Jonathan Feverston_Interior Design Portfolio

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JONATHAN FEVERSTON INTERIOR DESIGN PORTFOLIO


CONTENTS COLLEGIATE WORK 1: Nourish 2: Let’s Get Dirty 3: The Design Lab

PROFESSIONAL WORK 4: Atomic Inc. Office 5: STEM Campus

1 2


2 3 4 5


NOURISH Nourish is a capstone project focused on designing a community-centered cooking school in the West End Community of Cincinnati. This year-long project was part of a Design for Impact studio, using the tools of design to research, iterate, and alleviate complex issues in our communities. The project is broken down by research, conceptual design, programming, schematic design, design development, and the final design and details.



FOOD & COOKING RESEARCH Research began by surveying social issues that design could help alleviate. I started by broadly looking at the issues of food insecurity and nutrition. Within the topic of nutrition, research centered on the disconnect between receiving healthy foods, and the lack of skills, time, or passion to cook meals in a healthy and delicious manner. While nutrition and healthy cooking is valuable knowledge, both concepts do not fully address what foods people might enjoy and are part of their life story. My research sought to ask:” How might we balance nutrition and the love of food and meet people at their tables and where they are?”

Conditional Taste Aversions The concept of developing a tasting profile based on positive and negative experiences. Humans have a predisposition to certain tastes; and prefer salt, fat, and starchy flavors. Preference to flavors change over time and repeated exposure to flavors can change preferred tastes to food.

Food and Memory “Food involves very basic, non-verbal areas of the brain that can bypass your conscious awareness. This is why you can have strong emotional reactions when you eat a food that arouses those deep, unconscious memories. You can’t put those memories into words, but you know there is something that food triggers deep within your past.” -Susan Krauss Whitbourne, Professor Emerita University of Massachusetts Amherst, BBC Travel

45%

49% 55%

iCook

51%

55% of families express strong interest in learning how to cook healthy meals1.

51% of heads of family express strong interest in preparing a greater variety of meals1.

1. APCO Insight, “It’s Dinnertime: A Report on Low-Income Families’ Efforts to Plan, Shop for, and Cook Healthy Meals”, January 2012.

1. APCO Insight, “It’s Dinnertime: A Report on Low-Income Families’ Efforts to Plan, Shop for, and Cook Healthy Meals”, January 2012.


WELLNESS STRATEGIES COVID-19 has affected the world’s processes and spaces. In a matter of days, the world locked down and the spaces that we used everyday with others became hazards to avoid. As a result, social distancing and masks became safety tactics and common phrases in all facets of life. COVID-19 was considered throughout the research and design process. Enlarged spaces for COVID-19 and typical occupancies were considered in the programming phase, along with wellness tactics that can serve occupants in the future. WELL and other building guidelines provide design guidance to help make Nourish safe and healthy.

Global Awareness Fades

“Roller Coaster Ride” Cases rise and fall, vaccination rates continue but cannot keep up with cases.

COVID-19 Pandemic Continues 1+ Year

“Never-Ending Tunnel” Restrictions persist and people continue to wait for vaccination opportunities. Changes to built environment become permanent.

“Like Old Times” The pandemic is over, and life continues as before without changes to the built environment.

COVID-19 Pandemic Ends in 1 Year or Less

“Build Back Better” Society returns to a new normal and make certain wellness strategies permanent. There will be a push for sustainable and wellness retrofits using standards such as the WELL Building Standards.

Global Awareness Persists

Design Intent Design will cater to future pandemics and use the WELL guidelines to create spaces that are well-ventilated and comfortable for the mind and body. The assembly and instructional spaces will be flexible for different uses and any future health emergencies. Salmon Arm Observer

Federal News Network


INSTRUCTIONAL CONCEPT The overarching concept focuses on three tenants; Nourishing the Mind, Nourishing the Body, and Nourishing the Soul. The instructional concept serves also as the programming concept, and focuses on three other guiding principles. These three principles are Plant, Grow, and Bloom. These tenants serve as the stages of cooking development from beginners to fully developed home and professional cooks. These stages of development form the programmatic order of the building, with the beginner’s oriented spaces on the first floor, intermediate spaces on the second floor, and community-focused sharing spaces and classrooms on the third floor.

Bloom Spaces that emphasize sharing gained knowledge, exchanging ideas, and creating memories with neighbors.

Grow Instructional spaces that build cooking skills and confidence; and enrich fellowship amongst classmates and teachers.

