JONATHAN WHANG U X
D E S I G N E R
EXPERIENCE Samsung UX Membership / 2013 (Jan-Present) UX Designer & Project Planner Internship at SK Planet / 2012 (Jul-Aug) Visual Designer(Mobile Application Design) Internship at TOMY International / 2012 (Jan-Jun) (TAKARA TOMY for Japan) Toy Designing and Project Planning. Innov8 for Health Idea Contest Final / 2011 Inno8 for Health Idea Contest in Cincinnati Final Presentation. Elbow Rehab Product. SK Telecom T-store renewing project / 2011 Cooperation with the biggest mobile company in South Korea. User Research&Analysis, Ideation, Development, And Finalization. SK C&C IT Business model Award Final TOP10 / 2011 Public&Eco-Friendly Design for the bus station. Redesign bus stations. Personal experience for Actual Business Presentation.
JONATHAN WHANG PHONE +82.10.9068.4608 EMAIL panda7882@naver.com 02
PERMENENT ADDRESS 42-10 Shinhyundae villa Garakdong Songpa-gu, Seoul Korea (822) 400 4608
EDUCATION University of Cincinnati, Cincinnati, OH / 2011-Present Exchange Student in DAAP Handong Global University, Pohang, Korea / 2006-Present Industrial Design & Graphic Design double major
ACTIVITIES College English News Paper club “Handong Today” / 2010-Present UI/UX Design Group “The Answer” / 2010-Present University official smallgroup leader / 2011
SCHOLARSHIPS University record scholarships (2006-Spring/2010-Fall/2011-Spring/2011-Fall)
SKILLS 3D-Rhinoceros/3D MAX/Alias Automotive/Solidworks Adobe-Photoshop/Illustrator/InDesign/AfterEffect/Flash
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Main Theme of the portfolio is ‘A BLUEPRINT of My Mind.’ A blueprint is a reproduction of a technical drawing, documenting an architecture or an engineering design. There are two charactoristics First, it is a groundwork of every creative results. Second, it also can be used as a metaphor of detailed plans. I want to show my basic skills and potential future plans through the bluprint of my mind.
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CONTENTS PRODUCT DESIGN INNOVATION FOR HEALTH Elbow Rehab Product
NATURALISM OF LAPTOP DESK Wooden Laptop Desk Design
KITCHEN ISLAND Innovative Design for a Kitchen Island
TOY DESIGN FOR KIDS Design internship at TAKARA TOMY
UX DESIGN DOTBOOK PROJECT Brail book making system through crowd sourcing
WATER BOTTLE FOR DONATION Donation service and water bottle design
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PROJECT 1 ELBOW REHAB PRODUCT
GETTING OUT OF ELBOW INJURIES.
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INNOVATION FOR HEALTH Elbow Rehab Product
Since most elbow injuries are not very serious, people used to ignore and push through elbow injuries. Because of these tendencies, elbow injuries are easy to get into the vicious cycle of repeated injuries. The goal of the project is to get out of this vicious cycle, and help elbow rehab more efficiently.
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PROCESS KICK OFF
DESIGN REQUIREMENTS - Objectives - Basic Features - Innovation
RESEARCH - Context - Interview - Competitive Market - Potential Market
Simple Aesthetically pleasing
Functional
,meaning more athletic than medical.
w Injuries
Context_About Elbo
Portable
Easy to Use
Reasonable Price
Experiencing Patie
nts’ Point of view
a, or (frequently) from injured by direct traum both The elbow can be movements. While ive arm and hand l overuse due to repetit and complex, severa be quite individual types of injuries can y identified usuall are ns patter common elbow injury s.
extensor tendinosis of the wrist (tennis elbow) overuse tendinosis of the wrist flexors. n. Lateral epicondylitis overuse (golfer’s elbow) insertion on the olecrano Medial epicondylitis strain of the triceps child (2 to 4 years). acute or repetitive . Triceps tendinitis dislocation in a young permanent damage forced radial head cause elbow can aid’s uma Nursem microtra to capitellum. repetitive pitching avascular damage Little League elbow ) overuse causes (Panner’s disease Osteochondrosis
repet“Since overuse and most itive strain are the of injury common sources tendons to the muscles and , a brief around the elbow and period of support is usually ity activ icted restr necessary.”
e ble Pric Reasona l na Functio Simple use to y Eas Portable ally pleasing Aesthetic
Competitive Market_Trendmap
Functional
NICHE MARKET
Functional but too much expensive
Reasonable
Expensive
DIED OUT MARKET
Reasonable Limited function
Simple
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08
02
03
PROTOTYPING - 1st Prototype - 2nd Prototype - 3rd Prototype
Cooling packs
Elastic Rubber Bands
FINALIZATION - Validation - Final Direction - Color Scheme - Branding
IDEATION & DEVEOLOPMENT
06-1
- Sketches - Develop 3 Concepts
MODELLING - Outer Part - Inner Part - Applications
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05
06-2
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EASY TO BE INJURED More than 50% of players suffer from elbow injuries.
