Brand Guide
Our Story Bazaar exists to offer a platform to emerging brands and creators. Our offerings are curated yet unexpected, and ever changing. Our brand is designed to reach customers wherever and however they want to shop.
Our Tone We would describe ourselves as being: fun, modern, creative, inventive, friendly, and even a little eclectic. We see every interaction with our customer as an opportunity to express our quirky and creative personality.
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fun modern creative inventive friendly eclectic 3
Mood Board
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Bazaar sells to two customer archetypes, the Creator and the Outlaw. Our customers seek out quality and thoughtfully designed products. They are creatives themselves, and support emerging creators and product designers. Our customers are always on the lookout for something new and are never satisfied with the status quo. The customer we target is educated and is aged 20-40 years young.
OUTLAW
The Customer
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Our Name The name, Bazaar, makes reference to an ‘open market’ or ‘gathering place’ of merchants that house a diverse range of products all under one roof. The eclectic and creative nature of the name speaks to the idea that the collection of products offered through the initiative is curated yet unexpected.
Wordmark Guidelines •
The primary wordmark, the black version, should be used in most cases
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The alternative, white version of the wordmark should be used on dark backgrounds only
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Do not place the logo on busy backgrounds or images
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Do not stretch or alter the letterforms in any way
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Do not scale the wordmark any smaller than 70 px
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Always include padding around the wordmark (see page left)
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The wordmark should be displayed horizontally in most cases, however, rotating the wordmark is permitted 7
Typography Serif Display: Value Serif Value Serif is the typeface used for our wordmark and should be used for titles, headings and on signage. ABCDEFGHIJKLMNOPQRSUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()?
Sans-Serif Display: Monument Extended Use Monument Extended for secondary titles and use the typeface to highlight unique deals and promotions. ABCDEFGHIJKLMNOPQRSUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()?
Text: Neue Haas Grotesk
ABCDEFGHIJKLMNOPQRSUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()? 8
All body and supporting text should be set in Neue Haas Grotesk. Bold and Regular weights can be used to add hierarchy to the text set.
Learn More Add to Bag — $9.95
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Colours Colour is an important part of our brand. Our colours showcase the energy of our brand and make our brand feel alive. Always use the pure colours listed below. In order to keep our brand looking consistent and recognizable, avoid using shades or tints of these colours.
Classic Black
Blanc
HEX #000000 RGB (0, 0, 0) CMYK (100, 100, 100, 100)
Sunburst
HEX #EEA323 RGB (238, 163, 35) CMYK (5, 40, 98, 0)
Watermelon
HEX #F4F3F1 RGB (244, 243, 241) CMYK (4, 2, 3, 0)
Confectionery
HEX #ECA7AF RGB (236, 167, 175) CMYK (4, 41, 18, 0)
Azure
HEX #84C6D8 RGB (132, 198, 216) CMYK (46, 6, 12, 0)
HEX #E34D28 RGB (227, 77, 40) CMYK (5, 85, 98, 1)
Smithson
HEX #63AE52 RGB (99, 174, 82) CMYK (66, 8, 92, 0)
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Visual Elements A series of 50 unique shapes, patterns and textures have been created to be used as secondary graphics. These visuals add life to the brand. They also express our personality and allude to the idea of creation.
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Photography Our product photography is clear, high contrast and colourful. Photography should express our diverse product offering. Photography style can be unique to each product. Since images will be cropped, plenty of white space should surround the product photographed.
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UI Elements All UI elements can be found in the Sketch Symbols Sheet.
Primary Button
Secondary Button Enter your text here
Active Filter
Home / Last Page / Current Page
Selected Radio Button Unselected Radio Button
Selected Checkbox Unselected Checkbox
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Branding In Application
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