DELIVERABLES -- [1] SIX-PACK HOLDER -- [6] PREMIUM BEER BOTTLES -- [1] LIGHT BEER BOTTLE -- [1] PREMIUM BEER CAN -- [9 TOTAL]
P RO JE CT P A RAM E TER S
- - Ta ke a n ex is ti ng b r ewe r y a n d r e bra n d the
l oo k an d fe el . ad dr es s th e ex i sti n g p r oduct
b as e an d i ntr o duc e a c ann e d b e er. Cre a te a
n ew d es ig n an d lo go b a sed on t he s pec i fic
b ra nd ’s e x ist i ng c ore val u es.
creative ways to r e i n t r o d u c e t r a d i t i o n .
s u c h a s b e i n g in n o v a t i v e a n d n o t h o l d i n g b a c k
m e t h o d s a n d m e et i n g i t w i t h m o d e r n v a l u e s
- - I c h o s e t o ze r o i n o n t h e o l d w o r l d
perfectly for a s m a l l h o m e t o w n b r e w e r y .
b r a n d s . T h e n a tu r e o f t h e i r m e t h o d s w o r k
them to stand ap a r t f r o m o t h e r n a t i o n a l
California. Thei r O l d w o r l d t e c h n i q u e s a l l o w
traditional brew e r y b a s e d i n N o r t h e r n
- - L a g u n i t a s B re w i n g C o . i s a s m a l l
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DESIGN CONCEPT
010 JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
01
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LAGUNITAS∏∏∏∏∏∏∏ ∏∏BREWING CO.∏∏∏ + PROJECT TYPE -- PACKAGING DESIGN / LOGO DESIGN ---------+ INSTRUCTOR -- THOMAS MCNULTY ---------+ DATE -- FALL 2012 ----------
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JO RDAN NEI L LO UIE / OV ER TUR E
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- - [2 ] D I F F E R E N T T E A //
- - [1] MASTER BOX FITTING ALL //
- - [5 TOTAL]
r ep re se nt i ng a pa r tne r shi p be t wee n an
e xi st in g t ea c omp a ny a nd a n e x ist i ng c harity
o rg an iz at io n ∏ In tr od u ce a lo o se l eaf and
a t ea b ag p ac ka ge a lo n g w i th a te a fl a vored
c ho co la te c an dy .
PACKAGES IN THE SYSTEM
FLAVORED CHOCOLATE
- - [1 ] B A G G E D T E A P A C K A G I N G
- - [1] LOOSE LEAF PACKAGING
D EL IVERABLES
- - Cr ea te a g if t bo x o f t e a p r odu c ts
P RO JE CT P A RAM E TER S
o n e o f t h e i n n ov a t o r s o f t h e l i n e n t e a p o u c h .
c i t y ’ s C h i n a T ow n a r e a . M i g h t y L e a f i s a l s o
to the tradition a l t e a a n d h e r b s h o p s i n t h e
t o a n a l r e a d y es t a b l i s h e d t e a c o m m u n i t y d u e
been started in S a n F r a n c i s c o a n d h a d a c c e s s
- - O n e o f t h e co m p a n y s t r o n g p o i n t s i s h a v i n g
curing and prepa r i n g t e a l e a v e s .
understanding of t r a d i t i o n a l m e t h o d s i n
-- Mighty Leaf T e a . T h e i r w e l l e x p e r i e n c e d
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DESIGN CONCEPT
010 JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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MIGHTY LEAF∏∏∏∏∏ ∏∏TEA COMPANY∏∏∏ + PROJECT TYPE -- PACKAGING DESIGN / LOGO DESIGN ---------+ INSTRUCTOR -- PHILLIP TING ---------+ DATE -- SPRING 2011 ----------
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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JO RDAN NEI L LO UIE / OV ER TUR E
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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JO RDAN NEI L LO UIE / OV ER TUR E
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011
- - [2 ] D I F F E R E N T T E A //
- - [1] MASTER BOX FITTING ALL //
- - [5 TOTAL]
r ep re se nt i ng a pa r tne r shi p be t wee n an
e xi st in g t ea c omp a ny a nd a n e x ist i ng c harity
o rg an iz at io n ∏ In tr od u ce a lo o se l eaf and
a t ea b ag p ac ka ge a lo n g w i th a te a fl a vored
c ho co la te c an dy .
