5 Books for Entrepreneurs
Assessing and developing a business idea is a daunting task, but books written by entrepreneurs for entrepreneurs can help others understand and develop good business, marketing, and strategic plans. They show how to use today’s social media and online technologies as marketing tools. Here are 5 helpful books new entrepreneurs can read for the best ideas to get their careers going now.
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
Recommended by just about everyone, this is a must-stop for those who want to know what to do when things go wrong. VC-backed entrepreneurs especially will relate to many of Horowitz’s experiences as he shows you how to deal with self-sabotage when tough decisions have to be made.
The Secrets I Share With My Friends: Everything I Know About Building A Small Business by Nadine J. Larder
This book helps from the first inkling that you want to start a business. Learn from an experienced entrepreneur how to do everything you need to do to get your business off the ground and manage its growth. Get practical information how to shape your passion into a career with the right marketing, human resources, and financial management to build it into a thriving business that will see you through to retirement.
The Checklist Manifesto by Atul Gawande
The surgeon’s insight into the impact using checklists can have on an outcome explains the difference between errors we make out of ignorance and those we make out of not properly applying that which we know. Gawande talked with professionals outside the medical field who routinely use checklists and explains how to use them to effect the best possible outcome. Business owners can learn from the preventable, tragic mistakes that could have had a different outcome using a comprehensive checklist.
The One-Minute Businessman’s Devotional by Dr. Mike Murdoch
Citing specific examples, Murdoch analyzes the actions of Jesus of Nazareth as they relate to people skills, business conduct and management. Consistent formats deliver clips of useful information to read as needed without having to go cover to cover.
It’s Not About You, It’s About BACON! Relationship Marketing in a Social Media Worldby Brian Basilico
This 2014 Small Business Book Award Judges’ Choice winner explains what social networking is, why it works for some and not others, and reviews different platforms to help you figure out which one could work best for you.
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