Plant Students are beginning their learning journey. Spaces emphasize food and cooking exploration and fostering relationships with neighbors. Above: Instructional Concept Diagram

Nutrition

Cooking

Memory

Nourish the Mind

Nourish the Body

Nourish the Soul

Nourish provides cooking training and opportunities to explore the world of food to school-aged children, teens, and adults in the West End.

Exploration of Nutritious foods and healthy lifestyles with on-site guidance from a Dietitian and a facility that utilizes farm-to-table practices.

Fellowship is fostered between all generations of West End Community members through sharing meals and swapping stories and recipes.


TARGET USERS & JOURNEYS

Target Users

About Them 10 years old Curious and energetic

Users and community residents are at the heart of the Nourish concept. Meeting residents where they are is essential to providing a comfortable and productive space for the community. User research and empathy mapping provided methods of applying community research to the concept and design. Profiles for three users of different ages and backgrounds were created along with a journey map of their experience at Nourish.

From a single parent household

Pains

Opportunities

Spends time home alone

Hands-on exploration to learn skills

Cannot cook

Meet new friends in the neighborhood

Limited opportunities for hands-on learning

Mentorship

Meet Micah! 32 years old Busy single parent Works two jobs and is an essential worker

Works long hours and weekends Feels disconnected from community Limited cooking skills

Family cooking classes Cooking Library resources Connection and support

Meet Faith! 66 years old Lives alone; has grown children Retired with a part time job

Lonely with few friends in neighborhood Looking to put cooking skills and talents to use

Ability to mentor and nurture the next generation. Pass on skills and knowledge.

Meet Lucille! Above: User Profiles

1.

Micah

2.

3.

4.

5.

3:30pm: Leaves School for Nourish

4-4:30pm: Lesson and discussion

4:30-6pm: Cooking class

6-7pm: Meal with classmates

7:15-8pm: Record podcast episode

Faith

3:30pm: Walks to Nourish

4pm: Meets with dietitian

4:30-6pm: Class with neighbors

6:15pm: Meets children for dinner

6:30pm: Meal with neighbors

Lucille

9:30am: Preps for cooking class

11am-12:30pm: Teaches class

12:30pm: Cleans up with class

1-2:00pm: Eats meal with class

2-3:00pm: Adds to Cooking Library

Above: User Journey Maps


THE SITE AND THE WEST END An early step was the research and selection of a site. After analyzing three different sites in three different neighborhoods of Cincinnati, The Lincoln Recreation Center in The West End was selected. The West End is a historically Black community west of the Central Business District. This community has been the target of repeated urban renewal and slum clearance projects. The Kenyon-Barr Project in the 1950’s was the largest of these renewal projects, displacing over 25,000 residents in a 12 year period. The recent construction of TQL Stadium in the neighborhood has raised concerns about gentrification and resident displacement. The Rec Center is from the 1940’s with an addition added in 2001.

Strengths Site is already a community gathering point

Natural light in corridors and entry ways limited

Orthogonal building layout

Three level space challenging for program cohesion

ADA compliance for entry and mobility to floors Column spacing allows for flexible program

Spouse-Led Family Households Male-Led Family Households

Non-Family Households

Low ceiling height especially in basement

Threats

Site is in a neighborhood where grocery stores and locally owned restaurants are scarce

Very few bus routes for community that relies on public transportation

Building can be divided so fitness center can be maintained as community asset

Gentrification and years of community modification by outside public and private organizations

Building is expandable and part of a park

Higher than average crime rates and pedestrian safety along Linn Street makes building difficult to access with current street design

West End Profile 6,627 residents as of 2010 31.8% poverty rate (Based on individual income of less than $12,760 for one person household.) Median Household Income: $12,908

Population Ages

Female-Led Family Households

Racial Demographics

Ages 60+

Ages 0-19

White

9.7%

14.3% 31.1%

29.5%

7.6% 26.1% 20.0%

Males Living Alone U.S. Census 2010

Other

1.2%

6.3% 5.2% 7.0%

Inflexible circulation and support core

Opportunities

Household Types Non-Relative Households

Weaknesses

89.1%

28.5%

24.4%

Females Living Alone

Ages 40-59 U.S. Census 2010

Black

Ages 20-39 U.S. Census 2010


WEST END COMMUNITY MAP

New Deal Era (1930’s-1940’s) Queensgate I (1948-1960’s) “OTR West” (2018-) Queensgate II (1970’s-1980’s) Suburbanization (1950’s-1960’s)

