MKT 245 GRAND CANYON WEEK 6 DISCUSSION Just Click on Below Link to Download This Course: URL= http://www.tutorialsexperts.com/product/mkt-245-grand-canyon-week-6-discussion/ MKT 245 Grand Canyon Week 6 Discussion MKT245 MKT 245 Grand Canyon Week 6 Discussion 1 What factors influence choice of media? What media would you choose to market a new line of cosmetics for women, and why? How would your choice change if it were a cosmetic line for men?
MKT 245 Grand Canyon Week 6 Discussion 2 Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insurance versus a fear appeal? Provide examples of each.
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