PACKAGES IN THE SYSTEM
FLAVORED CHOCOLATE
- - [1 ] B A G G E D T E A P A C K A G I N G
- - [1] LOOSE LEAF PACKAGING
D EL IVERABLES
- - Cr ea te a g if t bo x o f t e a p r odu c ts
P RO JE CT P A RAM E TER S
o n e o f t h e i n n ov a t o r s o f t h e l i n e n t e a p o u c h .
c i t y ’ s C h i n a T ow n a r e a . M i g h t y L e a f i s a l s o
to the tradition a l t e a a n d h e r b s h o p s i n t h e
t o a n a l r e a d y es t a b l i s h e d t e a c o m m u n i t y d u e
been started in S a n F r a n c i s c o a n d h a d a c c e s s
- - O n e o f t h e co m p a n y s t r o n g p o i n t s i s h a v i n g
curing and prepa r i n g t e a l e a v e s .
understanding of t r a d i t i o n a l m e t h o d s i n
-- Mighty Leaf T e a . T h e i r w e l l e x p e r i e n c e d
-----
DESIGN CONCEPT
010 JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
03
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CRAYOLA KIDS∏∏∏∏ ∏∏SKIN CARE∏∏∏∏∏ + PROJECT TYPE -- PACKAGING DESIGN / LOGO DESIGN ---------+ INSTRUCTOR -- PHILLIP TING ---------+ DATE -- SPRING 2011 ----------
011
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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i ll us tr at i on d riv e n.
PERFECT/SIDE-SEWN BINDING
one’s imaginatio n .
i n k j e t . T h e p o ss i b i l i t i e s a r e o n l y l i m i t e d t o
for great print r e s u l t s f r o m e i t h e r p r e s s o r //
b oo k. T he boo k is to b e b o th t ype and
50 PAGE MIN.
c o s t y e t p r e m i um b r i g h t w h i t e t h a t a l l o w s - - [1] BOOK
-- Imagination Paper by New Leaf is a low
ability to imagi n e a n d t h e o r i z e .
n am e of t he p ap er l in e to cre a te a co n ceptual
D EL IVERABLES
fruition without o n e h u m a n f a c u l t y , o u r
sciences known t o m a n , n o n e w o u l d b e i n
t he c ha ra c ter of t he p ape r pr o duc t an d the
- - De si gn a p a per pro m o b o ok t hat tak e s both
P RO JE CT P A RAM E TER S
w o r l d . A t t h e ve r y h e a r t o f t h e p h y s i c a l
desire to explor e a n d t o e x p e r i e n c e o u r
- - W i t h o u t i m a gi n a t i o n , t h e r e w o u l d b e n o
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DESIGN CONCEPT
010 JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
04
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IMAGINATION∏∏∏∏∏ ∏∏PAPER PROMO∏∏∏ + PROJECT TYPE -- TYPOGRAPHY / BOOK LAYOUT ---------+ INSTRUCTOR -- ARIEL GREY ---------+ DATE -- SUMMER 2012 ----------
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JO RDAN NEI L LO UIE / OV ER TUR E
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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JO RDAN NEI L LO UIE / OV ER TUR E
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- - [1] KINETIC TYPE VIDEO //
- - [3 TOTAL]
a nd s e t a thr e e d a y s c hed u le t o g o in
t he b o ok. pro d uce a v i deo pro m o f o r t h e
c on fe r enc e , i n vol v ing kin e tic typ o gra p hy.
60 SEC. MIN.
24-IN. X 36-IN.
