速
MADE IN THE USA IS MORE THAN A POINT OF DIFFERENCE. MADE IN THE USA MEANS PRIDE IN OUR CRAFTSMANSHIP. PRIDE IN OUR PRODUCTS. AND PRIDE IN OUR ABILITY TO DELIVER EVERY ANGLER A LINE OF HIGH-QUALITY, HIGH-PERFORMANCE FISHING REELS AND ACCESSORIES THAT ARE TRULY SECOND TO NONE. WE ARE ARDENT. AND WE ARE PROUD TO BE MADE IN THE USA.
ARDENT IS ABLE TO PROVIDE THE LONGEST WARRANTY IN THE INDUSTRY BECAUSE EVERY ARDENT REEL IS HAND-CRAFTED AND PERFORMANCE TESTED PRIOR TO SHIPMENT. FROM THE BRAKING SYSTEM TO THE SPOOL SHAFT, WE GUARANTEE QUALITY AND CRAFTSMANSHIP. A SMOOTH, HIGH-PERFORMANCE FISHING EXPERIENCE IS PROUDLY AND CONFIDENTLY BACKED WITH OUR 3-YEAR WARRANTY.
WHY ARE SO MANY ELITE SERIES
Pete Ponds
1 BASS win 1 Classic appearance
Fred Roumbanis 2 BASS wins 2 Classic appearances
John Murray
2 BASS wins 6 Classic appearances
Zell Rowland
5 BASS wins 16 Classic appearances
Alton Jones
5 BASS wins 13 Classic appearances
Three reasons. DISTANCE.
Denny Brauer
16 BASS wins 20 Classic appearances
James Niggemeyer 2 BASS wins 2 Classic appearances
Terry Butcher 2 BASS wins 1 Classic appearance
Marty Stone
2 BASS wins 4 Classic appearances
Jami Fralick
3 Classic appearances
Drag Tracking Technology
Intermediate Gear Pinion Gear
Level Wind
Spool Shaft Fishing Line
Drive Gear Drag
Fish Fighting Drag Mode
Fishing Line moves side to side with level wind when line is pulled off spool
Eyelet on Rod
Intermediate Gear
Spool
Worm Gear
OS Gear
Level Wind
With conventional reels, as line is pulled off the spool in fish-fighting-drag-mode the spool is locked to the main drive gear. The spool and drive gear turn in concert with each other as the line is pulled from the spool. With the Ardent Edge’s Drag Tracking Technology the level wind drive gear is locked to the main drive gear while the reel is in fish-fighting-drag-mode. This feature causes the level wind to move in concert with the rotation of the spool and keeps the level wind eyelet aligned with the line position on the spool. This action eliminates any angle of the line from the spool to the level wind eyelet and thereby reduces line stress and line jump caused by this sharp angle. Drag Tracking Technology insures smooth, consistent drag pressure and reduces line stress that can cause line breakage when fighting trophy fish.
The Edge Elite delivers the ultimate Edge in on-the-water performance. Ardent’s new light weight low-profile frame provides the comfort and strength for all day fishing. Twelve ABEC stainless steel ball bearings produce incredibly smooth retrieve and casting distance that will give you the Edge. Featuring the patent pending Drag Tracking Technology DTT, an extra long carbon fiber handle, and carbon fiber drag washers gives you the added Edge in fish fighting power. Line Indicator lets you know what size line is on the reel. Carbon fiber finish insuring the finish won’t chip or fade. Available in both right and left hand models.
EDGE ELITE REEL Specifications: • (DTT) DRAG TRACKING TECHNOLOGY • 413 CAST ALUMINUM FRAME AND HANDLE COVER • 12+1 ABEC STAINLESS STEEL BALL BEARINGS • 7075-T6 ALUMINUM TRIPLE BEARING SPOOL • POWER CARBON FIBER HANDLE • CARBON / SMOOTHIE DOUBLE DRAG SYSTEM • HELICAL AIRCRAFT ALUMINUM DRIVE GEAR • 6-PIN CENTRIFUGAL BRAKE SYSTEM • 3-YEAR WARRANTY • WEIGHT 8.7 OZ • PRODUCT ID EDGE-E-6L-A (gear ratio 6.5:1 – left hand retrieve) • PRODUCT ID EDGE-E-6R-A (gear ratio 6.5:1 – right hand retrieve) • PRODUCT ID EDGE-E-7L-A (gear ratio 7.2:1 – left hand retrieve) • PRODUCT ID EDGE-E-7R-A (gear ratio 7.2:1 – right hand retrieve) • AVAILABLE IN LEFT AND RIGHT HAND
ELITE 6.5:1 LINE RETRIEVE 26”/handle turn LINE CAPACITY 8-190 10-160 12-130
ELITE 7.2:1 28”/handle turn
The Edge Tour delivers superior on-the-water performance. Ardent’s new light weight low-profile aluminum frame provides all day fishing comfort. Matched with ten ABEC stainless steel ball bearings giving you the Edge in casting distance. Line Indicator lets you know what size line is on the reel. Featuring the patent pending Drag Tracking Technology DTT and an extra long carbon fiber handle gives you the fish fighting power needed in Tour level competition. Available in both right and left hand models.
