Guidebook 2014

Page 1



este guidebook que você tem agora em mãos é resultado de um trabalho árduo, feito com carinho e dedicação, por uma equipe que trabalha unida pela construção de uma marca calcada no bem e na positividade. ao ler este material, saiba que várias pessoas trabalharam para transmitir, por meio de seus produtos, todos os ideais da marca: a positividade, o respeito e a prática do bem. nesta nova coleção, todos os ideais da marca continuam presentes: a força, a positividade, a união, a contestação. dividida em 5 linhas, a jonny traz até você todos os elementos de uma roupa com atitude, que transmite suas mensagens para o mundo, sem esquecer, é claro, do compromisso socioambiental. oferecendo uma gama de produtos mais básicos, a linha institucional foi pensada para aqueles que consomem produtos mais básicos, mas que não deixam de ter atitude e positividade. na linha asphalt, a contestação e a força estão todas lá. trazendo muitos grafismos, influência da cultura das

ruas, e com ícones como Luther king e muhammad ali, a linha é a mais expressiva em seu conteúdo de urbano e político. o rugby, outro elemento forte da linha, está mais representativo do que nunca. celebrando as raízes africanas, a linha roots é a tradução do continente mãe. estampas étnicas, dialetos e elementos africanos se misturam para formar uma gama de produtos que representam a essência africana. representada pelas cores vermelho, amarelo e verde, cores da bandeira da etiópia, a linha rasta concebe os simbolismos da cultura rastafari. as bandeiras, o leão de judah e as cores rasta são alguns dos símbolos dessa cultura incorporados nos produtos da jonny. a linha stage faz uso da linguagem empregada nos palcos. com forte inspiração na musicalidade e na honra, a linha guia-se pelo rock gerando produtos para aqueles que se identificam com essa estética. todos os produtos são feitos com energia positiva: use sem moderação!




camiseta mc inst. ref. 3011411051 bermuda sarja roots ref. 3011444004


CAMISETA POSITIVE INST. REF. 3011411054 BERMUDA sarja roots ref. 3011444004 CHINELO ROOTS MANDALA REF. 3011473002


REGATA VIBRATION REF. 3011413011 BOARDSHORTS RASTA STRIPES REF. 3011442005 CHINELO ROOTS MANDALA REF. 3011473002


CAMISETA DEGRADÊ INST. REF.3011411055 BERMUDA SARJA RASTA REF.3011444003


CAMISETA INST. REF.3011411052 CALรงA JEANS ROOTS II REF.3011453005


POLO INST. CROWN REF.3011412002 BERMUDA SARJA ASPHALT REF. 3011444002


REGATA INST. DUPLA FACE REF.3011413010 BERM. JEANS roots REF.3011443002


REGATA INST. DUPLA FACE REF.3011413010 BERM. JEANS roots REF.3011443002



camiseta V DUPLA fACe esPada inst. ref. 3011411056 boardsHorts inst. sunset ref. 3011442001 cHineLo asPHaLt js ref. 3011473003


CAMISETA V DUPLA FACE ESPADA INST. REF. 3011411056 BOARDSHORTS INST. SUNSET REF. 3011442001 CHINELO ASPHALT JS REF. 3011473003


CAMISETA V DUPLA FACE ESPADA INST. REF. 3011411056 BOARDSHORTS INST. SUNSET REF. 3011442001 CHINELO ASPHALT JS REF. 3011473003


Boné INST. TRUCKER REF. 3011462003 CAMISETA V INST. ELEFANTE REF. 3011411059 BERMUDA JEANS ASPHALT REF. 3011443001


CAMISETA V MARMORIZADO INST. REF.3011411053 BERMUDA SARJA ROOTS REF.3011444001 CHINELO INST. BRANCO REF.3011473001


POLO INST. MALHรฃO REF. 3011412015 CALรงA JEANS STAGE II REF. 3011453007


CAMISETA ELEFANTE INST. REF.3011411057 CALรงA JEANS ASPHALT REF. 3011453003


PoLo inst. ref. 3011412001 caLรงa jeans staGe ref. 3011453006





CAMISETA OUR ROOTS REF. 3011411045 bermuda sarja CARGO roots ref. 3011444004 CHINELO ROOTS MANDALA REF. 3011473002


