Profile & Lookbook
PALA Nusantara 2016
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TABLE of CONTENTS
01 introduction
about PALA Nusantara Founder & Co-Founder
concept 05 influence design craftsmanship
11 lookbook products25 PALA Merah PALA Biru PALA Cokelat DASI
33 contact
introduction
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introduction
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PALA Nusantara PALA Nusantara consist of two syllables, PALA which is a kind of herb and spice from Banda, Maluku, and an island of Indonesia.
ABOUT
Nusantara is an archipelago consisting the ocean and A long time ago pala (nutmeg) used to preserve a meat
when winter’s coming, so that The Western comes to Nusantara to hunt and take over the island of them.
Because of the popularity of its function quickly heard by The Western, a lot of myth and story made up by the Dutch to protect the East of Nusantara.
From this story, we hope the glory of pala (nutmeg)
could be a philosophy and vision for us to promote Nusantara richness to the world from a product.
introduction
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Ilham Pinastiko Born and Raised in Bandung, after he get
FOUNDER
his Bachelor degree from industrial design ITB he‘s cotinued to take Design Master program at ITB and focused on lifestyle products especially watch. From his previous research about local craftsmanship, wood resources is prime comodity of Nusantara. In this company he develops them into fashion and lifestyle products. He hopes mix of local material and culture could bring PALA Nusantara’s products competitive enough to
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introduction
renown across the world.
A mix of local material and culture could bring an unique and exotic thing
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Good design is the design that honest to the materials and fulfill its function
Slamet Riyadi CO-FOUNDER
A lecture of industrial design program at ITB that achieve his Bachelor and Master of De-
sign degree at ITB and attempt to achieve
Ph.D degree in Design Management, Chiba
University, Japan. His interest of wearable product, user experience design and pho-
tography lead him to design a product that
well functioned than what it is before with
a different and unique material following a current trend and lifestyle especially for urban society.
introduction
concept
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concept
Development of PALA Nusantara products mostly influenced by Nusantara’s old culture that inspired modern lifestyle of Indonesian urban society, such as how protected legacy of our ancestor and the value of them still held and applied in our way of life. This culture is always being our foundation reference in designing, to keep Nusantara’s identity to be known across the world. Presence of culture and local products of Nusantara’s native tribe inspired us to create urban lifestyle product that implemented in daily life. For example, our first product is a watch that inspired by diversity of Nusantara’s native tribe that had a strong history of their craftsmanship which shown their own character and uniqueness. Baduy, Toraja, Java, and any other places around Nusantara have their own visual meaning of their cultural image.
INFLU
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ENCE
We aware that simple thing doesn’t enough to represent essential value of Nusantara culture and richness to be an urban lifestyle products. Therefore, we PALA Nusantara will continue to strive and work hard to find and explore the identity of Nusantara culture to make our people proud and identified as a great nation from The East.
concept
concept
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DESIGN
Our design begin with a brainchild be an idea then become a concept.
products that could completed our data about urban goods as a life style
In this concept we decide and solve raw thoughts about Nusantara’s
product to be a reference of our design.
culture that doesn’t know by most of society of the world. For us wise
Design process from sketch to be a mock up is an important start to
and mature concept is a must in designing, because our issue is to lift
get a proper and ergonomic shape for the user. After that we make a
Nusantara culture to the world, so we have to do it flawlessly. In the
prototype with the real material before it gets to be produced. This is the
design process we tend to research about the trend around the world.
phase of controlling the quality of our products, to get a properness that
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ready to be sell for user who admire a product that have a local identity.
Begin with a brainchild be an idea then become a concept.
concept
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From that, we know and get a data about trending and popular
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CRAFTSMANSHIP Starting from the raw material like wood and leather chosen through a rigorous selection to the production process with a local craftsman
whose expert on their field for years we give a high performance and quality product. Local wood and leather is our prime material in designing our products, for the wood there is Sonokeling, Ebony and Albasia then the leather is ox leather from Sunda and Java. Meanwhile, for some parts we use four season wood from America, Maple. We use maple because of the structure of it is strong and the netral color match for any other color, visually it makes our design looks magnificent. Handcraft is one of our way to give meaning and value of our work. Based on Nusantara’s culture and our local craftman expertise that created by native tribe of Nusantara, we believe we could lift up their
concept
marvelous skill and culture to the world.
