JONATHAN FEVERSTON INTERIOR DESIGN PORTFOLIO
CONTENTS COLLEGIATE WORK 1: Nourish 2: Let’s Get Dirty 3: The Design Lab
PROFESSIONAL WORK 4: Atomic Inc. Office 5: STEM Campus
1 2
2 3 4 5
NOURISH Nourish is a capstone project focused on designing a community-centered cooking school in the West End Community of Cincinnati. This year-long project was part of a Design for Impact studio, using the tools of design to research, iterate, and alleviate complex issues in our communities. The project is broken down by research, conceptual design, programming, schematic design, design development, and the final design and details.
FOOD & COOKING RESEARCH Research began by surveying social issues that design could help alleviate. I started by broadly looking at the issues of food insecurity and nutrition. Within the topic of nutrition, research centered on the disconnect between receiving healthy foods, and the lack of skills, time, or passion to cook meals in a healthy and delicious manner. While nutrition and healthy cooking is valuable knowledge, both concepts do not fully address what foods people might enjoy and are part of their life story. My research sought to ask:” How might we balance nutrition and the love of food and meet people at their tables and where they are?”
Conditional Taste Aversions The concept of developing a tasting profile based on positive and negative experiences. Humans have a predisposition to certain tastes; and prefer salt, fat, and starchy flavors. Preference to flavors change over time and repeated exposure to flavors can change preferred tastes to food.
Food and Memory “Food involves very basic, non-verbal areas of the brain that can bypass your conscious awareness. This is why you can have strong emotional reactions when you eat a food that arouses those deep, unconscious memories. You can’t put those memories into words, but you know there is something that food triggers deep within your past.” -Susan Krauss Whitbourne, Professor Emerita University of Massachusetts Amherst, BBC Travel
45%
49% 55%
iCook
51%
55% of families express strong interest in learning how to cook healthy meals1.
51% of heads of family express strong interest in preparing a greater variety of meals1.
1. APCO Insight, “It’s Dinnertime: A Report on Low-Income Families’ Efforts to Plan, Shop for, and Cook Healthy Meals”, January 2012.
1. APCO Insight, “It’s Dinnertime: A Report on Low-Income Families’ Efforts to Plan, Shop for, and Cook Healthy Meals”, January 2012.
WELLNESS STRATEGIES COVID-19 has affected the world’s processes and spaces. In a matter of days, the world locked down and the spaces that we used everyday with others became hazards to avoid. As a result, social distancing and masks became safety tactics and common phrases in all facets of life. COVID-19 was considered throughout the research and design process. Enlarged spaces for COVID-19 and typical occupancies were considered in the programming phase, along with wellness tactics that can serve occupants in the future. WELL and other building guidelines provide design guidance to help make Nourish safe and healthy.
Global Awareness Fades
“Roller Coaster Ride” Cases rise and fall, vaccination rates continue but cannot keep up with cases.
COVID-19 Pandemic Continues 1+ Year
“Never-Ending Tunnel” Restrictions persist and people continue to wait for vaccination opportunities. Changes to built environment become permanent.
“Like Old Times” The pandemic is over, and life continues as before without changes to the built environment.
COVID-19 Pandemic Ends in 1 Year or Less
“Build Back Better” Society returns to a new normal and make certain wellness strategies permanent. There will be a push for sustainable and wellness retrofits using standards such as the WELL Building Standards.
Global Awareness Persists
Design Intent Design will cater to future pandemics and use the WELL guidelines to create spaces that are well-ventilated and comfortable for the mind and body. The assembly and instructional spaces will be flexible for different uses and any future health emergencies. Salmon Arm Observer
Federal News Network
INSTRUCTIONAL CONCEPT The overarching concept focuses on three tenants; Nourishing the Mind, Nourishing the Body, and Nourishing the Soul. The instructional concept serves also as the programming concept, and focuses on three other guiding principles. These three principles are Plant, Grow, and Bloom. These tenants serve as the stages of cooking development from beginners to fully developed home and professional cooks. These stages of development form the programmatic order of the building, with the beginner’s oriented spaces on the first floor, intermediate spaces on the second floor, and community-focused sharing spaces and classrooms on the third floor.
Bloom Spaces that emphasize sharing gained knowledge, exchanging ideas, and creating memories with neighbors.