//
s uc h c onf e ren c e. C hoo s e t h e t i me a nd p lace
PERFECT/SIDE-SEWN BINDING
60 PAGE MIN.
- - [1] POSTER
//
- - [1] BOOK
p ro du c e a l l t h e c o nte n t f i tti n g t o pr o mote
c en te r ed c onf e ren c e. D esi g n t h e l a you t and
- - De s ign a t a ke a way boo k fo r a t ypo g raphy
D EL IVERABLES
have always rel a t e d t o o n e a n o t h e r .
Cinematography, animation, and graphic arts
kinetic typogra p h y a n d m o t i o n t e x t d e s i g n .
To achieve a higher understanding of
typographic des i g n e r s a n d g r a p h i c d e s i g n e r s .
and visual effe c t s w o r l d m e e t i n g w i t h
of creative pro f e s s i o n a l s f r o m t h e a n i m a t i o n
-- The Motion T y p e c o n f e r e n c e i s a g a t h e r i n g
DESIGN CONCEPT
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P RO JE C T P A RAM E TER S
010 JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
05
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TYPOGRAPHY CON-∏ ∏∏FERENCE BOOK∏∏ + PROJECT TYPE -- TYPOGRAPHY / BOOK LAYOUT ---------+ INSTRUCTOR -- ARIEL GREY ---------+ DATE -- FALL 2013 ----------
011
010
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JO RDAN NEI L LO UIE / OV ER TUR E
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010
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JO RDAN NEI L LO UIE / OV ER TUR E
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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JO RDAN NEI L LO UIE / OV ER TUR E
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- - [2] SET OF RISERS - - [1] PACK OF SHOP STICKERS - - [2] SET OF BUTTONS - - [1] PACK OF RAZOR BLADES - - [1] BLOCK CURB WAX - - [1] SHOP SHOE LACES - - [ 35 TOTAL]
I nt ro d uc e a li ne o f pr od uc ts i nv ol vi ng s ub
b ra nd i ng a nd s ec on da ry p ro du ct s. C re at e an d
d es ig n a c on ce pt ua l re ta il s pa ce a nd c re at e a
v is ua l l an gu ag e un iq ue t o th e br an d an d it s
c or e v al ue s. c re at e, b ra nd , an d pa ck ag e a
c om pl e te l in e of p ro du ct s.
- - [1] BOTTLE BEARING LUBE
- - [1] BOTTLE BEARING CLEANER
- - [1] BOX OF MATCHES
- - Cr e at e a re ta il b ra nd f ro m sc ra tc h.
P RO JE C T PA RA ME TE RS
- - [2] TRUCK BUSHINGS
- - [1] GRIP TAPE
- - [3] VARIED LENGTH HARDWARE /1/1.25/1.5-IN.
- - [1] SKATE TOOL
- - [1] NOTEBOOK
- - [2] BIC LIGHTERS
- - [2] ZIPPO LIGHTERS
- - [1] SOX
- - [2] T-SHIRTS
- - [3] BEANIES
- - [1] SET OF SKATEBOARD WHEELS
- - [2] SET OF WHEEL BEARINGS
- - [3] SKATEBOARD DECKS
f o r v e r y s p e c i fi c s h r e d s t y l e s .
shapers create o n e o f a k i n d s k a t e b o a r d e r s
- - P r e m i u m m a p le w o o d a n d e x p e r t b o a r d
s k a t e b o a r d p r e ss e d a n d s h a p e d b y h a n d .
