L&S Bait Company W W W . M I R R O L U R E . C O M
Turn on the bite...anytime!® Tie on a MirrOlure! The Record Setters ®
The “Texas Secret” for trophy size Trout!
Big Game Lures with Striking Brilliance and Incredible Realism!
® T O U R N A M E N T
T A C K L E
®
LUMINESCENCE SERIES™ Contents . . . . . . . . . . . . . . . . . . . . . .Page MirrOmullet® . . . . . . . . . . . . . . . . . . . . 3 MirrO Prop™ . . . . . . . . . . . . . . . . . . . . . 4 MirrOminnow® . . . . . . . . . . . . . . . . . . . 4 MirrOdine® . . . . . . . . . . . . . . . . . . . . . . 5 SERIES III® LURES Floating Twitchbaits . . . . . . . . . . . . . . . 6 Suspending Twitchbaits . . . . . . . . . . . . . 7 Sinking Twitchbaits . . . . . . . . . . . . . . . . 8 COASTAL CLASSICS™ Bill LeMaster, President, L&S Bait Company
We are pleased to present our NEW combination catalog showcasing the entire line of L&S Bait products. Be sure to try our Hot NEW Luminescence Series™, featuring two new additions...the MirrOProp™ and the MirrOdine® Mini. Also included is our proven Series III® and our world famous Coastal Classics™, which really need no introduction. Going soft was a natural choice when we introduced our line of Soft Plastic Baits, currently six different styles in unique colors with scented and unscented options. Our newest soft bait is Paul Brown's Original Series, a product made famous in the coastal waters of Texas. For the offshore anglers, we have included the Iland Lures® Big Game series, a line that produces winners in tournaments world-wide. L&S Bait has the entire spectrum of Salt Water fishing covered.
Surface Walkers . . . . . . . . . . . . . . . . . . . 9 Poppers and Walkers . . . . . . . . . . . . . . 10 Floating Twitchbaits . . . . . . . . . . . . . . 11 Suspending Twitchbaits . . . . . . . . . . . . 12 Sinking Twitchbaits . . . . . . . . . . . . . 12-14 Coastal Classics™ Salt Water Colors . . . 15 TROLLING LURES Trolling Lures . . . . . . . . . . . . . . . . . . . 16 FRESH WATER LURES Fresh Water Lures . . . . . . . . . . . . . . . . 17 SOFT PLASTICS Soft Plastic Styles . . . . . . . . . . . . . . . . 18 Soft Plastic Colors . . . . . . . . . . . . . . . . 19 PAUL BROWN ORIGINALS™
Bill LeMaster President
Paul Brown Original Series . . . . . . . . . 20 ILAND LURES® Iland Lures Flasher Series . . . . . . . . . . 21 Iland Lures . . . . . . . . . . . . . . . . . . . 22-24 Iland Lures Color Chart . . . . . . . . . 25-26 Iland Lures and Caps . . . . . . . . . . . . . . 27 Retail Price List . . . . . . . . . . . . . . . . . . 28 Order Form . . . . . . . . . . . . . . . . . . . . . 29
Surface Walker
LUMINESCENCE SERIES™
“MirrOmullet® turns on the surface bite with a flash and that subtle sound on calm waters!”
MirrOmullet® 16MR-11 3" Long, 3/8 Oz.
“Surface Walker”
MIRROMULLET ® COLORS
MirrOmullet® XL 26MR-EC 3-1/2" Long, 1/2 Oz.
11
— Red Head, White Back & Belly, Silver Luminescence
BKGCH
— Black Back, Chartreuse Belly, Gold Luminescence
MirrOmullet® Surface Walker MirrOmullet® and MirrOmullet® XL closely resembles a juvenile finger mullet, a favorite forage for all coastal predators. These surface walkers feature a wounded mullet action and subtle presentation which is ideal for fishing the calm shallows. MirrOmullet® series features a luminescent insert for increased flash, 3-D eyes and natural mullet profile. MODEL
LENGTH
OZ.
HOOKS
DEPTH
16MR 26MR
3" 3-1/2"
3/8 1/2
2 2
0 0
18
— Green Back, White Belly, Silver Luminescence
21
— Black Back, White Belly, Silver Luminescence
26
— Red Back, White Belly, Silver Luminescence
16MR – Available Colors: 11, 18, 21, 26, 49, 50, 808, BCH, BKGCH, BNSBO, CFPR, CH, CHBL, EB, EC, S 26MR – Available Colors: 11, 18, 21, 26, 49, 50, 808, BCH, BKGCH, BNSBO, CFPR, CH, CHBL, EB, EC, S
BNSBO
— Black/Bone Back, Orange/Bone Belly, Silver Luminescence
CFPR
— Chartreuse Back, Pearl Belly, Silver Luminescence
CH
— Chartreuse Back & Belly, Silver Luminescence
49 — Bayou Green Back, Pearl Belly, CHBL — Blue Back, Silver Luminescence
Chartreuse Belly, Silver Luminescence
50 — Bayou Green Back, Yellow Belly, EB — Electric Blue Back, Gold Luminescence
808 — Black Back, Orange Belly,
EC
Silver Luminescence
— Fluorescent Hot Pink Back, Chartreuse Belly, Silver Luminescence
BCH
S — Silver Luminescence – Clear
— Chartreuse Head, Black Back & Belly, Gold Luminescence
33
Pearl Belly, Silver Luminescence
Floating Twitchbaits
LUMINESCENCE SERIES™
MirrOlure® MirrO Prop™ Floating Twitchbait Twin counter-rotating propellers... that’s what makes MirrO Prop™ so special. This new floating twitchbait creates the perfect amount of surface commotion to catch BIG fish. MirrO Prop™ combines a natural baitfish profile with sound and vibration to call predators from great distances. MirrO Prop™ features a “built-in” luminescent insert, 3-D eyes, sonic rattles and premium hooks and hardware. MODEL
LENGTH
OZ.
HOOKS
10MR
3"
1/2
2
10MR – Available Colors: 11, 18, 21, 26, 49, 50, 808, BCH, BKGCH, BNSBO, CFPR, CH, CHBL, EB, EC, S
“Floating Twitchbait”
MirrO Prop™ 10MR-808 3" Long, 1/2 Oz.
ACTUAL SIZE
MIRRO PROP ™ COLORS
BKGCH
CHBL — Blue Back,
BNSBO
EB — Electric Blue Back,
11
49 — Bayou Green Back,
18
50 — Bayou Green Back,
21
808 — Black Back, Orange
— Chartreuse Back, Pearl Belly, Silver Luminescence
— Fluorescent Hot Pink Back, Chartreuse Belly, Silver Luminescence
BCH
— Chartreuse Back & Belly, Silver Luminescence
CH
S — Silver Luminescence – Clear
— Red Head, White Back & Belly, Silver Luminescence
— Black Back, Chartreuse Belly, Gold Luminescence
Pearl Belly, Silver Luminescence
— Green Back, White Belly, Silver Luminescence
— Black/Bone Back, Orange/Bone Belly, Silver Luminescence
Yellow Belly, Gold Luminescence
— Black Back, White Belly, Silver Luminescence
CFPR
Belly, Silver Luminescence
26
— Red Back, White Belly, Silver Luminescence
— Chartreuse Head, Black Back & Belly, Gold Luminescence
Chartreuse Belly, Silver Luminescence
Pearl Belly, Silver Luminescence
EC
MirrOminnow® Suspending Twitchbait Designed to mimic a Glass Minnow or Rain Minnow, a favorite natural baitfish for cruising coastal predators. MirrOminnow’s bright, reflective, luminescent insert and slender body shape are unmatched in realism. MODEL
LENGTH
OZ.
HOOKS
DEPTH
19MR
3-1/4"
3/8
2
0-18" +
19MR – Available Colors: 11, 18, 21, 26, 49, 50, 808, BCH, BKGCH, BNSBO, CFPR, CH, CHBL, EB, EC, S
11
MirrOminnow® 19MR-50 3-1/4" Long, 3/8 Oz.
MIRROMINNOW ® COLORS
— Red Head, White Back & Belly, Silver Luminescence
49 — Bayou Green Back, Pearl Belly,
18
50 — Bayou Green Back, Yellow Belly,
21
808 — Black Back, Orange Belly,
— Green Back, White Belly, Silver Luminescence
— Black Back, White Belly, Silver Luminescence
26
— Red Back, White Belly, Silver Luminescence
BNSBO
EB — Electric Blue Back,
CFPR
Silver Luminescence
BCH
CHBL — Blue Back,
— Black/Bone Back, Orange/Bone Belly, Silver Luminescence
Gold Luminescence
— Chartreuse Head, Black Back & Belly, Gold Luminescence
BKGCH
— Black Back, Chartreuse Belly, Gold Luminescence
Silver Luminescence
4
Chartreuse Belly, Silver Luminescence
Pearl Belly, Silver Luminescence
EC
— Chartreuse Back, Pearl Belly, Silver Luminescence
— Fluorescent Hot Pink Back, Chartreuse Belly, Silver Luminescence
CH
S — Silver Luminescence – Clear
— Chartreuse Back & Belly, Silver Luminescence
Suspending Twitchbaits
LUMINESCENCE SERIES™
MirrOdine® 17MR-BKGCH 2-5/8" Long, 3/8 Oz. MirrOdine® Mini 14MR-21 2-1/4" Long, 3/16 Oz. ACTUAL SIZE MirrOdine® XL 27MR-CFPR 3-1/8" Long, 9/16 Oz.
