2015
I AM A SOSTENA CATALOGUE I AM A SUSTAINABLE CATALOGUE AND I HAVE BEEN DESIGNED TO SHOW YOU SOSTENA IS A TRULY HONEST BRAND AND HAS NOTHING TO HIDE. I AM PRINTED ON THIN RECYCLED PAPER AND MY INKS ARE FORMED FROM SOY BEANS. REMEMBER THAT WHEN YOU BUY SOSTENA YOU HELP THE ENVIRONMENT AND CHANGE LIVES.
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SOSTENA
CONTENTS
THIS IS SOSTENA
13 OUR VIEW 16 QUALITY 22 TRACEABILITY
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32 GET THE LOOK 38 BAMBOO 50 COTTON 56 ESSENTIALS
THIS IS SOSTENA
THIS IS SOSTENA
SOSTENA
WE LOVE CLOTHES We’re an extremely passionate brand and we just love our clothes. We share this passion with anyone who mourns a worn out T-shirt like the passing of their own brother. This is a way of life and at some point we all realise that our favourite T-shirt needs to be replaced and this is where we come in. We supply clothing that is traceable and the material is created from our organic bamboo and organic cotton. Here at Sostena we pride ourselves on being honest and sustainable, we don’t just offer you our new clothes. We offer a new way of thinking, a beautiful concept, an undying passion that is fuelled by the environment we live in and the fabric that we wrap ourselves in.
THIS IS SOSTENA
Our clothes are softer and kinder to your skin. They also last much longer, help protect the environment and improve the quality of people’s lives.
THIS IS SOSTENA
SOSTENA,
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THIS IS SOSTENA
EROM ANETSOS STEEM NAHT EYE EHT
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THIS IS SOSTENA
FAIR WEAR FOUNDATION
We make clothes from natural, sustainable fabrics in a wind and solar powered factory. Ethical fashion is about fairness as well as looking after the environment. The factories we use are audited by the Fair wear Foundation.
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THIS IS SOSTENA
NI DEHSINIF KU ,LLAWNROC
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THIS IS SOSTENA
SOY BEANS TO BE EXACT
All of the inks that we use at Sostena are sustainable. Soy ink is a kind of ink made from soy beans. As opposed to traditional petroleum based ink, soy based ink is more environmentally friendly, might provide more accurate colours, and makes it easier to recycle paper. That sound good to us.
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OUR VIEW ON SUSTAINABLE FASHION SOSTENA
WHAT WE THINK We don’t think that you can ever beet an old pair of scuffed up vans, the more holes the better. To us, sustainability means thinking about a brands’ environmental impact, a product’s lifespan, it’s supply chain transparency and social responsibility. But what does that all mean in the context of our customers’ everyday lives? Did you know that each year in the UK we consume and dispose of 1.1m tonnes of clothes? 48% of this is re-used and 14% recycled while the remainder winds up in landfill (31%) or incinerated (7%). Some large fashion retailers are known to produce up to 300 new styles per week. Thankfully the UK is now waking up to the realities of this so called ‘fast-fashion’. For many of us, our outfits have become disposable objects; use once or twice and then discard to the back of the wardrobe along with other long-forgotten “must have” items. How is it that we have bought so much, yet have nothing to wear or show for it? Our indulgence with bulk buying and trend chasing has left us with wildly confused wardrobes and our environment (and our wallets) are suffering the consequences. Sustainable fashion in the past has been perceived as the hippy alternative to mainstream fashion. It’s now starting to be about recycling, up cycling, vintage or is it about buying different models or styles. We know that style is inherently personal; we believe that our clothes are an extension of ourselves. The morning commute to work provides a gallery of different fashion choices made that morning by every individual. A plain tee is the perfect blank canvas to create ourselves around no matter what our age or lifestyle. A high-quality baseline upon which we can build a look that truly reflects our personalities and ethics. This isn’t about being ‘on trend’ as much as clothing that delves deeper than the surface. So on reflection if our customers see us as making great tees rather than ‘sustainable fashion’ that’s fine. Responsibility within manufacturing should just be a given throughout the fashion industry. This is why here at Sostena we have created simple t-shirts with powerful messages. We want to spread the word that sustainable fashion is the way forward and we hope you can help us to this. We here at Sostena have accepted the task of creating a new sustainable range, being totally honest within our business. We have nothing to hide behind, customers can literally see through our company and we want to remain this way.