Grow Instructional spaces that build cooking skills and confidence; and enrich fellowship amongst classmates and teachers.
Plant Students are beginning their learning journey. Spaces emphasize food and cooking exploration and fostering relationships with neighbors. Above: Instructional Concept Diagram
Nutrition
Cooking
Memory
Nourish the Mind
Nourish the Body
Nourish the Soul
Nourish provides cooking training and opportunities to explore the world of food to school-aged children, teens, and adults in the West End.
Exploration of Nutritious foods and healthy lifestyles with on-site guidance from a Dietitian and a facility that utilizes farm-to-table practices.
Fellowship is fostered between all generations of West End Community members through sharing meals and swapping stories and recipes.
TARGET USERS & JOURNEYS
Target Users
About Them 10 years old Curious and energetic
Users and community residents are at the heart of the Nourish concept. Meeting residents where they are is essential to providing a comfortable and productive space for the community. User research and empathy mapping provided methods of applying community research to the concept and design. Profiles for three users of different ages and backgrounds were created along with a journey map of their experience at Nourish.
From a single parent household
Pains
Opportunities
Spends time home alone
Hands-on exploration to learn skills
Cannot cook
Meet new friends in the neighborhood
Limited opportunities for hands-on learning
Mentorship
Meet Micah! 32 years old Busy single parent Works two jobs and is an essential worker
Works long hours and weekends Feels disconnected from community Limited cooking skills
Family cooking classes Cooking Library resources Connection and support
Meet Faith! 66 years old Lives alone; has grown children Retired with a part time job
Lonely with few friends in neighborhood Looking to put cooking skills and talents to use
Ability to mentor and nurture the next generation. Pass on skills and knowledge.
Meet Lucille! Above: User Profiles
1.
Micah
2.
3.
4.
5.
3:30pm: Leaves School for Nourish
4-4:30pm: Lesson and discussion
4:30-6pm: Cooking class
6-7pm: Meal with classmates
7:15-8pm: Record podcast episode
Faith
3:30pm: Walks to Nourish
4pm: Meets with dietitian
4:30-6pm: Class with neighbors
6:15pm: Meets children for dinner
6:30pm: Meal with neighbors
Lucille
9:30am: Preps for cooking class
11am-12:30pm: Teaches class
12:30pm: Cleans up with class
1-2:00pm: Eats meal with class
2-3:00pm: Adds to Cooking Library
Above: User Journey Maps
THE SITE AND THE WEST END An early step was the research and selection of a site. After analyzing three different sites in three different neighborhoods of Cincinnati, The Lincoln Recreation Center in The West End was selected. The West End is a historically Black community west of the Central Business District. This community has been the target of repeated urban renewal and slum clearance projects. The Kenyon-Barr Project in the 1950’s was the largest of these renewal projects, displacing over 25,000 residents in a 12 year period. The recent construction of TQL Stadium in the neighborhood has raised concerns about gentrification and resident displacement. The Rec Center is from the 1940’s with an addition added in 2001.
Strengths Site is already a community gathering point
Natural light in corridors and entry ways limited
Orthogonal building layout
Three level space challenging for program cohesion
ADA compliance for entry and mobility to floors Column spacing allows for flexible program
Spouse-Led Family Households Male-Led Family Households
Non-Family Households
Low ceiling height especially in basement
Threats
Site is in a neighborhood where grocery stores and locally owned restaurants are scarce
Very few bus routes for community that relies on public transportation
Building can be divided so fitness center can be maintained as community asset
Gentrification and years of community modification by outside public and private organizations
Building is expandable and part of a park
Higher than average crime rates and pedestrian safety along Linn Street makes building difficult to access with current street design
West End Profile 6,627 residents as of 2010 31.8% poverty rate (Based on individual income of less than $12,760 for one person household.) Median Household Income: $12,908
Population Ages
Female-Led Family Households
Racial Demographics
Ages 60+
Ages 0-19
White
9.7%
14.3% 31.1%
29.5%
7.6% 26.1% 20.0%
Males Living Alone U.S. Census 2010
Other
1.2%
6.3% 5.2% 7.0%
Inflexible circulation and support core
Opportunities
Household Types Non-Relative Households
Weaknesses
89.1%
28.5%
24.4%
Females Living Alone
Ages 40-59 U.S. Census 2010
Black
Ages 20-39 U.S. Census 2010
WEST END COMMUNITY MAP
New Deal Era (1930’s-1940’s) Queensgate I (1948-1960’s) “OTR West” (2018-) Queensgate II (1970’s-1980’s) Suburbanization (1950’s-1960’s)
Lincoln Rec Center (Site) 19th Century Row Houses 1930’s-1960’s Public/Subsitized Housing City West Apartments Betts Historic District
Housing Stock and “Urban Renewal” 5 minute walk 10 minute walk 15 minute walk
Lincoln Rec Center (Site)
Transit Lincoln Rec Center (Site) Demolished Historical Landmarks Historical Landmarks Schools Non-Profit Service Food Distribution Sites Restaurants Food Market
Services and Historic Landmarks Above: West End Community Map
PROGRAMMATIC CONCEPT
Primary
Instructional Stage Plant
Grow
Bloom
Secondary
Sasaki
Tertiary
The instructional process served as the programmatic concept. Kitchen precedents were analyzed to determine the size and equipment appropriate for each kitchen and learning stage. Bloom spaces needed to be flexible and adjacency requirements were studied to foster the instructional and community experience for all skills and ages.
