Home Seller Marketing Plan Now More Than Ever, Experience Counts RE/MAX Masters 810 W. S. Boundary, Perrysburg OH 43551
(419) 874-1188 www.Modene.com
Jon@Modene.com
Exposure Ex-po-sure , ik-spoh-zher – noun 1. Presentation to view, in an open and public manner. 2. Subjecting to the action of influence of something 3. Selling a house with the Jon Modene Team in Northwest Ohio Synonyms: Divulgement, revelation, expose, display. We incorporate an experienced team, plus Jon’s 20+ years as one of Toledo’s top few Realtors, internet marketing, and more. Our goal is to get your home sold for the most money, in the least time, and with the least hassles.
Our mission is to make you a “client for life”.
The Jon Modene Team • First in Toledo with RE/MAX. • Top Ten EVERY Year. • Only RE/MAX Hall of Fame agent. • Relocation Specialist
Other Toledo agents sell on average 3.4 homes a year. Don’t you want the best agent selling your home ?
In Toledo, RE/MAX is THE Top Rated Company • • • • •
More signs. More solds. More calls. More showings. Don’t you want to list your house with the company other sellers say does the best job? RE/MAX Real Estate is highest rated real estate firm for sellers amongst national real estate firms.
The Jon
Modene Team
A Team of 4 Licensed Realtors • Sandra Kolvey – Marketing Manager
• Robin Duricek – Closing Coordinator
• Bill Gail, Kathy Werner – Buyer Specialists
• Wendy McGlenn – REO Manager
• Brian Engstler – Short Sale Specialist
A “team” of professionals all working to get your home sold
The Jon Modene Team Why Use a Real Estate Team ? • Your Doctor doesn't do-it-all – Your Realtor can’t either.
s Ans Bill wer y a P Pho n Book Appointments e Prescri ption
• Your Agent Should Be Selling – Not doing mounds of paperwork
• I just came from another home – I’m with you, can I sell their home?
• Largest transaction people make – Don’t hire an amateur, hire a TEAM of professionals. No other “SINGLE” Realtor can compete We have a whole team helping market your home
The Jon Modene
Team Why RE/MAX ? • The power of the RE/MAX – 100,000+ agents
• Highest average price – Higher than all others
• More homes sold • Only National Real Estate brand OWNED by Realtors. – 98% know name
PMP is Premier Market Presence. Only RE/MAX has it! Don’t you want the most money for your home?
The Jon Modene Team Where Do Buyers Come From? • • • • •
In 2003 It Was… 41% from a Realtor 15% from a yard sign 11% from the internet 7% Newspaper
JUST IN: Now over 82% of buyers look on the internet FIRST!
The “OLD” way of selling homes, in 2003
The following pages differentiate us from most all other Realtors See how we utilize the internet to market your home.
The Jon Modene
Team Pricing Your Home • Don’t overprice – Causes fewer showings
• Pricing is subjective – What do buyers think?
• Overpricing lowers price – Will sell for less later
• Tarnished image – Why hasn’t this home sold? Lets shoot them a lowball Pricing your home where the buyers are is very important THE most important thing you can do in helping us sell your home.