EDGE TOUR REEL Specifications: • (DTT) DRAG TRACKING TECHNOLOGY • 413 CAST ALUMINUM FRAME AND HANDLE COVER • 10+1 ABEC STAINLESS STEEL BALL BEARINGS • 7075-T6 ALUMINUM DOUBLE BEARING SPOOL • POWER CARBON FIBER HANDLE • CARBON / SMOOTHIE DOUBLE DRAG SYSTEM • HELICAL AIRCRAFT ALUMINUM DRIVE GEAR • 6-PIN CENTRIFUGAL BRAKE SYSTEM • 3-YEAR WARRANTY • WEIGHT 8.7 OZ • PRODUCT ID EDGE-TOUR-6L-A (gear ratio 6.5:1 – left hand retrieve) • PRODUCT ID EDGE-TOUR-6R-A (gear ratio 6.5:1 – right hand retrieve) • PRODUCT ID EDGE-TOUR-7L-A (gear ratio 7.2:1 – left hand retrieve) • PRODUCT ID EDGE-TOUR-7R-A (gear ratio 7.2:1 – right hand retrieve) • AVAILABLE IN LEFT AND RIGHT HAND
TOUR 6.5:1 LINE RETRIEVE 26”/handle turn LINE CAPACITY 8-190 10-160 12-130
TOUR 7.2:1 28”/handle turn
The Edge Inshore Pro delivers great on-the-water performance. Ardent’s new light weight low-profile corrosion-resistant aluminum frame provides all day fishing comfort. Featuring eight ABEC stainless steel ball bearings, stainless steel handle that won’t bend or break, and the patent pending Drag Tracking Technology DTT gives you the casting distance and fish fighting power needed in an inshore reel. Available in both right and left hand models. Complete with high capacity spool. Approved for Saltwater use.
EDGE INSHORE REEL Specifications: • (DTT) DRAG TRACKING TECHNOLOGY • 413 CAST ALUMINUM FRAME AND HANDLE COVER • 8+1 ABEC STAINLESS STEEL BALL BEARINGS • 7075-T6 ALUMINUM DOUBLE BEARING SPOOL • STAINLESS STEEL HANDLE • CARBON / SMOOTHIE DOUBLE DRAG SYSTEM • HELICAL AIRCRAFT ALUMINUM DRIVE GEAR • 6-PIN CENTRIFUGAL BRAKE SYSTEM • 3-YEAR WARRANTY • WEIGHT 9.1 OZ • PRODUCT ID EDGE-IP-5L-A (gear ratio 5.1:1 – left hand retrieve) • PRODUCT ID EDGE-IP-5R-A (gear ratio 5.1:1 – right hand retrieve) • PRODUCT ID EDGE-IP-6L-A (gear ratio 6.5:1 – left hand retrieve) • PRODUCT ID EDGE-IP-6R-A (gear ratio 6.5:1 – right hand retrieve) • PRODUCT ID EDGE-IP-7L-A (gear ratio 7.2:1 – left hand retrieve) • PRODUCT ID EDGE-IP-7R-A (gear ratio 7.2:1 – right hand retrieve) • AVAILABLE IN LEFT AND RIGHT HAND
INSHORE 5.1:1
LINE RETRIEVE 24"/handle turn LINE CAPACITY 8-280 10-250 12-220
INSHORE 6.5:1 26”/handle turn
INSHORE 7.2:1
28”/handle turn
The Edge Pro delivers great on-the-water performance. Ardent’s new light weight low-profile aluminum frame provides all day fishing comfort. Featuring eight ABEC stainless steel ball bearings, aluminum anodized handle, and the patent pending Drag Tracking Technology DTT gives you incredible casting distance and fish fighting power. Available in both right and left hand models.
EDGE PRO REEL Specifications: • (DTT) DRAG TRACKING TECHNOLOGY • 413 CAST ALUMINUM FRAME AND HANDLE COVER • 8+1 ABEC STAINLESS STEEL BALL BEARINGS • 7075-T6 ALUMINUM DOUBLE BEARING SPOOL • 5052-H32 ANODIZED ALUMINUM HANDLE • CARBON / SMOOTHIE DOUBLE DRAG SYSTEM • HELICAL AIRCRAFT ALUMINUM DRIVE GEAR • 6-PIN CENTRIFUGAL BRAKE SYSTEM • 3-YEAR WARRANTY • WEIGHT 8.4 OZ • PRODUCT ID EDGE-PRO-5L-A (gear ratio 5.1:1 – left hand retrieve) • PRODUCT ID EDGE-PRO-5R-A (gear ratio 5.1:1 – right hand retrieve) • PRODUCT ID EDGE-PRO-6L-A (gear ratio 6.5:1 – left hand retrieve) • PRODUCT ID EDGE-PRO-6R-A (gear ratio 6.5:1 – right hand retrieve) • PRODUCT ID EDGE-PRO-7L-A (gear ratio 7.2:1 – left hand retrieve) • PRODUCT ID EDGE-PRO-7R-A (gear ratio 7.2:1 – right hand retrieve) • AVAILABLE IN LEFT AND RIGHT HAND
PRO 5.1:1
PRO 6.5:1
LINE RETRIEVE 24"/handle turn 26”/handle turn LINE CAPACITY 8-190 10-160 12-130
PRO 7.2:1 28”/handle turn
The Edge Tournament casting reel delivers the best value in a durable high-performance casting reels. Ardent’s new light weight low-profile aluminum frame provides all day fishing comfort. Featuring six ABEC stainless steel ball bearings, aluminum anodized handle , and the patent pending Drag Tracking Technology DTT. Available in both right and left hand models.