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SOSTENA
ORGANIC COTTON The mainstream method of cultivating cotton has a major impact on the environment. There is a huge potential for improving the situation and choosing organically grown fabric is one way of making a difference. In order for fabrics such as cotton in particular, the fields where it is farmed must be totally free from pesticides for a period of three years. All of the fabric that we use is spun, dyed and finished in accordance to with organic procedures. When is comes to Sostena, organic fabric is not just a seasonal fashion trend. We have higher aims than that, we have aimed to have all of our collections made from organic material and we are achieving that.
SOSTENA
ORGANIC BAMBOO We choose to use one of the words most sustainable resources for most of our products which can grow up to a metre a day in the right conditions. We are talking about bamboo. Bamboo gives us clean air to breathe, consumes carbon dioxide and, because bamboo forests are so dense, returns 30% more oxygen to the atmosphere than trees. It also takes less energy to grow and sustain bamboo than other similar trees and plants used for fibre production and the bamboo plantations require very little maintenance. Bamboo also requires very little water and can survive drought conditions as well as flooding. One of the best aspects of bamboo is that it doesn’t have to be up rooted to be harvest, it is cut like grass. This means that it does not damage the soil its grown in and actually purifies the soil from any toxins. Bamboo can be grown without pesticides or chemicals because of it’s own anti-bacterial agent and is 100% Biodegradable, so no more landfill.
SOSTENA
SOCIAL RESPONSIBILITY We do not envisage a trade-off between profit and people, or between manufacture and environmental responsibility. These issues are major factors in our choice of suppliers. As with most other clothing brands, we so not actually own the factories in which our clothing is made. However, together with these garment factories, we bear the responsibility to provide a safe, fair and ethical working environment for all the people who are involved in the manufacture of our clothes. We work together with only a handful of partners, all of whom are required to comply with our code of conduct. Our membership of Fair Wear Foundation is a key element ensuring that everyone across the production chain works under fair conditions
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THIS IS SOSTENA
HIGH QUALITY CLOTHING MADE IN A FAIR WAY
100%
80%
ALL OF OUR PRODUCTS ARE MADE FROM 100% ORGANIC FABRICS AND CREATED IN FAIR WEAR AUDITED FACTORY’S.
OUR PRODUCTS ARE TRANSPORTED BY BOAT, THIS HELPS CUT OUR CARBON FOOTPRINT BY UP TO 80%.
FABRIC
HARVEST
REFINEMENT
ENVIRONMENTAL RESPONSIBILITY SOCIAL RESPONSIBILITY ORGANIC BAMBOO ORGANIC COTTON
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MANUFACTURE
TRANSPORT
THIS IS SOSTENA
SOSTENA
MADE FAIR Our products are established on our Sostena philosophy and our environmental, social responsibility policies. We have always cared about the product and its details and we think you should. We also care about the way its produced, from both human and environmental perspective. We care about it when it’s worn out by repairing, reusing and recycling. We have created this small info graphic that shows you the way our products are designed to work. After their epic journey with us, we give them over to you. We want you to show your community that you’re doing your part for the environment, we believe that this is now your social responsibility. SOSTENA
SOSTENA PRODUCTS ARE BASED ON A FUNDAMENTAL CONSIDERATION FOR: Honesty, we believe the customer should know exactly what they are buying, this is why we have our brands values at the forefront of Sostena. Nothing should be hidden and the customer should be able to trace its origin. We believe that the product itself and all the components it consists of should be ethical and sustainable. The aesthetics and ethics come together as one and most of all the quality of the final product should be to the highest value. The working conditions of our people, the people involved within the manufacture and the sale of all our products. That is why we only use factories audited by the Fair Wear Foundation. We also pay minimum wage to all of our workers, so we are not only helping to change peoples lives but we are also helping the environment as all of our products are produced ethically..
WEAR-IN
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FALL IN LOVE
RECYCLE
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IN CORNWALL
All Sostena products are hand finished in the UK. This includes such things as; buttons, trims, tags, prints and embroidery. This means we create jobs at home as well as abroad. This also helps to ensure that every product reaches quality that you deserve.