o r a r o u n d t h e wo r l d ; c a n o b t a i n a c u s t o m
skateboarder in the San Francisco Bay Area,
deli. The custom e r , b e h e o r a s h e a n a v i d
-- The Bandsaw C l u b i s a c u s t o m s k a t e b o a r d
DESIGN CONCEPT
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D EL IVERABLES
010 JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
06
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THE BANDSAW CLUB ∏∏CUSTOM SKATES∏ + PROJECT TYPE -- TYPOGRAPHY / BOOK LAYOUT ---------+ INSTRUCTOR -- ARIEL GREY ---------+ DATE -- FALL 2013 ----------
011
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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010
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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010
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JO RDAN NEI L LO UIE / OV ER TUR E
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011
DELIVERABLES -- [1] SIX-PACK HOLDER -- [6] PREMIUM BEER BOTTLES -- [1] LIGHT BEER BOTTLE -- [1] PREMIUM BEER CAN -- [9 TOTAL]
P RO JE CT P A RAM E TER S
- - Ta ke a n ex is ti ng b r ewe r y a n d r e bra n d the
l oo k an d fe el . ad dr es s th e ex i sti n g p r oduct
b as e an d i ntr o duc e a c ann e d b e er. Cre a te a
n ew d es ig n an d lo go b a sed on t he s pec i fic
b ra nd ’s e x ist i ng c ore val u es.
creative ways to r e i n t r o d u c e t r a d i t i o n .
s u c h a s b e i n g in n o v a t i v e a n d n o t h o l d i n g b a c k
m e t h o d s a n d m e et i n g i t w i t h m o d e r n v a l u e s
- - I c h o s e t o ze r o i n o n t h e o l d w o r l d
perfectly for a s m a l l h o m e t o w n b r e w e r y .
b r a n d s . T h e n a tu r e o f t h e i r m e t h o d s w o r k
them to stand ap a r t f r o m o t h e r n a t i o n a l
California. Thei r O l d w o r l d t e c h n i q u e s a l l o w
traditional brew e r y b a s e d i n N o r t h e r n
- - L a g u n i t a s B re w i n g C o . i s a s m a l l
-----
DESIGN CONCEPT
010 JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
07
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BUCK KNIVES∏∏∏∏∏ ∏∏U.S.A.∏∏∏∏∏∏∏∏ + PROJECT TYPE -- IDENTITY DESIGN / BRANDING REDESIGN ---------+ INSTRUCTOR -- TODD HEDGPETH ---------+ DATE -- FALL 2012 ----------
011
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011
DELIVERABLES -- [1] SIX-PACK HOLDER -- [6] PREMIUM BEER BOTTLES -- [1] LIGHT BEER BOTTLE -- [1] PREMIUM BEER CAN -- [9 TOTAL]
P RO JE CT P A RAM E TER S
- - Ta ke a n ex is ti ng b r ewe r y a n d r e bra n d the
l oo k an d fe el . ad dr es s th e ex i sti n g p r oduct
b as e an d i ntr o duc e a c ann e d b e er. Cre a te a
n ew d es ig n an d lo go b a sed on t he s pec i fic
b ra nd ’s e x ist i ng c ore val u es.
creative ways to r e i n t r o d u c e t r a d i t i o n .
s u c h a s b e i n g in n o v a t i v e a n d n o t h o l d i n g b a c k
m e t h o d s a n d m e et i n g i t w i t h m o d e r n v a l u e s
- - I c h o s e t o ze r o i n o n t h e o l d w o r l d
perfectly for a s m a l l h o m e t o w n b r e w e r y .
b r a n d s . T h e n a tu r e o f t h e i r m e t h o d s w o r k
them to stand ap a r t f r o m o t h e r n a t i o n a l
California. Thei r O l d w o r l d t e c h n i q u e s a l l o w
traditional brew e r y b a s e d i n N o r t h e r n
- - L a g u n i t a s B re w i n g C o . i s a s m a l l
-----
DESIGN CONCEPT
010 JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
08
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FORMULARY∏∏∏∏∏∏∏ ∏∏IN GUITAR∏∏∏∏∏ + PROJECT TYPE -- PRINT DESIGN / BOOKLET LAYOUT ---------+ INSTRUCTOR -- MEGUMI KIYAMA ---------+ DATE -- SPRING 2012 ----------
011
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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JO RDAN NEI L LO UIE / OV ER TUR E
I MAG AI NAT I O N P AP ER PR OM O / TYPOGR APHY D ESIGN
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011