Heavy Dine® 18MR-EB 2-5/8" Long, 7/16 Oz.
MirrOdine® Mini, MirrOdine® and MirrOdine® XL Suspending Twitchbaits – Plus the NEW Heavy Dine™ The Irresistible Sinking Twitchbait. The ever popular MirrOdine® family has a NEW brother, the NEW Heavy Dine™. This new heavier version of the MirrOdine®, casts great, and has a sink rate that is the same as our famous 52M series. All four lures feature a wide body profile and realistic baitfish pattern which produces violent strikes. MirrOdine® Mini, MirrOdine®, Heavy Dine™ and the MirrOdine® XL, feature bright, reflective, luminescent inserts, “fish calling” rattles and natural 3-D eyes to enhance their realism, plus extra strong hooks. With a twitching retrieve, these baits dart from side-to-side, mimicking a wounded baitfish. Trout, Redfish, Snook, Striped Bass and Tarpon find the MirrOdines® to be irresistible. MODEL
LENGTH
OZ.
HOOKS
DEPTH
14MR 17MR 18MR 27MR
2-1/4" 2-5/8" 2-5/8" 3-1/8"
3/16 3/8 7/16 9/16
2 2 2 2
0-24" + 0-24" + 2'-5' + 0-24" +
MIRRODINE ® COLORS 11
— Red Head, White Back & Belly, Silver Luminescence
18
— Green Back, White Belly, Silver Luminescence
21
— Black Back, White Belly, Silver Luminescence
14MR – Available Colors: 11, 18, 21, 26, 49, 50, 808, BCH, BKGCH, BNSBO, CFPR, CH, CHBL, EB, EC, S 17MR – Available Colors: 11, 18, 21, 26, 49, 50, 808, BCH, BKGCH, BNSBO, CFPR, CH, CHBL, EB, EC, S 18MR – Available Colors: 11, 18, 21, 26, 49, 50, 808, BCH, BKGCH, BNSBO, CFPR, CH, CHBL, EB, EC, S 27MR – Available Colors: 11, 18, 21, 26, 49, 50, 808, BCH, BKGCH, BNSBO, CFPR, CH, CHBL, EB, EC, S
26
BNSBO
— Black/Bone Back, Orange/Bone Belly, Silver Luminescence
CFPR
— Chartreuse Back, Pearl Belly, Silver Luminescence
CH
— Red Back, White Belly, Silver Luminescence
— Chartreuse Back & Belly, Silver Luminescence
49 — Bayou Green Back,
CHBL — Blue Back,
50 — Bayou Green Back,
EB — Electric Blue Back,
Pearl Belly, Silver Luminescence
Yellow Belly, Gold Luminescence
808 — Black Back, Orange
5
BKGCH
— Black Back, Chartreuse Belly, Gold Luminescence
Chartreuse Belly, Silver Luminescence
Pearl Belly, Silver Luminescence
EC
Belly, Silver Luminescence
— Fluorescent Hot Pink Back, Chartreuse Belly, Silver Luminescence
BCH
S — Silver Luminescence – Clear
— Chartreuse Head, Black Back & Belly, Gold Luminescence
Floating Twitchbaits
SERIES III®
MirrOlure® Series III® S7MR – This floating twitchbait is ideal when fishing the shallow flats or structures such as oyster reefs and mangroves. With a twitching retrieve, S7MR will dart below the waters’ surface mimicking an injured baitfish. Great for Trout, Redfish, Snook and Striper. MODEL
LENGTH
OZ.
HOOKS
DEPTH
S7MR
3-5/8"
3/8
3
0-1/2'+
S7MR – Available Colors: 11, 18, 21, 26, 808, BCH, BNSBO, CFPR, CH, CHBL, EC, GR, MG, PS
S7MR-PS (PRISM SHINER)
3-5/8" Long, 3/8 Oz.
“Floating Twitchbait”
S7MR, S20MR, S51MR, S52MR, S84MR
MirrOlure ® Series III Top Dog Jr.® Ideal for probing or locating fish on open flats. Sonic “fish calling” rattles can be detected from great distances. Low frequency sonic rattles and life-like action triggers explosive strikes. New holographic foil and 14 fish attracting colors makes the Series III a must have for every serious topwater angler. MODEL
S84MR
LENGTH
OZ.
HOOKS
4"
3/4
2
SERIES III® COLORS
11
— Red Head, White Back & Belly, Silver Holographic
18
S84MR – Available Colors: 11, 18, 21, 26, 808, BCH, BNSBO, CFPR, CH, CHBL, EC, GR, MG, PS
CFPR
— Chartreuse Back, Pearl Belly, Silver Holographic
CH
— Green Back, White Belly, Silver Holographic
— Chartreuse Back & Belly, Gold Holographic
21
CHBL — Blue Back, Chartreuse
“Surface Walker” — Black Back, White Belly, Silver Holographic
S84MR-808 4" Long, 3/4 Oz.
26 — Red Back, White Belly, Silver Holographic
808 — Black Back, Orange Belly, Gold Holographic
BCH
66
Belly, Silver Holographic
EC
— Fluorescent Hot Pink Back, Chartreuse Belly, Silver Holographic
GR
— Apple Red Back, Gold Belly, Gold Holographic (GOLDEN RETRIEVER)
MG
— Black Back, Black Belly, Chartreuse Head, Gold Holographic
— Purple Back, Chartreuse Belly, Orange Throat, Silver Holographic (MARDI GRAS)
BNSBO
PS — Clear Prism, Silver Holographic
— Black/Bone Back, Orange/Bone Belly, Silver Holographic
(Prism Shiner)
Suspending Twitchbaits
SERIES III® S25MR COLORS
MirrOlure® Series III® Catch 2000® 2000®‚
III®.
S20MR – The popular Catch is now available in Series Series III®‚ Catch 2000 ®‚ features a natural baitfish pattern, highly reflective holographic foil and MirrOred™ hooks for added effectiveness. This great mullet imitation suspends at 10" to 16" and will “walk the dog” below the waters’ surface. Each Series III®‚ Catch 2000 ®‚ has sonic “fish calling” rattles and famous mirrolure fiery red eyes. Excellent for Trout, Redfish, Snook, Striper and Tarpon. MODEL
LENGTH
OZ.
HOOKS
DEPTH
S20MR
3-1/2"
1/2
2
0-2'+
SERIES III®
11
— Red Head, White Back & Belly, Silver Holographic
18
S20MR – Available Colors: 11, 18, 21, 26, 808, BCH, BNSBO, CFPR, CH, CHBL, EC, GR, MG, PS See Series III Color Chart page 4.
CFPR
— Chartreuse Back, Pearl Belly, Silver Holographic
CH
— Green Back, White Belly, Silver Holographic
— Chartreuse Back & Belly, Gold Holographic
21
CHBL — Blue Back, Chartreuse
26 — Red Back, White Belly,
— Fluorescent Hot Pink Back, Chartreuse Belly, Silver Holographic
“Suspending Twitchbait” — Black Back, White Belly, Silver Holographic
S20MR-CH 3-1/2" Long, 1/2 Oz.
Silver Holographic
808 — Black Back, Orange Belly,
MirrOlure® Series III® Catch 5 ™
Gold Holographic
Catch 5™ is a suspending lure with a wide body profile that produces a large holographic flash, which can be detected by game fish at great distances. Catch 5™ emits a low frequency sonic rattle similar to the famous Top Dog®, for additional vibration and effectiveness. Each Catch 5™ features a natural baitfish pattern for unmatched realism and 3X MirrOred™ hooks, which trigger aggressive strikes. Use a twitching retrieve and Catch 5™ will come “alive” in the water, darting side to side and suspend at 12" to 18" mimicking a wounded shad, pinfish or croaker. Ideal for catching trophy Trout, Redfish, Striper, Tarpon and more. MODEL
LENGTH
OZ.
HOOKS
DEPTH
S25MR
3-1/2"
3/4
2
0-1'+
BCH
“Suspending Twitchbait” Catch 5™
S25MR-BCH 3-1/2" Long 3/4 Oz.
77
EC
GR
— Apple Red Back, Gold Belly, Gold Holographic (GOLDEN RETRIEVER)
MG
— Black Back, Black Belly, Chartreuse Head, Gold Holographic
— Purple Back, Chartreuse Belly, Orange Throat, Silver Holographic (MARDI GRAS)
BNSBO
PS — Clear Prism, Silver Holographic
— Black/Bone Back, Orange/Bone Belly, Silver Holographic
S25MR – Available Colors: 11, 18, 21, 26, 808, BCH, BNSBO, CFPR, CH, CHBL, EC, GR, MG, PS
Belly, Silver Holographic
(Prism Shiner)
Sinking FloatingTwitchbaits Twitchbaits
SERIES III® S38, STT COLORS
MirrOlure® S38MR Series III ® When game fish are feeding on smaller baitfish, this sinking twitchbait is ideal. Two line attachments provide multiple diving depths. The reflective holographic foil of the S38MR Series III® and its small profile create a life-like baitfish. MODEL
S38MR
LENGTH
OZ.