Min Sq. Ft. Qty. Typ. Oc. COVID Oc.
Space Beginners Kitchen
800
2
16
8
Lifestyle Kitchen
800
3
16
8
Professional Kitchen
1600
1
8
8
Vertical Garden
1000
1
20
10
Dining Pavilion
No Min
1
30/40
Culinary Concourse
No Min
1
--
--
Cooking Library
No Min
1
24/36
12/18
Dietitian Office
400
1
4
2
Digital Media Lab
900
1
45
12
Community Hub
800
1
10
5
Admin. Office
550
1
5
5
Mechanical Room
200
2
--
--
Walk-In Refrigeration
200
1
--
--
Dry Storage
200
2
--
--
Equipment Storage
200
1
--
--
Garden Storage
200
1
--
--
General Storage
100
3
--
--
Essential “Would Be Nice” Not Important
12/16
Above: Adjacency Programming and Occupancy Matrix
Professional Kitchen (Open to Below)
Professional Kitchen
Beginner’s Kitchens Community Hub
R/F
Equip
GS
Vertical Garden
Mech
Garden Storage
GS
Vertical Garden
Concourse
Vertical Garden
Cooking Library
Concourse
Dry Storage
R/F
Digital Media Lab DML Recording Booths
Community Hub
Concourse
Lifestyle Kitchens Admin and Dietitian
Dry Storage
Above: 1st Floor (Plant) Bubble Sizing Diagrams
Dining Pavilion
Above: 2nd Floor (Grow) Bubble Sizing Diagrams
Above: 3rd Floor (Bloom) Bubble Sizing Diagrams
SPACE PLANNING ITERATIONS Translating the program into the site and space was an iterative process that worked in synergy with the overall development of the design. Each iteration always centered around some form of a significant circulation area that connected all major aspects of the program and instructional process. The schematic design centered mostly on meeting the programming studies and included a stair-atorium atrium space connecting the building. Later iterations evolved this into a culinary concourse of ramps that allow all occupants to use the circulation and provided a meandering pathway as the instructional spaces went from basic to advanced. Trace paper provided the freedom to think through the spatial experience using the existing building footprint with layers of trace added to flush out options.
Above: 2nd Floor SD Space Planning Option Sketch
Above: 3 rd Floor SD Space Planning Option Sketch
Above: 1st Floor DD Space Planning Sketch
Above: 2nd Floor DD Space Planning Sketch
Above: 3rd Floor DD Space Planning Sketch
SCHEMATIC DESIGN The first design pass focused on reflecting the program and space planning iterations. A multi-floor atrium and stair-atorium centered the design. The open, airy environment made the space feel welcoming and emphasized the community. Above: Community Atrium
Above: Intermedia
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
Above: 1st Floor Schematic Plan
Above: 2nd Floor Schematic Plan DESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODES
Above: South Elevation
Above: Lower Community Atrium
ate Kitchen
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
SK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
Above: 3rd Floor Schematic Plan PRODUCED BY AN AUT
PRODUCED BY AN AUTODESK STUDENT VERSION
Above: Longitudinal Section
DESIGN DEVELOPMENT To help activate the spatial design and develop Nourish beyond the programming and space planning, several matrices of diagrams were completed that explored different conditions and forms. The diagrams were based on eighteen verbs; nine from Richard Serra’s verb list, and nine from my own verb list. Eighteen diagrams were created, then combined in two-verb simple combinations, then selected verb diagrams were combined into a composite diagram that encompasses significant form and atmospheric ideas. Many of these concepts were applied to later design iterations of Nourish to jump start design ideas and formulate unconventional interior learning and community environments.