Lincoln Rec Center (Site) 19th Century Row Houses 1930’s-1960’s Public/Subsitized Housing City West Apartments Betts Historic District

Housing Stock and “Urban Renewal” 5 minute walk 10 minute walk 15 minute walk

Lincoln Rec Center (Site)

Transit Lincoln Rec Center (Site) Demolished Historical Landmarks Historical Landmarks Schools Non-Profit Service Food Distribution Sites Restaurants Food Market

Services and Historic Landmarks Above: West End Community Map


PROGRAMMATIC CONCEPT

Primary

Instructional Stage Plant

Grow

Bloom

Secondary

Sasaki

Tertiary

The instructional process served as the programmatic concept. Kitchen precedents were analyzed to determine the size and equipment appropriate for each kitchen and learning stage. Bloom spaces needed to be flexible and adjacency requirements were studied to foster the instructional and community experience for all skills and ages.

Min Sq. Ft. Qty. Typ. Oc. COVID Oc.

Space Beginners Kitchen

800

2

16

8

Lifestyle Kitchen

800

3

16

8

Professional Kitchen

1600

1

8

8

Vertical Garden

1000

1

20

10

Dining Pavilion

No Min

1

30/40

Culinary Concourse

No Min

1

--

--

Cooking Library

No Min

1

24/36

12/18

Dietitian Office

400

1

4

2

Digital Media Lab

900

1

45

12

Community Hub

800

1

10

5

Admin. Office

550

1

5

5

Mechanical Room

200

2

--

--

Walk-In Refrigeration

200

1

--

--

Dry Storage

200

2

--

--

Equipment Storage

200

1

--

--

Garden Storage

200

1

--

--

General Storage

100

3

--

--

Essential “Would Be Nice” Not Important

12/16

Above: Adjacency Programming and Occupancy Matrix

Professional Kitchen (Open to Below)

Professional Kitchen

Beginner’s Kitchens Community Hub

R/F

Equip

GS

Vertical Garden

Mech

Garden Storage

GS

Vertical Garden

Concourse

Vertical Garden

Cooking Library

Concourse

Dry Storage

R/F

Digital Media Lab DML Recording Booths

Community Hub

Concourse

Lifestyle Kitchens Admin and Dietitian

Dry Storage

Above: 1st Floor (Plant) Bubble Sizing Diagrams

Dining Pavilion

Above: 2nd Floor (Grow) Bubble Sizing Diagrams

Above: 3rd Floor (Bloom) Bubble Sizing Diagrams


SPACE PLANNING ITERATIONS Translating the program into the site and space was an iterative process that worked in synergy with the overall development of the design. Each iteration always centered around some form of a significant circulation area that connected all major aspects of the program and instructional process. The schematic design centered mostly on meeting the programming studies and included a stair-atorium atrium space connecting the building. Later iterations evolved this into a culinary concourse of ramps that allow all occupants to use the circulation and provided a meandering pathway as the instructional spaces went from basic to advanced. Trace paper provided the freedom to think through the spatial experience using the existing building footprint with layers of trace added to flush out options.

Above: 2nd Floor SD Space Planning Option Sketch

Above: 3 rd Floor SD Space Planning Option Sketch

Above: 1st Floor DD Space Planning Sketch

Above: 2nd Floor DD Space Planning Sketch

Above: 3rd Floor DD Space Planning Sketch


SCHEMATIC DESIGN The first design pass focused on reflecting the program and space planning iterations. A multi-floor atrium and stair-atorium centered the design. The open, airy environment made the space feel welcoming and emphasized the community. Above: Community Atrium