28.5 million people in this country play golf and 33% of recreational golfers suffer many more elbow injuries.
Twenty-five percent of child and adolescent baseball players have elbow pain
The elbow can be injured by direct trauma, or (frequently) from overuse due to repetitive arm and hand movements. While both types of injuries can be quite individual and complex, several common elbow injury patterns are usually identified
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ELBOW INJURIES ARE.. “Since overuse and repetitive strain are the most common sources of injury to the muscles and tendons around the elbow, a brief period of support and restricted activity is usually necessary.�
EASY TO GET INTO A VICIOUS CYCLE DAMAGE Be venerable to damages
Ache interception/relaxation needed
PAIN Muscle Contraction
Muscles relaxation needed
Muscular power decrease
Muscle Ischemic/Edema
Muscle Atrophy/ Damage
Since most elbow injuries are not very serious, people used to ignore and push through elbow injuries. Because of these tendencies, elbow injuries are easy to get into the vicious cycle of repeated injuries.
Therefore, proper rehabilitation is necessary.
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Mechanical Support Type
Understanding basic anatomy. Elastic Band Type
one Big Rubber Type
X-Band Type
FINDING DIRECTIONS Start sketching based on basic anatomy.
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BoA System
Separable Cooling Packs
Use Separable two parts - Inner part; cooling & warming - outer part; exercising
Movable Elbow pad
DEVELOP 6 MAIN CHARACTORISTICS Elastic Band Type - Use elastic band to give registrations to arms. Big Rubber Type - Make whole body as a big elastic rubber. X-Band Type - Use thin elastic band to give a regional tension. Separable Two Parts - Separate parts into inner part & outer part. Separable Cooling Packs - Use detachable cooling packs BOA System - Use BOA system as a closure system.
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Concept 1
Light & Simple
Concept 2
Fit int
Cooling packs
Separa
Elastic Rubber Bands
Moving the lower holding part can give more resistance on your arms.
DEVELOP 3 MAIN CONCEPTS Light & Simple Fit into Arms Separated Parts
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Two side bands make entire bands to fit into arms.
Fit into Arms
Separable cooling packs.
Concept 3 Separated Parts Cooling packs
Elastic Bands
Separated bands can reduce the slipping problem.
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VALIDATE WILL IT WORK INTERVIEW
Andrew Naylor PT, DPT, SCS Bridge program coordinator for the Cincinnati reds rehab team Beacon Orthopadics&Sports Medicine
Christopher Kovacs PT, DPT, OCS, CSCS Cincinnati Children’s Hospital Medical Center Outpatient Liberty
- It is possible to exercise with these concepts. - Find a niche market among a lot of rehab devices. - Make it easy to wear it by themselves.
Use BOA system whole around arm part to distribute pressure and to make firm closing
FINAL DIRECTIONS THROUGH VALIDATION Further Development after professional feedbacks.
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Wires are contained inside of Three Layers
Using memory form to give more fitted comfortable contact
Use a movable elbow pad. Patients can adjust it to fit their arms.
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FINAL OUTPUT
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être souple COMPLETE ELBOW REHAB DEVICE
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01
02
FOLDING ARMS
STRETCHING ARMS
HOW IT WORKS 01. FOLDING ARMS Fold arms to train inner mucles.
02. STRETCHING ARMS Strech arms to train outer mucles. and these patterns repeat.
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2 IN 1 SYSTEM
Outer Part
+
Inner Part
2 IN 1 SYSTEM Consist of separable 2 parts. Outer part is trainning part for enhancing mucle strenth. Inner part is cooling & warming system to release mucles.
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PROJECT 2 LAPTOP DESK
NATURALISM OF DAILY SUPPLIES
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NATURALISM OF LAPTOP DESK Wooden Laptop Desk Design
Being retro and going back to nature is one of the latest movement of design. It useally based on products color, material, and finishing. The goal of the project is to satisfiy our customer by using appropriate color, material, and finishing for a laptop desk.