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Local craftsmanship is an unique cultural legacy that needs to be told and preserved
concept
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Minimalism is not a lack of something. It’s simply the perfect amount of something.
lookbook
~ Nicholas Burroughs
LOOKBOOK
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PALA Nusantara
talent Alexandra & Hadi Raffi
lookbook
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PALA Nusantara
lookbook
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PALA Nusantara
lookbook
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PALA Nusantara
lookbook
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The secret of success is doing something you love, doing it well and being recognized for it. ~ George Carlin
PALA Nusantara
lookbook
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PALA Nusantara
lookbook
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Good design is as little design as possible ~ Dieter Rams
PALA Nusantara
products
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products
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The dominating red in PALA Merah watch is not just a color. It has a very deep meaning taken from the philosophy of earthy colors in Torajans Tribe’s traditional wood carving. The red color element—or often referred as Litak Matarang in their local terms— is a depiction of human blood that perceived as life symbol. Body size
: 350mm x350mm
Watch diameter
: 2400mm
Needles
: 3 hand
Machine
: Miyota Japan
Water resistance
: Water splash
Wood material
: Sonokeling or maple and pine
Strap
: Brown pull-up genuine leather
with white stitches
products
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Baduy Tribe from West Java, is the main inspiration behind PALA Biru watch. In addition to the local weaving crafts, Baduy Tribe also has a strong spirit in preserving their ancestors’ hudreds years culture. We cast ll of our admirations towards Baduy Tribe in PALA Biru, with a hope to share Baduy’s distinct character with you and the rest of the world. Body size
: 350mm x350mm
Watch diameter
: 2400mm
Needles
: 3 hand
Machine
: Miyota Japan
Water resistance
: Water splash
Wood material
: Sonokeling or maple and pine
Strap
: Full-grain genuine leather
products
with white stitches
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products
products
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The Javanese Tribe is known for the strong but humble character that gives PALA Cokelat watch its distinct identity. Given name over Jawi plant by a King in 350 BC, The Javanese also famous for their expedition and trade skills that being told as a civilization changer in Indonesia. Body size
: 350mm x350mm
Watch diameter
: 2400mm
Needles
: 3 hand
Machine
: Miyota Japan
Water resistance
: Water splash
Wood material
: Sonokeling or maple and pine
Strap
: Brown pull-up genuine leather
with white stitches
products
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We created DASI with inspiration coming from Indonesian local craftsmen with their high skill in turning local wood material to a lot of different high quality products. We thought why not, switching the material for our unique bowtie to delicate Indonesia wood material. It sure gives a unique touch like never before that made DASI is not just another fashion items, but also a state of art.
The creation process of DASI relies 100% on our local wood sculptors. We also make sure every piece of DASI only made out of selected Indonesia
products
materials for the sake of quality and endurance.
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products
33 Literally, we speak with our mouth, but a photo could speak a lot without being spoken.
contact
PALANUSANTARA
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PALA Nusantara
contact us
Day by day story of the glory of Nusantara is fading by current development. Any movement can be an important thing to keep and preserve the glory. We invite anyone who wants to give their aspiration about product design or Nusantara culture with us. With this we hope we can be a good storytelling medium w about marvelous of craftsmanship and Nusantara to the world.
HELLO!
Bandung, Indonesia Jl. Kaum Cipaganti No. 44/35A 40131, West Java www.palanusantara.com For any further assistance:
office@palanusantara.com
+62 8212 9994 946
PALA Nusantara
contact
PALA Nusantara Profile & Lookbook 2016
Founder & Co-Founder Ilham Pinastiko Slamet Riyadi
Editorial Design Nathan Tengko
Photographer
Ghariza Zhafir Al-lail (lookbook) Isdam Atrahadena (product) This publication is published in 2016 by : Š 2016 PALA Nusantara All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission of the copyright holders.
PALA Nusantara
© 2016 PALA Nusantara