Above: Intermedia

PRODUCED BY AN AUTODESK STUDENT VERSION

PRODUCED BY AN AUTODESK STUDENT VERSION

Above: 1st Floor Schematic Plan

Above: 2nd Floor Schematic Plan DESK STUDENT VERSION

PRODUCED BY AN AUTODESK STUDENT VERSION

PRODUCED BY AN AUTODESK STUDENT VERSION

PRODUCED BY AN AUTODESK STUDENT VERSION

PRODUCED BY AN AUTODESK STUDENT VERSION

PRODUCED BY AN AUTODES

Above: South Elevation


Above: Lower Community Atrium

ate Kitchen

PRODUCED BY AN AUTODESK STUDENT VERSION

PRODUCED BY AN AUTODESK STUDENT VERSION

PRODUCED BY AN AUTODESK STUDENT VERSION

SK STUDENT VERSION

PRODUCED BY AN AUTODESK STUDENT VERSION

Above: 3rd Floor Schematic Plan PRODUCED BY AN AUT

PRODUCED BY AN AUTODESK STUDENT VERSION

Above: Longitudinal Section


DESIGN DEVELOPMENT To help activate the spatial design and develop Nourish beyond the programming and space planning, several matrices of diagrams were completed that explored different conditions and forms. The diagrams were based on eighteen verbs; nine from Richard Serra’s verb list, and nine from my own verb list. Eighteen diagrams were created, then combined in two-verb simple combinations, then selected verb diagrams were combined into a composite diagram that encompasses significant form and atmospheric ideas. Many of these concepts were applied to later design iterations of Nourish to jump start design ideas and formulate unconventional interior learning and community environments.

Above: To Stretch-To Droop

Above: To Open (Richard Serra Verb List)

Above: To Stretch ( Personal Verb List)

Above: To Droop (Richard Serra Verb List)

Above: To Inlay (Richard Serra Verb List)

Above: To Stretch-To Inlay

Above: To Open-To Droop


COMPOSITE DIAGRAM

Above: Composite Diagram


DESIGN DEVELOPMENT

7 131X

4 6

8

127X

129

129A

9 126X

126A

5

122

124

126B

122A

123

The verb diagrams were applied to the design of Nourish through small and large design gestures. The main circulation, the Culinary Concourse, surrounds and connects all the instructional spaces together from a new entrance at the existing basement to the top level. Terrazzo and wood plank gym flooring, common bond brick walls, and mid-century styled lighting pay homage to the existing building. Copper screen systems add flexibility and are based on patterns from iron storefronts found in The West End.

123A 125

126

121X

1

2 3

3

4

Key 1

Admin Office

5

Storage

2

Dietitian

6

Mechanical

3

Beginner’s Kitchen

7

Community Hub

4

Restroom

8

Vertical Garden

9

Cold/Dry Stor.

N

Above: First Floor Plan with Furniture and Finishes

Below: Section Perspective

2

B


12

11

7

14

10

11

8

8

10 12

13 15

4

11

4 11

12

Key

Key

10

Pro Kitchen

13

Digital Media Lab

11

Lifestyle Kitchen

14

Dining Pavilion

12

Culinary Concourse

15

Cooking Library

N

N

Above: Second Floor Plan with Furniture and Finishes

Below: Dining Pod in Dining Pavilion

Below: Culinary Concourse

Above: Third Floor Plan with Furniture and Finishes

Below: Beginner’s Kitchen


PLANTING THE LOVE OF FOOD The final design applied the overall, instructional, and conceptual concepts into a dynamic learning and community space. The plant level, the first floor, features Beginner’s Kitchens with the students surrounding the teacher at the demonstration counter. Natural light is ample despite it’s sub-basement location. Materials and lighting emphasize warmth and energy with long strands of cove and linear lighting and warm colors and textures. The garden anchors the surrounding spaces with light and views of growing plants as the Culinary Concourse ascends the space.

Below: Transverse Section

T

L

7 4

9

6

8

UP

5

1 2 3

3

4

Key 1

Admin Office

4

Restroom

7

Community Hub

2

Dietitian

5

Storage

8

Vertical Garden

3

Beginner’s Kitchen

6

Mechanical

9

Above: First Floor Plan

Cold/Dry Storage

N


Above: Beginner’s Kitchen Palette

Below: Longitudinal Section

Above: Beginner’s Kitchen Rendering


GROWING THE LOVE OF FOOD The final design of the second floor is dedicated to the grow stage of instructional development. Two of the three Lifestyle Kitchens are on this floor, and the Culinary Concourse plays an active role in the circulation to all the spaces. The organic layout of the Lifestyle Kitchens create a collaborative and unconventional learning environment. The materials on this floor emphasize warmth and tranquility with natural light being brought in via large apertures and copper-plated screens so that even interior surrounded classrooms receive natural light.