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PROCESS KICK OFF
RESEARCH
01
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IDEATION
- Color - Materials
- Sketches - Develop 2 Concepts
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03
RENDERINGS
MODELING
- Rough Renderings - Fine Renderings
FINAL OUTPUT
- Laser Cutting - Hand Finishing
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05
06
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NAMUS lide Laptop desk for NAMUS CONCEPT If you need a functional and a beautiful laptop desk, here is an answer. Main characteristics of ‘NAMUSlide’ are thick curvilinear lines and plywood grain. This will reveal a unique aesthetic value that people have ever seen before. The bottom part is made up of one large curve, and the top part is made up of similar curve following the bottom part. A harmony of both parts makes a simple and fine shape. The desk was made by attaching trimmed birch plywoods, and this method made a very special surface of the desk. Two desk legs are different with each other, therefore, it can have a better stability and more interesting shape. A size of the desk is proper for using a laptop as a client asked, and it has a function to enlarge a working area and a storage by sliding out the top part. It is good to make a best use of space, so it can be used in various places for various purposes.
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SPECULATION
400mm
Size : 810 x 400 x 700(mm) Material : Birch Plywood Color : Natural Manufacture : CNC Cutting/Glued Laminated Finishing : Clear Varnish
500mm
810mm
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700mm
600mm
730mm
FUNCTION Possible to enlarge a working area and a storage.
APPLICATIONS Can be used in various places for various purposes.
Read books with a drink
Use as a laptop desk
Use as a side table
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FINAL OUTPUT
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PROJECT 3 KITCHEN ISLAND
LIVING ECO FRIEDLY LIFE IN A CITY
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INNOVATION FOR HEALTH Elbow Rehab Product
Industrial development caused big and compact cities. Therfore, population and single house-hold rates are increasing. And also importance of recycling and eco-friendly design is rising. The goal of this project is to find a way to solve these issues.
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PROCESS KICK OFF
RESEARCH
- Trend Research - Philips Benchmarking - Problems
01
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02
SOLUTION - Problems - Solutions
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IDEATION
RENDERINGS
- Sketches - Development
FINAL OUTPUT
- Rough Modelings - Fine Modelings
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05
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INCREASING POPULATION OF CITIES INCREASING SINGLE-HOUSEHOLDS RATES
Sing-Households rate among entire households
Rate of women lives with husbands
IMPORTANCE OF RECYCLING AND ECO-FRIENDLY DESIGN IS RISING
PROBLEM FINDINGS
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Compact Kitchen Island (Save Space)
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Urban Gardening (Eco-Friendly)
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Reusing Energy (Reuse water/heat)
SOLUTION EXTRACTING
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v
eco island COMPACT KITCHEN ISLAND
FINAL OUTPUT
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Hanger+Dryer Able to hang tower and gloves. Reusing the heat of the dish washer to dry
Fish Tank Give a feedback of wasting water
Dish Washer 2 story dish washer
DETAILS
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Popup Tray Space saving popup tray Store seasonings
Urban Gardening Grow own vegetables By reusing waste water
Stools Drawers
Space saving compact stools
Space saving drawers
FUNCTIONS Hanger+Dryer Hiding drawers Fish Tank Dish Washer Popup Tray Urban Gardening Stools
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PROJECT 4 TOY DESIGN FOR KIDS
CREATIVITY FOR KIDS FOR FUN
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TOY DESIGN FOR KIDS Design internship at TAKARA TOMY
Toy designing, planning project at a toy company TOMY International. Sketching and modeling each brand toys.
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CHUGGINGTON TRAINS TOYS Concept sketches for new train set lines.
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JOHN DEERE TOYS Concept sketches for new transforming toy lines.
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PROTOTYPING PROCESS Sketch concepts for new Dino Train toy lines. Outsource to China to make prototypes of new Dino Train toys.
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PROTOTYPING Sketch concepts for new Popoids toy lines. Outsource to China to make prototypes of new Popoids Toys.
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PROJECT 5 BRAIL BOOK MAKING SYSTEM
SMALL EFFORT FOR VALUABLE BIG THING.
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DOTBOOK PROJECT Brail book making system through crowd sourcing
For many reasons, current brail book making system is very unefficeint. In this project, new brail book making system idea is coming out of crowd sourcing.
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PROCESS
01
02
PREFACE
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BENCHMARKING
Background
IDEATION
Google reCAPTCHA Typing 대부분의 사용자가 특 별한 노력없이도 가능
CROWD
OUTSOURCING
Valuable Outcome
인소싱 축
단
간
상승
시
비용
“점자책 입력 봉사활동”
아웃소싱
결과물이 궁극적으로 사회적으로 기여가 가 능한 것
크라우드 소싱
도서를 컴퓨터에 입력. 도서가 텍 스트 파일로 기증되면 이 과정 이 생략되므로 점자도서 제작시 간이 축소됨.
