Growing Your Brand on Social Media
Many people who are looking to advance their brand’s recognition turn to social media because it is inexpensive and far-reaching. One should never underestimate the importance of a social media presence in their business model. There are so many benefits to working on social media websites such as Twitter, Facebook, or Instagram. Let’s jot through these top three social media platforms and highlight some of their strengths and uses. Let’s take Twitter, for example, and look at the different ways that it can become an integral part of your public relations model. Twitter is probably the best way to gain relevant followers. It is also useful for its free analytics tools, which can tell you how you are doing and in which areas you need to improve. This is definitely useful for the up and coming business that does not know exactly where it fits in the online market just yet. In addition, your Twitter account can be used
to channel followers onto your more official site through links and promotions. Another great thing about Twitter is that it connects your profile with other relevant profiles. Of course, there is Facebook, the monolith of social media platforms. Some may think that Facebook is just a network for friends, but it can actually be used quite easily as a business promotion tool. The best thing is that you can immediately include all of the friends and family that you have on your normal profile. The good thing about Facebook is that the network has already been created, granted that you have a personal Facebook presence already. If your company is endorsed by a friend of yours, their friends will see that endorsement, and that will drive traffic to your business. Instagram, though fairly new, has gained a huge amount of followers over the years since its conception. Instagram is often used for creative brands to further their following. Since this is a photo based platform, those who have a good looking product to sell would benefit from Instagram. People even pay Instagram celebrities to endorse their brands, a surprisingly effective tactic. Think of all the potential customers that peruse through their phones on their way to work, many of these people could become your clients if you flex your social media muscle just a little bit. It would be wise for a young fledgling company to be present on social media. Jonah Engler is a financial expert from NYC.