Marketing and Mobile Tech Go Hand in Hand
With more and more people utilizing their mobile devices to stay connected with what is and will be happening in the world around them, companies that want to be on the forefront of mobile technology must be creative in mixing the right amount of marketing and mobile technology.
According to a recent report from e-Marketer, $58 billion will be used to pay for products and services on mobile devices in 2017. This number has significantly increased from a predicted $1 billion in 2013. Long gone are the days of waiting for the next big gift to be placed on the shelf of a local or chain store when you can order a product from the comforts of your office or the couch.
In order to maintain an edge over their competitors, companies need to enhance and build marketing practices that work well with digital technology. One method to engage consumers to purchase products and services on a mobile devices is to create a marketing strategy that employs the use of videos in short or long forms. In a recent study conducted by the Interactive Advertising Bureau(IAB), it was reported that $196 billion was spent on mobile advertising in 2014 and will continue to significantly increase through 2018.
Another method where companies can spark consumers to utilize their mobile devices to purchase products or services is by creating rich and engaging content that can be put on mobile devices with larger and improved screens. In a recent study conducted by Chikita, the ability to view content on a more visible and clear screen will engage not only the visual but the visceral needs of a user looking to purchase a product or service on a mobile device.
Lastly, if a company needs to incorporate marketing and mobile technology to increase the sale of products and services on mobile devices then an option to consider is outsourcing. According to a BPO company that specializes in outsourcing, small companies and businesses may benefit by using outsourcing to create an environment where consumers feel secure in buying online. Mobile device users want to know that their personal information will not be violated when making a purchase online. In a recent study conducted by Market Probe International and Havas Worldwide, over 26% of Americans are confident in making purchases online but companies need to continue to work towards the development of extra security measures to ensure the privacy of consumers. Also, outsourcing can help with the accounting and analysis of these accounts that a small company or business would not be able to complete due to decrease staff or technological capabilities.
This post was repurposed for distribution. To read more articles just like this from Jonah Engler, visit his main website at JonahEngler.com.