Collection general description Jolidon Men Collection is part of the Jolidon’s sub-brand, Jolidon Essentials, including over 50 different styles of underwear & loungewear for him, designed and manufactured in our own factory in Europe, with exclusively European fabrics and elastics, from well-appreciated suppliers. One of the core strengths of our brand relies in providing the best quality, both in design and manufacture, for every single product in our men underwear collection. The aim of our men underwear collection has always been to offer great comfort and style for a varied palette of customers. The qualitative fabrics, the flawless execution and the styles we design and manufacture have been standing out over the years among our customers, building a trust-based relationship with them, thus inspiring us to continue creating for their interests and needs.
2017 COLLECTION This year, we are launching new styles for the men underwear collection, proposing two main creative directions in terms of design & functionality - ​the urban fashion & the sport / casual. URBAN FASHION STYLE The underwear pieces that are included in this category are inspired by the lifestyle of the modern, fashion-driven man, who is somewhat cosmopolite, always in trend, always looking for comfort and a touch of fashion style. The stylish aspect is also given by the various elastic bands that are used throughout the underwear models, making them very attractive especially to the younger consumer segment. The fabrics used for this line of design include very soft & fine microfibre, a jeans-like mix of cotton & elastane, a micromodal that is highly comfortable & easy to wear. Overall, the textures are very skin-friendly & soft.
SPORT & CASUAL This creative direction implemented in the new Men Collection is a mix of already known underwear models and new styles. The typographic design for the elastic bands has been updated with new ideas, giving the collection a fresher creative approach. In terms of fabrics, the mix of cotton & elastane is present in most underwear pieces, making them extremely comfortable & wearable with any style of pants, including jeans & sportswear, in any season.
PRODUCT RANGE BRIEF STYLES Trunk Short boxer Medium boxer String slip Slim slip Classic slip Wide slip CLOTHING ITEMS* Tank top T-shirt *Both product types have updated designs, for better comfort & functionality