Above: To Stretch-To Droop
Above: To Open (Richard Serra Verb List)
Above: To Stretch ( Personal Verb List)
Above: To Droop (Richard Serra Verb List)
Above: To Inlay (Richard Serra Verb List)
Above: To Stretch-To Inlay
Above: To Open-To Droop
COMPOSITE DIAGRAM
Above: Composite Diagram
DESIGN DEVELOPMENT
7 131X
4 6
8
127X
129
129A
9 126X
126A
5
122
124
126B
122A
123
The verb diagrams were applied to the design of Nourish through small and large design gestures. The main circulation, the Culinary Concourse, surrounds and connects all the instructional spaces together from a new entrance at the existing basement to the top level. Terrazzo and wood plank gym flooring, common bond brick walls, and mid-century styled lighting pay homage to the existing building. Copper screen systems add flexibility and are based on patterns from iron storefronts found in The West End.
123A 125
126
121X
1
2 3
3
4
Key 1
Admin Office
5
Storage
2
Dietitian
6
Mechanical
3
Beginner’s Kitchen
7
Community Hub
4
Restroom
8
Vertical Garden
9
Cold/Dry Stor.
N
Above: First Floor Plan with Furniture and Finishes
Below: Section Perspective
2
B
12
11
7
14
10
11
8
8
10 12
13 15
4
11
4 11
12
Key
Key
10
Pro Kitchen
13
Digital Media Lab
11
Lifestyle Kitchen
14
Dining Pavilion
12
Culinary Concourse
15
Cooking Library
N
N
Above: Second Floor Plan with Furniture and Finishes
Below: Dining Pod in Dining Pavilion
Below: Culinary Concourse
Above: Third Floor Plan with Furniture and Finishes
Below: Beginner’s Kitchen
PLANTING THE LOVE OF FOOD The final design applied the overall, instructional, and conceptual concepts into a dynamic learning and community space. The plant level, the first floor, features Beginner’s Kitchens with the students surrounding the teacher at the demonstration counter. Natural light is ample despite it’s sub-basement location. Materials and lighting emphasize warmth and energy with long strands of cove and linear lighting and warm colors and textures. The garden anchors the surrounding spaces with light and views of growing plants as the Culinary Concourse ascends the space.
Below: Transverse Section
T
L
7 4
9
6
8
UP
5
1 2 3
3
4
Key 1
Admin Office
4
Restroom
7
Community Hub
2
Dietitian
5
Storage
8
Vertical Garden
3
Beginner’s Kitchen
6
Mechanical
9
Above: First Floor Plan
Cold/Dry Storage
N
Above: Beginner’s Kitchen Palette
Below: Longitudinal Section
Above: Beginner’s Kitchen Rendering
GROWING THE LOVE OF FOOD The final design of the second floor is dedicated to the grow stage of instructional development. Two of the three Lifestyle Kitchens are on this floor, and the Culinary Concourse plays an active role in the circulation to all the spaces. The organic layout of the Lifestyle Kitchens create a collaborative and unconventional learning environment. The materials on this floor emphasize warmth and tranquility with natural light being brought in via large apertures and copper-plated screens so that even interior surrounded classrooms receive natural light.