HOOKS
DEPTH
3"
3/8
2
2-6'+
SERIES III®
11 — Red Head, White Back & Belly, Silver Holographic
18 — Green Back, White Belly, Silver Holographic
S38MR – Available Colors: 11, 18, 21, 26, 808, BCH, BNSBO, CFPR, CH, CHBL, EC, GR, MG, PS
21 — Black Back, White Belly, Silver Holographic
26 — Red Back, White Belly, Silver Holographic
S38MR-18 3" Long, 3/8 Oz.
“Sinking Twitchbait”
S51MR – Features two line attachments for multiple diving depths. The nose line attachment allows the bait to be fished in shallow water. S52MR – A “coastal classic” with a sink rate of a foot per second. Great lure for fishing the beaches, deep grass flats or channels. Precise weight distribution and body design creates life-like action for terrific results. MODEL
LENGTH
OZ.
HOOKS
DEPTH
S51MR S52MR
3-5/8" 3-5/8"
1/2 1/2
3 3
1-4'+ 3-8'+
808 — Black Back, Orange Belly, Gold Holographic
How to Twitch a Sinking MirrOlure® Remember to always “match the hatch”. Different size baits will have varying sink rates based on size and weight of the lure. Select a lure that matches the depth of water you will be fishing. Twitching the lure will cause it to dart side-to-side. Vary the speed of your retrieve to cover the entire water column. Also twitching the lure three or four times, then pausing for a count of five, will allow the lure to sink deeper. This simple technique will bring heart-stopping strikes.
S51MR – Available Colors: 11, 18, 21, 26, 808, BCH, BNSBO, CFPR, CH, CHBL, EC, GR, MG, PS. See Series III Color Chart page 4. S52MR – Available Colors: 11, 18, 21, 26, 808, BCH, BNSBO, CFPR, CH, CHBL, EC, GR, MG, PS. See Series III Color Chart page 4.
BCH — Black Back, Black Belly, Chartreuse Head, Gold Holographic
BNSBO — Black/Bone Back, Orange/Bone Belly, Silver Holographic
CFPR — Chartreuse Back, Pearl Belly, Silver Holographic
CH — Chartreuse Back & Belly, Gold Holographic
CHBL — Blue Back, Chartreuse Belly, Silver Holographic
S51MR-EC 3-5/8" Long, 1/2 Oz.
STTR – A replica of a trout fingerling which Trout, Redfish, Snook, Striper and Tarpon find irresistible. STTR has a greater sink rate than S52MR, which allows it to dive deeper. This lure can be cast or trolled. MODEL
LENGTH
OZ.
HOOKS
DEPTH
STTR
3-5/8"
1/2
3
3-8'+
EC — Fluorescent Hot Pink Back, Chartreuse Belly, Silver Holographic
S52MR-11 3-5/8" Long, 1/2 Oz.
“Sinking Twitchbait”
GR — Apple Red Back, Gold Belly, Gold Holographic (GOLDEN RETRIEVER)
MG — Purple Back, Chartreuse Belly, Orange Throat, Silver Holographic (MARDI GRAS)
STTR – Available Colors: 11, 18, 21, 26, 808, BCH, BNSBO, CFPR, CH, CHBL, EC, GR, MG, PS.
8
STTR-808 3-5/8" Long, 1/2 Oz.
PS — Clear Prism, Silver Holographic (Prism Shiner)
Surface Walkers
H-FREQUENCY SERIES™
SHE PUP,® SHE DOG® AND HE DOG ® COLORS
MirrOlure ® She Pup® She Dog ® and He Dog ®
Molded from “space age” plastic the She Pup®, She Dog® and He Dog® feature twin “sonic fish calling” rattles. Each emits a high frequency sound which enrages game fish into monstrous strikes. High buoyancy allows great “walk-the-dog action” which anyone can master. Both freshwater and saltwater game fish find this lure irresistible. He Dog® is ideal when fishing for trophy class fish such as “Gator Trout”, huge Snook, large Striper, Tarpon and giant Redfish. MODEL
LENGTH
OZ.
HOOKS
75MR 83MR 95MR
3-1/2" 4" 4-9/16"
9/16 3/4 7/8
2 2 2
BLCHO — Blue Back,
Orange Belly, Chartreuse Sides
CHPR
— Chartreuse Back & Belly, Orange Throat, Pearl Sides
CRBK
75MR – Available Colors: BLCHO, CHPR, CRBK, CRBL, CRBN, CRCH, CRGR, CRRW, GCRBO, GCRCH, GCRRH, GLOW, NSCH 83MR – Available Colors: BLCHO, CHPR, CRBK, CRBL, CRBN, CRCH, CRGR, CRRW, GCRBO, GCRCH, GCRRH, GLOW, NSCH 95MR – Available Colors: BLCHO, CHPR, CRBK, CRBL, CRBN, CRCH, CRGR, CRRW, GCRBO, GCRCH, GCRRH, GLOW, NSCH
Black Back, Chrome Body
“High Frequency with Two Rattles”
CRBL
75MR-CRCH 3-1/2" Long, 9/16 Oz.
CRGR
— Green Back, Chrome Body, Orange Throat
CRRW
— Red Head, White Back, Chrome Body
GCRBO
— Black Back, Gold Chrome, Orange Belly
GCRCH
Blue Back, Chrome Body
— Chartreuse Back, Gold Chrome, Orange Throat
CRBN
GCRRH — Red Head,
CRCH
GLOW
— Bone Back & Belly, Orange Throat, Chrome Body
Chartreuse Back, Gold Chrome
“Surface Walker” — Chartreuse Back, Chrome Body, Orange Throat
Glow-in-the-Dark Lime Green
83MR-CRBL 4" Long, 3/4 Oz.
NSCH “Surface Walker” 95MR-GCRCH 4-9/16" Long, 7/8 Oz.
How to Walk the Dog Surface walkers are retrieved with a twitching action called “walking-the-dog”. Make as long a cast as possible, then retrieve the lure back to you in a straight line while twitching your rod tip. This will make the lure dance quickly from side-to-side. Each time you pop your rod tip, you will hear a sonic click coming from your lure. This “fish calling” rattle inside the echo chamber of the Dog produces explosive strikes.
9
Chartreuse Head, Black Body
Poppers and Walkers
COASTAL CLASSICS™
“Surface Popper”
MirrOlure ® Popa Dog® It Walks! It Pops! It Talks! Popa Dog ® features a unique concave lip design and head shape to create surface commotion and noise to attract game fish from afar. Popa Dog ® combines all the popular characteristics of a surface popper and surface walker into one fishing lure. Each Popa Dog ® emits a sonic vibration from its rattling chamber which also increases its effectiveness. Popa Dog ® is available in ten color patterns.
How do I choose the best Dog? L&S Bait Co. provide anglers a choice between high frequency and low frequency surface walkers. Both are extremely effective and necessary in certain conditions. In murky or choppy water conditions, She Pup®, She Dog® and He Dog® excel because of their higher frequency and buoyancy. In good water clarity and calm surface conditions, Top Dog,® Top Dog Jr.® and Top Pup ® with their lower frequency work best. For non-aggressive game fish, use Popa Dog® to create more surface commotion and unique popping sound. Always select a larger presentation when fishing for trophies or when casting distance needs to be maximized. When fishing, and short strikes occur, try using a smaller Dog for better hook-ups.
POPA DOG® 87MR-21 4-1/4" Long, 13/16 Oz.
MODEL
LENGTH
OZ.
HOOKS
87MR
4-1/4"
13/16
2
87MR – Available Colors: 11, 18, 21, 808, BNS, BNSCH, CFPR, CH, CHBL, NSCH
“Surface Walker” MirrOlure ® Top Dog ®, Top Dog Jr.® and Top Pup® These surface walkers emit low frequency sonic rattles and life-like action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic “fish calling” rattles can attract fish from great distances. Each features Mirrolure® “built-in” reflective flash and quality hardware. Favorite among many tournament anglers.
94MR-808 4-9/16" Long, 15/16 Oz.
MODEL
LENGTH
OZ.
HOOKS
74MR 84MR 94MR
3-1/2" 4" 4-9/16"
5/8 3/4 15/16
2 2 2
74MR – Available Colors: 11, 18, 21, 808, BN, BNS, CFPR, CH, CHBL, GLOW, PIN, 84MR – Available Colors: 11, 18, 21, 24, 51, 54, 750, 808, BN, BNS, BNSBO, BNSCH, BNSO, CFPR, CH, CH11, CHBL, FT, GLOW, HP, NS, NSCH, NSRH, PIN, S 94MR – Available Colors: 11, 11FGO, 18, 19, 21, 24, 51, 54, 704, 808, BN, BNS, BNSBO, BNSCH, CF, CFPR, CH, CH11, CHBL, FT, G, GLOW, HP, NS, NSCH, NSRH, PD, S
74MR-CFPR 3-1/2" Long, 5/8 Oz.
