Soda's little brochure

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We(eee) *S

orry, we love doing what we do so much that we sometimes get a bit carried away.

We’re a creative agency. We are a close-knit team of creative people who are passionate about what we do. We are friendly, easy to work with and full of ideas that will help bring success to your business.

www.sodacreates.co.uk

Create

We have great ideas. We create effective marketing strategies and design for print, online, branding, advertising and events. We’ll keep you up to date with all the latest marketing trends and beautiful graphic design.

www.sodacreates.co.uk

And (&) *D

id you know it was Tiro, Cicero’s secretary, who invented the ampersand, that funny little symbol we still use today as an abbreviation for “and”.

We work with you. We know the value of developing strong working relationships with our clients. We work with marketing teams, or as your own dedicated design and marketing department.

www.sodacreates.co.uk

Build

We build brands. We believe in building: building relationships, building knowledge and building successful brands. Whether you need a one-off project, or a long-term marketing strategy, we can build it together.

www.sodacreates.co.uk

Success...

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*T

he ellipsis signifies an omission in some copy – often marking a slight pause in speech. If you want to find out more about us, keep turning the page‌

We love great design. We know that when you mix great ideas together with great design you get results. Good design costs the same as bad design. And we know which one you’d prefer.

www.sodacreates.co.uk

Portfolio We’re proud of our work. We work with lots of well known names, from larger national housebuilders like Barratt Homes and Countryside Properties to smaller, more local, businesses.

www.sodacreates.co.uk

Moat

Moat is a leading housing association, providing quality homes and services. Moat asked Soda to work with them to create a brand and a brochure for a development of new shared ownership homes in Basildon, Essex. The scheme comprised of apartments and coach houses. The target audience was young, local, first-time buyers and the chosen theme was inspired by

high-end champagne brands, because they have a strong affinity with the target market. The luxury theme continued through to the brochure design and print specification. The fabulously glossy brochure was really well received and we are now working on other developments with Moat. www.sodacreates.co.uk

Countryside Properties

Branding the regeneration of a re-emerging area of London. Our first development project for Countryside Properties was the regeneration of a housing estate next to the A13 in Canning Town, East London. We named the development East City Point and designed all the marketing material for it too. We also designed the marketing suite graphics and signage.

East City Point was recently voted “The best presented development� in Countryside Properties’ internal awards. We were then asked to work on their next development, Parkside Place in West London. We designed the branding, a brochure with 3D floorplans, marketing suite graphics and exterior development signage. www.sodacreates.co.uk

Reed in Partnership

A training manual to help students prepare for work. We’ve worked with the marketing team at Reed in Partnership on a number of projects including branding, brochures and presentations. We were asked to design a suite of documents for their Job Searching and Interview Skills course, which helps prepare students in further education for working life.

We focused on creating easyto-use portable documents that comfortably conveyed the relevant information and retained the Reed in Partnership brand integrity. Our design management skills ensured that this large and complex project was delivered on budget within a very tight time scale. www.sodacreates.co.uk

Barratt Homes

Barratt Homes is one of the UK's largest housebuilders. We’ve worked for several regions within Barratt Homes over the last eight years. We work closely with Barratt’s sales and marketing directors to help plan campaigns and ensure that local market requirements are met. We produce designs and copy for brochures and direct mail, posters, signage,

email templates, websites, manage ad bookings with their media buyers and keep Barratt Homes up-to-date with regular meetings and contact reports. Our work has included marketing contemporary developments, such as Waterside Park in London, Acacia Park in Basildon and more traditional schemes, like Bakers Mill in Suffolk. www.sodacreates.co.uk

iQ

iQ is a provider of student accommodation. iQ asked us to design a poster to encourage their existing residents to re-book their accommodation. We developed a creative brief and produced eight strong concepts. The ideas were presented to iQ and they chose the “fridge magnet” idea. This concept contained a £100 promotion offer and

Student accommodation from £75* per week with no nasty surprises!

highlighted the pitfalls that await students venturing into the rental market.

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The final design was produced as a printed poster, as well as an HTML email that was sent to iQ's student database. Since then, we have designed posters and HTML templates for iQ's marketing department.

BILI

leeds Book your room for next year by May 31st and be in with a chance to win a month’s free rent!

