Golden A' Design Award for Computer Graphics and 3D Model Design Category
Lords of Clubs is the world’s biggest virtual club.
WHAT IS LORDS OF CLUBS It is the world’s biggest virtual club. It has the biggest dancefloors and the best selection of top DJs. There are 10 dancefloors where an elite selection of electronic artists perform. The masters of the dancefloors from all the clubs in the world are at Lords of Clubs. Lords of Clubs enables all registered users
on the web, wherever they may be, to enjoy live sessions with today’s most famous DJs who are playing at any of the best clubs around the world. Lords of Clubs also features an eleventh dancefloor reserved for broadcasting special events and exclusive sponsored sessions.
Enjoy the top DJs’ sessions via streaming.
HOW DOES IT WORK DEVICES & WEB. Lords of Clubs has a web platform from which you can enjoy the top DJs’ sessions via streaming. Users must be registered and, once the account has been activated, they can check the club’s calendar for the next two weeks. You will also have access to each one of the 10 DJs’ dancefloors, where you can see each artist’s upcoming sessions. You can buy your chosen session on the general calendar or on
the DJs dancefloor, either by direct payment (Paypal or LOC’s own virtual POS) or by using one of the codes. When the broadcast is being shown, users can access their account and see the performance live via streaming by using any electronic device with an Internet connection, whether this is a computer, tablet, smartphone or Smart TV.
†
FLIGHTCASE Lords of Clubs needs the DJs’ collaboration for the broadcasts to be successful. For this reason, LOC provides each of the artists or the person responsible for the technical side with a very lightweight flightcase with a computer, cameras and the necessary hardware already installed. The computer is a 15-inch MacBook Pro with software specially designed for Lords of Clubs, which will enable an excellent broadcast to be made via streaming, and also remote control for the two cameras.
By using a simple mechanical set-up, the DJ or their assistant can control the event broadcast and choose the best shots from the two cameras provided: one focusing on the artist and the other on the audience. The DJ or the person chosen by the artist will at all times have LOC’s complete support in explaining and training in how to use the flightcase. Lords of Clubs has its own streaming service that ensures up to 10 million paid connections at the same time.
Lords of Clubs has its own streaming service that ensures up to 10 million paid connections at the same time.
HARDWARE
VIDEO CAMERAS
COMPUTER
POWER ADSL
AUDIO TO MIXER
WORLDWIDE Lords of Clubs broadcasts live to the whole world, so that fans anywhere can enjoy the club’s 10 DJs’ sessions and the special events on dancefloor 11. It is a club for everyone, translated into seven languages: Spanish, English, French, Italian, German, Russian and Chinese, so that anyone can easily understand and access the services with ease. Lords of Clubs places special emphasis
on all the customers feeling welcome, so it creates dialogues with its users in their own language, from one of the seven available. Not only does it use conventional languages for communication, but also Mandarin Chinese and the Cyrillic alphabet. Because Lords of Clubs is a worldwide project where everyone is welcome, with no exceptions.
Lords of Clubs broadcasts live to the whole world, wherever they may be.
The 10 Lords of Clubs DJs has their own dancefloor.
DANCEFLOOR DJ Each of the 10 Lords of Clubs DJs has their own dancefloor within the club. This is where all their sessions are broadcasted via streaming. Users can also access all the information about the artist here and can purchase one or more of their gigs. This place is reserved for everything related to the DJ, so their followers can
see their pictures, read about them and see the artist’s entire calendar for the next two months. In addition, the DJ can use this space to include all their communication: videos, ads, news etc., and a direct link to their merchandising website. Likewise, the artist’s own sponsors may also include their advertising banners.
†
INCOME DISTRIBUTION PER SESSION One DJ session costs € 7, whereas the packs of 5 and 10 events cost € 30 and € 50 respectively, i.e. € 6 or € 5 a session
EXPENDITURE
- 67 % 21 % 15 %
5% Ad A dvert ve v ert rtis isiin ng Age Ag en ncy cy Fe ee e
8%
7% 3% Cred C Cr red ediitt Carrd Ca Card d cos osts ts
Ma M ark rket etin tin ing Online On lin li ne e
Strre St ea eam am min min ing ng Serrv Se viic c ce e
Fix Fi xe ed co c ost sts
8% Webs We bsiitte bsit prrom p omot otiio on co c ost sts
VA V AT Ta T ax
PROFIT
+33 %
70 %
30 % ProďŹ ts for the company
60,6 %
66,6 %
70 %
Minimum
>15.000 clicks
>25.000 clicks
MEDIA PLAN Media Plan Target in this ďŹ rst phase: .Design and implementation of a media plan and marketing. .Project launch. .Presentation to the media and professionals. .Presentation at the 2013 Ibiza Music Summit.
MK
Media Plan
Spanish media Partners I. MAGAZINES: Vicious: March, April and May. Orbita: 1 monthly page for March, April and May. Coolture: 1 monthly page for March, April and May.
II. ONLINE: Clubbingspain BeatBruger Klubbers OnlyHouseMusic
III. IBIZA PRESS SUNDAY MAGAZINES (MAY) Ultima Hora Diario Ibiza IV. RADIO: IBIZA GLOBAL RADIO
International Media Partners RESIDENT ADVISOR DJ MAG UK MIXMAG UK FACT MAGAZINE PARTY SAN NIGHT&DAY MAGAZINE
Social Media TWITTER
Creation of profiles in English and Spanish. FACEBOOK
Creation of a Worldwide Fan Page (English and Spanish) and five Fan Pages in German, Russian, Chinese, French and Italian.
†
CONTACT: _
_
ISIDORO ANDALUZ
ROSSELLA SOLMI
MARKETING MANAGER
MARKETING
M. (+34) 692.918.584
M. (+34) 609.718.369
mkmanager@lordsofclubs.com
mk@lordsofclubs.com
Av. Diagonal 331, Planta B, 1潞 derecha 路 08009 Barcelona.
www.lordsofclubs.com