“Surface Walker” 10
84MR-BNSCH 4" Long, 3/4 Oz.
Floating Twitchbaits
COASTAL CLASSICS™
MirrOlure ® 7M Series
MirrOlure ® Prop Bait
The top-water champions, these patented floating twitchbaits are among the most popular surface lures for catching all species of game fish. Varied rod twitches cause these lures to dart and flash below the surface of the water, mimicking an injured baitfish.
Featuring two counter-rotating spinners. These lures create a surface commotion that irritates fish into an attacking rage. Ideal when fishing low light conditions or when the water clarity is poor. Remove front spinner for more side-to-side action and buoyancy.
MODEL
MODEL
LENGTH
OZ.
HOOKS
5M
3-5/8"
1/2
3
7M
LENGTH
OZ.
HOOKS
DEPTH
3-5/8"
3/8
3
0-1/2'+
7M – Available Colors: 11, 18, 19, 21, 23, 24, 26, 28, 750, 808, CH, G, HP, S
5M – Available Colors: 11, 18, 19, 21, 23, 24, 26, 28, 750, 808, CF, CH, G, HP, S
“Floating Twitchbait”
“Floating Twitchbait”
7M-18 3-5/8" Long, 3/8 Oz.
5M-28 3-5/8" Long, 1/2 Oz.
How to work a floating twitch bait. When game fish are feeding on minnows or other smaller prey... Remember, “match the hatch”. Try one of the following twitching retrieves: 1. Twitch the lure beneath the waters’ surface and allow the lure to resurface. Repeat until action begins. 2. Twitch the lure beneath the waters’ surface and keep twitching. The lure will dart side-to-side, running 6 to 8 inches below the surface.
“Floating MirrOlip™ Crankbait”
L29MR-EC 4-1/2" Long, 5/8 Oz.
MirrOlure® Lipped Crankbait Our popular Mirrolure®, now features a lip! The MirrOlip™ Series L29MR Crankbait dives 2 to 5 feet with a tantalizing wounded baitfish action. Equipped with built-in flash, this MirrOlip™ model also features the sonic “fish calling” rattle, extra strong hooks and hardware and Mirrolure 3-D eyes. Extremely effective, cast or slow trolled. MODEL
LENGTH
OZ.
HOOKS
DEPTH
L29MR
4-1/2"
5/8
2
2'-5'+
L29MR – All of the following colors are available with Silver Foil Inserts Only: 11, 18, 21, 24, 808, CFPR, CH, EC
11
Suspending/Sinking Twitchbaits MirrOlure ® Catch 2000 ® and Catch Jr.®
MirrOlure ® Classic 52M Series These legends have been producing trophy fish for decades. Their life-like appearance, “built-in” flash and 3-D fiery red eyes are irresistible to all game fish. The 51MR, 52M and 52MR sink at a rate of one foot per second. We recommend using the 51MR series when fishing shallows (three feet or less) because the line attachment is in the lure’s nose. Great wading lure!
These suspending lures combine a mullet profile and wounded minnow action to entice trophy Trout, Redfish, Snook, Tarpon, Striper and more. Catch 2000® and Catch Jr.® have been scientifically weighted for neutral buoyancy at 10" to 16", allowing fishermen to fish the shallows without hanging the bottom. With a slow twitching retrieve they come “alive” in the water, darting from side-to-side, resulting in monstrous hook-ups. Catch 2000® and Catch Jr.® remain in the strike zone longer than other baits which often tempt or aggravate “non-feeding” game fish. Catch 2000® – A coastal favorite! Retrieve with rod tip up or down. Ideal for wade fishermen when game fish are short-striking topwaters. Catch Jr.® – This suspending lure features the same “fish-catching” action as the Catch 2000.® It is smaller in size and weight. Ideal when Trout, Redfish, Tarpon, Snook and Striper are feeding on smaller baitfish or when fishing lighter tackle. MODEL
LENGTH
OZ.
HOOKS
DEPTH
20MR 22MR
3-1/2" 3"
1/2 3/8
2 2
0-2'+ 0-2'+
MODEL
LENGTH
OZ.
HOOKS
DEPTH
51MR 52M 52MR
3-5/8" 3-5/8" 3-5/8"
1/2 1/2 1/2
3 3 3
1-4'+ 3-8'+ 3-8'+
51MR – Available Colors: 11, 18, 21, 28, 51, 54, 704, 750, 801, 808, BN, BNSBO, BNSCH, BNSO, CH, CH11, HP, NSRH 52M – Available Colors: 11, 11FGO, 18, 19, 21, 22, 23, 24, 26, 28, 51, 54, 704, 750, 808, CFPR, CH, CH11, CHBL, HP, NS, PD, PIN, S 52MR – Available Colors: 11, 18, 21, 24, 26, 28, 750, 808, CFPR, CH, CH11, CHBL, FT, GLOW, HP, NS, PD, S
51MR-808 3-5/8" Long, 1/2 Oz.
20MR – Available Colors: 11, 18, 19, 21, 24, 26, 704, 808, BN, BNS, CF, CFPR, CH, CHBL, G, GLOW, HP, NS, NSCH, PD, PIN, S 22MR – Available Colors: 11, 18, 21, 24, 704, 808, BNS, CFPR, CH, CHBL, G, GLOW, S
“Sinking Twitchbait”
52M-11 3-5/8" Long, 1/2 Oz.
22MR-CHBL 3" Long, 3/8 Oz.
“Suspending Twitchbait”
20MR-21 3-1/2" Long, 1/2 Oz.
12 12
Sinking Twitchbaits
COASTAL CLASSICS™
MirrOlure® Scaled Sardine This popular twitchbait features an exclusive vertical taper design that duplicates the “razor belly” look of a Scaled Sardine or Shad. Retrieve with a twitching or sweeping action. This lure will “buzz,” vibrate and flash. Great when fish are feeding on schooling Threadfin, Scaled Sardines or Shad. Effective on all saltwater game fish. MODEL
32M
LENGTH
OZ.
HOOKS
DEPTH
3"
1/2
2
2-4'+
32M – Available Colors: 11, 18, 21
MirrOlure ® Spotted Trout Series 32M-21 3" Long, 1/2 Oz.
“Sinking Twitchbait” TT-28 3-5/8" Long, 1/2 Oz.
This lure resembles a Trout fingerling, a natural baitfish for inshore game fish. The TT features permanent “built-in” spots which will not scratch off — permanent. TT can be cast or trolled to catch giant Speckled Trout, Striper, Tarpon and Redfish. TTR available with “fish calling” rattles. MODEL
LENGTH
OZ.
HOOKS
DEPTH
TT TTR
3-5/8" 3-5/8"
1/2 1/2
3 3
3-8'+ 3-8'+
TT – Available Colors: 11, 11FGO, 18, 19, 21, 22, 23, 24, 26, 28, 51, 750, 808, CF, CFPR, CH, CH11, CHBL, HP, PD, S TTR – Available Colors: 11, 18, 21, 26, 28, 704, 808, CFPR, CH, HP
MirrOlure® Sinking Ultralight When game fish are feeding on small fry, the 4M is excellent. Ideal for ultralight enthusiasts. Great to use when fishing dock lights at night. Remember, “match the hatch”. MODEL
LENGTH
OZ.
HOOKS
DEPTH
4M
2-1/8"
1/4
2
2-4'+
4M – Available Colors: 11, 18, 21, 24, 26, 51, 750, CH
“Sinking Twitchbait”
4M-750 2-1/8" Long, 1/4 Oz.
13 13
Sinking Twitchbaits
COASTAL CLASSICS™
MirrOlure ® Big Game Series All the great features of the popular 52M series, but heavier. The 65M and 77M are ideal for Tarpon, Striper, Bluefish and Snook. The 65M Deep Runner is a compact lure which casts like a bullet, making for longer casts. This lure is great for vertical jigging or use in deeper waters. The 77M can be trolled or used in casting situations such as surf fishing. MODEL
LENGTH
OZ.
HOOKS
DEPTH
65M 77M
3-1/4" 4-1/4"
1 1-1/4
2 3
10-20'+ 5-10'+
65M-11FGO 3-1/4" Long, 1 Oz.
65M – Available Colors: 11, 11FGO, 18, 21, 24, CH, CHBL 77M – Available Colors: 11, 18, 19, 21, 24, 51, CH, CHBL, NS, PD
“Sinking Twitchbait” 77M-24 4-1/4" Long, 1-1/4 Oz.
1. Tie overhand knot loosely in line, then run end of line through screw eye.
2. Pull end through over hand knot parallel with line to rod.
3.
4.
Tie a half-hitch on the line toward rod.
Pull both line and free end tight, forming the loop.
The MirrOlure ® Knot Your MirrOlure® or L&S freshwater lure will perform better when tied with this simple loop knot. It’s easier to tie than other loop knots, and your lure will move with the streamlined, free and easy action that it is designed for. Caution: Use this knot on leaders and lines testing 14 lbs. and heavier.