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KEEPING YOUR THREADS TIP TOP SOSTENA
WEARING AND WASHING All the fibres in any garment can each react differently when treated with stain removal products and during laundering, that’s why were giving you these east and simple steps to looking after your Sostena products. If you are unfortunate enough to get a stain on your new T-shirt then fear not, its not a disaster. Our bamboo is notable for its soft feel and natural antibacterial properties. But our fibres can be weakened by chlorine bleach, so if necessary, try and use an oxygen-based bleach to remove such stains. Remember unless heavily stained, use cold water and a gentle wash cycle for cleaning the fabric. For heavy stains, use warm water and allow clothing to pre-soak to remove excess soil. Never use hot water, this may cause shrinking. For the best results air dry or line dry. High dryer heat can also shrink clothing; use low heat cycle if necessary for quicker drying. Extremely high temperatures when ironing can scorch bamboo fibres. The scorching or yellowing occurs as the fibres begin to burn. Burned fibres cannot be revived. If ironing is necessary, use a dry iron (no steam) at a low setting. Remember, be careful and keep it cool.
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TRACEABILITY FROM SEED TO SHOP
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HOW WE DO IT Our bamboo is grown and processed in China, then shipped to the Fair Wear factory Coimbatore, India where it awaits the arrival of our organic cotton. The cotton fields are located in and around Ahmedebad, India. The cotton is picked by hand and transported by camel and cart to the town. Its then picked up and transported to the Fair Wear factory in Coimbatore via Truck. The cotton is then ginned and the bamboo fibres and cotton is mixed together, 70% bamboo, 30% organic cotton. The material is then cut and sewn within the factory, where it gets most of its energy from solar power, which is sustainable and eco-friendly. These Garments are then shipped from Coimbatore to Felixstowe, UK. They are then trucked by high capacity lorry to Cornwall where the design is applied and hand finished with trims and labels made locally.
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TRACEABILITY 10 STAGES Our products hope you appreciate the journey that they have taken and are looking forward to a new home. We hope you let them see many more miles and love them as much as we do. Enjoy!
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Northern China, Bamboo Harvest
Bamboo is one of the most sustainable crops in the world, it has a very high yield and very low input. The bamboo used for clothing is a different species to the type Pandas eat, so they wont go hungry.
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Northern China, Processing Into Fibre
Bamboo is a sustainable plant, and an incredible fabric to work with. The processing to convert a plant into a fibre is intensive though. The factory that made the fibre is certified and to the highest standard.
S China to India, Shipping Route
Our carbon reduction efforts include cutting out airfreight and so our products come by boat instead. It lowers our Co2 emissions by up to 80%.
S Ahmedebad, India, Organic Cotton Farm
Certified Organic Cotton is hand picked from the fields. This is safer and fairer for the workers. Organic cotton needs less agro chemicals which is of course better for the environment and emissions.
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S Ahmedebad, India, Traditional Camel
Organic cotton is transported from the surrounding fields to the factory by the traditional method of camel and cart.
S Trucked, Ahmedebad to Coimbatore, India
A high capacity lorry transports the Cotton bails to the Fair Wear factory where they are met with the bamboo fibres.
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Coimbatore, India, Manufacturing
Fibres are blended together into Jersey fabrics, which are then cut and sewn into garments, all within the same factory. The factory is of course Audited by the Fair Wear Foundation, so is an approved factory.
S Tuticorin, India to Felixstowe, UK
Our carbon reduction efforts include cutting out airfreight and so our products come by boat instead. This has also helped us to reduce our Co2 emissions by up to 80%.
S Trucked, Felixstowe to Cornwall, UK
A high capacity lorry transports the finished garments from Trieste to Cornwall across Europe. These products are taken by road to our Cornwall factory to be finalised.
S Cornwall, UK, Manufacturing
All Sostena products are hand finished in the UK. Buttons, trims, tags, prints and embroidery is all completed here. Which creates jobs at home and helps ensure every product is to the perfect quality.
