February - April 2010
Spring / Summer 2010 Look Book
Issue 1, Volume 01
“By mashing-up soft and tough, abstract and literal, and other irreverent combinations, I hope to give women a platform to explore their own personal style.”
— Jodi Arnold
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“Good design begins with honesty, asks tough questions, comes from collaboration and trusting your intuition.” –Freeman Thomas, automobile designer “With collaborations you never follow the same palette.” –Robin Rimraud, electronic musician “By mashing-up soft and tough, abstract and literal, and other irreverent combinations, I hope to give women a platform to explore their own personal style.” –Jodi Arnold
Taking effortlessly cool to a new level, Spring/Summer 2010 is designed for the modern woman whose sense of style is informed by her multi-layered lifestyle, which she manages with aplomb. In addition to Jodi Arnold’s signature special occasion pieces, the Collection features unique, versatile styles in seasonless fabrication, perfect for work or personal time. When asked about the development of Spring/ Summer 2010, Jodi comments, “Music and Art are a big part of my life. I love unique combinations that at first seem a bit off, that challenge the eye or ear. A musician friend of mine always asks me to listen to his music rather than just hear it. It’s the same with Art – I love paintings that make me question and wonder, that aren’t so straightforward. More than ever, this Collection is about shared discovery and pushing the boundaries. Georgia O’Keeffe’s abstract etches, Kehinde Wiley’s brash renderings, the movement in Vicky Barranguet’s paintings and the Serato mixer behind Girl Talk, all greatly influenced my designs in their own way. We call this collection ‘Mash Up’ to honor this collaborative process.”
Each piece in ‘Mash Up’ should be mixed and matched with one another and, more importantly, work effortlessly with what is already in a woman’s closet. Spring/Summer is always about fun and freshness.
5507
2548, 2497
5510
2502, 3115 | 2521, 1290
5499
5509
Reflections of Nature
10
11
The Collection’s floral prints were inspired by the emotional wallop of Georgia O’Keeffe’s abstractions. O’Keeffe, most famously known for her representational subjects, painted many abstract works that remained under the radar throughout her career. Moved by the artist’s breadth of perspective, Jodi’s floral designs are meant to create different emotions by shifting viewpoint.
5521
12
13
1289 | 2535, 1285
6189, 2537, 3117
14
15
5510 | Wenge
Mash Up: Emotion
Drawing from other art forms, two of Jodi Arnold’s exclusive prints for Spring/Summer 2010 are interpretations of Uruguayan artist Vicky Barranguet’s paintings. Immersed in the local art scene, Jodi came across Vicky’s work and was immediately moved by the freedom and movement in each of her paintings. When asked about Vicky’s style, Jodi comments, “I’m a little jealous of Vicky’s care-free attitude. She abandons all rules and simply paints what’s in her soul.” Creating a mash up of her own, Vicky’s paintings are all inspired by music, especially her husband, Gustavo Casenave’s irreverent compositions. Her paintings combine the emotion and energy of both art forms, culminating in art that can best be described as alive. Check out our in-depth interview with Vicky in the ‘Journal’ section of our web site, www. jodiarnoldnyc.com
5528, 5515
16
17
5518, 4157
5519, 2497
18
19
5522
4158, 2523, 1287
20
6189, 2537, 1290 21
2537, 3112
22
23
4158, 2547
6200, 2546, 3111
24
25
2502, 1291
Mash Up: Re-defining Sexy Jodi Arnold redefines sexy for Spring/Summer 2010. Rather than obvious, outwardly provocative styles, Jodi’s approach is much more coy. In keeping with her forward design aesthetic, sexiness stems from the obscure combination of soft fabrics, angled silhouettes and bold patterns. This “mash up” creates a canvas of selfexpression limited only by one’s imagination.
2498, 2525, 1285
26
27
5502
28
29
2543, 3114
5501
30
31
5502
5514, 4157
32
33
5524
34
35
1286
5513
36
37
5538
5543 | 5541
38
39
5527
2514
40
41
5529 | 6192, 5523
5504 | 2540, 2527, 3116
42
43
2575, 1290
5526
46
47
4155, 2574
4158, 5542
48
49
2501, 3121
4157, 5540
50
51
2530, 5539
CORPORATE OFFICES 230 West 39th Street, Floor 2 New York, NY 10018 p 212.997.2329 f 212.997.3929 sales@jodiarnoldnyc.com press@jodiarnoldnyc.com
www.jodiarnoldnyc.com
4158, 5542
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