Passiveimcash.com Presents:
Mike Jones’
Little Guide to Internet Marketing
Copyright 2012 Mike Jones
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Terms and Conditions COPYRIGHT NOTICE Copyright 2012 Mike Jones. All rights reserved. Cover design by Mike Jones. Book design by Mike Jones No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems, without permission in writing from the author. The only exception is by a reviewer, who may quote short excerpts in a review.
LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting and finance fields. You are encouraged to print this book for easy reading.
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Table of Contents
Are You Already Marketing On The Internet? Internet Marketing for Beginners Internet Marketing: How Difficult Is It? Internet Marketing - Advantages and Disadvantages Internet Marketing Strategy - Are You Too Busy to Take Action? How To Run A Powerful Internet Marketing Campaign
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Are You Already Marketing On The Internet? Have you already been marketing your business online without even knowing it? Well, it is quite possible that your answer may be “yes.” This is because there are several ways of promoting your website online without even knowing it, and all of these strategies add up to the term “Internet marketing” even if you are not doing it consciously. So let us see some of the ways in which you may already be promoting your site on the web world. Nowadays it's common for anyone and everyone to have their own website which holds product details, contact numbers and other such information. So, often without even realizing or consciously doing so one has already promoted/advertised their product on the Internet. This is so because any person surfing the web might chance upon your website and become a client, or possibly at least spread the word to others. Taking an active part in forums which discuss issues related to business and items related to your industry is another way of advertising your product without even trying to. Such forums handle discussions which can ultimately lead to a chance to talk about your product, when it just might be the solution someone needs for a given problem. Many discussion forums will allow a “signature file” in which you can list your website address and perhaps a short blurb at the bottom of every posting you make. Something this simple can get your site noticed, especially when you participate in discussions about problems to which your product can offer a solution.
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All such participation, whether for fun or not, is a indirect way of marketing your own product or web page, without even knowing that you are marketing it. While building your website, have you made it a point to include in it all the essential keywords which define your product? Well then you have already started marketing on the Internet. If you keep repeating some essential keywords in the website over and over along with closely related other words, then the position of your website will be higher. This means the according to the SEO techniques your website will have higher keyword density, thereby putting it amongst the top most search results when anyone searches for related products or information. So whether you have done it because you thought it necessary for the website or just obvious to emphasize the key points, you have unconsciously marketed your product very well. If you are conducting your business online and are asking your customers to write back to you with their views and criticisms, then you are marketing online. It is a fact that all smart business owners want to get feedback, but since you are doing it over the Internet you are making your site and the discussions more visible, therefore promoting your site in accordance with the Internet marketing strategies.. Finally, for those who want to do more than “accidental� marketing, and want to have a full scale online campaign for your business and product, it's advisable to do more than the above mentioned activities. Though effective, these are not thorough. What you should do is appoint an expert who will make the best of opportunities, and then market your product according to the market and the demand.
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Internet Marketing for Beginners Now with the Gen Y coming along, everything is online and in the web world, therefore advertising online can be most beneficial. But just because online marketing can be highly profitable, it does not mean it is easy. One has to have a thorough know-how of the Internet, its policies, and ways, to be able to foray into the world of Internet marketing. I've listed some steps below which will help you know the world of Internet marketing a little better and thus push you in the direction of unmatchable profits. The most primary, yet the most effective step of Internet marketing is creating a website of your own. There are many designing softwares available on the net with which you can make your web page interesting. Make sure the website is well designed and striking to the eye, easily accessible, and not convoluted. This is because the main aim is to catch the attention of the net surfer. If you want to make sure your website looks professional, then seek the help of a professional web designer. Putting elaborate ads on top of any website, along with smaller affiliated ones in other places is also another method of promoting your product or business. Called “banner ads�, these are very effective in catching the browser’s eye and therefore increasing the chances of making money with your site. By way of using animations, attractively placed texts, and striking artwork, these banner ads are your perfect machinery for advertisements. Use of the newsletter format, which has relevant information, articles, pointers, advertisements in them over the email is also another
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effective Internet marketing option. Though as is often the case, being too aggressive in the marketing becomes a turn off for many, so be subtle and objective about it, so that it does not get taken as spam. Using email as a marketing strategy is another feasible option. You an send mails to groups with information on your product so that they can b alerted to your presence, but do make sure that you don’t send it too often and with too much of self advertisement so as to prevent it from getting marked off as spam. Make sure that the email is of quality and is not to overt, and try and create a specific mailing list which has only people who might have an interest in your product. The last point worth mentioning and crucial for online marketing is making full use of your website. In fact, the SEO (search engine optimization) is a technique which you must have a grasp over. Since search results show up according to the relevance of the article to searched subject, repeating and spreading your keywords over the article or webpage will help your site become one of the top results when someone searches any topic related to yours, thereby increasing your chances of a larger profit.