EDGE TOURNAMENT REEL Specifications: • (DTT) DRAG TRACKING TECHNOLOGY • 413 CAST ALUMINUM FRAME AND HANDLE COVER • 6+1 ABEC STAINLESS STEEL BALL BEARINGS • 7075-T6 ALUMINUM DOUBLE BEARING SPOOL • 5052-H32 ANODIZED ALUMINUM HANDLE • CARBON / SMOOTHIE DOUBLE DRAG SYSTEM • HELICAL AIRCRAFT ALUMINUM DRIVE GEAR • 6-PIN CENTRIFUGAL BRAKE SYSTEM • 3-YEAR WARRANTY • WEIGHT 8.4 OZ • PRODUCT ID EDGE-TMT-6L-A (gear ratio 6.5:1 – left hand retrieve) • PRODUCT ID EDGE-TMT-6R-A (gear ratio 6.5:1 – right hand retrieve) • PRODUCT ID EDGE-TMT-7L-A (gear ratio 7.2:1 – left hand retrieve) • PRODUCT ID EDGE-TMT-7R-A (gear ratio 7.2:1 – right hand retrieve) • AVAILABLE IN LEFT AND RIGHT HAND
TOURN. 6.5:1 LINE RETRIEVE 26"/handle turn LINE CAPACITY 8-190 10-160 12-130
TOURN. 7.2:1 28”/handle turn
“FISH DON’T STAND A FLIPPIN’ CHANCE.” Introducing the Ardent F700 Flip-N-Pitch. I designed it with a flippin’ switch, seven ball bearings and ceramic line guide so you can drop it right between their eyes. Then, all you have to do is set the hook and let the 22-pound Perma-Lock TM Drag seal the deal.
F700 DENNY BRAUER SIGNATURE FLIP-N-PITCH REEL Ardent has teamed up with the world’s top flip-n-pitch angler to design the F700 Denny Brauer Signature Flip-N-Pitch Reel. By upgrading the F500 with a flipping switch and seven ball bearings, Denny has created the ultimate reel for anglers that flip-n-pitch. The narrow spool and large ceramic line eye reduce friction to allow for smooth effortless casts. The stainless steel handle and 22-pound Perma-Lock Drag system provide for strong hooksets and retrieves. The strong, lightweight aluminum frame and sideplates have the Denny Brauer signature finish. Specifications: • ALUMINUM ALLOY FRAME & COVERS • 7+1 STAINLESS STEEL BALL BEARINGS • FLIP-N-PITCH SPOOL WITH LINE STUD • FLIPPING SWITCH • STAINLESS STEEL WINCH HANDLE • PERMA-LOCK DRAG SYSTEM • 6-PIN CENTRIFUGAL BRAKE SYSTEM • 3-YEAR WARRANTY • WEIGHT 10.9 OZ • PRODUCT ID F700-A
F700 6.3:1 LINE RETRIEVE 26"/handle turn LINE CAPACITY 14/100 17/80 20/65
F500 FLIP-N-PITCH REEL ™
The Ardent F500 Flip-N-Pitch Reel is specifically designed for effortless pitching, thanks to a ceramic line eye and narrow spool that reduce line friction. It features the 22-pound Perma-Lock™ Drag System — the tightest drag on the market — backed by an automatic override system that kicks in under dangerous loads to prevent damage to internal reel components. The stainless steel winch handle won’t break or bend. And the aluminum alloy frame and covers provide lightweight strength. In short, with the Ardent F500, you get a reel that’s easy to use, and hard to break. Specifications: • ALUMINUM ALLOY FRAME & COVERS • 5+1 STAINLESS STEEL BALL BEARINGS • FLIP-N-PITCH SPOOL WITH LINE STUD • STAINLESS STEEL HANDLE • PERMA-LOCK DRAG SYSTEM • 6-PIN CENTRIFUGAL BRAKE SYSTEM • 3-YEAR WARRANTY
F500 6.3:1 LINE RETRIEVE 26"/handle turn LINE CAPACITY 14/100 17/80 20/65
S2500 SPINNING REEL Built for largemouth bass and walleye fishing, the Ardent S2500 features the Total Titanium Protection System.™ A titanium coating protects every surface that line touches, including the spool, bail wire and line guide, to prevent nicks that can lead to line fray and breakage. Its one-piece aluminum frame is corrosion-resistant and made to last with the highest quality 413 Aluminum. Engineered with 7 ball bearings and designed for 6–12 lb. test line, the S2500’s smooth performance brings fishing to a whole new level. Specifications:: • ONE-PIECE A360 ALUMINUM FRAME • 7+1 ABEC BALL BEARINGS • 5:1 GEAR RATIO • STRIKE SAVER DRAG SYSTEM • TOTAL TITANIUM PROTECTION SYSTEM • 3-YEAR WARRANTY • WEIGHT 10.7 OZ • PRODUCT ID S2500-A
S2500 5.0:1 LINE RETRIEVE 26"/handle turn LINE CAPACITY 6/237 8/190 10/142 12/120
S2000 SPINNING REEL Packed with all the same features as the S2500, Ardent’s new S2000 spinning reel is perfect for pursuing smaller species like trout and smallmouth bass. The Total Titanium Protection System protects the spool, bail wire and line guide with a titanium coating to prevent nicks that can lead to line fray and breakage. The one-piece 413 Aluminum frame is corrosion-resistant and built to last. And the S2000’s 7 ball bearings provide smooth performance cast after cast. Specifications:: • ONE-PIECE A360 ALUMINUM FRAME • 7+1 ABEC BALL BEARINGS • 5:1 GEAR RATIO • STRIKE SAVER DRAG SYSTEM • TOTAL TITANIUM PROTECTION SYSTEM • 3-YEAR WARRANTY • WEIGHT 10.7 OZ • PRODUCT ID S2000-A
S2000 5.0:1 LINE RETRIEVE 26"/handle turn LINE CAPACITY 6/200 8/160 10/120 12/100
HUNTS FISH. Exclusively from Ardent, our new Fishouflage reels turn bass boats into fishing blinds. Available on the Edge Tournament, F500 Flip-N-Pitch, the C400 casting reel and the S2500 spinning reel. No matter your technique, look good doing it.