CAMISETA RESPECT ROOTS REF. 3011411044 CALรงA JEANS ROOTS REF. 3011453004


CAMISETA ELEFANTE ROOTS REF. 3011411037 CALรงA JEANS ROOTS REF. 3011453004


CAMISETA SKY SOUL ROOTS REF. 3011411040 CALรงA JEANS ROOTS REF. 3011453004


BOné INST. PREMIUM REF.3011462001 CAMISETA DIAMONDS ROOTS REF.3011411041 BERM. JEANS roots REF.3011443002


BOné INST. PREMIUM REF.3011462001 CAMISETA DIAMONDS ROOTS REF.3011411041 BERM. JEANS roots REF.3011443002


CAMISETA V AFRICAN ROOTS REF.3011411034 BERMUDA sarja cargo roots ref.3011444004


CAMISETA V AFRICAN ROOTS REF.3011411034 BERMUDA sarja cargo roots ref.3011444004



POLO ROOTS J.S.P.V REF.3011412005 CALรงA JEANS ROOTS II REF.3011453005


CAMISETA POSITIVE VIBRASIES REF.3011411049 CALรงA JEANS ROOTS II REF.3011453005


CAMISETA ÁRVORE ROOTS REF. 3011411042 BERMUDA SARJA ROOTS REF. 3011444001


POLO ELEFANTe éTNICO REF. 3011412004 BERM. JEANS roots REF. 3011443002


POLO ROOTS JS REF. 3011412006 CALรงA JEANS ROOTS REF. 3011453004


CAMISETA ROOTS ADINKRA REF. 3011411038 CALรงA JEANS ROOTS II REF. 3011453005



REGATA AFRICAN ROOTS REF.3011413002 bermuda sarja CARGO roots ref.3011444004


BONé ROOTS ORIGINAL REF. 3011462008 REGATA FLECHA ROOTS REF. 3011413003 BOARDSHORTS ROOTS WAVE REF. 3011442002 CHINELO INST. BRANCO REF. 3011473001


CAMISETA PROVéRBIO REF.3011411050 bermuda sarja CARGO roots ref.3011444004


CAMISETA SOUL ROOTS REF. 3011411046 BERMUDA SARJA ROOTS REF. 3011444001 CHINELO INST. BRANCO REF. 3011473001



camiseta aFrican roots ref. 3011411043 bermuda sarja carGo roots ref. 3011444004


BOné ROOTS MUSGO REF. 3011462006 CAMISETA JEFFREYS BAY REF. 3011411039 BERMUDA SARJA ROOTS REF. 3011444001


POLO DEGRADร ROOTS REF. 3011412003 CALรงA JEANS ROOTS REF. 3011453004


CAMISETA FLECHA ROOTS REF. 3011411035 bermuda sarja CARGO roots ref. 3011444004 CHINELO ROOTS MANDALA REF. 3011473002


CAMISETA FLECHA ROOTS REF. 3011411035 bermuda sarja CARGO roots ref. 3011444004 CHINELO ROOTS MANDALA REF. 3011473002


camiseta diaLeto ref.3011411048 caLรงa jeans roots ii ref.3011453005



REGATA ELEFANTE ROOTS Dupla FACE REF. 3011413001 BOARDSHORTS ROOTS WAVE REF. 3011442002 CHINELO INST. BRANCO REF. 3011473001


REGATA ELEFANTE ROOTS Dupla FACE REF. 3011413001 BOARDSHORTS ROOTS WAVE REF. 3011442002 CHINELO INST. BRANCO REF. 3011473001


CAMISETA MANDALA ROOTS REF.3011411036 CALรงA JEANS ROOTS II REF.301145300


CAMISETA V DETALHE ROOTS REF. 3011411047 bermuda sarja CARGO roots ref. 3011444004 CHINELO INST. BRANCO REF. 3011473001




