Young. Fresh. Blithe.
London 2014: Three students who had three different ideas met and transformed these into one vision: FROLIK : Young, fresh, blithe. With the creation of fashionable active wear for young vibrant women who enjoy themselves, Frolik has quickly established itself in the fashion world. Aware of our customers’ busy lifestyle, we create fashion forward apparel that ensures comfort and above all fashion luxe.
Customer profile: Name: Megan Cole Age: 23 Occupation: Internship at Morgan Stanley Income: 2000£/pcm Origin: Bristol Residence: Canada Water (London) interests: sport, partying, socializing, festivals, fashion, horse riding, travelling Designers: Alexander Wang, Adidas Megan is a vibrant young woman who recently moved from Bristol to London, where she is starting her career at Morgan Stanley after finishing her business studies at the University of Bristol. For work Megan has to dress very formal therefore she can’t wait for the office hours to end to wear comfortable, sporty yet fashionable clothes that show her excitement for fashion. Even if she has been a student with a small income and just recently became employed she always looked out for quality when buying goods, even if that meant she had to save up for longer. Sports and keeping fit play a huge part in her life therefore she tries to keep a healthy diet though she has the occasional cheat meal and a passion for wine.
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