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SOSTENA
BAMBOO IS BETTER FOR YOU Fabric made from bamboo is incredibly soft, smooth and luxuriously comfortable. It also helps absorb and evaporate our sweat within a split second. Bamboo fabric is also highly breathable in hot weather and also keeps you significantly warmer in the cold than other fabrics. Another advantage with bamboo is that bacteria do not live well within it. So it will not smell, even after many days. This helps the fabric to sit well with your skin, not clinging to it. If you have sensitive or allergy prone skin, guess what bamboo is perfect; it’s also anti-fungal. Countless people say it’s the only solution they’ve found for problematic skin. The unique properties of bamboo clothing make it perfect for an incredibly wide range of activities, from an expedition to skiing to the gym. If you’re adventuring in the Alps or on a beach holiday or at home, it’s one of the most comfortable and versatile options available.
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70% BAMBOO VISCOUS, 30% ORGANIC COTTON SOSTENA
BAMBOO IS BETTER FOR THE ENVIRONMENT The growth cycle of bamboo is honestly utterly sustainable. As a source material for clothing it’s revolutionary because bamboo thrives naturally without using any pesticides or fertilizers. Bamboo fibre is 100% biodegradable and it is also the fastest growing plant in the world and it spreads rapidly across large desolate areas. The size of the yield from an acre of bamboo is 10 times greater than the yield you get from cotton and it requires far less water, usually it survives from what falls from the heavens. Bamboo grows on hill slopes where nothing else is viable and because it’s a grass it’s cut, rather than uprooted, helping soil stability. In contrast synthetic performance fabrics are made from petrochemicals, a non-renewable fossil fuel. They are used in the process to help clothes which would usually smell rapidly. Clothing made from bamboo is nature’s answer to our needs for everyday fabrics.
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THIS IS SOSTENA
PHTHALATE FREE INKS
Phthalates are bio-accumulating chemicals which can cause gender mutation and birth defects in water based wildlife: so avoiding the use of Phthalates is positive for the marine environment.
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HELPING TO PROTECT MARINE WILDLIFE AND OUR NATURAL ENVIRONMENT
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SOSTENA SPRING/SUMMER 2015
SOSTENA SPRING/SUMMER CATALOGUE 2015
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SOSTENA GET THE LOOK
GET THE LOOK
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SOSTENA GET THE LOOK
We believe that your personality is expressed through your clothing. We follow this within our day to day lives. That is why at Sostena we always play hard, but work harder. We have followed our dreams and we believe this is how we have got to where we are today.
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SOSTENA GET THE LOOK
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SOSTENA GET THE LOOK
We are very proud of where we come from and we’re not afraid to show it. That is why all of our t-shirts and sweaters carry the great Cornish flag. Wear and share it with pride, that’s what we say.
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REFRESH YOUR FIT SOSTENA FIT GUIDE
SOSTENA
CLASSIC CREW FIT Our classic crew neck t-shirt is slightly longer in length but wider in the body. This new fit will defiantly keep you looking Sostena. We created this fit so that it would be perfect for any occasion.
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CLASSIC ROLLER FIT That classic fifties look brought back into the modern day fashion world. Created in a similar style as the classic T-shirt but the sleeves rolled and stitched by hand. A perfect fitted t-shirt to go with your personal style.
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70% BAMBOO VISCOSE, 30% ORGANIC COTTON, MADE IN A FAIR WEAR FOUNDATION AUDITED FACTORY
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BAMBOO T-SHIRTS SOSTENA
I AM SOSTENA As you may know our bamboo is grown and processed in China, then shipped to the Fair Wear factory Coimbatore, India where it awaits the arrival of our organic cotton. The cotton fields are located in and around Ahmedebad, India. The cotton is picked by hand and transported by camel and cart to the town. Its then picked up and transported to the Fair Wear factory in Coimbatore via Truck. The cotton is then ginned and the bamboo fibres and cotton is mixed together, 70% bamboo, 30% organic cotton. The material is then cut and sewn within the factory, where it gets most of its energy from solar power, which is sustainable and eco-friendly. These Garments are then shipped from Coimbatore to Felixstowe, UK. They are then trucked by high capacity lorry to Cornwall where the design is applied and hand finished with trims and labels made locally.
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I AM SOSTENA Our proud to be Sostena t-shirt which has been designed for those who want people to ask questions and are always thinking sustainably. All our bamboo t-shirts are available in five colours; white, grey, black, red and blue.
