JOSÉ HURTADO / PORTFOLIO
Hello, my name is
WELCOME TO MY PORTFOLIO Here you’ll find some of my best work, which for some reason I find especially significant. The topics are varied, social, conceptual, product, architecture or fashion. Everything you find here has been created by me, infographics, modeling, renderings, graphics design and photography, like the design and layout of this portfolio. This document is interactive, pay attention to the links for a better experience.
JosĂŠ Hurtado
Index Here you will find some of my most significant projects. I hope your visit to my portfolio will be as pleasant as possible. For any questions you may have concerning about the projects please contact me, I will be happy to talk.
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THE WHAT AND THE HOW Triangle is a perfect figure, with it you can get all the other existing forms. It’s the most resistant structure. I remember isometric templates which I enjoyed squinting and seeing thousands of shapes. Three-dimensional objects created and hidden between their lines. A universe that contains all the answers, just ask the right questions and connect lines.
ACADEMY |2002| Trained in Visual Merchandising and Window Display for the Italian Company GAS. |2006| Graduated in Ephemeral Architecture – Design College of Madrid. |2011| Graduated in Industrial Design – Istituto Europeo di Design – IED MADRID.
WORKS |2004| APM ecoCompany - Intership. |2004| APM ecoCompany - Exhibition Designer. |2005| Pandemonium Publicity - Exhibition and Product Designer. |2006| Vélera Studio - Exhibition and Graphic Designer. |2007| Pandemonium Publicity - Creative and Design Director. |2009| Freelance and launching my own products.
JOSÉ HURTADO Born in Madrid, in the early 80’s, as a boy full of dreams and with no idea on how to meet them. His childhood was like everyone else’s, a mixture of imagination and reality, listening to learn and speaking to be mistaken. After battling all the dragons, rescue all the princesses and defeat all the villains, he discovered a place where every thought, every decision, every action, is a great adventure: the real world; and he never imagined fantasy worlds again; finally, his dreams found a place to live in.
Work designed and directed: |01| Exhibitions for: The National Library, Museum of the City Gallery, City Hall and The Reserve for National Parks. |02| Fairs Stands for: Electrolux, Electronic Arts, 2K Games, RockStar Games and THQ. |03| Windows Display, Corners and PLV for: Nokia, Vodafone, BlackBerry, Heineken, Motorola, Sony, Sega, Fnac, GAS, Pull&Bear. |04| Runaway and Fashion Show to Sprinfield Fall Winter 2007.
Since 2012 I’m writing in the design magazine ROOM like design reviewer. And collaborates with the Design College of Madrid teaching workshops about Design Methodology and Product.
WORKSHOPS
LANGUAGE
|2009| SECOND SKIN – Jewelry Design – Paloma Canivet – MADRID |2010| PLAY IN G – Design for Children – Amelia Thomas – MADRID |2011| BEAUTIFUL BY NATURE – Food Design – Katja Gruijters – MADRID |2011| GRAVITY – Furniture Design – Raw Edges Studio – Domaine of Boisbuchet, FRANCE |2011| EARTH, GLASS AND FIRE – Clay&Ceramic Design – Fred Herbs, Lewis Olson & Max Lamb, Domaine of Boisbuchet, FRANCE
Spanish (native) English Italian
EXHIBITIONS |2009| “La Noche en Blanco” – Altamira Palace of Madrid – SPAIN |2010| Madrid Pavilion EXPO 2010 Shanghai – CHINA |2011| “Someone I met” – Valencia design Week – SPAIN |2011| “A:Escala” – Altamira Palace of Madrid – SPAIN |2012| “Homeless” – Milano Design Week, BRERA District – ITALY
SOFTWARE 3ds Max / Vray Rhinoceros Keyshot Autocad Archicad Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe After Effects Final Cut
CONNECT ME: hello@josehurtado.eu www.josehurtado.eu @jhurtado1981 CV / ABOUT ME April 2013
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WORKS
His form resembles that of a port with its large pergolas and drops, simulating the sails of a ship or port moorings. His pronounced diagonal break with the environment created by the longitudinal buildings and vertical lines as marked. Inside the wood and white make you disconnect from the world of concrete and steel that surrounds the area, without giving up their best part, the views of the park, thanks to the large windows.
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Kobe is the capital of Hyogo and his port is one of the most important in Japan. In the nineteenth century Occident was very interested in trade with Japan, which began to open to the world, Kobe was one of the ports that settled various commercial companies, of Spain, Portugal and Holland in their majority, he mixed the two cultures. His market housed the best objects and curiosities, as well as a mixture of their cuisines.
MADRID
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KOBE April 2013
TETUAN
MADRID CIUDAD
INSIDE Mixed Japanese and Mediterranean cuisine, fast moving consumer products designed for workers who have little time to eat and do not want to compromise on quality. Another of his secrets is the gallery, a side corridor connects the different spaces that serve as photography and painting exhibition, making the visit not only interest but also gastronomic culture.
TENSOR
GUTTER
PANELS
GUTTER
A steel wire helps hold the pergola in tension, their anchors are bolted to the aluminum frame and IPN respectively.
Built into the structure collects the water that running down of sloping roofs and deposited below the slab filter.
Meteon TRESPA Model TS200 is an outdoor panel with concealed fixing system through a guide rail with quick and easy installation, once anchored to the rail to ensure a perfect clamping the outer panels are bolted to the rail, which has a insulating rubber band makes the joints and prevents the water filtration.
Built into the structure collects the water that running down of sloping roofs and deposited below the slab filter.
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With adjustable feet,we will find two entrances for disabled.
