BRANDBOOK
INTRODUCTION Miter is a newly developed company with its strategy to make electric hardware communicate with each other. In only a few years almost all electronic objects will be synced with Internet and have wi-fi access. Miter wants to be the first leading company in the industry with this technology. So basically, Miter is a Universal Interaction Management System. A cloud-based open framework for an easy interaction between the analog and the digital world. It allows the non experienced users to sync all their devices under the same interface, and create the desired interactions between them, using a powerful yet simple user interface.
PROPORTIONS
USAGE
COLORING
DETAILS
TYPOGRAPHY
1.4
LOGOTYPE
1.3
2.0 1.2
1.0
1.1
PRIMARY
SECONDARY
2.3
FONTS
SIZE
USAGE
COLORS
3.2 2.2
3.0
3.1 2.1
1.1
1.0
LOGOTYPE
PROPORTIONS
xx
x
xxxx
xx
x
1.2
1.0
LOGOTYPE
USAGE
1.3
1.0
LOGOTYPE
COLORING COLOR VERSION
BLACK&WHITE VERSION
1.4
DETAILS BUSINESS CARD
Josefine Gustafsson +46 709 249396 josefine@miter.com
ICONS FOR INTERFACE
2.0 2.1
FONTS We use Migra and Gulim to both give miter edge, and also a more approachable feel. Less tech, more human. Use Migra for all headings and subheadings you write when you are working with Miter. The headings should be written with upper case letters to appear proper and attract attention. Gulim is a typeface that is readable and is suitable for body text. Use Gulim in all body text you type when you work with Miter.
TYPOGRAPHY
MIGRA HEAVY
GULIM REGULAR
Aa
Aa
ABCDEFGIJKLM NOPQRSTUVWYZ abcdefghijklm nopqrstuvwyz 1234567890
ABCDEFGIJKLM NOPQRSTUVWYZ abcdefghijklm nopqrstuvwyz 1234567890v
2.0 2.2
TYPOGRAPHY
SIZE
Aa
Aa
ABCDEFGIJKLM NOPQRSTUVWYZ
ABCDEFGIJKLM NOPQRSTUVWYZ
Migra Headlines (20-30pt)
Gulim Body copy (12-20pt)
2.3
USAGE
THIS IS HOW YOU SHOULD
Use the different fonts that Miter has got! The headline should be in Migra, written with capital letters. Underneath that one you can see the font Gulim which is the one you write the bodytext in, so that in the end it looks something lke this.
3.1
PRIMARY Miter has tree primary colors. Two shades of green and classic white. Green feels like a natural color/element for Miter, with its connection to environment and energetic feel.The lime green is a bit stronger than other green colors so that it can stand out and attract attention.
CMYK:54.0.100.0
CMYK:100.0.52.0
CMYK:0.0.0.0
3.0 3.2
COLORS
SECONDARY Miter also has twoยง complimentary colors. These colors can be used in graphic elements to give more dynamics.
CMYK:100.0.100.19
CMYK:0.0.0.51
INTERFACE
WEBSITE