Strategic Report
LOO K I NG A HE AD The fundamental strengths of Dunelm, which were so evident during our response to the Covid-19 crisis, have underlined our confidence in our ability to deliver our strategic ambitions, which will create value for all our stakeholders. As a Customer 1st, digitally enabled business, we shall reinforce our leadership of the homewares sector in the UK, integrating our store network with our enhanced digital capabilities, supported by the strength and breadth of our product range, developed in partnership with our suppliers. We have also renewed our ambitions to continue making
a substantial contribution to our communities, to improving the sustainability of the materials we use, to encouraging recycling, and to reducing our carbon footprint. We are confident that Dunelm will deliver another strong performance in the coming year, whatever circumstances may be thrown at us, building on our customerfocused business plans, together with the agility to adapt to the unfolding economic and consumer environment. It is impossible to predict our immediate financial outlook, but we look to the future with confidence and great ambition.
“ The fundamental strengths of Dunelm, which were so evident during our response to the Covid-19 crisis, have underlined our confidence in our ability to deliver our strategic ambitions, which will create value for all our stakeholders.” Andy Harrison Chairman 10 September 2020
S E E P A G E S 9 0 T O 9 1 S E C T I O N 1 7 2 C O M P A N I E S A C T C A S E STUDY FOR OUR RESPONSE TO THE COVID-19 CRISIS AS A PRACTICAL EXAMPLE OF HOW THE BOARD AND EXECUTIVE T E A M E X E R C I S E D T H E I R D U T I E S U N D E R S 1 7 2 C O M PA N I E S ACT 2006 DURING THE HEIGHT OF THE CRISIS.
Dunelm Annual Report & Accounts 2020
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