PRODUCED BY AN AUTODESK STUDENT VERSION

7

8

10

UP

4

11

PRODUCED BY AN AUTODESK STUDENT VERSION

107

PRODUCED BY AN AUTODESK STUDENT VERSION

12

Key 10

Pro Kitchen

11

Lifestyle Kitchen

12

Culinary Concourse

5 116"

1 4"

3 18"

1 4"

1 14"

INSULATED CONDUIT EMBEDDED IN

RUBBERIZED SEALING

1 4'-04" 3 5'-74"

3'-0"

PRODUCED BY AN AUTODESK STUDENT VERSION

1 15'-22"

19 32"

4-PANE TRANSLUCENT GLAZING

3"

WOOD BLOCKING CORE 1/16” COPPER CLADDING LED LIGHTING WITH TRANSLUCENT DEFLECTOR

1 12" 1 4" 1 4"

9'-0"

Above: Detail Drawing of Illuminated Panels at Concourse

1" R

1 2"

4'-1"

1/4” THICK 10% REFLECTIVE TEMPERED GLASS

3 4"

1/2” RADIUS ALUMINUM CORE

1 42"

3 8"

LED LIGHTING

ILLUMINATED RAILING

4'-1"

5 116"

3"

3 5'-34"

PRODUCED BY AN AUTODESK STUDENT VERSION

Above: Second Floor Plan

PRODUCED BY AN AUTODESK STUDENT VERSION

PRODUCED BY AN AUTODESK STUDENT VERSION

11

UP

DN

1'-0"

PENDANT LIGHTING

PRODUCED BY AN AUTODESK STUDENT VERSION

PRODUCED BY AN AUTODESK STUDENT VERSION

6"

12

7" 16

15 16" 3 116"

N


Above: Culinary Concourse Palette

Above: Culinary Concourse Rendering

Above: Exterior Rendering of Nourish from Linn Street at Dusk Showing Illuminated Panels along Concourse mimicing proportions of Historic Row Houses


BLOOMING WITH THE COMMUNITY The third floor final design emphasizes community. Beacons of light in the form of light wells bring natural light into spaces with the assistance of a reflective surface while artificial light fixtures are affixed to the bottom of the wells. These wells anchor spaces and symbolize the well of knowledge in the West End. The Dining Pavilion and Cooking Library allow the community to share and come together in a relaxed setting. The diagrams from the development stage are shown, demonstrating how they were applied to the final design of Nourish thr0ugh small and large design gestures.

Above: Dining Pavilion Palette

12

14

8

11

4

13

15 12

Key 13

Digital Media Lab

14

Dining Pavilion

15

Cooking Library

N

Above: Third Floor Plan

Above: Dining Pavilion Rendering


Roof and Skylight (Stretch-Droop)

Roof and Zinc Glazing (To Droop-To Open)

Mullion Pattern (Fracture-Of History)

Zinc Glazing Facade (To Open-To Inlay)

Sunken Entrance (Of History)

Concourse and Roof (To Inlay-To Stretch)

Modified Window (To Shift-Of History)

Concourse and Learning (To Modulate-To Inlay)

Garden and Ramp (To Inlay-To Surround)

Instructional Process (To Modulate-To Shift)

Above: Diagram Implementation on Final Design



Above: Lifestyle Kitchen on Third Floor with Light Wells over Cooking Stations


LET’S GET DIRTY

Let’s Get Dirty is a project focused on the design of a lighting scheme and plan for the lab and office of a Soil Conservationist. The lab utilizes 350 square feet of an existing loft to create layers of lighting that are both functional and aesthetic. Lighting analyses of the existing space were completed first to inform the design and lighting needs. This project was completed as part of a three person team. My responsibilities were to document the existing space, work with my team to space plan, design the lighting scheme, and compile cut sheets.



ANALYSIS AND DEVELOPMENT The project began by analyzing the existing lighting conditions of the space. Illumination levels were collected in a 2’x2’ grid and diagrams were created. These diagrams were analyzed with the location of existing sources of artificial and natural lighting in the space and with existing furniture and millwork. Design precedent research analyzed possible solutions to make the space a light-hearted work environment while accounting for specialized lighting needs, layers of light, and glare control for the users.

Above: Existing Space Illuminance Study Plan

Above: Existing Space Illuminance Study Section


Above: Moodboard Image (Photo: Nordroom)

Millwork Furniture Circulation Above: Existing Spatial Use Diagram

Above: Moodboard Image (Photo: Ambius)

Functional Aesthetic Neither Above: Existing Lighting Use Diagram

Above: Moodboard Image (Photo: Walk the Room)


ILLUMINATING A LAB AND OFFICE The existing loft apartment was transformed into a Soil Conservation lab that features three different lighting layers. These layers include ambient light throughout, task lighting in the office and under-cabinet of the lab, and recycled tube accent lighting above the huddle space and neon on the plant wall opposite the huddle space. Special UV lighting is present in the lab with controls, and UV grow lighting in the greenhouse for plant and soil studies. The fixtures are fun and functional.

