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We polled Bassmaster Elite Series anglers, BASS writers and independent retailers across the country for the must-have bass lures of 2010.
By Ronell Smith
Bass Lures Yuki Bug Owner
Goby Ouzo Baits
Crazy Legs Chigger Craw Berkley Gulp Alive Berkley
ftr  22 March 2010
6
Can’t-Miss
1
2
Twin Spin War Eagle
4
SideWinder Stanley Jigs
3
5
7
Ultimate Topwater Shad Culprit
Hydra Damiki
Fighting Frog Big Bite Baits
8
Ultra Frog Z-Man
10
BBZ-1 Jr. Spro
9
11 12
Sasuteki Craw Jackall Bros. Mad Dad Minnow Crème Lures
13
Magic Swimmer Soft Pro Sebile
15
Football Mop Jig Buckeye
14
23 FTR March 2010
32
Can’t-Miss
Bass Lures
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Ish’s Phat Frog Snag Proof
SuperpinTail Jackall Bros.
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circle no. 019 on reader service card
Swimming Super Fluke Zoom
19
BLT (Baby Line Thru) Optimum
20
Sashimi Shad Yo-Zuri
SASHIMI SERIES INNOVATIVE COLOR CHANGE TECHNOLOGY
21
Pointer 95 Silent Lucky Craft
NEW CLE CIROKS! HO
R994 Floating Minnow R995 Suspending Jerkbait
est on h R998 Floating Pencil g i H res e h u T t L ket! Profihe Mar t CatCh More, Kill less™
22
Hyper Lizard Lake Fork Tackle
Yo-Zuri is proud to present the first and only circle hook factory produced series of lures. We now offer three styles; Sashimi Jerkbait, Sashimi Pencil and Sashimi Floating Minnow. There is a Sashimi Circle Hook lure for every application; Pencil for top water action, Jerkbait for suspending fish and the Floating Minnow for shallow water twitching. With the innovative and Patented Sashimi color changing technology and proven conservation circle hooks, you now have a one-two punch that is not available from any other manufacturer. You will “Catch More, Kill Less”. US Patent Pending: U.S.#11/651, 615 International Patent Pending: #PCT/JP2007/068739 circle no. 021 on reader service card
www.Yo-Zuri.com
NE
for
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Rico Suave Lobina Lures
ite ! c x E les Sa
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W
10
What if you could actually stimulate the fish to feed? Then you would have the ability to catch them in most every fishing situation.
Excite-A-Bite is an innovative blend of natural and synthetic Feeding Pheromones that entice fish to feed. Excite-A-Bite baits are made from a Biodegradable material, not petroleum based, so it is safe for the environment and safe for fish to eat.
G Shrimp
Live Target Koppers
20
J Shad
T Shad C.T. Grub
www.yo-zuri.com circle no. 022 on reader service card
SKA Pro Team Crikey caught this monster wahoo using HI-SEAS 100% Fluorocarbon.
SKA Pro Andre Moore -Team Crikey
32
Can’t-Miss
Bass Lures
• MATCHES LIGHT REFRACTIVITY OF WATER • VIRTUALLY INVISIBLE UNDERWATER • FASTER SINK RATE THAN MONO • ABRASION RESISTANT
• WORLD’S WORLD’S FIRST MULTII COLOR FLUOROCARBON • THE MULTIPLE COLORS REDUCE LIGHT TRANSMISSION ALONG THE LINE
Tru-Life Swimbait (5-inch) Tru-Tungsten
www.hiseas.net circle no. 001 on reader service card
Snag Proof Introduces the New Face of Frogging
PHAT FROG = FAT BASS! Designed by Bass Elite Series pro Ish Monroe, the Phat Frog delivers superior performance with the most advanced features ever.
MaxRap Rapala
It chugs. It walks. It spits water. It catches BIG BASS! Phat frog available Spring 2010
1-800-762-4773 www.snagproof.com circle no. 017 on reader service card
Money Frog Yum
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Big Eyed Pro Frog Panther Martin
Rattling Laser Lure LaserLure
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Biffle Bug Gene Larew
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Original Magic Swimmer
Magic Swimmer SOFT
The original Magic Swimmer is the tournament proven king of jointed, hard swimbaits. Fast-sinking models now available, plus sinking and slow sinking Fast-sinking versions swim on the drop, without any angler action Perfect for power fishing due to their innovative engineering which allows for a wide range of retrieval speeds
Rage Eeliminator Strike King
8 sizes in all, ranging from 3 1/2” inches to 9”
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Preferred swimbait on the BASS Elite Tour, key lure in wins by Todd Faircloth, Kenyon Hill and Jason Williamson
nEW! Magic Swimmer SOFT, with exactly the same look and swimming action of the original but can be fished weedless. For Magic Swimmer fishing tips, and to see all models and colors, visit:
www.Sebileusa.com
Pre-marked rigging holes in nose and body for perfect hook placement Package includes the SEBILE Soft Weight System Stunning hand-painted color finishes
Money Hound Yum
Not just a swimbait, but a very effective jerkbait; also deadly when fished on Texas, Carolina and Drop-Shot rigs 31 circle no. 016 on reader service card 2010 Magic Swimmer Ad.indd 1
27 FTR March 2010 1/11/10 9:29 AM
You Should Be Selling By Darl Black
Apparel &
Footwear Men’s Flats Guide II Longsleeve Under Armour
This polyester shirt pulls moisture away from the skin while offering 30+ UPF protection. It also features numerous vent holes to allow body heat to escape and keep anglers cool.
