INTERACTIVE &
INTEGRATED 3 SAMPLES
CLOROX.COM FROM CORPORATE TO LIFESTYLE EXPERIENCE 2 websites: a multi-brand, multi-platform digital experience designed around the Hispanic culture’s love for their family and entertaining friends. Users can easily explore and share recipes, grilling inspiration, cleaning and organizing tips and essential products from their desktop, tablet or smart phone.
GG WEBSITE A MULTI-PLATFORM, RESPONSIVE EXPERIENCE THAT SHOWCASES THE CULTURE OF THE COMPANY, ITS PEOPLE, WORK AND ITS UNIQUE SOCAL LOCATION.
SKYPE ON XFINITY: AN INTEGRATED EXPERIENCE To launch this new product that unites people with their families, we’ll unite 2 cities in the world: San Francisco, US and Oaxaca, Mex with a brand experiment happening live on 2 iconic restaurants. Music, food and traditions will come together thanks to this technology.
In social media, we’ll create a tool for Hispanics to interact with their relatives and country men: An app that allows users to create their own cities by uploading a picture of anything that reminds them of their home country. Each city will feature information about traditional festivities, local traditional restaurants, activities, where to buy traditional groceries and music. (With the help of Yelp & FQ)
And to top it off, a TV integration in a talk show where users can interact with their favorite celebrity using Xfinity’s new product.