Soil Lab Key

1

Huddle Space

2

Greenhouse

3

Office

4

Conservation Lab

5

4 1

5

Storage

3

2

Above: Soil Lab Glow Plan Showing Different Spaces and Lighting

Below: Section Perspective Showing Office and Conservation Lab


Ideal Lighting Key Down Directional Task Lighting 80% Direct, 20% Indirect Lighting

HEAD

Ultraviolet Direct Lighting

RETRACTABLE SHADE HOUSING

100% Down Overhead Lighting

SCREEN HEIGHT

Direct Grow Lighting

SILL

SCREEN HANDLE

Neon Decorative Lighting

Table-Top Lighting

Above: Lighting Type Diagram

Below: Section Perspective Showing Storage, Huddle Space, and Greenhouse

Above: Loft Window Shading and Screen Detail


THE DESIGN LAB The Design Lab is a competition submission for the 2020 Planning and Visual Education (PAVE) Student Design Competition. This annual competition is sponsored by a new brand each year. The 2020 sponsor was SketchUp, and students were challenged to create a COVID-19-safe pop-up space that highlighted four of SketchUp’s core industries and shows off the features of SketchUp in a creative manner.



PRODUCT AND TREND RESEARCH The project started by researching how people use SketchUp. I created a survey and shared it on social media with my professional network. I then researched trends surrounding experiential design during the pandemic and brainstormed possible experiential concepts. These included SketchUp @ Home, SketchUp Atelier, and SketchUp Garden. Conceptual collages in the form of product ads were created for each and potential floor plans of a pop-up space were sketched to reflect different ideas. I formatted this research into a document to present to outside reviewers consisting of an Experiential Interior Designer, a Hospitality and Retail Interior Designer, and an Interior Design professor for feedback on my research and concept proposals. Respondents’ Career Age Junior Level (0-4 years into Professional Career)

BYO Device

Escapism

Driver

Driver

The COVID-19 Pandemic has caused concern about touch traffic on shared devices such as screens, buttons, and handles.

COVID-19 has caused more people to stay home. Many are longing for new opportunities and changes in scenery from their homes.

Manifestations

Manifestations

Insights

Insights

Apps and QR codes provide extra features and information for potential consumers to explore.

The opportunity to create a space that provides an escape of the everyday while selling a product or service.

Respondents’ Industry Segments 0

Hospitality Retail Experiential Marketing

14.3%

Workplace

57.1%

Education Residential Civic Not a Designer Lifestyle

Graduate/PhD Students

Undergraduate Students

Camping, outdoor adventure tourism has increased throughout the country because travelers can do outdoor activities while reducing the COVID risks.

Retailers like IKEA developed their app for the complete in-store and online shopping experience from catalog, AR visualization features, purchases, and pickup.

Mid-Level (11-19 years into Professional Career)

7.1%

21.4%

Experiential Trends

Healthcare

2

4

6

8

Summary from Respondents Mainly use SketchUp for visualization, concept models, and materiality for renderings. Some use the animation tools, furniture layouts, and drawing setup. Few respondents use the layout tool, many desired complex geometry tools, no one used the VR/AR capabilities. Most responded positively to SketchUp’s ease of use


Above: Concept Collage

Above: Concept Collage

Above: Concept Collage

SketchUp @ Home Concept focuses on Kitchen/Bath Interior Design, Landscape Architecture, Residential Construction, and Woodworking at home in a pop-up home environment.

SketchUp Atelier creates a lab space that helps users fabricate using SketchUp. The four industries in this concept are 3D Printing, Architecture, Construction, and Woodworking.

SketchUp Garden is an outdoor yard pavilion with mini-pods for Landscape Architecture, Architecture, Urban Planning, and Commercial Interiors. This pavilion simulated camping in the woods.

Below: Sketched Floorplan with Notes

Below: Sketched Floorplan with Notes

Below: Sketched Floorplan with Notes


DESIGN DEVELOPMENT The majority of the design development centered on perfecting the experience order and manifestation of the experience so that the space would flow well and be a dynamic and memorable experience. The midpoint proposal was a “SketchUp Garden Party” with a divided pergola where each section was dedicated to a different industry. These industry spaces featured different tools of SketchUp such as AR/VR with some form of a playful activity. The instructional space in the center creates a backyard setting for events and talks with the order bar at the end of the pop-up to assist with product orders and questions. I then iterated based on outside feedback and focused more on refining the process and experience of the guest.