PRODUCED BY AN AUTODESK STUDENT VERSION
7
8
10
UP
4
11
PRODUCED BY AN AUTODESK STUDENT VERSION
107
PRODUCED BY AN AUTODESK STUDENT VERSION
12
Key 10
Pro Kitchen
11
Lifestyle Kitchen
12
Culinary Concourse
5 116"
1 4"
3 18"
1 4"
1 14"
INSULATED CONDUIT EMBEDDED IN
RUBBERIZED SEALING
1 4'-04" 3 5'-74"
3'-0"
PRODUCED BY AN AUTODESK STUDENT VERSION
1 15'-22"
19 32"
4-PANE TRANSLUCENT GLAZING
3"
WOOD BLOCKING CORE 1/16” COPPER CLADDING LED LIGHTING WITH TRANSLUCENT DEFLECTOR
1 12" 1 4" 1 4"
9'-0"
Above: Detail Drawing of Illuminated Panels at Concourse
1" R
1 2"
4'-1"
1/4” THICK 10% REFLECTIVE TEMPERED GLASS
3 4"
1/2” RADIUS ALUMINUM CORE
1 42"
3 8"
LED LIGHTING
ILLUMINATED RAILING
4'-1"
5 116"
3"
3 5'-34"
PRODUCED BY AN AUTODESK STUDENT VERSION
Above: Second Floor Plan
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
11
UP
DN
1'-0"
PENDANT LIGHTING
PRODUCED BY AN AUTODESK STUDENT VERSION
PRODUCED BY AN AUTODESK STUDENT VERSION
6"
12
7" 16
15 16" 3 116"
N
Above: Culinary Concourse Palette
Above: Culinary Concourse Rendering
Above: Exterior Rendering of Nourish from Linn Street at Dusk Showing Illuminated Panels along Concourse mimicing proportions of Historic Row Houses
BLOOMING WITH THE COMMUNITY The third floor final design emphasizes community. Beacons of light in the form of light wells bring natural light into spaces with the assistance of a reflective surface while artificial light fixtures are affixed to the bottom of the wells. These wells anchor spaces and symbolize the well of knowledge in the West End. The Dining Pavilion and Cooking Library allow the community to share and come together in a relaxed setting. The diagrams from the development stage are shown, demonstrating how they were applied to the final design of Nourish thr0ugh small and large design gestures.
Above: Dining Pavilion Palette
12
14
8
11
4
13
15 12
Key 13
Digital Media Lab
14
Dining Pavilion
15
Cooking Library
N
Above: Third Floor Plan
Above: Dining Pavilion Rendering
Roof and Skylight (Stretch-Droop)
Roof and Zinc Glazing (To Droop-To Open)
Mullion Pattern (Fracture-Of History)
Zinc Glazing Facade (To Open-To Inlay)
Sunken Entrance (Of History)
Concourse and Roof (To Inlay-To Stretch)
Modified Window (To Shift-Of History)
Concourse and Learning (To Modulate-To Inlay)
Garden and Ramp (To Inlay-To Surround)
Instructional Process (To Modulate-To Shift)
Above: Diagram Implementation on Final Design
Above: Lifestyle Kitchen on Third Floor with Light Wells over Cooking Stations
LET’S GET DIRTY
Let’s Get Dirty is a project focused on the design of a lighting scheme and plan for the lab and office of a Soil Conservationist. The lab utilizes 350 square feet of an existing loft to create layers of lighting that are both functional and aesthetic. Lighting analyses of the existing space were completed first to inform the design and lighting needs. This project was completed as part of a three person team. My responsibilities were to document the existing space, work with my team to space plan, design the lighting scheme, and compile cut sheets.
ANALYSIS AND DEVELOPMENT The project began by analyzing the existing lighting conditions of the space. Illumination levels were collected in a 2’x2’ grid and diagrams were created. These diagrams were analyzed with the location of existing sources of artificial and natural lighting in the space and with existing furniture and millwork. Design precedent research analyzed possible solutions to make the space a light-hearted work environment while accounting for specialized lighting needs, layers of light, and glare control for the users.
Above: Existing Space Illuminance Study Plan
Above: Existing Space Illuminance Study Section
Above: Moodboard Image (Photo: Nordroom)
Millwork Furniture Circulation Above: Existing Spatial Use Diagram
Above: Moodboard Image (Photo: Ambius)
Functional Aesthetic Neither Above: Existing Lighting Use Diagram
Above: Moodboard Image (Photo: Walk the Room)
ILLUMINATING A LAB AND OFFICE The existing loft apartment was transformed into a Soil Conservation lab that features three different lighting layers. These layers include ambient light throughout, task lighting in the office and under-cabinet of the lab, and recycled tube accent lighting above the huddle space and neon on the plant wall opposite the huddle space. Special UV lighting is present in the lab with controls, and UV grow lighting in the greenhouse for plant and soil studies. The fixtures are fun and functional.
