Palatino is:
two-dimensional
architecture based on
experience and
imagination and guided by
rules and readability
Creator Born in 1918 in Nuremberg, Germany, Hermann Zapf was a type designer and calligraphor. In his lifetime, he has created over 50 different typefaces. His most famous include Palatino, Optima, Aldus, and Zapfino. He passed away in 2015 at the age of 96. Zapf’s creations have been seen and put to use by designers and non-designers alike, and are still in use every day by those who don’t even know his name or the legacy he left behind.
“Designer whose letters are found everywhere.�
History Palatino was produced by the Stempel Type Foundry that was founded in 1895. It housed important typography designers that included Hermann Zapf. In 1985, Linotype AG purchased Stempel’s type department. Stempel closed down in 1986. Palatino was intended for headings, advertisements, and display printing. However, it’s wide structure and wide apertures pushed Palatino to become popular for longer pieces. This includes body copy in scholarly articles and text books.
Regular Italic Bold Bold Italic
Purpose The wide structure Palatino was created so that it will still be able to be read on poor-quality paper, when it is read at a distance, or if text is printed at smaller sizes. This ability provides Palatino the opportunity to be used in variety of different applications. Since Palatino wasn’t originally meant for body text, so some characters were developed to stand out with various quirky, calligraphic features. Zapf later redesigned these to become more sober alternates, which have become what is used on most digital versions.
ASCENDER HEIGHT CAP HEIGHT
The structure of having a high x-height, a wider set of letterforms, and unique characteristics push the legibility of the typeface.
X-HEIGHT
Palatino expresses Zapf’s expertise with calligraphy with its beautiful stroked lines reminscent to that of brushmarks. By including changing widths of strokes making up the characters, the type is created with a unique look. When using the type as a decorative element, the letterforms will produce a realistic human feel.
BASELINE
“Actually, I didn’t want to become a type designer.” .
-Hermann Zapf