TTR-26
Boat or Car Decals MirrOlure® (2-1/2" x 13") Red - Model MDR White - Model MDW MG
MSV
Key Chains Never lose your keys with an attractive, eye catching lure. Available in assorted colors. Great Gift Idea. Model - Key 1 (one) Model - Key 2 (two)
Cap or Visor Made of lightweight material and feature an embroidered Trout on the left and a Redfish on the right. One size fits most. ORDER NO.
14
MG — Gray Cap MSV — Stonewashed Visor
SaltWater Colors
COASTAL CLASSICS™
11
51
BNSO
HP
11FGO
54
CF
NS
Red Head, White Back & Belly, Silver Scale
Fluorescent Orange Head, White Back & Belly, Silver Scale
18
Green Back, White Belly, Silver Scale
19
Green Back, Yellow Belly, Gold Scale
White Back & Belly, Silver Scale (White Knight)
Black Back & Belly, Silver Scale
704
Fluorescent Hot Pink Back, Yellow Belly, Silver Scale (The Texas Chicken)
750
Black Back, Fluorescent Orange Belly, Fluorescent Flame, Chartreuse Side
Bone Back, Orange Belly, Silver Scale
Fluorescent Flame Chartreuse
CFPR
Chartreuse Back, Pearl Belly, Silver Scale
CH
Fluorescent Chartreuse Back & Belly, Gold Scale
Fluorescent Hot Pink Back & Belly, Silver Scale
Black (Night Stalker®)
NSCH Chartreuse Head, Black Body
NSRH Red Head, Black Body
21
801
CH11
PD
Red Head, Fluorescent Chartreuse Back & Belly, Silver Scale
Purple (Purple Demon™)
22
808
CHBL
PIN
Black Back, White Belly, Silver Scale (Mullet)
Green Back, White Belly, Gold Scale
23
Black Back, Yellow Belly, Gold Scale
Orange Back & Belly, Gold Scale
Black Back, Fluorescent Orange Belly, Gold Scale
BN Bone
Blue Back, Translucent Chartreuse Belly, Silver Scale
EC
Fluorescent Hot Pink Back, Chartreuse Belly, Silver Scale (Electric Chicken)
24
BNS
FT
Bone Back & Belly, Silver Scale
Green Back, Orange Belly, Chartreuse Sides (Fire Tiger)
26
BNSBO
G
Blue Back, White Belly, Silver Scale
Red Back, White Belly, Silver Scale
Black/Bone Back, Orange Belly, Silver Scale
Gold Scale, Clear
Pinfish
S Silver Scale–Clear
How To Order Each MirrOlure ® has an individual number and letter code which designates model and color. Some lures are not available in all colors. Check model for availability. EXAMPLE: 52MR11 This model number is the designation for a 52 MirrOlure ® Rattler with Red Head and White Back and Belly. MODEL MIRROLURE®
28
Red Back, Yellow Belly, Gold Scale
BNSCH
Bone Back, Chartreuse Belly, Silver Scale
GLOW 15
Glow-in-the-Dark Lime Green
52
M
RATTLER COLOR
R
11
Trolling Lures
BIG GAME LURES
BIG GAME COLORS
MirrOlure ® Big Game Trolling Lures All lures are hand-tuned and tank-tested to assure a realistic swimming action. When choosing trolling speed, watch your rod tip for vibration. All feature MirrOlure ® sonic “fish calling” rattles and premium big game hooks. Can also be used as casting lures with excellent results. Great for Tuna, Striper, Grouper, Dorado, King Mackerel, Blues, Wahoo, Pike and Muskie.
11 Red Head, White Back & Belly, Silver Scale
18MAC Mackerel Stripes, Green Back, White Belly, Silver Scale
19MAC Mackerel Stripes, Green Back,
DEEP-25'+
Yellow Belly, Gold Scale
21 Black Back, White Belly, Silver Scale
111MR-ECMAC (Electric Chicken)
24MAC Mackerel Stripes, Blue Back, White Belly, Silver Scale
7" Long, 2-1/8 Oz.
Deep 25'+ 111MR These floater-divers can achieve depths of 25 feet or more. Features a tight wiggling action which can be pulled up to 7 knots. Lure will achieve deepest results at 3 to 4 knots with 125 to 150 feet of line. MODEL
111MR
LENGTH
OZ.
7"
2-1/8
707MAC Mackerel Stripes,Orange Back, Chartreuse Belly, Silver Scale
HOOKS TROLLING SPEED DEPTH
2
2-7 Knots
0-25'
801 Orange Back & Belly, Gold Scale
111MR– Available Colors: 11, 18MAC, 19MAC, 21, 24MAC, 707MAC, 801, ECMAC, FT, HP, PD
ECMAC Mackerel Stripes, Pink Back,
Chartreuse Belly, Silver Scale (Electric Chicken)
113MR-24MAC 7" Long, 2-1/4 Oz.
FT Mackerel Stripes, Green Back, Orange Belly, Chartreuse Sides (Fire Tiger)
Big Game 113MR Big Game 113MR swims true even at high trolling speeds. The stainless steel lip is an added attractor in murky or clear water — better visibility. Swims with a wide side-to-side wiggle. MODEL
113MR
LENGTH
OZ.
7"
2-1/4
HP Fluorescent Hot Pink Back & Belly, Silver Scale
HOOKS TROLLING SPEED DEPTH
2
2-9 Knots
12'+
113MR– Available Colors: 11, 18MAC, 19MAC, 21, 24MAC, 707MAC, 801, ECMAC, FT, HP, PD
16
PD
Purple (Purple Demon™)
FreshWater Lures Prop Bait
FRESH WATER COLORS
This lure creates a surface commotion that irritates fish into a striking rage. Featuring two counter-rotating spinners. Ideal when fishing low light conditions or when the water clarity is poor. MODEL
LENGTH
21LS
OZ.
3"
HOOKS
3/8
2
The Record Setters®
21LS-23 3" Long, 3/8 Oz.
18 Green-Silver Shad
21LS – Available Colors: 18, 21, 23, 24, 808, CH, CHBL, FT, RT
Humpback Mule
21
This unique surface popper creates a deep, deadly, gurgling sound. The jointed tail adds an enticing wiggle and increases “hook-ups” on Bass, Pike, Stripers and more. MODEL
LENGTH
OZ.
HOOKS
12LS
2-7/8"
3/8
2
12LS – Available Colors: 18, 21, 23, 24, 808, CH, CHBL, FT, RT
Black-Silver Shad
12LS-18 2-7/8" Long, 3/8 Oz.
23 Golden Shiner
Original Jointed Crankbait These proven legends have been catching fish for more than 65 years. Their unique “crippled minnow” action entices even the most finicky freshwater game fish. All models can be cast or trolled. Great lure to use with lead core line. Good vibration, plus fish attracting flash from lip. Ideal for Smallmouth, Largemouth, Pike and others. Each lure is hand-tuned and tank-tested. MODEL
LENGTH
OZ.
HOOKS
DEPTH
15LS
3"
3/8
2
3-7'+
24 Blue-Silver Shad
15LS-CH 3" Long, 3/8 Oz.
808 Perch
CH
15LS – Available Colors: 18, 21, 23, 24, 808, CH, CHBL, FT, RT
Fluorescent Chartreuse Back & Belly, Gold Scale
CHBL
Blue Back-Translucent Chartreuse Belly, Silver Scale
FT
Green Back, Orange Belly, Chartreuse Sides (Fire Tiger)
RT
Green Back, White Belly, Pink Scale (Rainbow Trout)
17
Soft Plastics
The brand that fisherman trust.
3-3/4" Lil John™ Don’t let this unusual shape fool you! Lil John™ is tournament proven and remains a “secret weapon” for many tournament professionals and guides. Lil John™ is infused with a special shrimp scent which allows fishermen to catch more trophy fish. Lil John’s™ special tube shape body allows for great action and unmatched casting distance. The incomparable durability of this bait makes it the ultimate soft plastic bait. Excellent for trout, redfish and flounder.
5" Soft Provoker® The 5" Provoker® features a large pocket in the belly of the lure which allows fishermen to rig them many ways, for different presentations. With a twitching retrieve, Provoker® comes alive in the water and produces BIG fish. Each Provoker® features a natural baitfish profile with 3-D eyes, gills and scales and is injected with a secret shrimp scent.
39 — Money
3-3/4" Lil John™ – Twitch Bait – MRLJ Available in 14 colors.
3" Soft Sardine™ This easy-to-use, 3" long, shad or sardine imitation produces great movement and vibration with its hydro-designed paddle tail. Realistic baitfish features, such as scale and fin design, elevated gills and natural eyes, make this lure come “alive” in the water. Attach the Soft-Sardine™ to your favorite jig head and you have the perfect bait for any fishing opportunity. Trout, Redfish, Snook, Flounder and Striped Bass find the MirrOlure® Soft-Sardine™ to be irresistible.
Color: 44 – Geaux Gleaux
5" Provoker® – Twitch Bait – MRSP5 Available in 17 colors.
Color: 1 – Opening Night
3" Soft Sardine™ – Paddle Tail – MRSS3 Available in 14 colors.