Soil Lab Key
1
Huddle Space
2
Greenhouse
3
Office
4
Conservation Lab
5
4 1
5
Storage
3
2
Above: Soil Lab Glow Plan Showing Different Spaces and Lighting
Below: Section Perspective Showing Office and Conservation Lab
Ideal Lighting Key Down Directional Task Lighting 80% Direct, 20% Indirect Lighting
HEAD
Ultraviolet Direct Lighting
RETRACTABLE SHADE HOUSING
100% Down Overhead Lighting
SCREEN HEIGHT
Direct Grow Lighting
SILL
SCREEN HANDLE
Neon Decorative Lighting
Table-Top Lighting
Above: Lighting Type Diagram
Below: Section Perspective Showing Storage, Huddle Space, and Greenhouse
Above: Loft Window Shading and Screen Detail
THE DESIGN LAB The Design Lab is a competition submission for the 2020 Planning and Visual Education (PAVE) Student Design Competition. This annual competition is sponsored by a new brand each year. The 2020 sponsor was SketchUp, and students were challenged to create a COVID-19-safe pop-up space that highlighted four of SketchUp’s core industries and shows off the features of SketchUp in a creative manner.
PRODUCT AND TREND RESEARCH The project started by researching how people use SketchUp. I created a survey and shared it on social media with my professional network. I then researched trends surrounding experiential design during the pandemic and brainstormed possible experiential concepts. These included SketchUp @ Home, SketchUp Atelier, and SketchUp Garden. Conceptual collages in the form of product ads were created for each and potential floor plans of a pop-up space were sketched to reflect different ideas. I formatted this research into a document to present to outside reviewers consisting of an Experiential Interior Designer, a Hospitality and Retail Interior Designer, and an Interior Design professor for feedback on my research and concept proposals. Respondents’ Career Age Junior Level (0-4 years into Professional Career)
BYO Device
Escapism
Driver
Driver
The COVID-19 Pandemic has caused concern about touch traffic on shared devices such as screens, buttons, and handles.
COVID-19 has caused more people to stay home. Many are longing for new opportunities and changes in scenery from their homes.
Manifestations
Manifestations
Insights
Insights
Apps and QR codes provide extra features and information for potential consumers to explore.
The opportunity to create a space that provides an escape of the everyday while selling a product or service.
Respondents’ Industry Segments 0
Hospitality Retail Experiential Marketing
14.3%
Workplace
57.1%
Education Residential Civic Not a Designer Lifestyle
Graduate/PhD Students
Undergraduate Students
Camping, outdoor adventure tourism has increased throughout the country because travelers can do outdoor activities while reducing the COVID risks.
Retailers like IKEA developed their app for the complete in-store and online shopping experience from catalog, AR visualization features, purchases, and pickup.
Mid-Level (11-19 years into Professional Career)
7.1%
21.4%
Experiential Trends
Healthcare
2
4
6
8
Summary from Respondents Mainly use SketchUp for visualization, concept models, and materiality for renderings. Some use the animation tools, furniture layouts, and drawing setup. Few respondents use the layout tool, many desired complex geometry tools, no one used the VR/AR capabilities. Most responded positively to SketchUp’s ease of use
Above: Concept Collage
Above: Concept Collage
Above: Concept Collage
SketchUp @ Home Concept focuses on Kitchen/Bath Interior Design, Landscape Architecture, Residential Construction, and Woodworking at home in a pop-up home environment.
SketchUp Atelier creates a lab space that helps users fabricate using SketchUp. The four industries in this concept are 3D Printing, Architecture, Construction, and Woodworking.
SketchUp Garden is an outdoor yard pavilion with mini-pods for Landscape Architecture, Architecture, Urban Planning, and Commercial Interiors. This pavilion simulated camping in the woods.
Below: Sketched Floorplan with Notes
Below: Sketched Floorplan with Notes
Below: Sketched Floorplan with Notes
DESIGN DEVELOPMENT The majority of the design development centered on perfecting the experience order and manifestation of the experience so that the space would flow well and be a dynamic and memorable experience. The midpoint proposal was a “SketchUp Garden Party” with a divided pergola where each section was dedicated to a different industry. These industry spaces featured different tools of SketchUp such as AR/VR with some form of a playful activity. The instructional space in the center creates a backyard setting for events and talks with the order bar at the end of the pop-up to assist with product orders and questions. I then iterated based on outside feedback and focused more on refining the process and experience of the guest.