FISHOUFLAGE BASS F500 FLIP-N-PITCH REEL ™
Now available in Bassouflage, the Ardent F500 Flip-N-Pitch Reel is specifically designed for effortless pitching, thanks to a ceramic line eye and narrow spool that reduces line friction. It features the 22-pound Perma-Lock Drag System — the tightest drag on the market — backed by an automatic override system that kicks in under dangerous loads to prevent damage to internal reel components. The stainless steel winch handle won’t break or bend. And the aluminum alloy frame and covers provide lightweight strength. In short, with the Ardent F500, you get a reel that’s easy to use, and hard to break. Specifications: • ALUMINUM ALLOY FRAME & COVERS • 5+1 STAINLESS STEEL BALL BEARINGS • FLIP-N-PITCH SPOOL WITH LINE STUD • STAINLESS STEEL HANDLE • PERMA-LOCK DRAG SYSTEM • 6-PIN CENTRIFUGAL BRAKE SYSTEM • 3-YEAR WARRANTY • WEIGHT 10.9 OZ • PRODUCT ID F500B-A
F500 6.3:1 LINE RETRIEVE 26"/handle turn LINE CAPACITY 14/100 17/80 20/65
The Edge Tournament casting reel delivers the best value in a durable high-performance casting reels. Ardent’s new light weight low-profile aluminum frame provides all day fishing comfort. Featuring six ABEC stainless steel ball bearings, aluminum anodized handle, and the patent pending Drag Tracking Technology DTT. Now available in Fishouflage finish in both right and left hand models.
EDGE TOURNAMENT FOF REEL Specifications: • (DTT) DRAG TRACKING TECHNOLOGY • 413 CAST ALUMINUM FRAME AND HANDLE COVER • 6+1 ABEC STAINLESS STEEL BALL BEARINGS • 7075-T6 ALUMINUM DOUBLE BEARING SPOOL • 5052-H32 ANODIZED ALUMINUM HANDLE • CARBON / SMOOTHIE DOUBLE DRAG SYSTEM • HELICAL AIRCRAFT ALUMINUM DRIVE GEAR • 6-PIN CENTRIFUGAL BRAKE SYSTEM • 3-YEAR WARRANTY • WEIGHT 8.4 OZ • PRODUCT ID EDGE-TMT-FOF-6L-A (gear ratio 6.5:1 – left hand retrieve) • PRODUCT ID EDGE-TMT-FOF-6R-A (gear ratio 6.5:1 – right hand retrieve) • PRODUCT ID EDGE-TMT-FOF-7L-A (gear ratio 7.2:1 – left hand retrieve) • PRODUCT ID EDGE-TMT-FOF-7R-A (gear ratio 7.2:1 – right hand retrieve) • AVAILABLE IN LEFT AND RIGHT HAND
TOURN. FOF 6.5:1 LINE RETRIEVE 26"/handle turn LINE CAPACITY 8-190 10-160 12-130
TOURN. FOF 7.2:1 28”/handle turn
FISHOUFLAGE BASS C400 CASTING REEL The Ardent C400 Free Spool Casting Reel provides the best value in a durable high-performance reel. Ardent’s new Comfort Grip™ frame design features corrosion-resistant aluminum for lightweight, easy casting. Now available in Bassouflage finish, exclusively from Ardent. Specifications: • ONE-PIECE ALUMINUM ALLOY FRAME • 4+1 STAINLESS STEEL BALL BEARINGS • COMFORT GRIP FRAME DESIGN • 6-PIN CENTRIFUGAL BRAKE SYSTEM • 3-YEAR WARRANTY • WEIGHT 9.7 OZ • PRODUCT ID C400B.6-A
C400 6.3:1 LINE RETRIEVE 26"/handle turn LINE CAPACITY 8/180 10/150 12/120
FISHOUFLAGE WALLEYE S2500 SPINNING REEL Now also available in Walleyeflage, the Ardent S2500 features the Total Titanium Protection System. A titanium coating protects every surface that line touches, including the spool, bail wire and line guide, to prevent nicks that can lead to line fray and breakage. Its one-piece aluminum frame is corrosion-resistant and made to last with the highest quality 413 Aluminum. Engineered with 7 ball bearings and designed for 6–12 lb. test line, the S2500’s smooth performance brings fishing to a whole new level. Specifications: • ONE-PIECE A360 ALUMINUM FRAME • 7+1 ABEC BALL BEARINGS • 5:1 GEAR RATIO • SPOOL CAPACITY – 120YDS. 10LBS. • STRIKE SAVER DRAG SYSTEM • TOTAL TITANIUM PROTECTION SYSTEM • 3-YEAR WARRANTY • WEIGHT 10.7 OZ • PRODUCT ID WALLEYE S2500W-A
S2500 5.0:1 LINE RETRIEVE 26"/handle turn LINE CAPACITY 6/237 8/190 10/142 12/120