Book your 2011/2012 accommodation before 31st March 2011 and get a great rate with no hidden extras.

leeds@loveiq.co.uk | loveiq.co.uk

www.loveiq.co.uk *Terms and conditions apply. Visit www.loveiq.co.uk/serious

Edinburgh

0113 887 7084

iQ Leeds, Cross Chancellor Street, Leeds LS6 2TL

*Applies to selected rooms only. Terms and conditions apply.

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27/01/2011 14:30

www.sodacreates.co.uk

Octink

Octink is a display specialist based in Brentford, West London. Octink was re-branded in 2009 and, as a result, we were asked to build a CMS-powered website in just eight weeks.

We have devised a monthly HTML email campaign promoting their latest news and special offers.

We work closely with Octink’s managing director in building their online brand. We help Octink understand and use social media to speak to their existing clients and generate potential business leads.

We created a credentials document to help them pitch to potential new clients. We design a bi-monthly internal newsletter, manage all their print, and help promote their products and services. www.sodacreates.co.uk

St James

St James is part of the Berkeley Group. Our brief was to design a brochure, window graphics and signage to help market the commercial units at Grosvenor Waterside, St James’ prestigious development in Chelsea. The design had to appeal to businesses that would complement the high-end, luxury accommodation at the development. We designed

collateral with a simple contemporary look which suited the striking architecture of the buildings and the attractive waterside setting. We worked with Octink who provided us with a detailed survey of the windows. They went on to produce and install our approved designs. www.sodacreates.co.uk

Archers

Archers is a local sign maker based in Isleworth, West London. Archers asked us come up with some marketing ideas targeted at their core business: theatre production companies. The objective was to generate more business from the existing client base by promoting Archers’ wide range of services. We recommended designing a brochure to showcase their work. We also designed a

newsletter and a direct mail piece with Victorian-influenced illustrations and commissioned an illustrator, Aled Lewis, to work with us on the project. We used much of these design elements on their subsequent website redesign. We handcoded the site in HTML and CSS, using jQuery to bring the website to life. www.sodacreates.co.uk

David Phillips

David Phillips is a furniture supplier with a difference. We were commissioned to produce some press advertisements for David Phillips’ sales department. Excited by our designs, they asked us to look at updating their branding. We audited their brand and, from our recommendations, they completed an internal restructuring, creating four

service brands: Next Day, Packages, Design and Classics. We then produced a Packages catalogue. Its success led to Soda designing and printing their 140 page Spring 2009 Next Day catalogue. We designed templates for their marketing and sales collateral including press advertisements, exhibition stands, direct mail, email templates and microsites. www.sodacreates.co.uk

David Wilson Homes

David Wilson Homes has built family homes for over forty years. Our involvement with David Wilson Homes began when we were asked to rebrand a development of large, luxury homes in Newmarket. We re-named the development Duchess Park and produced a beautiful brochure that was befitting of the homes on offer there. We also designed a microsite and produced a short promotional film.

We have designed brochures, signage, advertisements and direct mail for developments across Essex, Suffolk and Cambridgeshire. Subsequently many of our designs have been used as templates that continue to be used to promote David Wilson Homes developments across the country. www.sodacreates.co.uk

Antony Roberts

Antony Roberts is a popular local Estate Agent. Antony Roberts asked us to look at updating their logo without losing its traditional appeal. Initially we audited Antony Roberts’ existing marketing collateral and brand usage. We then rolled out the new branding to a raft of items including interior designs, stationery, advertising templates, email signatures and web page templates.

We pitched an idea to Antony Roberts which eventually became Circular. It is now a successful four page newsletter for the community which combines property listings with local items of interest. We incorporated Victorian and Edwardian design elements within each issue to reflect the rich heritage of the local area.

www.sodacreates.co.uk

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Check out hip bars and clubs or wind down in cosy neighbourhood pubs Uncover local fashion, bookshops, music stores, beauty treatments and hairdressers Discover the area’s best green spaces, walks, historic nooks and heritage crannies

The intuitive design and format of the guide is simple. The colour-coded sections help you find the right information instantly while the at-a-glance map pinpoints the exact location.

Enjoy!

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Sniff out the best places to grab coffee or a snack and the most convenient lunch and evening dining options.

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Find out where to get keys cut, cheques paid in or dry cleaning done

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This guide to the local area should help you feel right at home. Your pocket directory, food taster, personal shopper and party planner, it offers concise, informed and independent reviews.

