LOZZEE COLLECTION INSPIRED by GEOMETRY

In this issue, we had the pleasure of sitting down with Neda Moarefi and Sara Shahabeddin , the brilliant mother-daughter duo behind Lozzee Collection —a boutique that masterfully merges timeless fashion with modern geometric designs. With Neda ’s 30 years of experience in the fashion industry and Sara ’s fresh perspective, the two have created a brand that celebrates individuality while honoring the elegance of precise geometric patterns. Their bond, creativity, and mutual respect are evident in every piece they design, making Lozzee Collection a testament to the power of family and shared passion.

We delve into the journey that led them to launch Lozzee Collection , exploring how geometry inspires their collections and what it's like to navigate the world of fashion as a mother-daughter team. From the challenges of blending classic and contemporary design elements to the rewards of working together, Neda and Sara share valuable insights into the process behind their innovative creations. Join us as we uncover the story of Lozzee Collection and the vision that drives their unique brand.

PHOTOGRAPHER: AREZOO JALALI @arezoojalali_photography

MODELs: RYLEE SPINKS @rylee.spinks, KRISTINA SNEGOVSKAYA @kkkris_moore, JINGYAO WANG @jing__arson & KACEY LEGGETT @kalbarbie

Lozzee Collection is a unique mother-daughter boutique. How did your shared journey in fashion design begin, and what inspired you to start this venture together?

Our journey in fashion design began long before we ever thought of starting a business together. My mother has been in the fashion industry for over 30 years, and I grew up watching her bring her visions to life through clothing. Her passion and dedication to the craft were infectious, and as I got older, I started to develop my own love for fashion, particularly the elegance and precision of geometric designs. We decided to start Lozzee Collection as a way to merge our creative energies and bring something truly unique to the market—designs that reflect our shared aesthetic while celebrating the individuality of every woman who wears them. Your designs emphasize geometric elegance. Can you tell us more about how geometry influences your creative process and how it’s reflected in your collections?

geometry is always at the heart of our creations. With 30 years of fashion design experience behind Lozzee Collection, what are some key lessons you've learned that continue to guide your work today?

One of the most important lessons we've learned is the value of staying true to your vision. The fashion industry is constantly changing, but we believe that by remaining authentic to our aesthetic and design principles, we can create pieces that stand the test of time. Another key lesson is the importance of attention to detail. Every stitch, every fabric choice, every pattern is carefully considered to ensure that we are delivering the highest quality product to our customers.

How does the dynamic between mother and daughter shape the creative direction of your brand? Are there moments where your design perspectives differ, and how do you resolve those differences?

Geometry is the foundation of our design process.

We both have a particular fondness for geometric shapes, and when it came time to name our brand, we instantly knew it had to be Lozzee—a Persian word meaning "rhombus" or "diamond shape."

We are both drawn to the clean lines, symmetry, and precision that geometric shapes offer. For us, these elements are not just about creating visually appealing pieces, but also about conveying a sense of balance and harmony. Each piece in our collection is carefully crafted to incorporate geometric patterns in a way that feels both modern and timeless. Whether it’s a bold rhombus pattern or subtle angular details,

Our dynamic is one of the things that makes Lozzee Collection so special. We bring different strengths and perspectives to the table, which helps to create a well-rounded and innovative brand. Of course, there are times when our design perspectives differ, but we see these moments as opportunities for growth. We take the time to discuss our ideas, listen to each other’s points of view, and find a middle ground that combines the best of both worlds. This collaborative process ensures that our designs are not only unique but also resonate with a wide audience. Your boutique combines timeless fashion with a contemporary twist. How do you strike the balance between honoring classic design principles and staying fresh and modern?

Striking this balance is one of our top priorities. You’ll be amazed to see the age range of our customers.

We start by grounding our designs in classic silhouettes and techniques that have stood the test of time. From there, we experiment with modern elements—whether it’s through the use of unexpected materials, innovative cuts, or bold patterns. The key is to ensure that these contemporary touches complement rather than overpower the timeless aspects of our designs. This approach allows us to create pieces that feel both familiar and fresh, appealing to customers who appreciate the elegance of classic fashion but are also looking for something new and exciting.

Sustainability is becoming increasingly important in the fashion industry. How do you incorporate sustainable practices into your design and production processes at Lozzee Collection?

We focus on minimizing waste by carefully managing the amount of fabric and clothing we produce, ensuring that nothing goes unused. This approach helps us create products that are both responsible and sustainable.

The mother-daughter partnership is central to Lozzee Collection. What has been the most rewarding aspect of working together, and how does it impact the way you connect with your customers?

Lozzee is a journey of learning, where my mom became my university, teaching me the craft that she had mastered over the decades.

The most rewarding aspect of our partnership is the bond it has strengthened between us. Working together on Lozzee Collection has allowed us to combine our strengths and create something that neither of us could have achieved alone. This deep connection is something that resonates with our customers—they see the love and passion that goes into each piece, and it creates a sense of authenticity and trust. Our story as a mother-daughter duo also allows us to connect with customers on a personal level.

What advice would you give to aspiring designers who are inspired by Lozzee Collection and want to create a brand with a strong, unique identity?

Lozzee Collection started just from an idea, but what makes an idea become reality is more than just talk. I believe that I made Lozzee from the ground with my hard work. Therefore becoming a designer requires patience and skill that you must have beforehand. Designing is more than just pen and paper, and to become a true individual who follows their heart, that individual must have the courage to see this to the end. One last piece of advice I must give is to gather people who can truly appreciate and understand you. This is crucial to succeeding in this line of work because trusting and working with people is truly hard. Each individual has their own ideas, and handling those ideas requires skills and patience that ultimately take you back to that first step, because having those skills and education is the number one factor in your success.

What’s next for Lozzee Collection? Can you share any upcoming projects or collaborations that your customers and fans should be excited about?

Although we cannot predict the future, our team is preparing to create live shows with our incredible team to showcase our new collection. We hope that we can make this happen and thus create a wonderful memory for everyone involved.