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Internet Marketing On A Budget The growing popularity of the Internet is helping promotion of business and it is often very cheap as well, compared to the “brick and mortor� world. The fast movement of the Internet is the deciding factor while taking marketing in the Internet world. There is a lot of time that is required between the advertising and the time involved in the renewed advertising efforts. There is a direct cause and effect relation. If you invest more time in marketing, you would find a large market, brand and name recognition, and your products will gain more popularity. This process is not mysterious. If you want, you can run an out eCommerce website that would help your business. You also have the option of promoting your product on your blog. Whatever you may do, you have to assure that people are aware of your web site and product, and ultimately, a good many will visit your website. When you start your marketing, you should remember a common point, i.e. the target audience. If you are aware of your targeted audience you know where and how to carry out your campaign. Start by first article submission, then posting in messages forums and newsgroups, and the ever-popular online classifieds. These options are either free or are very cheap. Usually you would find that the nature of the classified is similar to the ads in the print media. A lot of care should be taken while posting article or messages in the forum. Make sure that you stick to the
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details related to your work. Make sure that you highlight the differences and make the audience aware of how distinct your business is. You should be aware of the fact that online communities are friendly place where no rudeness is entertained. It’s important that via your professional attitude, you can make a good reputation for yourself. If you think you have made the right marketing choice, then you don’t have to wait for long for the right result to appear. Many people go wrong here. They expect immediate results. There may be a chance that you do the right thing the first time and also expect results. But in case your plan fails to work out, then your fault may lie in your marketing strategy. So, if you feel that you have failed in a certain strategy then discontinue it. However, don't let this discourage you. Through a little trial and error, you will learn the methods of Internet marketing. You will learn to respond fast. If you have perseverance and a little patience, then you will learn the Internet marketing strategy.
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Internet Marketing: How Difficult Is It? Internet marketing is a little different from that of any other sector. You cannot really apply the same marketing principal that you would apply in the case of a “brick and mortar” store. To understand this you have to understand that you have applied new techniques in new marketing environment. In many “brick and mortar” stores, you will find that many businessmen build their business by developing a sound mailing list. This list consists of people who have shown interest in the business. When you are a site owner, you will find that there are people who will show keen interest in getting the email addresses. These addresses help to provide specific information. Owners of the online stores develop the newsletter that helps the customers. These newsletters give details about the business that help the relationship develop between the customer and the site owners. If you are consistent in doing this, you will find that your business will flourish. Online business takes some of the principals of “brick and mortar” businesses to achieve success. One bonus point of the online business is that email distribution is so much less expensive compared to physical mailings. The delivery of these reports is instantaneous and the pre recorded welcome messages help. Online stores are very cost effective, unlike the “brick and mortar” stores. The cost of adding an online store is much less compared to standard businesses in the “real world”.
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The brick and motor stores report better sales when it comes to their online business. Some businesses recorded about 75% of their profit from their online business. If you have the concept of marketing clear, then you would find that it is much better marketing in the online fields. Your obtained knowledge would help you to work better. Ultimately you will find that a good marketing strategy will help you to make a proper business that would yield good profit at the end of the year.
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Internet Marketing - Advantages and Disadvantages New Internet marketing is quite a craze. People are showing a lot of interest in this sphere. They are trying to make their business a success and trying to make their business be a part of the Internet from where they could conduct their business. But in this race they usually forget to answer certain important questions to themselves before they plunge into this. They need to answer what they are doing in this Internet world. What are their expectations from this sector and how they think they will meet those expectations. Using the Internet correctly will consolidate your grounds and make you competent enough to compete against larger companies. You may also find that other companies may have more money to invest in advertisements. So keep in mind some tips that would be helpful in marketing strategy. The most important advantage related to the Internet business is that your business is open 24 hrs a days, 7 days a week. Further more you have the advantage to cater to a larger group of customers. They can shop any time. There is hardly any cost involved while spreading your message. You would find that the cost of emailing subscription is hardly anything compared to the cost of physically mailing them. And even updating can be done via email. Visitors to your website can be monitored. In case you have a sale your customer can have the advantage of discount as soon as they access the Internet.