White, #001. Grey, #002. Black, #003. Red, #004. Blue, #005
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HONESTY SOSTENA Our honesty Sostena design is simple yet stylish and has been designed to let everyone know that you care about the environment. All our bamboo t-shirts are available in five colours; white, grey, black, red and blue.
White, #006. Grey, #007. Black, #008. Red, #009. Blue, #010
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I AM A SOSTENA T-SHIRT Our I am Sostena t-shirt has been designed for those who want people to ask questions. We’re Sostena and proud of it, you should be too. All our bamboo t-shirts are available in five colours; white, grey, black, red and blue. White, #011. Grey, #012. Black, #013. Red, #014. Blue, #015
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CORNWALL SOSTENA We created our Cornwall design for those fashionistas that still want the Sostena outlook. We have incorporated Cornwall as we’re proud to be Cornish. All our bamboo t-shirts are available in five colours; white, grey, black, red and blue. White, #016. Grey, #017. Black, #018. Red, #019. Blue, #020
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SO SOSTENA Our so Sostena t-shirt is designed for those dudes who think they’re too Sostena. By wearing Sostena you let people know that you care, just like we do. All our bamboo t-shirts are available in five colours; white, grey, black, red and blue. White, #021. Grey, #022. Black, #023. Red, #024. Blue, #025
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BAMBOO SWEATER SOSTENA
BAMBOO SWEATER We have designed this organic sweater to be loose fitting, comfortable and stylish. Its created by us so you know its 100% organic, 70% bamboo and 30% organic cotton. Of course like all of our Sostena products you can trace where your sweater has come from. Remember it’s called seed to shop. Our organic sweater is available in four colours; grey, black, red, blue. We have always tried to provide a little something for everyone. Grey, #027. Black, #028. Red, #029. Blue, #030
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70% BAMBOO VISCOSE, 30% ORGANIC COTTON, MADE IN A FAIR WEAR FOUNDATION AUDITED FACTORY
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We designed our sweatshirt to let you spread the word. We want you to show people that you are sustainable and why not look fantastic while you do it. Organic, comfortable and spreading a bold message.
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100% ORGANIC COTTON, MADE IN A FAIR WEAR FOUNDATION AUDITED FACTORY
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ORGANIC COTTON CHINOS SOSTENA
SLIM FIT CHINO Organic slim fit chinos in a large range of colours, nine to be exact. Our stylish chinos feature two front pockets, two pockets on reverse, belt loops around the waist and a Sostena branding tag is attached to the waist seam. What more could you need? We designed our chinos for a mixture of comfort, style and of course they’re 100% organic cotton holding the Sostena outlook on life. Its that simple and as you know like all Sostena products they are traceable, never forget that its called seed to shop.
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Slim Fit Chino Cream, #031 100% Organic Cotton
Slim Fit Chino Teal, #032 100% Organic Cotton
Slim Fit Chino Purple, #033 100% Organic Cotton
Slim Fit Chino Faded Red, #034 100% Organic Cotton
Slim Fit Chino Faded Blue, #035 100% Organic Cotton
Slim Fit Chino Light Grey, #036 100% Organic Cotton
Slim Fit Chino Vibrant Red, #037 100% Organic Cotton
Slim Fit Chino Sky Blue, #038 100% Organic Cotton
Slim Fit Chino Dark Black, #039 100% Organic Cotton
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ORGANIC COTTON BEANIE
Cotton Beanie Charcoal #041 100% Organic Cotton
Cotton Beanie Grey #040 100% Organic Cotton
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ORGANIC COTTON BEANIE Our organic cotton beanie hat comes in a range of three colours charcoal, grey and natural. This beanie is designed to keep you warm and toasty but keeping with the Sostena outlook on life. We have kept the design simple and stylish. The embroidered label states its material and is placed onto the turn up to let others know. One size will fit all and of course like all Sostena you can trace where your beanie has come from, seed to shop.