4" Soft Minnow™ The MirrOlure® 4" Soft-Minnow™ features a thin tapered belly and split tail body design for enhanced action. With a twitching retrieve, SoftMinnow™ darts and falls like a wounded minnow or shrimp, triggering aggressive strikes.
Color: 27 – Gold/Red Glitter
4" Soft Minnow™ – Split Tail – MRSM4 Available in 12 colors.
4" Soft Shad™ The 4" Soft-Shad™ paddle tail features a realistic baitfish profile and natural swimming action for catching most saltwater game fish. Soft-Shad’s™ tail design creates great vibration and water displacement for added attraction.
Color: 17 – Watermelon Red Glitter
4" Soft Shad™ – Paddle Tail – MRSS4 Available in 18 colors.
18
Soft Plastics
The brand that fisherman trust.
5" Provoker® - Twitch Bait MRSP5 – 17 Colors
3-3/4" Lil John™ – Twitch Bait MRLJ – 14 Colors 1 — Opening Night
36 — Watermelon Copper Glitter
1 — Opening Night
26 — Golden Bream
9 — Rootbeer
37 Salt and Pepper
3 — Chartreuse Gold
27 — Gold/Red Glitter
17 — Watermelon Red Glitter
38 Pink Silver
4 — Electric Chicken
29 — Strawberry/White Tail
26 — Golden Bream
39 — Money
10 — Plum/Chartreuse Tail
38 — Pink Silver
27 — Gold/Red Glitter
40 — Margarita
11 — Morning Glory/Chartreuse Tail
42 — New Penny
30 — Purple Demon
41 — Sour Lemon
17 — Watermelon Red Glitter
43 — Roach
32 — Glow
42 — New Penny
18 — Pearl
44 — Geaux Gleaux
19 — Pumpkin Seed/Chartreuse Tail
45 — Molting
21 — Bone Silver
4" Soft Minnow™ – Split Tail MRSM4 – 12 Colors
3" Soft Sardine™ – Paddle Tail MRSS3 – 14 Colors
4" Soft Shad™ – Paddle Tail MRSS4 – 18 Colors
1 — Opening Night
11 — Morning Glory/Chartreuse Tail
1 — Opening Night
9 — Rootbeer
1 — Opening Night
10 — Plum/Chartreuse Tail
2 — Mullet
12 — Avocado/Orange Tail
2 — Mullet
10 — Plum/Chartreuse Tail
2 — Mullet
11 — Morning Glory/Chartreuse Tail
3 — Chartreuse Gold
13 — Motor Oil/Chartreuse Tail
3 — Chartreuse Gold
17 — Watermelon Red Glitter
3 — Chartreuse Gold
14 — Glow/Chartreuse Tail
4 — Electric Chicken
17 — Watermelon Red Glitter
4 — Electric Chicken
18 — Pearl
4 — Electric Chicken
15— Red Shad
5 — Pinfish
18 — Pearl
5 — Pinfish
26 — Golden Bream
5 — Pinfish
16 — Chicken
6 — Salt & Pepper/Chartreuse Tail
26 — Golden Bream
6 — Salt & Pepper/Chartreuse Tail
27 — Gold/Red Glitter
6 — Salt & Pepper/Chartreuse Tail
17 — Watermelon Red Glitter
10 — Plum/Chartreuse Tail
30 — Purple Demon
7 — White/Pink Tail
26 — Golden Bream
8 — Natural
27 — Gold/Red Glitter
9 — Rootbeer
30 — Purple Demon
19
Paul Brown’s Original Series
TM
Paul Brown’s Original and Floating Original
Paul Brown’s Fat Boy and Floating Fat Boy
This popular lure once held the Texas State record for speckled trout (over 13 lbs) and is credited with thousands of other trophysized trout and redfish. The Original features a soft-bodied mullet profile and is scientifically weighted with the use of an internal wire harness and added “fish calling” rattle. The Original’s “suspending” action and life-like eye is what makes this lure so successful. With a twitching retrieve, the Original darts erratically from side-to-side making it deadly on coastal predators. For skinnier situations, use the Original Floater. Try this Texas Secret in your waters…You won’t be disappointed.
A favorite among wade fishermen, the Fat Boy features a wide-bodied profile and suspending action which catches large fish. Fat Boy is weighted for long casts and features a special vacuumed rattle which completes its effectiveness. Fat Boy Floater runs shallower than the Fat Boy and was designed by Paul Brown to fish “skinny” waters.
MODEL
LENGTH
OZ.
HOOKS
OR ORF
3-5/8" 3-5/8"
3/4 11/16
2 2
Paul Brown’s Original — OR96 Paul Brown’s Floating Original — ORF96
MODEL
LENGTH
FB FBF
OZ.
3-1/2" 3-1/2"
HOOKS
7/8 13/16
2 2
FB and FBF – Available Colors: 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 16, 17, 91, 92, 93, 94, 95, 96, 97, 98, 99
Paul Brown’s Fat Boy — FB91 Paul Brown’s Floating Fat Boy — FBF91
Paul Brown’s Devil This unique soft-bodied lure is very easy to fish. With slight rod twitches, the Devil’s long “rat tail” provides great action and violent strikes. The Devil’s built-in wire harness, vacuumed rattle and single treble hook makes this lure one of Paul’s favorite.
OR and ORF – Available Colors: 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 16, 17, 91, 92, 93, 94, 95, 96, 97, 98, 99
Paul Brown’s Devil — DEV098
MODEL
LENGTH
OZ.
HOOKS
DEV
4-7/8"
5/8
1
DEV – Available Colors: 01, 02, 03, 04, 05, 06, 07, 08, 09, 10, 11, 12, 13, 14, 16, 17, 91, 92, 93, 94, 95, 96, 97, 98, 99
The “Paul Brown Revolution” began in 1974, in a garage that Paul and his wife, Phyllis, called “The Shop”. Today MirrOlure®, is producing Paul’s line of lures under the watchful eye of Paul himself. FIVE MODELS TO CHOOSE FROM: Paul Brown’s Original, Paul Brown’s Floating Original, Paul Brown’s Fat Boy, Paul Brown’s Floating Fat Boy, Paul Brown’s Devil
01 Pearl Chartreuse Back
02 Strawberry White Tail
03 Strawberry Black Back
04 Glow
05 Purple Chartreuse Belly
06 Chartreuse Black Back
07 Silver Chartreuse Tail
08 Pink Silver
09 Black Gold Orange
10 Pearl Black Back
11 Black Back/Silv Glit/Pink Belly
12 Black Back/Pearl/Chart Belly
13 Pink Back/Pearl
14 Red Head/Glow
16 Tequila Sunrise
17 Pink Back/Pearl/Pink Belly
91 Chartreuse Gold White Belly
92 Amber Chartreuse Tail
93 Bone
94 Avocado Orange Tail
95 Dayglow
96 Copper Top
97 Black Chartreuse Tail
98 TX Chicken
99 Emerald Green Silver
20
Iland Lures
®
Big Game Lures with Striking Brilliance and Incredible Realism!
ILAND CRUISER™ FLASHER™ SERIES CR820F–BK/EBL – 10-1/2" Long – 4 OZ.
ILANDER® FLASHER™ HEAVY-WEIGHT SERIES IL400FH–BK/EBL – 8-1/4" Long – 4 OZ.
ILANDER® FLASHER™ SERIES IL400F–BK/EBL – 8-1/4" Long – 2-1/2 OZ.
®
™
JR ILANDER FLASHER
SERIES
JR450F–BK/EBL – 6-3/4" Long – 1-3/4 OZ.
ILAND SEA STAR® FLASHER™ SERIES SS700F–BK/EBL – 6-3/4" Long – 1-1/2 OZ.
® T O U R N A M E N T
T A C K L E ®
Our Growing Family of Lures. Iland Lures® have earned a world-wide reputation as the finest, most productive artificial lures made today. Striking brilliance and incredible realism are the keys to their success. Their brilliance provides the widest possible detection range and a strike–provoking realism that attracts all species of game fish. Several unique features, common to all Iland Lures,® combine to provide outstanding performance. Eye contact is the final decision factor in predator aggression and black dots alone do not excite predators. The unique gold eyes in Iland Lures® are the result of extensive tests and development to provide eyes that intimidate, provoke and challenge. They provide that critical step beyond realism that means the difference between a slow day’s catch and a tournament winning performance. The exclusive use of lustrous nylon fiber skirts gives the Iland Lures® unmatched effectiveness and durability. No other material combines the far-ranging brilliance, natural motion, indestructibility and lurestabilizing qualities that nylon does. Iland Lures® stand up to repeated attacks from toothy predators, making cut-off skirts from Wahoo, Barracuda and King Mackerel a thing of the past.
ILAND LURES’® FLASHER™ SERIES
®
ILAND TRACKER FLASHER™ SERIES TR500F–BK/EBL – 4-1/4" Long – 3/4 OZ.