»»www.underarmour.com; 888-727-6687
Here’s a sampling of the apparel and footwear that should grace your shelves in 2010.
Marquesas Shirt
World Wide Sportsman
The shirts mesh-lined underarm pit zips and caped back give it optimum ventilation, affording anglers with comfort and enhanced freedom of movement.
»»www.basspro.com; 800-227-7776
Premium T-Shirts & Caps Bassaholics
Dinghy Boot Sperry Top-Sider
Quick-drying and featuring an adjustable hookand-loop in-step strap that provides a secure fit while adding stability, the Dinghy has a wave-siping sole for ultimate wet/dry traction.
ftr 28 March 2010
»»www.sperrytopsider.com
If your customers fish for bass, these are the T-shirts you need to be carrying. This company offers a host of styles, colors and designs, all of which are attention-getting and look good on and off the water.
»»www.bassaholics.com
IndEx
Company . . . . . . . . . Page No.
Ventus Shandal
Sperry Top-Sider
The Ventus comes with a removable full-length EVA footbed with anti-microbial treatment, in addition to a nonmarking wave-siping sole.
»»www.sperrytopsider.com
Cabo Angler
Bassaholics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Bimini Bay Outfitters. . . . . . . . . . . . . . . . . . . . . . . . Buff Angler Series Buff. . . . . . . . . . . . . . . . . . . . . . . . Pro Series Angler Gloves. . . . . . . . . . . . . . . . . . Cloudveil. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Columbia Blood ’N Guts. . . . . . . . . . . . . . . . . . . . . . . . . . . . Freezer Long Sleeve Shirt. . . . . . . . . . . . . . . . . PFG Reel Deal. . . . . . . . . . . . . . . . . . . . . . . . . . . . Tillie Creek. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hook & Tackle Outfitters. . . . . . . . . . . . . . . . . . . . Irish Setter Bonefish Fishing Shoe. . . . . . . . . . . . . . . . . . . . Wilmont Jacket . . . . . . . . . . . . . . . . . . . . . . . . . . Old Harbor Outfitters. . . . . . . . . . . . . . . . . . . . . . . Rugged Shark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shimano. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Simms Fishing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sperry Top-Sider Dinghy Boot. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ventus Shandal . . . . . . . . . . . . . . . . . . . . . . . . . . Under Armour. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . World Wide Sportsman . . . . . . . . . . . . . . . . . . . . . Wrangler Rugged Wear . . . . . . . . . . . . . . . . . . . . .
28 29 29 29 32 30 30 30 31 32 31 31 29 33 33 33 28 29 28 28 32
Bimini Bay Outfitters
Pro Series Angler Gloves Buff
Made of what the company calls aquatic suede, Angler Gloves are as comfortable and functional as gloves get. Aside from being extremely lightweight, they offer UPF 50+ sun protection, feature fingertip pulls for easy removal and have DuPont Kevlar stitching for added strength.
This functional mesh-lined cap back and underarm vent system keeps you cool and comfortable in all conditions. All seams are double-needle stitched for added durability, and the fabric is made from tightly woven yarns that will circle no. 015 on reader service card keep the sun’s ultraviolet rays at bay.
»»www.biminibayoutfitters.com; 800-688-3481
»»www.buffusa.com; 707-569-9009
Nor’easter Jacket 3.0 Layer Angler Series Buff Buff
The seam-free, elastic material changes from headband to hairband, bonnet, pirate, neckerchief and several other styles. What’s more, it comes in several different styles and patterns, including largemouth bass, bonefish, striper and shark camo.
»»www.buffusa.com;
Old Harbor Outfitters
Made for the meanest storms nature can muster, the Nor’easter is made of highly breathable, seam-sealed, waterproof ripstop nylon. The jacket also features a fully adjustable hood, waterproof zippers and a Cordura-lined pliers pocket on the inside left chest.
»»www.oldharboroutfitters.com; 203-540-5150
707-569-9009
29 FTR March 2010
You Should Be Selling
PFG Reel Deal
Freezer Long Sleeve Shirt
Columbia
This performance dock sandal provides excellent traction and comfort in water conditions. The PFG Reel Deal includes toe wrap protection integrated with the outsole. Features include synthetic nubuck leather with quick-drying stretch knit lining and a Techlite molded footbed.