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Thumbnail Guides asked us to produce their fold-out city guides. The guide aims to provide an insider’s view of the best restaurants, bars, shops and attractions a city has to offer, in a pocket map format.

WHSmith Fashion Isle of Flowers Wilton & Noble Monsoon Boots La Senza Vodafone WHSmith Marks and Spencer WHSmith Fossil Dry Cleaners Bureau de Change (ICE)

nswick Sq / 020 7841 3601 / foundlingmuseum.org.uk our hankie along to this poignant museum, one of n’s most interesting but little-known museums. It he story of the Foundling Hospital, the first home for oned children set up by philanthropist Thomas Corum. a thousand foundlings were left here each year in the 18th ry. The mementos left with the children by the mothers bandoned them are powerful emblems of desperate dual stories. The museum was also London’s first public lery. It still exhibits works by Hogarth (who supported undling Hospital), Reynolds, Gainsborough and other g artists of the era. C3

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St Pancras Brasserie – Searcys Balls Brothers Leon Pret a Manger Benugo Neuhaus Le Pain Quotidien Casual Dining Camden Food West Cornwall Pasty Company AMT Fashion

ton Rd / 020 7412 7332 / bl.uk be one of the World’s great repositories of knowledge, e British Library is not just for scholars and is well worth Highlight is the Sir John Ritblat Gallery home to some most treasured documents in history including Magna the Gutenberg Bible, Leonardo da Vinci’s notebooks, speare’s first folios and documents from Mozart to the s. See online for details of the temporary, often free, tions. The cafÊ and canteen are also open to anyone. od is unspectacular but the surroundings are – shelves ed, leather-bound titles soaring to the levels above. nces B2/C2.

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ock Square ne of several handsome little parks in Bloomsbury’s public squares, the draw here is the serene, bespectacled e statue of Mahatma Gandhi, garlands of flowers and offerings usually adorning him. B3

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as Rd uch of St Pancras Old church’s past survives. Some say it’s dest Christian place of worship in Britain, although the an exterior isn’t that special. The reason to visit is for the ful grounds and to see the Hardy Tree, an extraordinary, if morbid, monument, connected with the novelist Thomas You’ll have to visit yourself to find out exactly what it is! r yourself. Off Map C1.

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Š Thumbnail Guides 2007

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www.sodacreates.co.uk

A1GP

A worldwide open seater racing series. We were approached by A1GP’s production director to help produce supporting documents for their sales team. We designed interactive PDFs for each circuit, even embedding movies of racing footage into each PDF so camera positions could maximise sponsorship signage. We set up a central online store for all the documents.

We designed backdrops and invites for post-race interviews and events, such as their end of year Gala Awards event at Hilton Park Lane in London. We designed brand guidelines for two corporate hospitality packages which included designs for security passes, tickets, banners, invites and other promotional material. www.sodacreates.co.uk

Krispy Kreme

Krispy Kreme is a popular doughnut and coffee retailer. We designed the interior signage and point of sale material for the UK store roll-out for Krispy Kreme. We designed and produced posters, menus, signs, price tags, loyalty vouchers and other marketing material for stores throughout the UK, often working to extremely tight deadlines.

We also designed and coded internal order forms, using interactive PDFs to enable stores to keep up to date with the latest marketing collateral. We designed new product branding and worked with illustrator, Matthew Latchford, in designing a series of murals and character designs which reflected the American heritage of the Krispy Kreme brand. www.sodacreates.co.uk

We’re here for you‌ We are always happy to help and advise new and existing clients however we can. We love the web and you'll find us online playing with all the latest social media tools & gizmos*.

*S

peaking of Gremlins we take great pains to check all our work for spelling and grammatical errors.

flickr.com/photos/sodacreates

linkedin.com/company/soda-art-ltd

twitter.com/sodasays

facebook.com/sodacreates

Sign up to our mailing list for more fun ideas!

t 020 8607 9686 www.sodacreates.co.uk hello@sodacreates.co.uk Soda, 80 Crown Road, St Margarets, Middlesex TW1 3ER Registered Offices: Crown House, 30 Commerce Road, Brentford, Middlesex TW8 8LE Registered in England no. 5150978 – VAT registration no. 854 6758 79

Š 2012 Soda Art Ltd. v 1.3

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