The Jon Modene Team Color Flyers Only
560 FOXVIEW COURT Meadow Creek
• Buyers remember them – Many pictures inside and out
• Makes the phone ring – Makes buyers call us
• We replace as needed – Just call us if you run low
• In the flyer box out in front – Plus we leave some inside
T
his incredible two-story residence featuring the ever popular Kingston floor plan is in as beautiful condition today as the day the owners moved in in 1997. Located in the wonderful Meadow Creek community, the expansive cul-de-sac homesite, beautifully landscaped offers not only added privacy but plenty of room to enjoy a host of outdoor activities. ❖ The covered front porch shields the front door with sidelights, inviting you into the bright, flowing floor plan that features four bedrooms, two and one half baths plus a huge unfinished lower level affording the opportunity to expand to fit your special desires. ❖ Vaulted ceilings, skylights, a gorgeous wood trim package and abundant windows enhance the beautiful decor that flows throughout the fabulous living spaces. ❖ From the foyer step into the gracious formal dining room, illuminated by a lovely chandelier and natural light captured by the bank of windows–the perfect setting for hosting any occasion. ❖ The sumptuous kitchen features rich wood cabinetry, solid surface countertops, a counter bar, top-of-the-line appliances, a double stainless steel sink and pantry for all your culinary supplies. ❖ The kitchen opens up to the spacious breakfast nook–imagine enjoying your first cup of coffee bathed in the warn sunlight and views overlooking the expansive backyard through the sliding glass door. ❖ A soaring vaulted ceiling with skylights and huge picture window accentuates the bright, airy atmosphere of the inviting great room–imagine entertaining guests in front of a roaring fire in the woodburning fireplace surrounded by brick and a rich wood mantle. ❖ The laundry/utility room, located on the main level has been strategically placed for added convenience. ❖ An oak banister borders the turned staircase leading to the bridge overlooking the great room and on to the vaulted master suite with an adjoining master bath featuring a double vanity, separate shower and soaking tub. ❖ Three sizable secondary bedrooms each and an additional full bath provides all the comforts of home for the rest of the family. ❖ From the nook step out onto the deck and into the expansive backyard surrounded by a split rail fence. In additional to its wonderful location some notables of this incredible residence include a two-car garage with opener, six panel doors, ceiling fans, gas forced air heating, central air conditioning plus the close proximity to schools, parks, shopping and fine dining. This residence offers you everything you’ve been searching for and more, call TODAY for your private showing!
JON MODENE 419-466-7653 DIRECT 419-874-1188 OFFICE E-mail: jon@modene.com
www.modene.com www.goToledoHomes.com
MASTERS
Color flyers make ALL the difference. Don’t let some agent convince you an MLS sheet or B/W flyer is OK
The Jon Modene Team ALL CALL SYSTEM • Answered by Jon Modene team – After hours goes to team – My team member who answers the phone has seen your home
• No more “floor desk” calls – Agents who don’t know
• Website on sign too – Buyers can see a virtual tour
• Every day 8am – 8pm – Your home is top of mind ALL calls on your home go ONLY to members of our team. Don’t let calls go to the company up desk, they don’t know the house
The Jon Modene Team Award Winning Web Site
You want and need this kind of exposure, don’t settle for 2nd best.
The Jon Modene Team Virtual Tours Sell Homes • No more “lookie loos” – Buyers have “seen” the house
• Targets serious buyers – Excited about your home
• Attracts tech savvy buyers – 82% of buyers look on net first
We do our own virtual tours in my office so we can change photos. Don’t get stuck with out of season images of your house
The Jon Modene Team We’re Also On These Search Engines • These additional search engines will generate interest in your property! • We use paid placement – Using popular search terms
• We’re on over 30 sites – Most agents are on one
We don’t just put your home on 3-5 sites like most Realtors We put your home on over 30 sites so your home can be found
The Jon Modene Team / YouTube Videos We post all our homes for sale on YouTube as a video
You MUST be on YouTube to be seen. Don’t let any agent talk you out of it, its where the buyers are now
The Jon Modene Team www.Realtor.com • #1 Home Search Site – 82% of ALL home buyers go here to search for homes. Only 26 of 1,600 1,200 Toledo Realtors enhance their listings on this number one home site. Only 6 have advertised on the site. I DO BOTH don’t you want your home on the #1 home site buyers use?
No other Toledo area Realtor markets as much on USA’s #1 home site. Don’t you want YOUR home enhanced and advertised here?
The Jon Modene Team / Realtor.com Comparison
Our Homes on Realtor.com
Other Agents on Realtor.com
6-16 photos, full information on how to find me – the Realtor, and a Virtual Tour link
0-4 photos, no marketing, you cant
even find the listing agent’s phone number to call.
This is the NUMBER ONE Property Search Site in the World. How do you want YOUR home to show up on this site? My listings will show before any other standard listing - period.
The Jon Modene Team We Have Lots of Buyers • Our sites attract buyers – Over 4,000 presently
• Blast email capability – I send your home to all
• Active buyers – Looking right now
We own several clever domain names which aggregate buyers. We have over 2,000 buyers who will know about your home first.
The Jon Modene Team Other Top Realtors • 1,600 1,200 Realtors® in Toledo – Only 200 REALLY sell and move the inventory
• Blast email capability – I send your home to all top Realtors in the area BEFORE it goes in the MLS. These are the agents who have buyers
• Active buyers – They are the crème de la crème and like me, always have lots of buyers looking for a home.