CAMISETA REAL SOUL REF. 3011411021 CALรงA SARJA RASTA REF. 3011454003


BONé RASTA SNAPBACK REF. 3011462009 POLO RASTA RESPECT AND GLORY REF. 3011412009 CALçA SARJA RASTA REF. 3011454003


CAMISETA RESPECT AND GLORY REF. 3011411027 CALรงA SARJA RASTA REF. 3011454003


CAMISETA RESPECT AND GLORY REF. 3011411027 CALรงA SARJA RASTA REF. 3011454003


BONé RASTA SNAPBACK REF. 3011462009 CAMISETA V FLAG REF. 3011411028 CALçA SARJA RASTA REF. 3011454003


BONé RASTA SNAPBACK REF. 3011462009 CAMISETA V FLAG REF. 3011411028 CALçA SARJA RASTA REF. 3011454003


camiseta one LoVe ref. 3011411025 boardsHorts rasta recortes ref. 3011442003 cHineLo inst. branco ref. 3011473001



CAMISETA FAIXA RASTA REF. 3011411060 CALÇA JEANS RASTA REF. 3011453002


CAMISETA RASTAFARI CULTURE REF. 3011411033 BERMUDA SARJA RASTA REF. 3011444003 CHINELO ROOTS MANDALA REF. 3011473002


CAMISETA LION RASTA REF. 3011411026 CALÇA SARJA RASTA REF. 3011454003


BONÉ RASTA SNAP RECICLADO REF. 3011462011 CAMISETA V JAMAICA REF. 3011411029 BERMUDA SARJA RASTA REF. 3011444003



REGATA RESPECT AND GLORY REF. 3011413008 CALÇA SARJA RASTA REF. 3011454003 CHINELO ROOTS MANDALA REF. 3011473002


CAMISETA BRASテグ RASTA REF. 3011411023 BOARDSHORTS RASTA VIVOS REF. 3011442004 CHINELO ROOTS MANDALA REF. 3011473002


CAMISETA BRASテグ RASTA REF. 3011411023 BOARDSHORTS RASTA VIVOS REF. 3011442004 CHINELO ROOTS MANDALA REF. 3011473002


CAMISETA SELASSIE REF. 3011411030 CALÇA JEANS RASTA REF. 3011453002


BONÉ RASTA SNAPBACK REF. 3011462009 REGATA ONE LOVE REF. 3011413009


CAMISETA LION OF JUDAH REF. 3011411024 BOARDSHORTS RASTA VIVOS REF. 3011442004 CHINELO ROOTS MANDALA REF. 3011473002


CAMISETA LION OF JUDAH REF. 3011411024 BOARDSHORTS RASTA VIVOS REF. 3011442004 CHINELO ROOTS MANDALA REF. 3011473002


BONÉ RASTA SNAP RECICLADO REF. 3011462011 POLO RASTA SOUND OF FREEDOM REF. 3011412008



bonÈ rasta trucker ref. 3011462010 CAMISETA MAJESTY REF. 3011411031 BOARDSHORTS RASTA STRIPES REF. 3011442005 CHINELO ASPHALT JS REF. 3011473003


bonÈ rasta trucker ref. 3011462010 CAMISETA MAJESTY REF. 3011411031 BOARDSHORTS RASTA STRIPES REF. 3011442005 CHINELO ASPHALT JS REF. 3011473003