Above: Brainstorming the Experiential Process of Building a Chair in the Pop-Up

Above: Experience Process Sketches Brainstorming the Creation of Miniature Model

The concept of building a miniature model to take with you after a visit to the pop-up was a recurring idea, and different versions of that idea included mini-models of iconic furniture, a column, or an iconic building. The mini model concept then became about creating an ideal workspace model that could allow visitors to visualize their ideal workspace during the pandemic using SketchUp, and seeing it come to life in mini-model form. Above: Experience Process Sketches of Creating the Ideal Workspace


Design (Virtual) Discover

Fabrication (Physical)

Learn about SketchUp features and four industries that can benefit from SketchUp

Play

Play and Engage

Use the tools of SketchUp to build, touch, play, and emerse yourself in just a few of the features of SketchUp.

Design (Virtual)

Engage Attend a learning session, product testamonials, and speak with product specialists about purchasing options.

Above: Transformation Diagram

Above: Concept Parti Showing Levels of Experience

Above: 3D Printing Section with 3D printing demonstration and 3d printed games

Above: “Garden” Instructional Space with LED Screens and Photo Booth

Above: Concept Parti Showing Order of Experience

Above: Interior Design Section with LED Wall Panels that “Paint” on Materials


CREATE YOUR WORKSPACE The Design Lab by SketchUp is the finalized experiential concept. The pop-up is reconfigurable for different environments and events, and allows visitors to use the tools of SketchUp to create a mini-model of their ideal remote workspaces in different locations around the world. The experience allows visitors to share their creations on social media, attend product and instructional presentations, read the SketchUp blog, network, and speak with product specialists about ordering SketchUp for their teams and organizations. Above: Annotated Sketch of The Design Lab by SketchUp

Above: Workspace Mini-Model showing Florence Italy

Above: Rendered Isometric of Overall Pop-Up with Illuminated Iridescent Wayfinding Ceiling Element


Experience Plan 1. Entry: Visitors pick up Passport at first station.

5. 3D Printing: Visitors watch model elements print in real time on 3D printers and select their model’s pieces and use their passport stickers and drawings to assemble their scale model ideal workspace.

2. Woodworking: Visitors select desk and chair combination at the tablets using a SketchUp created warehouse app. Selections are made and printed on a sticker to be picked up at the passport stations and placed on woodworking page in the passport.

7

6. Photo Booth: Visitors place their models on pedestals and pose for the camera with their finished models. Then an instafilm photo is printed and options to share the photo on social media are presented. Visitors then place their instafilm photo on the first info page of passport and place their passport and model in a cubby to be boxed up and waiting for them at the order bar.

3. Architecture: Visitors select the location of their workspace from eight global locations and pick up a scenery card for model. Then using tablets, they select two walls for their space and print a sticker of their selections at the next passport station.

7. Learning Forum: Visitors can attend live and remote events and demonstrations at the Forum. QR codes on the wall can be scanned to read different SketchUp blog posts. The forum is the social heart of The Design Lab by SketchUp.

4. Interior Design: Visitors select materials for their space using the materials showroom on the table and spindle wall. Visitors pick up stickers of materials on rack and print their materials guide drawing from the next passport station. Visitors also see how SketchUp models can be rendered on monitors.

EXIT

8

8. Order Bar: Visitors pick up their boxed models and passports and can speak with product specialists about questions and ordering SketchUp for their teams.

6

5

ENTRY

1 2

3

4

EXIT Order Bar

Learning Forum

Photo Booth

Photo Booth

Interior Design

ENTER Learning Forum 3D Printing

3D Printing Architecture

Woodworking

Order Bar

Interior Design

Woodworking

Architecture

EXIT

ENTER

Above: Diagram Showing Alternative Configuration of Pop-Up

Above: Diagram Showing Alternative Configuration of Pop-Up


CREATE YOUR WORKSPACE The use of an iridescent lighting ceiling element guides the visitors through the space from start to finish and attracts potential visitors to the pop-up. Fun, engaging furniture from a major furniture dealer gives the pop-up an unconventional, whimsical mood while showing off furniture that can be found on SketchUp’s own 3D Warehouse. Materials in the pop-up use Sketchup’s new branded colors and unite the different industry-specific spaces. The use of simple, natural wood against marble and metal make the space simple, but elegant and trendy.

