GENERAL PROFILE
Results oriented personality with a common sense business management approach (MBA – university degree) in the areas of sales & marketing, communication and event / project management for (international sports federations / organizations, clubs / teams and companies. Able to create, implement and manage short and long-term business plans. Multicultural sensitivity and interpersonal relationship management including the ability to work with regions and/or internal departments. Comfortable working in fast paced, hands-on orientated work environment as well as within more politically driven organizations. Strong communication skills and personal commitment. Key competences and experience include: •
General management skills / experience
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Thorough marketing, branding & sales experience
•
TV Sales, Distribution & Production
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Organization of (large, international) events and/or projects
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Communication
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Legal competencies
NYENRODE BUSINESS UNIVERSITY - 1980 – 1983 - 1985 – 1986
BBA Programme MBA Programme
Professional Cyclist 1984 – 1985 / 1987 – 1989
Panasonic Raleigh Team; winner UCI World Cup 1995 Team mates:
Peter Winnen, Steven Rooks, Gert-Jan Theunissen, Eddy & Walter Planckaert, Eric Vanderaerden, Phil Anderson, Alexi Grewal, Theo de Rooij, etc.
ISL FRANCE 1993 - 1998
Generated over 20mio Swiss Francs revenues for UCI Delivered rights in 11 different countries, across 4 continents
1994 X-cross
Belgium
1995 X-cross MTB Track Road
Switzerland Germany Colombia Colombia
1996 X-cross MTB Track Road
France Australia UK Switzerland
1997 X-cross MTB Track Road
Denmark Switzerland Australia Spain
1998 X-cross MTB Track Road
Germany Canada France Netherlands
ISL WORLDWIDE 1998 - 2000
• Pre-event: general preparations & sales Liaison with Local Organizing Committee, Host City negotiations, Sponsor & Supplier sales; Coordination with Host Broadcaster, prevention of Ambush marketing and Official spokesperson • During the Event: operational execution - Country Director Netherlands, responsible for all stadiums in The Netherlands - Venue Manager Stadium Rotterdam (stadium were the Final was played)
HAVAS ADVERTISING SPORT 2001 - 2004
Part of the Havas Advertising Group which was the world’s 6th ranked group in communications consulting. Present in 75 countries, employing 14,400 people and generating revenues of 1,500 million euros. International Business Development and acting Managing Director of Havas Advertising Sports Benelux: • Consultancy strategic and operational advice to (international) companies to optimize and leverage their sponsorships as part of their overall communication strategy • Sales of marketing & TV rights (including corporate hospitality) on behalf of Federations, teams or event organizers. Overall responsible for marketing & sales of all commercial rights of the football clubs Standard de Liege and Royal Antwerp FC from 2001- 2003.
UEFA EURO 2004 • Project management UEFA Trophy Tour in Portugal (20 cities, 62 operational days). UEFA’s representative for public functions in the Host Cities. • Operational director of the UEFA EURO 2004 Fan Park in Lisbon, including final responsibility for implementation, safety & security, ticketing and accreditation. Managed over 250 staff over a 6 weeks period.
Special note: for the UEFA Fan Park the highest security level was applicable because of potential hooliganism and a bomb threat issued by the Portugese authorities following the terrorist attack in Madrid.
2005 FIFA WORLD YOUTH CHAMPIONSHIPS
Consultant to FIFA (Marketing & Television) for the FIFA World Youth Championship in The Netherlands. • General co-ordination between FIFA and LOC for all marketing and commercial issues. • Venue manager Utrecht (City of the Final).
2007 UEFA U21 Member Management Team Organizing Committee of the UEFA U21. Responsible for: - Commercial affairs - Delivery of marketing rights of sponsors - Hospitality (commercial concept plus delivery of hospitality service during all matches) - Organizing Side Events in Host Cities, including UEFA Promotion Tour - Organizing match-time promotion, including pre- & after match concerts - Negotiation of hotel arrangements for all officials and participating teams
BUSINESS DEVELOPMENT CIRCUIT ZOLDER
GENERAL INFORMATION
LANGUAGES - Dutch - English - German - French COMPUTER SKILLS - PowerPoint - World - Excel HOBBIES - Sports in general
Jun 09 – current
Circuit Zolder
Jul 07 – Jun 09
Assignments on project basis
Sep06 – June 07
2007 UEFA Under 21 Championship in The Netherlands
Nov 05 - Aug 06
MasterCard Europe
Aug 05 – Nov 05
Sigma Coatings NL
Sept 04 - July 05
2005 FIFA World Youth Championship
April 04 – July 04
UEFA EURO 2004
2000 – March 04
Havas Advertising Sports, Paris / Brussels
Oct 98 – Aug 2000
ISL Marketing Worldwide – UEFA EURO 2000
1993 – Oct 98
ISL Marketing France, Paris.
1991-1992
Marketing Agency Schraders & Van Seggelen
1989- 1990
RTL TV / IP Netherlands