책과 대조하며 잘못된 글자가 없는지 확인.
길게 이어진 프린트용지를 알맞은 크기로 자름.
점자 프린터를 통해 출력
점자로 변환. 일반적으로 브 레일 서울이라는 점역 프 로그램 사용.
시각장애인 교정사가 점자단말기 를 통해 점자로 변환된 도서를 읽 으며 점자교정을 봄.
점자가 찍힌 알루미늄판 사이에 종이를 끼우고 롤러 사이로 통과 시켜 종이에 점자를 찍음.
두 겹의 알루미늄 판에 점자를 찍 음. 이 과정을 제판이라고 함.
Problems of current Process 솔루션의 폭
Goal Suggest New Process
“여러사람의 소소한 노력으로 가치있는 큰일을 해결하자.”
Scanned Images
Data Input
Collected Data
Define Project Goal and Process. And Kick off the project.
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Technological benchmarking from current platform. Extract strategy factors to apply.
02
Suggest new idea based on research and benchmarking.
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04
05
USABILITY TEST Performing UT
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CONSOLIDATION
SOLUTION
Work model & Findings “회원가입을 해야겠다.”
Primary Intent
Secondary Intent
회원가입란 작성시작
신속한 회원가입
회원 기본정보 입력
사용자 인증
자동가입방지란 입력 “단어가 왜 두개지?”
단어입력 이유 확인
피드백 페이지 확인
Fact
Problems
자동가입방지는 대부분 입력하지만 만약 단어입력이 여러 번 반복되는 경 단계 최소화 우 귀찮다는 의견을 말했다.
빈도수가 높을 경우 귀찮음을 느낀다.
사용자의 대부분이 피드백 링크를 클 릭하지 않았다.
피드백 링크 클릭 필요성을 느끼지 못한다.
Why 적은 시간이라도 반복이 되면 귀찮음의 정도가 높아지므로, 사용자가 견딜 수 있는 귀찮음의 허용치를 넘어서게 된다.
필수 입력사항 외 항목 입력 피드백 링크를 클릭하는 행동이 전체 가입 flow 에서 벗어난다. (키보드 -> 마우스)
버튼을 누르는 행동 자체를 귀찮아 한다.
회원 가입신청
회원가입 자체가 더 큰 목적을 위한 절차 중 입력완료 후 가입신청
피드백 링크 자체를 인지 조차 하지 못한다. 피드백 링크를 ‘새로고침’이나 ‘단어가 보이지 않으세요?’로 오해한다.
의 하나이므로 최대한 빨리 넘어가려고 한다. depth를 하나 더 만들기 싫어한다.
Needs 이 플랫폼은 사용자가 귀찮음을 느끼지 않을 정 도의 단계에 배치해야 한다. 또는, 아예 강제성을 주는 단계에 배치되어야 모든 한다. 입력사항 준수 피드백 링크를 클릭하는 행위가 전체 회원가입 flow안에 들어갈 필요는 없지만 관심 있는 사람 을 위해 제공되어야 한다. 피드백 링크의 보여지는 형태가 다른 기 능을 제공하는 아이콘과는 차별화되여 제공되어야 한다.
자동가입 방지 자체는 회원가입이라는 목적에 부합하지만 단어를 입력하는 이유를 알고자 하 는 것은 목적과 상관이 없기 때문. 기존에 다른 기능을 하는 버튼들이 있다 는 멘탈 모델이 형성되어 있어서 신경쓰지 않으려 하기 때문.
사용자가 피드백 링크 페이지의 내용 을 읽지 않았다.
피드백 링크 페이지의 내용을 이 해하지 못한다.
일반인은 제작에 대해 알지 못하기 때문에 제 작과정이 없어서 이해가 어렵다.
사용자가 피드백 링크 페이지 를 자세히 읽어보지 않았고 자동 가입방지에 대한 행위에 영향을 미치지 않았다.
피드백 링크 페이지의 내용을 이해하더라도 크게 봉사의 의미를 느끼지 못한다.
의식적으로 봉사한 것이 아니기 때문에 와 닿 지 않는다. 너무 적은 노력을 했기 때문에 기 대하는 것이 없다.
사용자가 기존 포맷과 다르면 입 력하지 않는다.
