. Expansion and remodeling of the Seville and Granada arenas have already begun.
Palacio de los Deportes de la Comunidad de Madrid
13.383 spectators
SEVILLA
Palacio Municipal de Deportes
BILBAO Bizkaia Arena
16.701 spectators
BARCELONA Palau Sant Jordi
7.127 spectators
16.386 spectators
GRANADA
LAS PALMAS DE GRAN CANARIA
Palacio Municipal de Deportes
8.534 spectators
Palacio de los Deportes
9.402 spectators
23 ARENAS BUILT TO ENJOY
MADRID
ObsesSED with InNovation AS A WAY TO REACH EVEN MORE PEOPLE
25 OBSESSED WITH INNOVATION
26 OBSESSED WITH INNOVATION
The best possible broadcasting production has been arranged with Mediapro by FIBA with the most advanced standards of quality. Viewers will be able to enjoy the World Cup at home with the highest standards of quality never seen before. An agreement with Vodafone will allow the development of a network infrastructure to bring a new user experience to those who attend the games.
27OBSESSED WITH INNOVATION
Organizational progress IN ORDER TO ACHIEVE OUR GOALS
29 ORGANIZATIONAL PROGRESS
30 ORGANIZATIONAL PROGRESS
Halc贸n Viajes will be responsible for travel and lodging after a bidding process. Entradas.com will be in charge of Ticketing. Other bidding processes such as Transportation and Technology are already being developed. Local Organizing Committees in host cities are also being appointed. Strengthening the organizational structure to be completed within the next six months as initially planned.
31 ORGANIZATIONAL PROGRESS
A successful event IS A PROFITABLE EVENT
33 A SUCCESSFUL EVENT
Thanks to the great combination between FIBA and FEB commercial teams
95%
34 A SUCCESSFUL EVENT
of the sponsorship positions have already been filled. The host cities have shown a total financial commitment and support in order to guarantee economic success in a period of hard budget constraints.
18.000.000€ 10.000.000€ 7.000.000€ 1.000.000€ EXPECTED SPONSORSHIP REVENUE
EXPECTED TICKETING REVENUE
EXPECTED LICENSING AND MERCHANDISING REVENUE
35 A SUCCESSFUL EVENT
EXPECTED SALES REVENUE
We want packed arenas
37 WE WANT PACKED ARENAS
An innovative ticketing system will be launched.
38 WE WANT PACKED ARENAS
It will allow to reserve your seat in order to be able to follow your team even before their classification is confirmed. The sales process will be divided into three phases and it will have two objectives: PROMOTION OF FOREIGN VISITORS AND FILLING ALL CAPACITIES.
Sensitive prices to all economies, flexibility, basketball environment.
39 WE WANT PACKED ARENAS
Exclusive areas FOR BETTER INTERACTION
41 EXCLUSIVE AREAS
42 EXCLUSIVE AREAS
Full exclusive Plan and Customer Experience for all VIP and FIBA ​​ members. Tourism, basketball and unique experiences. The best spaces inside and outside the arenas will be selected to build unforgettable memories. A specific business unit has been created to manage this initiative starting during summer 2013.
43 EXCLUSIVE AREAS
Our logo SPEAKS FOR ITSELF
45 OUR LOGO SPEAKS FOR ITSELF
46 OUR LOGO SPEAKS FOR ITSELF
Also, thanks to the efforts of the sponsors, this logo has reached over 40,000,000 Spanish people. Constant broadcast and advertising campaigns, activities and events to make it a well-known and recognizable logo. Awarded Design in the advertising national competition it already is a reference in large-scale sporting events.
47 OUR LOGO SPEAKS FOR ITSELF
18 months of life and the 2014 World Cup Spain is already facing 14 months to the tip-off.
THE WORLD CUP PRESENT EVERYWHERE
49 THE WORLD CUP PRESENT EVERYWHERE
50 THE WORLD CUP PRESENT EVERYWHERE
More than 30 cities have received the promotional World Cup caravan starting June 2012. More than 30,000 kids have participated in the traveling museum, have played in the Plaza 2014 courts and have enjoyed with our World Cup Ambassadors.
51 THE WORLD CUP PRESENT EVERYWHERE
More than 6 host cities, more than a country: A GLOBAL PROMOTION PROJECT
53 MORE THAN 6 HOST CITIES, MORE THAN A COUNTRY
54 MORE THAN 6 HOST CITIES, MORE THAN A COUNTRY
Promoting comprehensive plan under a communication concept that excites and engages fans. International vision with extensive development over the next 14 months.
55 MORE THAN 6 HOST CITIES, MORE THAN A COUNTRY
More than 10 agreements have been closed in Spain to bring the spirit of the World Cup beyond the 6 host cities.
A HOME TO SHARE OUR HISTORY AND TO BUILD THE FUTURE
57 A HOME TO SHARE OUR HISTORY
58 A HOME TO SHARE OUR HISTORY
Alcobendas, Madrid, will host the World Cup headquarters as well as the permanent museum for Spanish Basketball, which displays pieces from the old Ferrándiz Foundation. More than 100 activities in 9 months of life to continue to cultivate the passion for basketball and passing on the stories that have made Spanish Basketball great. This “dream” becomes true thanks to the kindness and generosity of FIBA and FIBA foundation and we can say that is today one of the best examples of collaborative project in the sports world.
59 A HOME TO SHARE OUR HISTORY
OUR GREATEST ACHIEVEMENT WAS OUR FIRST COMMITMENT: CASA ESPAÑA IN DAKAR
61 OUR GREATEST ACHIEVEMENT
62 OUR GREATEST ACHIEVEMENT
A school for 350 children in Dakar, Senegal, opened in December 2012 and in which the whole spirit of the World Cup is embodied. An event thought out to go beyond the basketball courts and to create the best possible legacy.
The World Cup has arrived to Africa.
63 OUR GREATEST ACHIEVEMENT
Healthcare, education, nutrition, basketball, future for a neighborhood and a city.
the road To 2014 MILLESTONES & EVENTS
65 THE ROAD TO 2014
TICKET SALES OFFICIAL CLAIM
AUGUST
JULY 1ST
june 26th
TODAY 66 THE ROAD TO 2014
OFFICIAL WEB LAUNCH
ZONE CONTINENTALS QUALIFYING FOR WORLD CUP
14 MONTHS TO GO KM0 EVENT MADRID TISSOT COUNTDOWN ANNOUNCEMENT FIRST AMBASSADORS
VOLUNTEERS HOST CITIES
CALL FOR SERVICE TENDERS TEACH + TRASNPORTS
OFFICIAL DRAW AT GRAN TEATRE LICEU BARCELONA
LICENSING PROGRAN LAUNCH
LAUNCH OF MOLTEN BALL DURING EVENT: BASKET SQUARE / FAN ZONES
RECRUITMENT MASCOT PRESENTATION
2014 ROAD SHOW
WORLDWIDE TOUR PLAZA 2014 SPONSOR’S PROMOTION & ACTIVATION
67 THE ROAD TO 2014
7TH FEBRUARY
OCTOBER
SEPTEMBER TICKET SALES 2ND PHASE
ALL PARTICIPATING TEAMS ARE KNOW
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