TRANSFORMATIVE LUXURY RESORT
Business Mรณdel 2018
PU E RTO M O R E LO S , R I V I E RA MAYA, M E X I C O
Mystikål’s Offer: At Mystikål, travelers will live through a series of experiences specifically designed to provide a break from our hectic lives and also a guide to achieve a higher spiritual level.
World class SPA
The adventure of living immersed in the jungle, in contact with medicinal plants and endemic flora and fauna.
Mayan Culture
Gastronomy
SPA
Nature A signature menu, cooked with organic ingredients produced by the locals, filled with amazing Mayan flavors.
Hiking, guided tours through the jungle, bird watching and permaculture workshops.
Ceremonies
Activities An authentic exposure to Mayan culture through festivals, cultural events, folklore and art.
Guide and orientation by authentic medicine men and women.
Temazcal by different traditions / Yoga / Meditation/ Mandala therapy / Wong showers / Herbalist knowledge / Ritual Singing / Dance therapy / Cacao and tobacco Ceremonies
Our targets’ concerns Our targets’ concerns Common concerns Common
LOHAS LOHAS •
Waste
Travel lacking deep and unique • Feeling the• same as before the vacation: stressed, tired and moody
and learning Limited choices
• Not feeling connected to other people
• •
•
•
• Travel lacking deep and unique experiences
Shallow and vain vacations
• Shallow Waste •
concerns
and vain vacations
Limited choices
•
Not nurturing travel Whatever doesn’t bring growth • Disconnection between oneself and learning and the environment
• Not having access to a travel designed specifically for him/her• Not feeling connected to other
•
• Not Notnurturing being able to change the travel world
• Just wasting time and not finding a personal growth
•
•
•
• •
andbeing depressed Not able to have a • fulfilling Hate all inclusive and life packaged vacations
A meaningless and purposeful life
•
To feel tired, without energy sick and depressed
•
Hate all inclusive and packaged vacations
•
High hopes and poor delivery
experience must be people Every unique and must be a reflection •
of who he is to be able to feel
Traveler LifeWife
•
•
Not bein kind of ex
•
High hop
•
Every exp unique a of who he pride ab itself
•
Focus on delivery
•
Experien inspire
Focus on experiences and delivery that results versus price
• Just wasting time and not finding a personal growth • Experiences must recharge and
the
world To feel tired, without energy sick
experiences
• Not having access to a travel designedpride specifically about the experience itself for him/her
Disconnection between oneself Not being able to have a and the environment fulfilling life
• Not A meaningless and purposeful being able to change life
My
• Feeling the same as before the vacation: • Notstressed, being able to pay for this kind of experiences tired and moody
Whatever doesn’t bring growth
•
•
My moment
•
They want to be safe and to feel safe while traveling
•
They hate it when someone else planned the trip without listening to her needs and desires
•
Not being able to meet new and interesting people
•
Not being able to connect and share stories
•
Not finding any inspiration while traveling
inspire
Traveler LifeWife
•
• reenergized They want betosafe andfamilies to feel safe Not feeling to beto able hold their together
•
People unfitted to exchange of views • They hate itpoint when someone
while traveling
else planned the trip without listening
to her needs and desires •
Not being able to meet new and interesting people
•
Not being able to connect and share stories
•
Not finding any inspiration while traveling
•
Not feeling reenergized to be able to hold their families together
•
People unfitted to exchange point of views
El modelo de negocio Room occupation Ceremonies / therapies Social events Restaurant Activities Concerts and congresses Boutique
Human resources Operations Marketing
Income Year 1 Room occupation Therapies Events Restaurant
$ 35.3 MMXP $ 13.2 MMXP $ 0.96 MMXP $ 14 MMXP
TOTAL $ 63.6 MM
56% 21% 2% 22%
Note: All figures depicted in Mexican Pesos (MXP), MMXP=Millions of Mexican Pesos
Investment
The total amount required to execute the project is $67.9 MMXP The founder will provide $12.9 MMXP So the team is raising $55 MMXP Mystikál will be developed in a land, property and contribution of Miguel Méndez. The ground is located on the Ruta de los Cenotes at Km. 26.5. Just a few minutes away from CanCun and Playa del Carmen. Besides, the Project has 3 additional hectares adjacent to the land, in case of possible expansion.