Iland Lures’® Flasher™ Series is available in eight colors and SEVEN fish catching models shown below. Each lure features a nylon skirt with a prism mylar outer shell, adding increased visibility and realism. Iland Lures®... an original brand that tournament anglers count on when the tournament is on the line. Fish with time tested TOURNAMENT TACKLE®...proven winners! Available Colors: BL/WH, BK/RD, BK/PL, BK/ERD, BL/PK, DOL, EPK/EWH, BK/EBL
®
ILAND SAILURE FLASHER™ SERIES SA300F–BK/EBL – 5-1/2" Long – 1/2 OZ.
21
Iland Lures® has become the lure of choice for daisy chains and dredges. Increase your effectiveness and your winnings with a Iland Lures® dredge. Ask your favorite tackle dealer for assistance in rigging.
Iland Lures
®
® T O U R N A M E N T
T A C K L E ®
ILAND TRACKER®
TR500–BK/PL 4-1/4" Long — 3/4 OZ.
This popular lure features a bullet nose which eliminates spinning and can be pulled from 5 to 12 knots depending on sea conditions. Deadly when used in conjunction with natural baits. Ideal for Tuna, Dolphin, Sailfish and Mackerel. Also, can be used on a spreader bar for attracting game fish.
ILAND OUT-RIDER® Featuring a concave head design, this lure creates spray and surface commotion triggering explosive strikes. Use the Out-Rider® with natural baits at speeds up to 8 knots. Perfect for Tuna, Dolphin, Sailfish and Mackerel. OR600–GR/CH 4-1/4" Long — 3/4 OZ.
Optional Head Colors SA301 Blue SA302 Green SA303 Red SA304 Pink
SA300–BL/EBL/EWH 5-1/2" Long — 1/2 OZ.
SA305 Black
ILAND SAILURE® Designed especially for Sailfish, however, irresistible to White Marlin, Dolphin, Wahoo, Tuna and Mackerel. The conical nose design is light weight for finicky strikes and is most effective trolled at 5 to 8 knots. Great with natural bait and artificial ballyhoo or strip bait.
SA306 Chartreuse
ILAND MISTRESS®
MI320–EBL/EPK 6-3/4" Long — 1-1/2 OZ.
Iland Mistress® features a scientifically designed head with four ventilation holes, which funnel air through the lure’s head and disburses smoke around the skirt. Minimizes washout of natural bait and features Iland Lures’® effective and durable nylon fiber skirt. Ideal for Tuna, Wahoo, Marlin, Sailfish and others.
ILAND SEA STAR®
SS700–BK/RD 6-3/4" Long — 1-1/2 OZ.
This revolutionary head design channels water and air through the head and disperses it around the lures’ skirt. The result is outstanding performance, stability and action at speeds between 6 to 10 knots. Great lure for all striking fish.
22
Iland Lures
®
® T O U R N A M E N T
T A C K L E ®
THE ILANDER® HEAVY-WEIGHT
IL400FH–BK/RD 8-1/4" Long — 4 OZ.
More weight and improved stability for higher trolling speeds. The world famous Ilander® is now offered in a 4 oz. heavyweight style. The new 4 oz. weighted bullet head, will allow you to troll at a much higher speed and allow you to troll deeper. Ideal for Marlin, Sailfish, Wahoo, Tuna, Dolphin and King Mackerel. Available Colors: BL/WH, BK/RD, BK/PL, BK/ERD, BL/PK, DOL, EPK/EWH, BK/EBL
Optional Head Colors
THE ILANDER®
IL401 Blue
One of the finest all-purpose offshore trolling lures made today. IL402 Green World renowned among tournament fishermen as a IL403 Red “fish producer”. Ideal for Marlin, Sailfish, Wahoo, Tuna, Dolphin and IL404 Pink King Mackerel. Features a weighted bullet head for high IL405 Black trolling speeds. Commonly rigged IL406 Chartreuse with a large or Horse Ballyhoo and trolled 6 to 8-1/2 knots.
IL400–BL/WH 8-1/4" Long — 2-1/2 OZ.
IL407 White
ILANDER® FLASHER™ SERIES
IL400F–BK/EBL 8-1/4" Long — 2-1/2 OZ.
One of the most popular offshore lures just got better. Iland Lures’® tournament proven Ilander® now features a prism mylar outer shell which adds increased visibility and realism. The Ilander Flasher Series is offered in eight popular fish catching colors. Drop one back in your trolling spread and “light up” your next fishing trip. Available Colors: BL/WH, BK/RD, BK/PL, BK/ERD, BL/PK, DOL, EPK/EWH, BK/EBL
Optional Head Colors JR451 Blue JR452 Green JR453 Red JR454 Pink JR455 Black JR456 Chartreuse JR450–EPK/EWH 6-3/4" Long — 1-3/4 OZ.
JR457 White
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JR ILANDER® All the great fish-catching characteristics as the World Famous Ilander,® (IL400) just smaller in size and weight. Ideal when sea conditions are calm or when game fish want a smaller presentation. Features a bullet head for higher trolling speeds, and most effective with rigged Ballyhoo. JR Ilander® is available in six optional head colors and all custom skirt patterns. JR Ilander® measures 6-3/4” and weighs 1-3/4 oz. Perfect for catching Marlin, Sailfish, Wahoo, Dolphin, Tuna and King Mackerel.
Iland Lures
®
® T O U R N A M E N T
THE BLACK HOLE®
BH800–DOL 8-1/2" Long — 1-1/4 OZ.
This lure’s unique head design allows water to pass through it and out the gills located behind the natural 3-D eyes. Creates exceptional spray and smoking characteristics which attract game fish from great distances. May be used with natural baits at speeds of 6 to 10 knots. Ideal for catching Marlin, Wahoo, Tuna, Dolphin and King Mackerel.
ILAND EXPRESS®
EX220–BK/PL 10-1/2" Long — 3 OZ.
A jet design that combines the effectiveness of jet action with ultralight, hollow-head construction. The brilliance and exceptional bubble stream will attract game fish from the depths. Excels on outriggers and as a teaser. Extremely effective rigged with Horse Ballyhoo, Mullet or Mackerel and pulled at 8 to 10 knots.
T A C K L E ®
Optional Head Colors BH801 Blue BH802 Green BH803 Red BH804 Pink BH805 Black BH806 Chartreuse
Optional Head Colors EX221 Blue EX222 Green EX223 Red EX224 Pink
SR900–BL/PK 10-1/2" Long — 2-1/2 OZ.
SEA SEARCHER® This high speed lure design will make your search/troll operations easy and productive. At 6 to 16 knots, its exceptional wake will double the visual range of your pattern. Take it to the MAX with a new High Speed-High Wake design that can DO IT ALL! High speed searching or slow speed teasing, Sea Searcher® creates a wake that will wake up your next offshore trip.
ILAND CRUISER™
CR820–BL/WH 10-1/2" Long — 4 OZ.
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Iland Cruiser™ features a red concave mouth, which resembles the gills of a Bonito or Mackerel. When trolled, Iland Cruiser™ makes a large disturbance in the water, popping and smoking to attract trophy game fish. Features a weighted head, which allows the lure to swim true, even in rough sea conditions. Rig with natural bait or fish it “naked”. Tie on Iland Cruiser™ and catch a fish of a lifetime.
EX225 Black EX226 Chartreuse
Optional Head Colors CR821 Blue CR822 Green CR823 Red CR824 Pink CR825 Black CR826 Chartreuse
Iland Lures
®
Add FLASH...to get their attention and more strikes!
® T O U R N A M E N T
FLASHER SERIES COLORS
FAVORITE FLASHER COLORS
™
™
Mylar Colors BLACK (BKF)
(BL/WH) blue/white
CHROME HEAD BLF/BL/WH
BLUE (BLF)
(BK/RD) black/red
CHARTREUSE (CHF)
BLUE HEAD BLF/BL/WH
PLUM (PLF)
(BK/PL) black/plum
GREEN (GRF)
BLACK HEAD BKF/BK/ ER
PINK (PKF) (BK/ERD) black/e-red
(BL/PK) blue/pink
Mylar Colors! Add FLASH to your offshore trolling spreads with the Flasher Mylar Series. Custom Flash Mylar Series colors are available in all Iland Lures® except Iland Tracker® and Iland Out-Rider.® Order your special custom color lures today!
BLACK HEAD BKF/BK/ PL
BLACK HEAD BKF/BK
(DOL) dolphin
PINK HEAD PKF/EPK/ EWH
(EPK/EWH) e-pink/e-white
PINK HEAD PKF/EPK
(BK/EBL) black/e-blue
T A C K L E ®
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Iland Lures
®
® T O U R N A M E N T
FAVORITE COLORS WAH
BK/PL
Base Colors BLACK (BK)
PINK (PK)
BLUE (BL)
PLUM (PL)
BK/RD CHARTREUSE (CH)
WHITE (WH)
DOL
BL/PK YELLOW (YL)
GREEN (GR)
BLACK HEAD BK/PL
GR/YL
MAR CRYSTAL (CY)
BLUE HEAD BL/WH
BL/CY
RED (RD)
BL/WH
BL/CH
FLF
E Series Colors E-BLUE (EBL)
RD/WH
E-PINK (EPK) PK/WH
E Series Colors! Improve the visibility of your offshore trolling spreads with the E Series. Custom E Series colors available in all Iland Lures.®
E-WHITE (EWH)
E-GREEN (EGR) BLUE HEAD BK/EBL
PINK HEAD PK
BLUE HEAD BL/CY
E-RED (ERD)
CUSTOM FAVORITES BL/BK/CY (Skip Jack Tuna)
BL/PL/WH
BK/CY/PL
BK/YL/CY (Yellowfin Tuna)
Creating your Custom Color For fishermen that wish to create their own pattern, choose up to three base colors, and/or E Series colors. When ordering, specify back color first, then middle (pin stripe) color and third, the belly color. Remember... there are seven head color options for the following: Iland Sailure®, The Ilander®, Jr. Ilander®, The Black Hole®, Iland Express® and Iland Cruiser™.