»»www.columbia.com; 800-622-6953
Columbia
Blood ’N Guts Superlight Long Sleeve Shirt Columbia
Made of ultralight polyester, this stain-resistant shirt features advanced repellency so you can clean your catch while staying spotless. Ideal for warm weather fishing, it’s designed with UV-protective fabric and a flip-up collar that secures under the chin to keep the sun off your neck. Radial sleeves, fully vented and roll-up sleeves are available.
»»www.columbia.com; 800-622-6953
®
WHENEVER PEOPLE DRIVE PAST THREE TACKLE SHOPS TO GET TO THE “GOOD ONE,” WE’RE THERE.
ftr 30 March 2010
circle no. 005 on reader service card
This innovative cooling shirt proves it’s never too hot to fish, even when the temperature outside says otherwise. The quick-drying OmniFreeze advanced cooling fabric is knitted with flat yarns for faster heat dispersion, while the long-sleeve design and built-in sunblock offers great protection from harsh UV rays.
»»www.columbia.com; 800-622-6953
Bonefish Fishing Shoe Irish Setter
Tillie Creek Columbia
This high-performance water sandal features an innovative approach to heel lock and fit, in addition to having a supportive, molded footbed for greater comfort and performance.
»»www.columbia.com; 800-622-6953
Wilmont Jacket Irish Setter
This cozy, lightweight jacket uses a wind-resistant, waterproof membrane. Additional features include two zippered outside pockets and inside pockets. This is a perfect jacket for cool mornings or evenings on the boat. www.irishsetterboots.com; 888-738-8370
An athletic-inspired fishing shoe, the Bonefish makes fishing all day more comfortable. Features include comfort enhancing breathable air-mesh panels, rubber armored toe and heel for improved durability, plush EVA midsole and footbed and a nonmarking siped Pod Grip outsole.
»»www.irishsetterboots .com; 888-738-8370
Gas, ice, milk and eggs. That’s about convenience. When it comes to fishing, we’re talking about a sacred relationship. A bond between business and customer best secured with nothing less than Eagle Claw snells. They’re not only the number one volume selling item in all of fishing, but the foundation of an impressive collection of leading worldwide terminal tackle brands. Each one delivering better margins and greater returns on your investment thanks to enticing, space-saving packaging designs, and lucrative programs and incentives. And for 85 years Wright & McGill has been stocking the shelves of tackle shops with brands that customers are willing to drive the extra mile for.
TM
WRIGHT & McGILL CO.
DENVER, COLORADO
EAGLECLAW.COM
31 FTR March 2010
You Should Be Selling Canopy Cloudveil
The Canopy Shirt provides UPF 30+ protection and quick-dry performance thanks to the bamboo fabric. With flatlock seams, an athletic fit and thumb holes on the asymmetrically cut cuffs, this shirt is ideal for a long day on the water.
www.cloudveil.com; 877-255-8345
Solar System Collection Hook & Tackle Outfitters
BuffÂŽ and the "How to wear BuffÂŽ" headwear ic on symbols are registered trademark of Original Buff, SA Spain.
Finally, fishing gloves uniquely designed to enhance performance. The NEW Pro-Series
The Solar System collection consists of breakthrough sun protective eco-friendly clothing that provides effective sun protection — permanently. It never loses its ability to block the sun, helping to prevent advanced aging and skin cancer. Solar System clothing is ultra-soft, quickdrying and antimicrobial, making sun protection cool, comfortable and odor-resistant.
www.hookandtackle.com; 305-754-3255
Angler Gloves feature:
$ # $ ! % ! & ! " #! $ ! " !# $# "% $ "
Rugged Wear Zip-Off Pants
Photos by Pat Ford
www.buffusa.com info@buffusa.com 888.379.BUFF (2833) circle no. 002 on reader service card ftr  32 March 2010
Wrangler Rugged Wear
Wrangler Rugged Wear, the Wrangler brand that specializes in gear for fishing and the outdoors, has introduced zip-off pants in its 100 percent cotton baby ripstop fabric. This fabric is light and cool, and rips are next to impossible because of the cross-hatch weave in the fabric. The side pocket can hold a cell phone or a packet of lures.
www.wrangler.com; 888-784-8571
Evair Footwear Shimano
The company has expanded its fishing footwear lineup with new colors offered in Evair shoes and deck boots. Evair shoes are now available in a camo color, while the Evair boots now come in khaki. Both styles are offered in whole sizes 8 through 13.
»»www.shimano.com; 877-577-0600
Flats Boot Simms Fishing
Completely redesigned for 2010, these boots provide protection and support while jumping in and out of the boat or casting on the flats. They feature nonmarking Vibram outsoles and SuperFabric panels for extreme puncture protection.
»»www.simmsfishing.com; 866-585-3570
Marlin 2
Rugged Shark
These shoes are for serious fishermen; they feature unmatched wet deck traction, which quickly drains water and promotes rapid drying.
»»www.ruggedshark.com; 201-342-1200
circle no. 012 on reader service card
33 FTR March 2010