Required amount: $55 MMXP Money allocation Fixed assets Preoperational expenses Unexpected Administrative Working capital
Investor’s scheme $ 42.7 MMXP $ 7.8 MMXP $ 2.2 MMXP $ 0.4 MMXP $ 1.8 MMXP
TOTAL $ 55 MMXP
78% 14% 4% 1% 3%
Shares Investment NPV IRR
45.00% $55 MMXP $ 8.8 MMXP 17.82% Note: All figures depicted in Mexican Pesos (MXP), MMXP=Millions of Mexican Pesos
19 cisterna 50,000 lts
tanque elevado
20
21
detalles de baños
0.70 1.13
BAÑO H
2.34
1.44
0.93 1.41
1.10
0.93
1.43
1.30
1.30 1.41
1.43
2.3
1.41
0.93 1.50 3.83
25
4.78
4.63
BAÑO M
4.78
habit
4.70
habitacion 2
3.52 3.55
detalles de habitación
habitacion 3
2.00
habitacion 2
2.00
2.76
4.78
2.50
9.35 4.70
4.60
4.60 3.30
1.41 4.70
1.08 3.52
1.30
1.30
9.35 2.74
3.83
1.43
0.93
3.83
1.41
TAPANCO
3.52 3.55 3.94 2.74
4.70
9.35
0.93
8
4.78
1.43
1.41 1.30
planta tipo 166.10 m2
3.12
4.70
1.41
detalles de fachada
4.78
fachada principal
planta tipo 166.10 m2
planta tipo 8 166.10 m2
4.78 1.41
4.70
1.30
11.84
1.43 4.70 0.93
3.83 3.52
1.50
3.55
2.34
1.00 3.94
4.78
0.93
2.74 9.35
9.35 2.74
1.43
3.83 3.52
3.52
3.94
1.30
3.55
1.41 3.83
1.41
0.93 1.50
3.52
4.70
1.30 1.43
2.34
3.83
4.78
1.00 0.93 4.70
8
1.43
4.78 1.41
8
planta tipo 166.10 m2
1.30
planta tipo 166.10 m2
alacena
4.78
1.41
1.30 1.43
4.70
0.93 3.83 1.50
2.34
3.52
1.00 0.93
3.55
1.43 3.83
3.94 2.74 9.35
1.30
3.52
1.41
4.70
4.78 9.35 2.74 4.78 3.94
3.52
3.55
3.83
1.41
8
4.78
4.70
4.70
4.70 3.52
1.30 1.50
1.43 1.00 0.93 2.34
3.83 0.93
8
4.78
1.43
1.41
1.41 1.30
3.52
1.30
planta tipo 166.10 m2
9.35 2.74
3.83 3.94
1.43 0.93 1.00
3.55 2.34
1.50
3.52
planta tipo 166.10 m2
3.83 0.93 1.43
4.70
1.30
1.41 4.78
detalle
8
planta tipo 166.10 m2 4.70
detalle de pergola y ama
4.78 9.35 2.74 3.52
3.94
3.55
1.41 3.83
299.92
1.30
0.93 1.50
3.52
4.70
1.43
2.34
3.83 1.00 0.93 1.43
4.78 1.41
8 1.30
1.43 2.34
1.41
1.00
1.43
0.93
1.30 1.41
0.93 1.50 3.83
1.30
planta tipo 166.10 m2 1.30
3.83
4.78
4.78
0.93 1.00
3.52 2.34 3.94
15
4.70
detalle d
3.83
1.43
3.52 2.52
1.50 0.93
1.30 2.74 9.35
3.52
3.83
1.41
Ø4.6 Ø3.0
4.70 3.52
3.55
Ø2.00
3.94
4.78
8
1.41
1.43
4.78 3.52 3.55
4.70
8.97 9.97
2.74 9.35
12
planta tipo 166.10 m2
4.70
8
BAÑO H
23
BAÑO M
25
bar de t
planta tipo 166.10 m2 Ø2.40 Ø3.50 Ø3.20
14
area de reserva
13
14
temazcal
interior tema
18
22
11 12 1.30
1.43
1.41
24
0.93
2.34
1.00
0.93
1.43
1.30 1.41
1.50
0.78