기존 포맷이 일반화 되어 있어서 조금이라도 다르면 입력에 어려움을 느낀다.
필수입력사항의 여부에 대한 인지 가 부족하다. 필수입력 사항 외에는 작성하지 않는다.
강제성이 없는 항목중 중요도가 낮다고 생각되 면 입력하지 않으려 한다. (자동가입방지는 별 표시를 인지하지 못해도 필수록 인식)
사용자가 자동가입방지 단어 를 사용자에 따라 다른 방식 으로 입력했다.
사용자의 대부분 입력사항이 강제적 이지 않은 경우 입력하지 않았다.
심한 왜곡율 목적 외에는 관심 없음.
그래픽적으로 프로세스에 대한 설명을 디테일하 면서도 한 눈에 보기 쉽게 제공해야 한다.
기존 포맷을 크게 벗어나지 않고, 사용자들에게 익숙한 방식으로 제공해야 한다.
보여지는 부분에 대한 디테일하면서도 직관적인 디자인이 제공되어야 한다.
Desing Directions
Needs
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Direction1
“자연스러운 입력이 가능하도록 배치”
Direction2
“인지가 쉬운 디자인”
Direction3
“명확한 정보전달이 가능한 피드백 페이지”
김
Simulation with prototype. Observe users and find problems.
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Extract user needs based on users test results. Define design directions based on user needs.
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Suggest a new solution and design.
06
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서관y 자도 Librar aille 국점 한rea n Br Ko
: 세요
해주
력 를입
어 두단
FINAL OUTPUT Final output for general applications.
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APPLICATIONS Applications for game company NCsoft. Designed form for a website and game event.
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PROJECT 6 DONATION SERVICE DESIGN
HELP OTHER PEOPLE IN A DAILY LIFE
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WATER BOTTLE FOR DONATION Donation service and water bottle design
Every year, more than 10 million children in water insufficient countries are dying. In contrast, a lifestyle for buying premium water is rising in wealthy countries. The goal of this project is to change modern people’s lifestyle from selfishness to altruismic donate through consumtion.
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PROCESS
01
02
PREFACE
03
RESEARCH ANALYSIS
RESEARCH
Goal
Research Framework
기부소비문화를 현대인들의 라이프 스타일로 정착시켜주는 기부재로서의 Product&Service Design을 제안한다.
Research Methodologies
Quality Web Research
Aesthetic Appeal Bench Marking
Document Analysis
Web Research
Survey
Reliable
Self Expre -ssioin
Research Framework
Define project goal and Process. Extract issuse for a research framework.
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Research Methodology
Define research framework and methodologies. Excute research based on framework and metodologies.
02
Analize results and finding user needs.
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05
DIRECTION
06
IDEATION
SOLUTION
Design Directions Direction1
Self Expressioin
Aesthetic Appeal
3가지 종류(Blue, Purple, Black)의 라벨을 제공하고, 이를통해 소비자가 기부의 양을 선택할 수 있도록 제 안한다.
Direction2
Reliable
기부의 투명성을 패키지디자인에서, 바로 확인할수 있는 피드백을 통해서(QR코드), 따로 구성된 웹페이지를 통해서 확인할 수 있도록 다양한 방식으로 제공해준다.
Direction3
Quality
Aesthetic Appeal
Glass 재질의 물병을 Modern&Simple&Slim 키워드를 중심으로 형태를 제작한다.
Direction4
Self Expressioin
Aesthetic Appeal
Reliable
소비자가 얼마나 기부한다는 사실을 패키지의 라벨과 숫자를 통해 직관적으로 알 수 있도록 디자인한다.
Quality Direction5 전해질 미네랄이 첨가된 건강을 배려하는 프리미엄 워터를 제공한다. -> 뇌에 원활한 수분공급을 해주고 머리를 맑게하는 효과가 있어, 바쁜 현대인들의 삶에 물 한병으로 지친 심 신을 위로해줄 수 있다.
Draw design directions based on analized results.
04
Extract user needs based on users test results. Define design directions based on user needs.
05
Design a water bottle, brand identity, and mobile web service for donation.
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FINAL OUTPUT Offer 3 kinds of bottles that have different amount of donation. User can choose how much to donate with thier own will.
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BOTTLE DESING Shape of the bottle and package design was selected through user preference research.
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DONATION MARK Package design on the upper part state about donation clearly.
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MOBILE WEB QR code on the back side is linked to the mobile website. Customers can check their breakdown of the donation and also figure out where their donation is going. Mobile web collects statistical data of sales volume, and rank schools and regions’ donation rate.
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