Above: Brainstorming the Experiential Process of Building a Chair in the Pop-Up
Above: Experience Process Sketches Brainstorming the Creation of Miniature Model
The concept of building a miniature model to take with you after a visit to the pop-up was a recurring idea, and different versions of that idea included mini-models of iconic furniture, a column, or an iconic building. The mini model concept then became about creating an ideal workspace model that could allow visitors to visualize their ideal workspace during the pandemic using SketchUp, and seeing it come to life in mini-model form. Above: Experience Process Sketches of Creating the Ideal Workspace
Design (Virtual) Discover
Fabrication (Physical)
Learn about SketchUp features and four industries that can benefit from SketchUp
Play
Play and Engage
Use the tools of SketchUp to build, touch, play, and emerse yourself in just a few of the features of SketchUp.
Design (Virtual)
Engage Attend a learning session, product testamonials, and speak with product specialists about purchasing options.
Above: Transformation Diagram
Above: Concept Parti Showing Levels of Experience
Above: 3D Printing Section with 3D printing demonstration and 3d printed games
Above: “Garden” Instructional Space with LED Screens and Photo Booth
Above: Concept Parti Showing Order of Experience
Above: Interior Design Section with LED Wall Panels that “Paint” on Materials
CREATE YOUR WORKSPACE The Design Lab by SketchUp is the finalized experiential concept. The pop-up is reconfigurable for different environments and events, and allows visitors to use the tools of SketchUp to create a mini-model of their ideal remote workspaces in different locations around the world. The experience allows visitors to share their creations on social media, attend product and instructional presentations, read the SketchUp blog, network, and speak with product specialists about ordering SketchUp for their teams and organizations. Above: Annotated Sketch of The Design Lab by SketchUp
Above: Workspace Mini-Model showing Florence Italy
Above: Rendered Isometric of Overall Pop-Up with Illuminated Iridescent Wayfinding Ceiling Element
Experience Plan 1. Entry: Visitors pick up Passport at first station.
5. 3D Printing: Visitors watch model elements print in real time on 3D printers and select their model’s pieces and use their passport stickers and drawings to assemble their scale model ideal workspace.
2. Woodworking: Visitors select desk and chair combination at the tablets using a SketchUp created warehouse app. Selections are made and printed on a sticker to be picked up at the passport stations and placed on woodworking page in the passport.
7
6. Photo Booth: Visitors place their models on pedestals and pose for the camera with their finished models. Then an instafilm photo is printed and options to share the photo on social media are presented. Visitors then place their instafilm photo on the first info page of passport and place their passport and model in a cubby to be boxed up and waiting for them at the order bar.
3. Architecture: Visitors select the location of their workspace from eight global locations and pick up a scenery card for model. Then using tablets, they select two walls for their space and print a sticker of their selections at the next passport station.
7. Learning Forum: Visitors can attend live and remote events and demonstrations at the Forum. QR codes on the wall can be scanned to read different SketchUp blog posts. The forum is the social heart of The Design Lab by SketchUp.
4. Interior Design: Visitors select materials for their space using the materials showroom on the table and spindle wall. Visitors pick up stickers of materials on rack and print their materials guide drawing from the next passport station. Visitors also see how SketchUp models can be rendered on monitors.
EXIT
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8. Order Bar: Visitors pick up their boxed models and passports and can speak with product specialists about questions and ordering SketchUp for their teams.
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EXIT Order Bar
Learning Forum
Photo Booth
Photo Booth
Interior Design
ENTER Learning Forum 3D Printing
3D Printing Architecture
Woodworking
Order Bar
Interior Design
Woodworking
Architecture
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Above: Diagram Showing Alternative Configuration of Pop-Up
Above: Diagram Showing Alternative Configuration of Pop-Up
CREATE YOUR WORKSPACE The use of an iridescent lighting ceiling element guides the visitors through the space from start to finish and attracts potential visitors to the pop-up. Fun, engaging furniture from a major furniture dealer gives the pop-up an unconventional, whimsical mood while showing off furniture that can be found on SketchUp’s own 3D Warehouse. Materials in the pop-up use Sketchup’s new branded colors and unite the different industry-specific spaces. The use of simple, natural wood against marble and metal make the space simple, but elegant and trendy.