3.83 0.36 2.13
0.85
0.790.36 3.83
4.78 3.52 3.55
2.00
4.78
3.52 3.94 3.00
15.41
0.50
2.00 2.50
2.74 2.78
68.12
2.77
9.35
4.70
4.70 4.74
10
BAÑO H
25
BAÑO M
planta tipo 166.10 m2
9 3
16
8 18
andado
4 23
recepción
nomenclatura: 1. Acceso vehicular 2. Control de acceso 3. Recepción 4. Estacionamiento 5. Restaurante 6. Boutique 7. Casa de empleados 8. Cabaña tipo 9. Cenote 10. Camastros 300.00 11. Yoga 12. Bar de té 13. Spa 14. Temazcal 15. Cine al aire libre 16. Bodega 17. Toallas 18. Andador 19. Almacenamiento y recuperación de aguas residuales 20. Granja 21. Huerto 22. auditorio Maloca 23. puente colgante y mirador 24. arenero 25. Sanitarios
4.70
1.30
3.83
2.34
8
cabaña tipo
166.10 m2
3.52
0.93 1.43
3.52
1.50
8
4.78
3.52 3.83
4.70 3.55
1.30 1.43 1.00 0.93
0.82
planta arq. tipo 2
1.30
3.83
4.78
3.55 1.50
2.34
1.43
0.93 1.50
3.83
1.00
3.94
3.52
3.83
1.41
1.00 0.93
2.34
1.41
3.94
1.43
9.35 2.74 4.78
0.95
6 cocina
5
puente colgante y mirador
2
alacena
7 1 16 Ø0.30
Madre selva
1.30
1.43 2.34
1.41
1.00
0.93
1.43
Ø8.00
1.30 1.41
0.93 1.50 3.83
3.83
4.78
4.78
habitacion 1
3.52 3.55
habitacion 2
3.52
habitacion 3
3.94
Ø15.00
2.74 9.35 4.70
97.00
4.70
cabaña tipo
166.10 m2
6.00
3 habitaciones
PLANTA ARQUITECTONICA
fachada principal
33.60
97.01
22
malo
1.50
detalle interior 1.00 11.84
Ø12.00
3
RECEPCIÓN
detalle barra recepción
1.30
1.43 2.34
1.41
1.00 0.93
1.43
0.93 1.50 3.83
1.30 1.41
3.83
4.78
4.78
habitacion 1
3.52 3.55
habitacion 2
2.00
3.00 3.94 2.74 9.35
detalles de fachada
detalles de baĂąos
habitacion 3 2.50 4.70
4.60
8
3.52
cabaĂąa tipo 1
166.10 m2
detalles de habitaciĂłn
fachada principal
detalles de baĂąos
0.70 1.13 2.34
1.44
0.93 1.41
1.10
0.93
1.43
1.30 1.41
4.78
4.63
habitacion 2
detalles de habitaciĂłn
habitacion 3
2.00 2.76 9.35
2.50 4.70
4.60
3.30 1.08
0.95
0.82
planta arq. tipo 2 3.83
TAPANCO
3.12 detalles de fachada
fachada principal
alacena
6
Boutique
2
MY TIK L
control acceso vehicular
5.50
13
4.00
0.50
spa
9.89
detalle de spa
3.52 2.52
Ø4.60 Ø3.00 Ø2.00 8.97
11
10.25 7.70
9.97
12
yoga bar de té
7.20
Ø2.40 Ø3.50 Ø3.20
14
Ø5.10
temazcal
temazcal sillas de cine
7.20
5.82
interior temazcal
15
6.15
cine al aire libre
3.94 2.70
3.95
3.94
10
3.95
camastros detalle 11.34 15.55
detalle de pergola y amacas
9
cenote
Ø0.30 Ø8.00
Ø15.00
22
maloca
23 puente colgante y mirador
sascab
18
andador