FISHOUFLAGE WALLEYE S2000 SPINNING REEL Packed with all the same features as the S2500, Ardent’s S2000 spinning reel is available in Walleyeflage as well. The Total Titanium Protection System™ protects the spool, bail wire and line guide with a titanium coating to prevent nicks that can lead to line fray and breakage. The one-piece 413 Aluminum frame is corrosion-resistant and built to last. And the S2000’s 7 ball bearings provide smooth performance cast after cast. Specifications: • ONE-PIECE A360 ALUMINUM FRAME • 7+1 ABEC BALL BEARINGS • 5:1 GEAR RATIO • SPOOL CAPACITY – 120YDS. 10LBS. • STRIKE SAVER DRAG SYSTEM • TOTAL TITANIUM PROTECTION SYSTEM • 3-YEAR WARRANTY • WEIGHT 10.7 OZ • PRODUCT ID WALLEYE S2000W-A
S2000 5.0:1 LINE RETRIEVE 26"/handle turn LINE CAPACITY 6/200 8/160 10/120 12/100
REEL BUTTER GREASE ®
A high-performance synthetic product specifically designed for fishing reels, Ardent Reel Butter Grease protects components long after the competition has broken down. It prevents corrosion while easily bonding to all the working parts of any model fishing reel. Specifications: • 100% FULL SYNTHETIC GREASE • BONDS TO BRASS, STEEL AND PLASTIC • RUST INHIBITOR PREVENTS CORROSION • UV TRACER • PATENTED SUPER-SMOOTH ADDITIVE • PRODUCT ID 1 OZ. 0201-A
REEL BUTTER OIL ®
A high-performance synthetic product specifically designed for fishing reels, Ardent Reel Butter Oil penetrates critical components like bearings, shafts and wear points. Plus, it has extremely high surface tension to reduce wear and noise. Specifications: • 100% FULL SYNTHETIC OIL • SUPER LOW VISCOSITY • COMPATIBLE WITH ALL MATERIALS • ANTI-GUMMING AGENT • CONSISTENT TEMPERATURE PERFORMANCE • PRODUCT ID 1 OZ. 0220-A
REEL BUTTER BEARING LUBE ®
Ardent Reel Butter Bearing Lube utilizes the latest in lubrication engineering technology. It is designed to penetrate deep into ball bearings and roller bearings for a complete flush of dirt and foreign debris, as well as thorough lubrication. Unlike graphite-based lubrication, Reel Butter Bearing Lube does not contain tiny graphite particles that contribute to bearing noise and performance issues. Reel Butter Bearing Lube provides maximum lubrication and corrosion protection for all bearing applications. Specifications: • 100% FULL SYNTHETIC BEARING LUBE • PENETRATES BEARINGS FOR MAXIMUM PROTECTION • FLUSHES OUT DIRT & DEBRIS • ULTRA LOW VISCOSITY • CORROSION PROTECTION • PRODUCT ID 1 OZ. 0270-A
REEL SUPREME A liquid microlubricant containing a suspended dry lubricate with an anti-corrosion additive. Ardent Reel Supreme dissolves grease, oil and salt on contact. It removes contaminants and debris from the metal and fills the pores of the metal with microlubrication particles that are slippery, waterproof and more stable than grease or oil. Specifications: • 30% GREATER FRICTION REDUCTION THAN OIL • 100% WATERPROOF • CORROSION INHIBITOR • FILLS IN PORES AND BONDS INSTANTLY • NEEDLE TIP APPLICATOR • PRODUCT ID .25 OZ. 0255-A
REEL BUTTER OIL FOR SALTWATER EQUIPMENT ®
A high-performance synthetic product specifically designed with maximum corrosion protection. Featuring a super low viscosity, an anti-gumming agent, and compatible with all materials. Long lasting lubrication for all saltwater equipment.
Specifications: • 100% FULL SYNTHETIC OIL • SUPER LOW VISCOSITY • COMPATABLE WITH ALL MATERIALS • ANTI-GUMMIING AGENT • CONSISTENT TEMPERATURE PERFORMANCE • 2 OUNCE BOTTLE • PRODUCT ID 4152-A
kg) . (.454 Net Wt. 1 lb
REEL BUTTER GREASE FOR SALTWATER EQUIPMENT ®
A high-performance synthetic product specifically designed with maximum corrosion protection for saltwater equipment. Helps increase casting distance, gives you a smoother line retrieve, and protects against rust & corrosion.