BONÉ RASTA SNAPBACK REF. 3011462009 POLO RASTA REF. 3011412007 BERMUDA SARJA RASTA REF. 3011444003


CAMISETA DUB REF. 3011411032


CAMISETA UNITED FLAGS REF. 3011411022 BOARDSHORTS RASTA RECORTES REF. 3011442003 CHINELO INST. BRANCO REF. 3011473001


CAMISETA UNITED FLAGS REF. 3011411022 BOARDSHORTS RASTA RECORTES REF. 3011442003 CHINELO INST. BRANCO REF. 3011473001




CAMISETA MC RUGBY ref. 3011411010 CALÇA SARJA ASPHALT ref. 301145400


CAMISETA MC ALI ref. 3011411012 CALÇA JEANS ASPHALT ref. 3011453003


CAMISETA MC STREET ART ref. 3011411011 CALÇA JEANS ASPHALT ref. 3011453003


REGATA ASPHALT BLACK ref. 3011413004 BERMUDA SARJA ASPHALT ref. 3011444002


CAMISETA MC ASPHALT PROVéRBIO ref. 3011411015 CALÇA JEANS ASPHALT BáSICa ref. 3011453001


CAMISETA MC SPRAY ref. 3011411002 BERMUDA SARJA ASPHALT ref. 3011444002


CAMISETA MC STREET ART ref. 3011411001 BOARDSHORTS ASPHALT STREET ref. 3011442006 CHINELO ROOTS MANDALA REF. 3011473002


CAMISETA MC SKATER ref. 3011411004 BONé ASPHALT GRAFITE ref. 3011462015


CAMISETA MC MANDELA ref. 3011411013 CALร A JEANS ASPHALT BรกSICA ref. 3011453001



CAMISETA MC ESCUDO SKATE ref. 3011411005 CALÇA SARJA ASPHALT ref. 3011454002


CAMISETA MC KING ref. 3011411003 BERMUDA SARJA ASPHALT ref. 3011444002


REGATA ASPHALT SPRAY ref. 3011413007 BERMUDA JEANS ASPHALT ref. 3011443001 BONé ASPHALT GRAFITE ref. 3011462015


CAMISETA MC ASPHALT ref. 3011411006 CALร A JEANS ASPHALT BรกSICA ref. 3011453001


BONé ASPHALT TRUCKER ref. 3011462014 REGATA ASPHALT STREET ref. 3011413006 BERMUDA SARJA ASPHALT ref. 3011444002 CHINELO INST. BRANCO ref REF.3011473001



CAMISETA MC 73 ref. 3011411007 CALÇA SARJA ASPHALT ref. 3011454002 BONé ASPHALT GRAFITE ref. 3011462015



PoLo oriGinaL ruGbY ref. 3011412011 caLテァa jeans asPHaLt bテ《ica ref. 3011453001



CAMISETA MC LEGION OF HONOR ref. 3011411009 CALร A JEANS ASPHALT BรกSICA ref. 3011453001


POLO GREAT NATION REF. 3011412012 BERMUDA JEANS ASPHALT ref. 3011443001


POLO ASPHALT REF. 3011412010 CALÇA SARJA ASPHALT ref. 3011454002


BONé ASPHALT LIMA REF. 3011462013 CAMISETA INK REF. 3011411008 BERMUDA JEANS ASPHALT ref. 3011443001


REGATA ASPHALT JUNGLE ref. 3011413005 BOARDSHORTS ASPHALT STREET ref. 3011442006


CAMISETA MC LION ref. 3011411014 CALÇA JEANS ASPHALT ref. 3011453003



BONé ASPHALT TRUCKER ref. 3011462014 POLO MC ASPHALT ref. 3011412010




CAMISETA BROTHERHOOD REF. 3011411018 CALÇA JEANS STAGE REF. 3011453006



BONÉ STAGE HELANCA REF. 3011462018 REGATA STAGE MUSIC REF. 3011413013 CALÇA JEANS STAGE II REF. 3011453007


BONÉ TRUCKER BILLA REF. 3011462019 CAMISETA HONOR REF. 301141102


boné staGe couro ref. 3011462017 PoLo staGe souL ref. 3011412013 caLça jeans staGe ii ref. 3011453007



POLO BROTHERHOOD REF. 3011412014 BERMUDA CARGO SARJA STAGE REF. 3011444005


REGATA ON STAGE REF. 3011413014 CALÇA JEANS STAGE REF. 3011453006


BONÉ STAGE COURO REF. 3011462017 CAMISETA LOUROS REF. 3011411017 BERMUDA CARGO SARJA STAGE REF. 3011444005


BONÉ STAGE COURO REF. 3011462017 CAMISETA LOUROS REF. 3011411017 BERMUDA CARGO SARJA STAGE REF. 3011444005


camiseta stage coroa ref. 3011411019 CALÇA JEANS STAGE REF. 3011453006



BONÉ STAGE CETIM REF. 3011462020 REGATA REAL SOUL REF. 3011413012 BOARDSHORTS STAGE AMPLIFIER REF. 3011442007


BONÉ STAGE HELANCA REF. 3011462018 CAMISETA MUSIC REVOLUTION REF. 3011411016









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