2023 Ineos Grenadier

The Future of

Overlanding 2023 Ineos Grenadier Makes Canadian Debut

Story and photos by Dan Heyman

For those looking for an off-road driving experience that goes back to the roots, the Ineos Grenadier is a fresh take on the genre - even if it doesn’t necessarily look it.

Before we go any further regarding the Ineos’ take on the Land Rover Defender, it’s worth noting that Ineos Automotive Executive Vice President of the Americas Greg Clark is very aware that there is already a new Defender, built by the folks who built the original Defender. He’ll be the first to tell you, though, that even though the Grenadier’s styling is an obvious allusion and Ineos Chairman and CEO Sir Jim Ratcliffe is a seasoned Land Rover owner and driver, it doesn’t really matter.

“By (Land Rover’s own admission), the Defender was moving in the direction of modern luxury,” Clark says. “We found that there’s a common group of customers who feel either the 4Runner, Wrangler or Bronco aren’t for them. So what’s the choice for a pragmatic, rugged vehicle?”

And so, the Grenadier was born – it looks more like an old Defender than the new Defender does, because it’s meant to do those kinds of duties. It’s meant to go on fishing trips or safari (the doors are crafted from aluminium but the hood is steel, to better support the weight of a human on safari, among other things) and to allow very little to get in its way.

That’s why in certain trims, you get three locking Eaton differentials, why you can wade in water over 30 inches deep (which, admittedly, is actually a little shallower than what the current Defender is capable of), has beefy suspension and axles, off-road tires (the show car wore BF Goodrich T/A rubber) and comes with a turbo six-cylinder BMW engine good for 282 horsepower and 332 pound-feet of torque as your only choice in North America – which is interesting as there was a time when BMW supplied engines to actual Land Rover models. Other markets get a diesel and Ineos is currently working

WWW.LORDCO.COM

90

STORES

13 FEATURING TRUCK CENTRES

2200

EMPLOYEES

2

MACHINE SHOPS

500

VEHICLES

7

DISTRIBUTION CENTRES

2 SPECIFIC TO HI PERFORMANCE & TRUCK CENTRES

WHAT WE DO

Automotive • Chemicals • Tools & Equipment • Hi Performance • Industrial • Machine Shop Services Marine • Paint & Body • RV Supplies • Equipment Repair • Welding and much more!

ABOUT LORDCO

Founders Roy Lord and Ed Coates, the “Lord” and “Co” in Lordco Auto Parts, opened the door to our first location in 1974, in Maple Ridge, British Columbia, Canada. From our humble 900-square-foot beginning, we have grown to become Canada’s largest privately held automotive parts distributor and Western Canada’s largest distributor and retailer of aftermarket parts and accessories, with 85 stores, nine including Truck Centres, and seven centralized distribution centres, two of which are specific to Hi Performance and Truck Centre parts. Our delivery fleet of over 500 vehicles ensures that the quality products we offer are delivered to wholesale customers and retail stores quickly. Our 31,000-square-foot flagship location in Port Coquitlam, British Columbia, features our new, modern retail store design concept, including a dedicated Truck Centre and power tool walls that allow our customers to handle products freely before deciding to buy. After over 45 years in business, we are growing faster than ever and have established a presence in Alberta, Canada, with even more locations in development. Lordco Auto Parts is looking forward to what the future has in store. It’s going to be a great ride!

OUR MISSION

Lordco adopts a unique approach to business by forging meaningful relationships with customers, employees and vendors, providing an unparalleled customer experience unrivaled in the industry. Our founding values of loyalty, family and community have provided the foundation for an innovative solutions-oriented approach to customer service.

We deliver an exceptional customer experience fueled by quality and expertise driven to keep you moving.

OUR VISION

THE FUTURE

Lordco hasn’t slowed down on any expansion plans. Along with adding stores in new and existing markets, Lordco is looking forward to completing construction on a new Head Office and Distribution Centre. Scheduled to open in early 2022, the magnificent 377,000 square foot facility is located in Port Coquitlam, BC. The purpose built space and prime location will offer strategic advantages to both Lordco and its customers.

on both electrified and hydrogen power. It comes paired with a ZF eight-speed auto and can tow up to 7,700 pounds.

Right – about the electrification thing. These days, it’s more of a surprise when a new vehicle – especially from a start-up like this – doesn’t come with electric power at launch. Think Bollinger, or Lucid, or Rivian. According to Clark, though, that flies in the face of the Grenadier’s MO.

“There is a customer that for what they want (a Grenadier for), is they want to have the stability and the certainty of being able to fill it up in three-and-a-half minutes at the gas station, or by pouring jerrycans into the tank,” he said. “That is where I think the use case is a little bit different (from the Bollinger).”

The more you talk to Ineos, the more it becomes clear that the Grenadier is a very specialized vehicle, and one they think will really Not that the Grenadier is a fully low-tech vehicle, however. It may not have air-ride suspension, but it does have a fully-functioning infotainment system of its own as well as support for wireless Apple CarPlay and Android Auto – even the $200,000-plus Lucid Air can’t make that claim for the time being. Further still, not only does the

Grenadier support those apps, it doesn’t even have its own native navigation system. You need a smartphone for that.

While the Grenadier is pretty much a spitting image of the old Defender (the headlight, taillight and grille shapes are different, but the profile is a spot-on facsimile) it doesn’t have many of the caveats those old trucks did. The Recaro seats are comfortable and there’s actually head- and legroom both front and back (there is no third-row

option), the controls are well laid out on the massive central stack, and a roof panel handles all your auxiliary and four-wheel-drive control switches. Ineos is already planning a comprehensive set of customization bits such as storage bins, ladders, spotlights and so on. Further to that, according to Ineos, there are already third-party upfitters that are making plans for the Grenadier.

Speaking of making plans for the Grenadier: they must be on to something as it seems many are already making plans to acquire one. The Canadian launch event we attended was also open to

prospective customers that have put down deposits, even though we won’t be seeing these until the Summer of 2023. During our time alone, three separate attendees strolled up to Clark saying “I’m going to buy one.” It seems the 35,000 units Ineos is able to produce annually out of its single production facility in Hambach, France – a former Mercedes-Benz facility – are going to be snapped up fairly quickly.

Right now, however, a North American distribution network has not yet been finalized although Ineos does not plan on a Teslastyle direct-to-buyer system. They will be sold out of franchised dealer network that piggybacks current dealership networks – they just don’t know which ones yet. BMW seems the obvious choice considering the powertrain, but it’s not so simple with Ineos citing potential warranty issues and the fact that BMW has a very specific customer experience mandate for each one of its three brands. Could a rugged off-road truck find a place there?

That’s the first issue; the second issue is pricing, in that North American pricing won’t be announced until early ‘23. It starts at about 50,000 GBP in the UK, and Clark is adamant that you’d be hard pressed to spec your Grenadier to reach the $100,000 level in Canada.

Either way, with the Grenadier, the future of overlanding and offroading is set for an interesting twist.

ICE COLD ANYWHERE