Specifications: • 100% FULL SYNTHETIC GREASE • BONDS TO BRASS, STEEL, AND PLASTIC • RUST INHIBITOR PREVENTS CORROSION • UV TRACER • PATENTED SUPER-SMOOTH ADDITIVE • 1 POUND TUB • PRODUCT ID 4153-A
REEL BUTTER LUBRICATION PACK ®
Convenient refill pack includes 1-oz. bottles of Reel Butter Oil, Reel Butter Grease and Reel Butter Bearing Lube. Provides complete lubrication system in a single package. • PRODUCT ID 4780-A
REEL CARE 123 PACK Ardent Reel Care 123 Pack contains Ardent Reel Kleen Cleaner, Ardent Reel Butter Reel Oil, Ardent Reel Buttter Reel Grease, and Ardent Line Butter Conditioner. Provides complete cleaning, lubrication, and conditioning system in a single package. Specifications: • PRODUCT ID 4965-A
LINE BUTTER CONDITIONER ™
Ardent Line Butter Conditioner is the next generation in line management and protection. Line Butter is engineered to maximize line performance and castability for all types of line — fluorocarbon, monofilament and braid. Available in 2-oz. and 4-oz. spray bottles. Specifications: • CONDITIONS ALL TYPES OF LINES • IMPROVES CASTING DISTANCE • MINIMIZES MEMORY AND TWIST • PROTECTS FROM UV LIGHT • REDUCES BACKLASH • PRODUCT ID 2 OZ. 4750-A • PRODUCT ID 4 OZ. 4770-A
REEL GUARD CORROSION INHIBITOR ®
Ardent Reel GuardCorrosion Inhibitor is a breakthrough in chemical engineering that inhibits corrosion on saltwater equipment. By dissolving sodium, potassium, and other hard-water minerals, it significantly reduces the onset of galvanic corrosion in saltwater environments. Spray Reel Guard on reels, rod guides, and marine equipment after a day on the water, and let dry. No scrubbing, no rinsing — let Reel Guard Corrosion Inhibitor work for you. Available in 2-oz. and 16-oz. spray bottles. Specifications: • SPRAYS ON – NO WASHING, NO RINSING • DISSOLVES SALT AND MINERALS • SHIELDS AGAINST SALT WATER • SAFE FOR USE ON ALL EQUIPMENT • PRODUCT ID 2 OZ. 4790-A • PRODUCT ID 16 OZ. 4140-A
REEL KLEEN CLEANER ®
Ardent Reel Kleen Cleaner is a chemically-engineered solvent specifically developed for regular cleaning of fishing reels. It dissolves old grease and dirt for easy cleaning and will not damage internal parts, like some cleaners can. The special formula ensures it dries clean — leaving only a protective barrier. And thanks to special corrosion inhibitors, you can count on Reel Kleen Cleaner to provide complete protection of internal components. Available in 2-oz. and 16-oz. bottles and a 6-oz. aerosol can to blast dirt and debris from fishing reels or other equipment. Specifications: • CLEANS ALL REEL PARTS • DISSOLVES DIRT AND GREASE • CONTAINS CORROSION INHIBITORS • DRIES CLEAN • PRODUCT ID 2 OZ. 4606-A • PRODUCT ID AEROSOL 6 OZ 4150-A • PRODUCT ID 16 OZ 4130-A
ROD KLEEN CLEANER ®
Ardent Rod Kleen Cleaner is a superior cleaner and corrosion inhibitor for use with all fishing tackle. Use to remove build-up on all parts of rods and reels. Spray on all type of rods and reels, and then lightly wipe down after returning from your trip to help prevent moisture and salt build-up that can be a major cause of corrosion. Rod Kleen will have no adverse effects on line and/ or composite material on your equipment.
Specifications: • CLEANER AND CORROSION INHIBITOR • GREAT FOR PREVENTIVE MAINTENANCE • HELPS PREVENT MOISTURE AND SALT BUILDUP • USE ON MOST MARINE EQUIPMENT • 16 OUNCE SPRAY CONTAINER • PRODUCT ID 4971-A
REEL KLEEN PROFESSIONAL PARTS CLEANING SYSTEM ®
Ardent takes reel care to the next level with this Professional Parts Cleaning System designed to clean dirty components more completely and efficiently. Use the wire basket to soak parts in Reel Kleen Cleaner and remove them from the parts tub without a mess. The kit also includes a brush, cleaning cloth and an 8-oz. bottle of Reel Kleen Cleaner, enough for 5–6 cleanings. • • • • • •
Kit contains: PARTS TUB WIRE BASKET REEL KLEEN CLEANER – 8 OZ. CLEANING CLOTH BRUSH PRODUCT ID 4120-A SWAB REFILL
Refill swabs for the Reel Kleen Cleaning Kit or Reel Kleen Saltwater Kit. These synthetic foam-tipped swabs are specially designed to not leave cotton or other fibers in the reel. 20 swabs per pack. • PRODUCT ID 4160-A
REEL KLEEN CLEANING KIT ®