Allows external TRESPA anchor inclined structure, goes directly bolted to the IPN to ensure fastening also makes support for the pergola.
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ALUMINUM STRUCTURE 2,40
WOODEN PLATFORM
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FILTER FLOOR
STEEL DECKING
GROUND ANCHOR
It is part of the square, get up and retire matching tiles bearing points of the structure.
It provides the basis for the interior floor, screwed to the IPNs ensures a solid ground.
Pillars raise the structure above the filter slabs to be anchored directly to the ground. This piece is factory welded to a steel plate.
SECTION / SIDE SCALE 1:25 METERS
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Top View
KOBE April 2013
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THE ISOMETRIC
THE PARK
BUT TRUE
To reach the restaurant through the park needed in most cases, the lung in the area, in the middle of all the buildings there is a space like fairy tale.
STORY ABOUT...
THE HUNGRY WORKED
THE OFFICE At the office a lot of stress builds up and sometimes you feel trapped, you feel the need to get away and find a space where disconnected for a few minutes.
THE GIFT The food is made with organic products, and the presentation makes a claim idea where to enjoy both cultures, the Mediterranean and Oriental.
THE RESTAURANT It is located in a special place, we have the feeling of being in the world of magic beans, a space that simultaneously invites you to enter it, and in the same time makes you feel special like it was reserved for you.
THE END
Twist it not just a bike, is a union between people. Sometimes a change of direction in your life helps you to find yourself. With Twist, the change of direction will lead you to meet and enjoy the people, like you, who loves cycling, mobility and healthy life.
The tire turns around the rim for a rail with bearings.
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TWIST April 2013
Open the quick release skewer and rotate the fork to free up the wheel.
The bike frame has a single-arm that holds the wheel on two points, thus preventing movement and anchoring it securely. The frame is crossed by the pedals system rotating inside for the bearings. The turning circle of cycling is the same as conventional bicycles
You can choose between two different lights, white or red. these lights are integrated into the frame and a sensor that will automatically turn on.
TWIST April 2013
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TWIST SYSTEM When unscrew the handlebars and saddle, the upper plate is raised to allow the rotation. The design of the fork’s tube prevents going outside the frame. we can do the rotation by the symmetrical design of the frame and exchange the locks on each one.
LOCK SYSTEM When we attach the locking from the bike saddle with the fork,then can’t turn it. And when we attach the locking from the handlebar with the bike saddle hole, the handlebar can’t turn it.
REMOVE THE WHEEL
CASSETTE
Once twisted the bike, quick release skewer and removing the cassette we can remove the wheel. Have you wondered why the wheel has two symmetrical anchors?
The rods transmits the movement to the cassette, which spins the wheel, using a quick release cassette can separate the rim.
TWIST TANDEM Then you can attach two Twist bikes together and create a tandem. Moving in the same time with your partner, discovering the world.
ENJOY!
TENTACLE April 2013
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LARGE SHELVES Dimensions: 20 x 60cm.
SMALL SHELVES Dimensions: 20 x 50cm.
ANCHORING SYSTEM
THE MEMORIES Because four walls were never a single room, because four legs and a wooden board are not just a table, because I never let the environment or other objects hinder my dreams. For those times in which my room was a restaurant for two, a rehearsal studio, a meeting room or a useless junk store; the place where I had my first kiss, where you can shout into the phone. For leaving the clothes on the table; for sleeping inside the closet; for painting, drawing and studying on the bed. For having a stack of books piled on the floor, for breaking the rules. Tentacle is not a cabinet, it is a moment of your life. Choose what to do, how to do it and where to put it.
by José Hurtado
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ADIDAS April 2013
This project is a collaboration between Adidas and IED, designed with the support of the marketing team a new collection of sneakers, and we present it to the design department of ADIDAS. It was a project of 5 months from the beginning of the idea, doing market research, looking for a target, color chart, materials and of course, sketches and more sketches. The result is a new collection of sneakers for GENTLEMEN, a mixture of STYLE, TRADITION and GOOD MANNERS. With the best finishes and mix of good materials with technology. For this project received an honorable mention for the quality of my work.
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ADIDAS April 2013
COCOON It’s a lamp made from a single strip of cardboard, cut and folded like an origami game, it’s the cardboard who makes binding and hinges. It’s lightweight design allows hanging from any surface.
These pictures were possible thanks to the amazing work of: Photographer: Patricia Urkiza Models: Minaya Raulind and Alfonso Fernández Makeup & Hair: Laura Babiano Styling: Patricia Parejo
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COCOON April 2013
Time never stops for anything or anybody is constant and uniform, and though we do not pay attention to him, he follows its curse. People carry on their wrist a time machine, which measures their steps in a rigorous form, and it does not stop for anything. Though, we only look at the hour 5 or 10 times a day, the clock does not stop its work, we can not make it stop when we do not use it, we do not control time, not even the one that we posses. We do not need a constant demonstration of the way time flows; we want to have the option of deciding when we want it to happen.
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HIDE April 2013
THE CORE New toolbox for people who think in the process as the result, for the people that are proud about your work as of their tools. You will never hide your toolbox in the garage.
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CORE April 2013
INSIDE You can find inside the compartments for the drill and the flex shaft attachment. These compartments have a foam to set it and in the same time provides the posibility to set other drill of the Dremel gamme.
FLEX SHAFT ATTACHMENT You can use it to attach the drill and work with your hands free to manipulate the materials. Or you can use it as dock when you need the flex shaft attachment.
THE SECRET Is not only a briefcase, is a mobile workstation. Tools, accessories and attachments in a only Core.
THE LID Utilizing the space that doesn’t use the clamp tool, we install a cell to store the boxes with the accessories.
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