Above: Lighting and Furniture Mood Board

Above: Material Board

Below: Woodworking Section with Tablet Stand and Ticker Screens


Above: Photo Booth with Logo-Inspired Pedestals

Below: SketchUp Forum

Above: Interior Design Section with Material Card Holder


Below: Sketchup Order Bar



ATOMIC INC. OFFICE The Atomic Inc. Office is a project worked on with IA Interior Architects in Washington, D.C. My tasks related to this project was part of the design development and construction documents phase, and included assisting with renderings, material selection, and documentation and specification writing for the permit and pricing sets.



RECEPTION AREA DOCUMENTATION I worked with the design team on the design, documentation, and visualization of the reception area. Tasks included adding keynotes, drawing and modifying details, dimensions, and material and equipment callouts for the pantry and coffee bar that is the social hub for the executive office. These tasks were part of the pricing set for the overall build-out of the space. Other tasks included meeting with material vendors to select carpet and other materials, and updating drawings to reflect cost and design adjustments to the project build-out. Above: Elevations and Sections of the Reception Area

Above: Enlarged Plan of Reception Core with Coffee Bar and Storage


Above: Overall Partition Plan


RECEPTION AREA DESK DESIGN The Reception area features a unique curved wall, concealing a coffee bar with seating and storage for the employees. Working with the team, I assisted with the design of the desk and the rendering of the space. I provided different material options and combinations for the curved wall and the desk to reflect the clean and modern design of the space.

Above: Reception Desk Axon with Material Legends Below: Reception Desk Details, Plans, and Elevations


Above: Reception Area featuring Textured Plaster Wall Option and Desk


STEM CAMPUS The Kansas City STEM Campus is a transformative project, turning a grocery store into a flexible space for a private pre-K-12 school. The campus features an early childhood center with courtyard, robotics lab with arena, high intensity athletic training, a black box theater, gallery, and commons space for events. My task with the team at Hollis and Miller Architects was to create a way to collect data to prioritize the use of the large space and then plan the space using data results and feedback.

*Rendering Completed by other and taken with Permission from Hollis and Miller Architects



PROGRAM SURVEYING The programming survey was conducted with the purpose of delineating what spaces were most important to the client group, which was composed of faculty, parents, and students. These results were collected individually and refined in small groups using a pie chart activity that sought to capture the amount of physical space the client thought each space needed to occupy. I worked with the design team and educational research partner plan the activity, and assist with the activity at the client meeting. I decided to use Socrative, an app that allows teachers to administer activities to students. Results could then be shown to the group in real time.

Above: Socrative Teaching and Surveying App

Above: Results from the Parents, Teachers, and Students were instantly Collected and Synthesized

Above: Polled Results were Written on Sticky Notes and Placed on a Board to Show the Group


What Spaces Are Important to You?

5%

5%

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5%

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Communications Admin. Offices Athletic Training

Auxiliary Gym

Aux Gym

Gallery

Auditorium Early BioChildhood Lab Auditorium Courtyard Media

Nurse’s Suite Art Room Courtyard Outdoor Classroom

STEAM Lab

Above: Group Pie Chart Example

Cafe


DATA DRIVEN SPACE PLANNING

STORAGE

STORAGE

TRAINING

96' - 0"

EARLY CHILDHOOD OUTDOOR PLAY

TODDLER

FAB LAB

TOILETS

INDOOR PLAY

ROBOTICS

COMMONS

TLT WARMING KITCHEN

TLT INNOVATION SPACE

EARLY CHILDHOOD STORAGE/ WORK RM.

MAKER OFFICE

TODDLER

TODDLER

INFANT

INFANT ADMIN

RECEPTION

Above: Initial Post Survey Bubble Diagram

Above: “Piazza” Plan

MECH ROOM

TOILETS

TOILETS

TODDLER

THEATER

72' - 0"

Once the data was collected, I worked with the team to use the results to begin planning spatial configurations. These configurations helped with the creation of a concept parti for the space. Parti options included “Clubroom” with athletics emphasized with a mezzanine; “Piazza”, which emphasized community space; and “Gallery”, which placed the display of art and other student work in the commons area.

GALLERY

FLEX CLASSROOMS


Above: “Gallery” Plan

Above: “Clubroom” Plan


THANK YOU! JONATHAN FEVERSTON B.S. INTERIOR DESIGN WELL AP (614)-406-0120 feverston.j@gmail.com @jfeverdesigner https://www.linkedin.com/in/ jonathan-feverston-1b1b28137/



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