Valerie is a high end brand that has a collection of fitness wear and beauty/skincare products. Valerie is a healthy and caring brand towards its customers as it is all health related and does not allow there products to be tested on animals this brand would be sold as an online shop and In pop up shops.
The target customers for this brand would be for someone aged 20-55 there's not a specific ages for this brand. Valerie Is a very caring brand and is for people who care about health and there is no animal cruelty for these products so it is a vegan collection and only good ingredients such as plants and oils. The fitness wear is good quality and the packaging so the prices range from £35£65 for fitness wear and beauty/skincare it ranges from £15-£55.
There will be a catwalk to launch the new brand Valerie it will be held for the summer 16 fitness wear and will be an outdoor event, to advertise this launch there will be adverts with celebrities to promote Valerie to the upcoming customers and also social media will do this by showing the campaign as viral marketing. There will be the occasional pop up shop In department stores for the beauty and sports wear.
Gift bag