Above: Lighting and Furniture Mood Board
Above: Material Board
Below: Woodworking Section with Tablet Stand and Ticker Screens
Above: Photo Booth with Logo-Inspired Pedestals
Below: SketchUp Forum
Above: Interior Design Section with Material Card Holder
Below: Sketchup Order Bar
ATOMIC INC. OFFICE The Atomic Inc. Office is a project worked on with IA Interior Architects in Washington, D.C. My tasks related to this project was part of the design development and construction documents phase, and included assisting with renderings, material selection, and documentation and specification writing for the permit and pricing sets.
RECEPTION AREA DOCUMENTATION I worked with the design team on the design, documentation, and visualization of the reception area. Tasks included adding keynotes, drawing and modifying details, dimensions, and material and equipment callouts for the pantry and coffee bar that is the social hub for the executive office. These tasks were part of the pricing set for the overall build-out of the space. Other tasks included meeting with material vendors to select carpet and other materials, and updating drawings to reflect cost and design adjustments to the project build-out. Above: Elevations and Sections of the Reception Area
Above: Enlarged Plan of Reception Core with Coffee Bar and Storage
Above: Overall Partition Plan
RECEPTION AREA DESK DESIGN The Reception area features a unique curved wall, concealing a coffee bar with seating and storage for the employees. Working with the team, I assisted with the design of the desk and the rendering of the space. I provided different material options and combinations for the curved wall and the desk to reflect the clean and modern design of the space.
Above: Reception Desk Axon with Material Legends Below: Reception Desk Details, Plans, and Elevations
Above: Reception Area featuring Textured Plaster Wall Option and Desk
STEM CAMPUS The Kansas City STEM Campus is a transformative project, turning a grocery store into a flexible space for a private pre-K-12 school. The campus features an early childhood center with courtyard, robotics lab with arena, high intensity athletic training, a black box theater, gallery, and commons space for events. My task with the team at Hollis and Miller Architects was to create a way to collect data to prioritize the use of the large space and then plan the space using data results and feedback.
*Rendering Completed by other and taken with Permission from Hollis and Miller Architects
PROGRAM SURVEYING The programming survey was conducted with the purpose of delineating what spaces were most important to the client group, which was composed of faculty, parents, and students. These results were collected individually and refined in small groups using a pie chart activity that sought to capture the amount of physical space the client thought each space needed to occupy. I worked with the design team and educational research partner plan the activity, and assist with the activity at the client meeting. I decided to use Socrative, an app that allows teachers to administer activities to students. Results could then be shown to the group in real time.
Above: Socrative Teaching and Surveying App
Above: Results from the Parents, Teachers, and Students were instantly Collected and Synthesized
Above: Polled Results were Written on Sticky Notes and Placed on a Board to Show the Group
What Spaces Are Important to You?
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Communications Admin. Offices Athletic Training
Auxiliary Gym
Aux Gym
Gallery
Auditorium Early BioChildhood Lab Auditorium Courtyard Media
Nurse’s Suite Art Room Courtyard Outdoor Classroom
STEAM Lab
Above: Group Pie Chart Example
Cafe
DATA DRIVEN SPACE PLANNING
STORAGE
STORAGE
TRAINING
96' - 0"
EARLY CHILDHOOD OUTDOOR PLAY
TODDLER
FAB LAB
TOILETS
INDOOR PLAY
ROBOTICS
COMMONS
TLT WARMING KITCHEN
TLT INNOVATION SPACE
EARLY CHILDHOOD STORAGE/ WORK RM.
MAKER OFFICE
TODDLER
TODDLER
INFANT
INFANT ADMIN
RECEPTION
Above: Initial Post Survey Bubble Diagram
Above: “Piazza” Plan
MECH ROOM
TOILETS
TOILETS
TODDLER
THEATER
72' - 0"
Once the data was collected, I worked with the team to use the results to begin planning spatial configurations. These configurations helped with the creation of a concept parti for the space. Parti options included “Clubroom” with athletics emphasized with a mezzanine; “Piazza”, which emphasized community space; and “Gallery”, which placed the display of art and other student work in the commons area.
GALLERY
FLEX CLASSROOMS
Above: “Gallery” Plan
Above: “Clubroom” Plan
THANK YOU! JONATHAN FEVERSTON B.S. INTERIOR DESIGN WELL AP (614)-406-0120 feverston.j@gmail.com @jfeverdesigner https://www.linkedin.com/in/ jonathan-feverston-1b1b28137/