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Cotton Beanie Natural #042 100% Organic Cotton
SOSTENA SPRING/SUMMER 2015
MADE WITH 100% ORGANIC COTTON IN AN ETHICALLY ACCREDITED FAIR WEAR FOUNDATION AUDITED FACTORY
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BAMBOO ESSENTIALS
Classic Sock White, #043 77% Bamboo Viscose 18% Organic Cotton 5% Spandex
Slip on Sock White, #046. Grey, #047 Black, #048 77% Bamboo Viscose 18% Organic Cotton 5% Spandex
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ORGANIC BAMBOO SOCKS We have created some of the most comfortable socks you will ever wear in your lifetime. They are truly perfect and we are so proud of them. They are created with bamboo and this means that the fabric absorbs moisture away from your skin. The fabric almost becomes part of your skin and will never become a hindrance to your feet. We have created a range that will suit everyone. We have a no show sock for those who do not like the look of socks. The stripy sock for the more adventurous kind and finally a simple classic style for those everyday needs. All of which of course come with the Sostena traceability label, tracking your socks will never be easier.
Stripy Sock Yellow/Blue, #049. Orange/Green,#050 Burgundy/Blue, #051. Light Blue/Dark Blue, #052. Orange/Blue, #053. Red/Blue, #054 77% Bamboo Viscose 18% Organic Cotton 5% Spandex
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BAMBOO SOCKS MADE WITH 77% BAMBOO VISCOSE 18% ORGANIC COTTON 5% SPANDEX
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Our organic fitted boxers. Here the model is sporting the black medium pair with a 32inch waste. We promise that these will give your crown jewels the support and comfort they truly deserve.
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Organic Fitted Boxers White, #055 69% Bamboo Viscose 30% Organic Cotton 1% Spandex
Organic Fitted Boxers Stone Grey, #056 69% Bamboo Viscose 30% Organic Cotton 1% Spandex
Organic Fitted Boxers Black, #057 69% Bamboo Viscose 30% Organic Cotton 1% Spandex
SOSTENA
BAMBOO FITTED BOXERS These boxers are the best ever and we’re very proud of them. They are ultra soft and comfortable and very kind to the skin. Breathable, temperature controlled and moisture wicking, these are the ultimate boxers for every day use. They are also the ultimate in performance underwear, whether your skiing, walking, running, cycling or sitting at a desk. These can be worn for any activity and we promise you won’t find anything that delivers more comfort. As with all our products you can trace exactly where your boxers have come from, seed to shop.
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We at Sostena do things differently, always have and always will. We really hope you have enjoyed our first ever printed catalogue. We do not want you just to look, we want you to learn. Remember that when you buy Sostena, you are helping the environment and improving people’s lives.
SOSTENA SPRING/SUMMER 2015
SOSTENA
FIT GUIDE SIZE
TO FIT WAIST
TO FIT CHEST
XS
34” - 36”
84cm - 91cm
34” - 36”
65cm - 71cm
S
36” - 38”
92cm - 96cm
36” - 38”
71cm - 79cm
M
38” - 40”
97cm - 101cm
38” - 40”
79cm - 86cm
L
40” - 42”
102cm - cm106
40” - 42”
86cm - cm92
XL
42” - 44”
107cm - 112cm
42” - 44”
92cm - 100cm
XXL
44” - 46”
113cm - 117cm
44” - 46”
100cm - 107cm
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SOSTENA
HOW TO SHOP Online:
www.sostena.co.uk
Telephone:
01840 3276481
Payment:
We do accept all the major credit cards. Our secure payment is via the highly respected and secure RBS Worldpay online payment system.
SOSTENA
DELIVERY Uk Orders:
Up to £70 - &3.50 / Over £70 - FREE We deliver our standard UK parcels via Royal Mail
1st Class. Delivery is usually within 2-3 working days, but we will let you know if there will be any problems or a delay.
SOSTENA
RETURNS We accept returns within 14 days if you haven’t worn it except to try
it on; after that were pretty flexible too. We offer FREE UK returns: simply attach the returns label provided in your order to the parcel and send the item(s) back by visiting your local Post Office. It really is that simple. We of course pay for exchanged items to be sent back to you. No Quibble Policy
We want you to be 100% delighted with your Sostena item; that’s how we roll. If you’re not, we’ll do everything possible to fix it and if you
don’t like what you buy, send it back and we’ll refund it in full. You don’t even need a reason.
SOSTENA
RETURNS ADDRESS Address:
Brig Y Don, Wharf Road, St Ives,TR26 1LG
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