The Ardent Reel Kleen Reel Cleaning Kit provides the angler everything needed for complete reel maintenance. Regular reel maintenance is critical to high performance and long life in any model reel. Routine cleaning and proper lubrication ensures every model of reel performs at its peak capacity. The kit is conveniently sized to fit in a boat storage compartment or large tackle box. Kit contains: • REEL KLEEN CLEANER – 2 OZ. • REEL BUTTER OIL – 1 OZ. • REEL BUTTER GREASE – 1 OZ. • CLEANING CLOTH • 4 SYNTHETIC FOAM-TIPPED SWABS • BRUSH • SCREWDRIVER • PRODUCT ID 4000-A
REEL KLEEN SALTWATER CLEANING KIT ®
The Ardent Reel Kleen Saltwater Cleaning Kit contains everything in the freshwater kit, plus Reel Guard Corrosion Inhibitor to reduce corrosion in harsh saltwater environments. Kit contains: • REEL GUARD CORROSION INHIBITOR – 2 OZ. • REEL KLEEN CLEANER – 2 OZ. • REEL BUTTER OIL – 1 OZ. • REEL BUTTER GREASE – 1 OZ. • CLEANING CLOTH • 4 SYNTHETIC FOAM-TIPPED SWABS • BRUSH • SCREWDRIVER • PRODUCT ID 4170-A
SCREEN KLEEN
®
Ardent Screen Kleen® is a specially formulated alcohol and ammonia-free cleaner for use on electronic screens. This streak-free cleaner can be used on all marine electronic displays, GPS screens, digital camera screens, MP3, PDA and DVD player screens. It is also safe for use on computer screens, and all LCD screens. Specifications: • ALCOHOL AND AMMONIA-FREE • STREAK-FREE CLEANING • INCLUDES MICROFIBER CLOTH • STORAGE POUCH INCLUDED • 2 OZ MIST SPRAY BOTTLE • PRODUCT ID 4970-A
REEL BLAST This pressurized dirt remover can be used to blow out any debris that remains after cleaning your equipment with Reel Kleen Cleaner. Simply point and shoot and the pressurized spray will remove any remaining particles of debris without requiring disassembly of your equipment. Specifications: • HANDY 10 OZ CONTAINER • WORKS ON NUMEROUS SPORTING ITEMS • NO CFCS • PRODUCT ID 4987-A
RIGGER MULTI-TOOL ™
The Rigger from Ardent is the ultimate utility tool for any fisherman. Built by fishermen for fishermen, this ergonomically engineered and ruggedly tough multi-tool includes a lanyard and belt clip for easy handling, along with these five essential tools: Specifications: • LINE CLIPPERS • LINE CUTTER • HOOK SHARPENER • JIG EYE CLEANER • LINE THREADER • PRODUCT ID 2200-A RIGGER™ MULTI-TOOL COUNTER DISPLAY • COMES IN BULK 50 PACK COUNTER DISPLAY FOR IMPULSE SALES • PRODUCT NOT IN BLISTER PACK TO ALLOW CUSTOMERS TO SEE FUNCTIONALITY • ITEMS INDIVIDUALLY BAR CODED. • INCLUDES LANYARD AS SHOWN • RIGGER 50 PACK PRODUCT ID 4991-A
CARBON FIBER HANDLE A lightweight carbon fiber handle that is ergonomically designed for smoother retrieves, stronger hooksets, and improved performance of your favorite casting reel. Fits all major brands of casting reel. Specifications: • HIGH STRENGTH CARBON FIBER • 4X THE STRENGTH OF ALUMINUM • 4 STAINLESS STEEL BALL BEARINGS • DYNAFLEX PRO-GRIP PADDLES • WEIGHT 1.12 OZ. • LIFETIME GUARANTEE • PRODUCT ID 4964-A
STAINLESS STEEL HANDLE A solid stainless steel handle that is ergonomically designed for smoother retrieves, stronger hooksets, and improved performance of your favorite casting reel. Fits all major brands of casting reel. Specifications: • HIGH STRENGTH 11 GAGE STAINLESS STEEL • 3X THE STRENGTH OF ALUMINUM • 4 STAINLESS STEEL BALL BEARINGS • DYNAFLEX PRO-GRIP PADDLES • WEIGHT 1.85 OZ. • LIFETIME GUARANTEE • PRODUCT ID 4963-A
SMARTCULL PROFESSIONAL CULLING SYSTEM ™
The Ardent SmartCull Professional Culling System is a first-of-its-kind, two-stage system that allows you to cull by color and weight. A series of six highly buoyant, impact-resistant balls eliminate the need for markers, charts or computers. The easy-toread numbers record up to 15 pounds, 15 ounces, and setting weight on each ball is quick and simple. No more reweighing, extra handling or extra stress on fish. Thanks to SmartCull, it’s never been easier to make sure you’re keeping the best and getting rid of the rest. Specifications: • CULLING BALLS WITH LOCKING POUND & OUNCE SELECTORS • NO CHARTS, CARDS, OR MARKERS TO LOSE OR REPLACE • COMPATIBLE WITH LIVEWELL ADDITIVES • DURABLE CLIP AND CABLE WITH PROTECTIVE COATING • LARGE NUMBERS TO IDENTIFY WEIGHT QUICKLY • REDUCE FISH STRESS BY WEIGHING ONLY ONCE • PRODUCT ID 2100-A
RETAIL MERCHANDISING WHY ARE SO MANY ELITE SERIES PROS SWITCHING TO ARDENT?