The top 8% of Toledo Realtors who sell 92% of the homes We email your home to these agents immediately
The Jon Modene Team Who’s Looking At My Home? – How many looking online? – How many viewing tours? – How many using lockbox?
We check all internet views to see where they are coming from Results are sent to you weekly so you can see how many are looking
The Jon Modene Team Showing Your Home • We know who shows it – We instantly get feedback
• Secure Sentrilock keypad – Updated instantaneously
• Computer Tracking – Of ALL showings
• What do the buyers think? – We survey showing agent
We read each & every showing and follow up. Know what active buyers think of your home and it’s price
The Jon Modene Team What Do Buyers Think? • What did the buyer think? – We survey the agents – By eMail and Phone – I can blast email price change
We survey Realtors who show your home. Results are sent to you instantly and in detail with a graph by email.
The Jon Modene Team What’s the market doing? !"#$%&'()*"+,-.
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Supply & Demand - # Units (FS, UC, Sold) 2 Years (Monthly) 11/01/06 - 11/30/08
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4'5*,&.'67"*8%
10,711
9,656
-1,055
-9.8
Under Contract
701
542
-159
-22.7
Sold
725
593
-132
-18.2
For Sale
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Clearly there are many more homes on the market vs. homes sold. Now its more important than ever to price your house correctly.
The Jon Modene Team Brokerage Fees • Range from 5.5% - 8% – Pay the buyer agent well.
• Most agents sell <3 homes – We have to appeal to them
• Some owners pay bonuses – Does your house compete?
• Make sure yours is shown – Your buyer agent fee has to be high enough to compete with others who pay higher.
With so many homes on the market, you need to ensure you can compete with builders.
The Jon Modene Team Our FREE Moving Truck
You are welcome to use our 15â&#x20AC;&#x2122; (with 2â&#x20AC;&#x2122; attic) moving truck for FREE within a 75 mile radius of your house (Also available for select charities). Conditions apply, ask for details. We are just trying to make your move a little easier
The Jon Modene Team RE/MAX Relocation • 1200+ Realtors in Toledo – Who has taken the time to become an expert in corporate relocation?
• Jon Modene. ONLY active CRP in Northwest Ohio – Accredited by the Employees Relocation Council
• Over 20 years of service – Makes for smoother moves
• Experienced? – Jon used to work for IBM!
Corporate Relocation Is A Key Part of Getting Top Dollar For Your Home In Today’s Market - Jon Modene Has The Experience.
The Jon Modene Team The Rest of the Team • Loyalty / longevity • We work with the best – NOIC
• The best escrow / title – Port Lawrence
• Why does this matter? – They're a phone call away
Tina Mahn Sr. Loan Officer NOIC (419) 885-8300 tina.mahn@noic.com
Tori Crowell Title Rep. Port Lawrence Title (419) 244-4605 tcrowell@firstam.com
Tina & Tori are part of our “team”, as we have worked together for a very long time. Their expertise benefits you too.
The Jon Modene Team We are Quality Service Certified • We don’t just say it – 3rd party credibility
• 1st in Toledo – That’s right, I was THE first
• Consumers demand it – Buyers want to know
• Every sale surveyed
Our reputation for honesty and integrity is why our clients trust us and recommend us.
The Jon Modene Team HIGHLY TRAINED! • ABR - First in Toledo! – Trained to work with buyers.
• SRES - First in Toledo! – Trained to help Seniors!
• CRB - Brokerage Mgmt. – Only the best are CRB’s
• Networking with others – With other top Realtors No, I didn’t “need” to take it. But it shows I went the extra mile with education to stay on top of the real estate sales process.
The Jon Modene Team Yourself…
Your Lender…
Your home as seen by…
Your Buyer…
Your Appraiser…
Your Tax Assessor!
The Jon Modene Team In Conclusion Please allow us place our sign in your front yard. Our service is guaranteed, we enjoy what we do and weâ&#x20AC;&#x2122;ll get your home SOLD! Thanks for taking the time to review this presentation. Our goal is to show you we are the premiere real estate team in the Toledo area to assist you in selling your home.
Jon, Sandy, Robin, Bill, Kathy, Wendy, and Brian www.Modene.com (419) 874-1188 Jon@Modene.com