col
orw
hee
l
When choosing a color scheme, remember that complementary colours sit on opposite ends of the colour wheel.
The old saving opposites attract is as true as love as it is design! Contrast light with dark, big with small, thick fonts with thin ones and flat colour with textures.
ZILV
ZILV
Consistency is important in your design because it helps people build a familiarity with your brand and start to recognise it. Keep consistent layouts, fonts , colours and logo positions across all your designs. They call it the ”Key to sucess” and a matter a fact, it´s SO true!
ZILV
ZILV
DESIGN
ZILV
DESIGN
DESIGN
ZILV
DESIGN
Repetition can make a design look complete and helps the viewer move their eye along the page.
ZILV
ZILV
Balancing objects and text components involves using spac e a n d s i z i n g e q u a l l y. Designs don´t have to be centrated or symmetrical to look balanced.If you have a design component t the topof your page it´s best practice to balance this with something at the bottom of the page.
ZILV ZILV
Good designers are also aligners! To a c h i e v e g o o d a l i g n m e n t , l e a v e e q u a l s p a c i n g b e t w e e n text and object elements, use centre and left/right guides and position photos so that the subject of the photo is not cut off or out of focus.
ZILV
ZILV
Dominance of one design component over another an make your design look dynamic.
ZILV
ZILV
The way you structure your design elements will have n impact on the order of information viewers take in. Move important elements up the hierarchy using size, postitions, colours and bold fonts.
ZILV G r oup of des i gn
ZILV Gr o u p o f d e si g n HERES´ S SO ME MO RE INF O
HERES´S SOME MORE INFO
Photo filter can be used to subtly alter the look of images and create a mood. When using multiple images in a design or campaign, it´s good to practice to apply conconsistent filter settings so the images appear as if they´re apart of a set.
Fonts are best paired in contrast. Start experimenting by pairing different fonts in your deisgns: - Thick vs. thin - Serif vs. sans serif - R e g u l a r v. s i t a l i c - Ta l l a n d s k i n n y v s . s h o r t a n d s t u m p y - Title Case vs. ALL CAPS ETC. And you´ll have proffessional looking design in no time!
NEW Lily Cardigan
NEW
Lily Cardigan
PORTFOLIO