Cottage Grove
2014 Style Guide
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Print Ad Style Guide
Cottage Grove
2014 Style Guide
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Color Palette
Cottage Grove
2014 Style Guide
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Color Palette
RGB: 255, 255, 255 #: ffffff
Cottage Grove
2014 Style Guide
RGB: 255, 253, 209 #: fffdd1
RGB: 255, 179, 71 #: ffb347
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Cottage Grove Logo
Cottage Grove
2014 Style Guide
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Logo // Insight
In the logo, the letter “C” overlaps the letter “G” to maintain the order and remain cohesive with the town’s name—the first word, Cottage, beginning with “C” and the second word, Grove, beginning with “G”. This logo is intended to be simple and easily noticed. The purpose behind its simplicity arose from the desire to portray Cottage Grove as a friendly and welcoming town that is easy to identify with. The logo’s straightforward and clean look appeals to the mass audience that we are trying to reach as well as the local business owners who may be using the logo to enhance their existing market. Because of the logo’s well-rounded appeal, business owners can easily integrate the logo and simplify their advertising, creating a unified norm for Cottage Grove. Having the “C” and “G” connected represents the harmony between the friendly, familyoriented, and welcoming environment of the town.
Cottage Grove
2014 Style Guide
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Logo LOGO • Logo colors should be #: f89b15 (gold yellow) and #: ffffff (white outlines with no fill or fill). • When displayes on screen (web, emails, ppt, use .JPG or .PNG file. • For print use .EPS file.
LOGO WITH TAGLINE
SMALL TOWN. BIG HEART. Cottage Grove
2014 Style Guide
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Logo Colors
PRIMARY LOGO COLORS • Logo should be used with the following colors.
#: ffffff
#: f89b15
• The logo can be used with no fill accordingly. • A list of logo sizes with set strokes will be provided. #: ffffff NO FILL
Cottage Grove
2014 Style Guide
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Logo Stroke Size
W: 1” H: .84” STROKE: 1.5pt W: 2” H: 1.68” STROKE: 3pt W: 3” H: 2.52” STROKE: 4pt
Cottage Grove
2014 Style Guide
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Logo Stroke Size
W: 4” H: 3.36” STROKE: 5pt W: 5” H: 4.21” STROKE: 6pt
Cottage Grove
2014 Style Guide
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Logo Clear Space
• Clearspace is the minimum distance allowed between the logo and the edge of a page, the edge of an image, or body copy;maintaining it at all times allows legibility.
• Smallest logo size allowes is 1” by .84”. W: 1”
H: .81”
Cottage Grove
2014 Style Guide
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Logo Use
The follwoing are examples of how not to use the logo.
Do not stretch logo.
Do not over thicken stroke
Cottage Grove
2014 Style Guide
Do not rotate the logo.
Do not lighten the logo.
Do not outline the logo.
Do not change the color.
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Typography
Cottage Grove
2014 Style Guide
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Typography // Gotham, Archer, Pacifico (el classicó)
Pacifico
Covered Bridge Tour
GOTHAM
Cottage Grove
Pacifico is a friendly, playful, yet very elegant font. It can excel on postcards, flyers, and print ads.
Gotham is a simple and geometric sans serif. Its geometric style is user-friendly and easy to read.
ARCHER
Archer is known as the “Colorful Slab Serif.” It’s traditional with a friendly twist.
Cottage Grove
2014 Style Guide
Covered Bridge Capital of Oregon
Currin Covered Bridge
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Typography // Gotham, Archer, Pacifico (el classic贸)
GOTHAM BOOK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345 GOTHAM MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345 GOTHAM BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345 Cottage Grove
2014 Style Guide
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Typography // Gotham, Archer Pro, Pacifico (el classic贸)
ARCHER PRO BOOK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345 ARCHER PRO SEMIBOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345 ARCHER PRO BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345 Cottage Grove
2014 Style Guide
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Typography // Gotham, Archer, Pacifico (el classic贸)
PACIFICO REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345
Cottage Grove
2014 Style Guide
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