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GR/OR/YL (Bleeding Dolphin)
BL/PK/WH
BL/PL/WH
BK/ERD/CY
T A C K L E
Iland Lures
®
®
ILAND HOO-LA HOOD®
T O U R N A M E N T
(BK/ERD) black/e-red
T A C K L E
Hoo-La Hood® combines Iland Lures’® lustrous nylon fiber with the popular Iland Hood.® Hoo-La Hood® measures 7-1/8" and weighs 1-7/8 oz. Hoo-La Hood ® is available in the following eleven popular color patterns. BL/WH, BK/RD, DOL, BL/PK, BK/PL, BL/CH, GR/YL, GR/CH, BL/EBL/EWH, EPK/EWH, BK/ERD
Model ILHH920 – Chrome 7-1/8" Long — 1-7/8 OZ.
(GR/YL) green/yellow
(BL/WH) blue/white (GR/CH) green/chartreuse
(BL/PK) blue/pink
(BK/RD) black/red
(DOL) dolphin
(BK/PL) black/plum
(BL/EBL/EWH) blue/e-blue/e-white
(BL/CH) blue/chartreuse
(EPK/EWH) e-pink/e-white
ILAND HOOD ® Simply place over a small to medium-sized Ballyhoo and watch it swim below the waters’ surface. The Iland Hood® with chrome plating for long-distance flash, has been scientifically designed and weighted to allow fishermen to troll natural and artificial Ballyhoo at speeds up to 12 knots. Minimizes “washout” and makes rigging extremely easy. Ideal for Tuna, Wahoo, Dolphin, Sailfish, Marlin and King Mackerel.
“Easy to use... Just add Ballyhoo” Weighted Nose Natural 3-D Eyes
Slotted for Pin Rig
Model 910 – Chrome 2-1/2" Long — 1-3/4 OZ.
ILAND SILK™ ILAND Lures® conditioner will extend the life of nylon skirts on your lures. Just spray it on, comb it through and your skirts become untangled and conditioned to nearly new. A comb is included and the product is scent free.
IKV
IS
Spray-on Conditioner for Nylon Skirts
Caps and Visors 27
Made of light-weight material and feature an embroidered Tuna on the right and a Sailfish on the left. One size fits most.
ORDER NO.
IS — Iland Stonewashed Cap IKV — Iland Khaki Visor
The Record Setters ®
MODEL SURFACE WALKERS EACH 16MR MirrOmullet 7.48 26MR New MirrOmullet XL 7.79 74MR Top Pup 6.95 75MR She Pup 6.95 83MR She Dog 6.95 84MR Top Dog Jr 6.95 S84MR Series III* 6.95 87MR Popa Dog 6.95 94MR Top Dog 6.95 95MR He Dog 6.95 FLOATING TWITCHBAITS 5M 6.98 7M 6.88 S7MR Series III* 6.88 10MR New MirrO Prop 7.48 CRANKBAIT L29MR MirrOlip Series 6.81 SUSPENDING TWITCHBAITS 14MR New MirrOdine Mini 7.79 17MR MirrOdine 7.79 18MR New Heavy Dine 7.79 19MR MirrOminnow 7.79 27MR MirrOdine XL 7.79 20MR Catch 2000 6.88 22MR Catch Jr 6.88 S20MR Series III* 6.88 S25MR Catch 5 Series III* 7.43 SINKING TWITCHBAITS 4M 5.18 32M 5.30 S38MR Series III* 6.34 51MR 6.88 S51MR Series III* 6.88 52M 6.88 52MR 6.88 S52MR Series III* 6.88 65M 6.13 77M 6.56 SPOTTED MODELS TT 6.88 TTR 6.88 STTR Series III* 6.88 TROLLING LURES 111MR Deep Diver 25'+ 13.43 113MR 13.94 Letter "R" designates Rattler models. *Series III - Holographic baitfish pattern with MirrOred hooks
The Record Setters ®
MODEL 12LS 15LS 21LSR
FRESH WATER
EACH 4.89 4.95 4.89
The Record Setters ®
MODEL SOFT PLASTICS EACH MRSS3 Soft-Sardine™ 3" 4.99 MRSS4 Soft-Shad™ 4" 4.99 MRSM4 Soft-Minnow™ 4" 4.99 MRSM5 Soft-Mullet™ 5" 5.19 SCENTED SOFT PLASTICS MRLJ Lil-John™ 4" 4.99 MRSP5 Provoker® 5" 5.19 PUSH-ON STYLE JIG HEAD MJH 1/16 Oz. - Lead Color 3.69 MJH 1/8 Oz. - Lead Color 3.69 MJH 1/4 Oz. - Lead Color 3.69 SCREW-LOCK STYLE JIG HEAD MJSL 1/16 Oz. - Lead Color 3.69 MJSL 1/8 Oz. - Lead Color 3.69 MJSL 1/4 Oz. - Lead Color 3.69
®
T O U R N A M E N T
T A C K L E
®
Iland Lures (SaltWater Big Game) EACH MODEL Black Hole 23.68 24.46 Black Hole Flasher Cruiser 40.17 Express 38.10 38.85 Express Flasher Hoo-La Hood 17.43 Iland Hood 14.41 Ilander 23.68 Ilander Flasher (All colors included) 25.74 Ilander Flasher Heavy-Weight 27.80 Jr Ilander 23.68 Jr Ilander Flasher 25.74 Mistress 24.71 Out-Rider 16.47 Sailure 18.54 Sailure Flasher 19.56 Sea Searcher 38.10 Sea Star 24.71 Sea Star Flasher 25.74 Tracker 17.50 Tracker Flasher 18.53 Iland Silk 11.99
NEW
ACCESSORY ITEMS Key Chains
Paul Brown’s Famous Originals EACH MODEL OR Paul Brown’s Original 8.99 ORF Paul Brown’s Floating Original 8.99 8.99 FB Paul Brown’s Fat Boy FBF Paul Brown’s Floating Fat Boy 8.99 8.99 DEV Paul Brown’s Devil Our objective has always been to have all models available in every color at your favorite tackle dealer. Mission impossible! We have tried but haven't succeeded, so we offer a compromise — Direct Mail Service. Our policy is not to compete with your tackle dealer, however, if you are unable to find the model and/or color at your local sporting goods dealer, complete an order form and fax it to us at — 727-587-0784. Thank You!
Model Key 1 (One) Key 2 (Two) Window Decals Boat or Car MDR - MIRROLURE RED DECAL MDW - MIRROLURE WHITE DECAL ID - ILAND DECAL Caps MG - MIRROLURE GRAY IS - ILAND STONEWASHED Visors MSV - MIRROLURE STONEWASHED IKV - ILAND KHAKI REPLACEMENT HOOK KITS RED SILVER
3.99 3.99 3.99 8.50 8.50 8.50 8.50 4.99 4.99
L&S Bait Company, Inc.
1415 East Bay Drive • Largo, Florida 33771 Phone: 727-584-7691 • Fax: 727-587-0784 www.mirrolure.com
RETAIL PRICING EFFECTIVE — July 13, 2011
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Each 2.99 5.78
Fax 1-727-587-0784 For Credit Card Orders Call 1-727-584-7691
®
The Record Setters ®
T O U R N A M E N T
T A C K L E
®
8:30 A.M. TO 4:30 P.M. EST
L&S Bait Co., Inc. • 1415 East Bay Drive • Largo, FL 33771 USA
Ordered By:
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$6.95
$20.01-$40.00
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$40.01-$70.00
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Over $130.00
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International Air available at additional charge. Call for details. Recipient responsible for all import duty and taxes.
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Order By Fax Complete the order form provided and fax it to us at 1-727-587-0784, 24 hours, seven days a week. We accept Visa, MasterCard, and Discover.
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Order By Phone Our customer service department is available to assist you by phone Monday thru Friday 8:30 AM until 4:30 PM eastern standard time. Satisfaction Guaranteed Your complete satisfaction is our goal and we will assure you that if for any reason you are not happy with your selections we will make it right, guaranteed.
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AUTHORIZED CREDIT CARD SIGNATURE
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L&S Bait Company, Inc. 1415 East Bay Drive Largo, Florida 33771 Phone: 727-584-7691 Fax: 727-587-0784 www.mirrolure.com
© 2011 Designed and Produced By: STINSON & PARTNERS, INC., JACKSONVILLE BEACH, FLORIDA