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In case you have an information sensitive business then you could directly email valuable information. This is seen in the case of law firms and print media. You should be aware of the fact that online marketing is not free. It could involve a lot of expenditure when it comes to cost of software, hardware, wed site design, maintenance of your site, online distribution costs, and of course, time and this is important, the cost of production. Internet is still regarded for its information source. Many people believe that live interaction is needed before they purchase something. If you have outdated information then this may be against you, so have timely updates. There really is no replacement for good customer service. Many websites are designed in such a way that they don't help the customer. This may be a result why your website may be poorly rated. Be careful that your web site is safe and secure. Make sure that your customers are aware of the security that your website offers. You should know that your customers have no time to waste so make sure that you have fewer links to reach the product that they are looking for. There are lots of competitors already in the market. Make sure that you are aware of, and act upon, all the pros and cons of Internet marketing as this would help you to flourish your business.
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Internet Marketing Strategy - Are You Too Busy to Take Action? It may sound crazy to ask whether you are too busy to take action. Even if it sounds crazy, it’s still valid that you should be asking yourself. You may find that you are too busy and tied up with work. Let’s talk about the difference of being busy and actually taking action. Let's look at some examples that may help you to find whether you are actually taking actions. To be precise, find out whether you are doing research on the keywords or are you doing enough to get hold of the keywords that would help you to get paid. Are you wasting your time or are you reading old information when you could be implementing new strategies? Are you checking your email a number of times to see the "you've been paid" messages? The idea of being busy can be compared to the kindergarten days where the teacher can keep you busy by giving you work that would exercise control over both your mind and fingers. But unfortunately your being busy does not necessarily help to bring in sales. So the question is, how do you shift from being busy to doing concrete action? It may sound like an easy question but believe me, you can get quite off track if you don’t have an laser targeted vision where you know exactly what you are doing and what you are going to do.
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This is here that the complication may start as there are so many directions in which you may get detoured while working to make money online. You may see that you are actually moving in direction which leads you nowhere. If you have a vision and a well planned strategy, you would find that you are on track. You may require these steps that would help you to make your own marketing strategies. Make sure that you have a smart goal that is planned and directed. That simply means that your goals are specific, measurable, attainable, realistic and targeted. If you are sure about the direction you are moving at then it will help you to move forward. You may have a particular target and make sure that you accomplish it. You will see that your work is being paid and the results will show.
If you have smart goals you will end up accomplishing them before a target time period. You will be able to do them in a systematic manner.
This would help you to answer the simple question whether you are just doing a work or staying busy.
Make sure that you actually have your goal printed. That will help you to stay focused.
You will be more than happy to see that your goals are being fulfilled.
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This is a very effective way to formulate your strategies that will help you. Everyone has a different marketing plan, therefore this is helpful. This may just be a skeleton of a successful plan, but once you have tried this, it may reward you for your efforts.
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How To Run A Powerful Internet Marketing Campaign When a company becomes lax with their marketing strategy and takes their success for granted, is when the real trouble begins. The value of an Internet marketing campaign is yet to be understood. It can work wonders for your business. Make sure that your company is continuously involved in marketing. There is cut throat competition on the Internet and you need to know how to run a successful marketing campaign. The first step you should take is to think like one of the really successful businessmen. There is no shame in coping a successful business strategy if you think that your competitors are doing better than you. For this reason you may also take a step ahead. You need to run a successful marketing strategy of your own. You are in a business where your objective is to make money, so the more you do the better it is for you. After all, the success is decided by the profit you make. In case you are not seeing the desired profit, it is because of the marketing strategy. Start by branding your company. This is a first step to successful Internet marketing. If you want recognition from potential customers you need to make this move. Good branding involves a good catch line that attracts the customers. You don’t really want to entertain any confusion regarding this.
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The Internet has brought about a revelation when it has come to business. The Internet offers a huge customer base that can be marketed to around the globe. Marketing is an integral part of a business. The best thing is that an online business is easily affordable for a company of any size. Your Internet campaign may have newsletters, mail outs, and word of mouth. Make sure that your company’s name never gets out of the limelight. The Internet marketing campaign involves your strategy. There is some important marketing strategy to keep in mind while carrying out your marketing strategy. Make sure that you are in the company of successful marketers. Success breeds success. Make sure you grab the opportunity of Valentines Day, Christmas, Easter, and even Tax time that would provide excellent marketing time. Offer them something free and you will see how they change from mere visitors to customers. The key to success is analytics. Strategic difference brings about all the success. You get about 1 % rebate for certain cards if you know how they work. You would find that an adverse situation will be of your help. you will now know what you should not do while you make a marketing strategy. Success may cultivate laziness, and if it does, you must do away with it.
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Accept change as it comes your way. This brings about variety. Remember that a successful Internet marketing campaign can bring about your own success story.
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