Pete Ponds
1 BASS win 1 Classic appearance
Fred Roumbanis 2 BASS wins 2 Classic appearances
John Murray
2 BASS wins 6 Classic appearances
Zell Rowland
5 BASS wins 16 Classic appearances
Alton Jones
5 BASS wins 13 Classic appearances
Denny Brauer
16 BASS wins 20 Classic appearances
James Niggemeyer 2 BASS wins 2 Classic appearances
Terry Butcher 2 BASS wins 1 Classic appearance
Marty Stone
2 BASS wins 4 Classic appearances
Jami Fralick
3 Classic appearances
Three reasons. Distance. Smoothness. Durability. Join the team.
ardentreels.com
POSTER For use in retail locations, trade show booths or autograph sessions. • 30" X 20" • PRODUCT ID 4953-A
BANNER Durable banner can be hung on walls outside or at special events. • 36" X 24" • PRODUCT ID 4954-A
POWER ARM CARD Enhances power arms. CEILING DANGLER For hanging in retail locations or trade show booths. Mounting kit included. • 24" X 9" • PRODUCT ID 4955-A
• 5.5" X 3.5" • PRODUCT ID 4956-A
REEL KLEEN KIT HANGER Hangs eight Reel Kleen kits below Power Arm. • 0.75" X 28" • PRODUCT ID 4957-A
REEL CARE 3-TIER DISPLAY – FRESHWATER Organize Reel Care products on this attractive and simple display. • 14" X 29" • PRODUCT ID 4949-A
REEL CARE 2-TIER DISPLAY – FRESHWATER Organize Reel Care products on this attractive and simple display. • 14" X 20" • PRODUCT ID 4951-A
REEL CARE 3-TIER DISPLAY – SALTWATER Organize Reel Care products on this attractive and simple display. • 14" X 29" • PRODUCT ID 4950-A
REEL CARE 2-TIER DISPLAY – SALTWATER Organize Reel Care products on this attractive and simple display. • 14" X 20" • PRODUCT ID 4952-A
FLOOR DISPLAY – FRESHWATER Versatile corrugated display can be put on end-aisles or other high-traffic areas. • 22" X 66.5" X 14" • PRODUCT ID 4954-A
COUNTERTOP DISPLAY – FRESHWATER Small corrugated display is perfect for countertops and other small areas in high-traffic locations. • 14" X 20" X 6" • PRODUCT ID 4937-A
FLOOR DISPLAY – SALTWATER Versatile corrugated display can be put on end-aisles or other high-traffic areas. • 22" X 66.5" X 14" • PRODUCT ID 4946-A
COUNTERTOP DISPLAY – SALTWATER Small corrugated display is perfect for countertops and other small areas in high-traffic locations. • 14" X 20" X 6" • PRODUCT ID 4938-A
SALES & DISTRIBUTION ARDENT SALES STAFF DAVID DUNCAN EXECUTIVE VICE PRESIDENT OF SALES 785-865-8676 DDUNCAN@ARDENTOUTDOORS.COM
INTERNATIONAL
RYAN HOHL PRO STAFF AND GUIDES 314-488-5754 RHOHL@ARDENTOUTDOORS.COM
EUROPE CHRIS LEIBBRANDT +44 1684 296695 CHRIS@CHARISMATICMARKETING.COM CANADA – ONTARIO AND QUEBEC BOB STIRLING 519-835-2246 ROBERT.STIRLING@SYMPATICO.CA
TIM GOLDEN VICE PRESIDENT OF SALES 949-500-2820 TGOLDEN@ARDENTOUTDOORS.COM
FACTORY REPRESENTATIVES ARDENT, DAVID DUNCAN 785-865-8676 DDUNCAN@ARDENTOUTDOORS.COM
HAYNES-FLORANCE 355 ROOSEVELT STREET MANTECA, CA 95336
LOBINA DISTR & MKTG 16519 PROVENCE LANE HOUSTON, TX 77095
JEFF ARBOGAST 24 N FRANKLIN, PO BOX 687 PINEDALE, WY 82941
CARRERA-WERNER 701 CUMBERLAND STREET SUITE 204 PA 17042
SOUTHWEST MARKETING 5928 CLUB OAKS DRIVE DALLAS, TX 75248
THE HAMMOND GROUP 1630 COLONIAL PARKWAY INVERNESS, IL 60067
ARDENT, TOM COLE 314-719-7913 TCOLE@ARDENTOUTDOORS.COM
TK MARKETING 20584 WARD AVENUE BRAINERD, MN 56401
ARDENT AUTHORIZED WARRANTY CENTERS ARMADILLO ROD & REPAIR 444 CR 1895 YANTIS, TX 75497 903-850-7131 HILLJUMPER@PEOPLESCOM.NET JONAH LI HI’S TACKLE BOX 40 CHESTNUT AVE. SOUTH SAN FRANCISCO, CA 94080 650-588-1200 JONAHW@HISTACKLEBOX.COM
RON TRINE ROD-N-REEL DEPOT 10870 LILLIAN HWY. PENSACOLA, FL 32506 850-458-0428 RVTRINE@RODNREELDEPOT.COM
DON COOPER SOUTHEAST EXPO ROD & REEL SERVICE 700 BECKLEY CT. LEXINGTON, SC 29071 803-520-8350 SOUTHEASTEXPO54@SC.RR.COM
STEVE DAVISON SD’S REEL SERVICE 1704 HWY. 1241 DRY PRONG, LA 71423 318-715-2654 STEVEDAVISON69@HOTMAIL.COM
SHANE MOORE SOUTHWESTERN PARTS & SERVICE 605 W. MOCKINGBIRD DALLAS, TX 75247 214-630-8161 SMOORE@SOUTHWESTERNPARTS.COM
ADMINISTRATION 425 S. WOODS MILL ROAD • SUITE 170 • ST. LOUIS, MO 63017 • 314-878-7722 MANUFACTURING 420 LAKE STREET • MACON, MO 63552 • 660-395-9200 ARDENTREELS.COM