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INTERIOR DESIGN & ARCHITECTURE | INTERIOR DEVELOPMENT JOSEPH HALL | M00566297
CONTENTS PROJECT 1 Feast | Pop Up Restaurant in a Shipping Container/s
PROJECT 2 The Future of Shopping | Responsible Retail
PROJECT 3 A & E | Arts and Education
Understanding Client Summary/Reference images Trip to Wahaca Southbank, London
Understanding Client Mind | Charity
Final Showcase | GROUP D An Imaginary Reality
Understanding Site Google Map of University Campus Research: Exemplars Designs Reference images and research | Concept | Cutting/Slicing Concept: Finding an Identity Damien Hirst | Divided | Cutting | Slicing | Hacking Research: Graphic & Packaging Japanese Cuisines | Exemplar of Existing Restaurant and Branding logos Feast Logo Different Logo Designs Concepts and Final Logo Design | FEAST Design Development 3D Models and Sketches | Concept | Cutting & Slicing 3D Models and circulation Communication Plans and Sections Front Elevation and Materials Final Rendered Visuals
Store Products The Relation Between The Products and the Charity (Mind) Concept Curiosity, Exploration and Discovery Understanding Site Brent Cross | History and Future Proposal Research: Exemplar Designs Curiosity, Exploration and Discovery in Architecture and Interiors Design Development Steel Skeleton Grid | The purpose of it and why It is seen throughout the interior of the shop 3D Models | Circulation | Units | Shop Facade Communication Plans and Sections Main Feature | Appliance | Types of Furnitures Explosion | Shop Materials Final Rendered Visuals
PROJECT 1 Feast | Pop Up Restaurant in a Shipping Container/s Understanding the client Summary/Reference images Brief Summary
Hakkasan
The client stated that he is an experienced chef. He has a strong passion for cooking and he pays close attention to the heritage of different dishes, where they are from and how they have developed, and how the food is constructed.
The original logo for Hakkasan is gold, symbolising royal and luxurious. The lighting of the interior is quite dark and makes the restaurant look serious. Attracting certain a group of high-end people to the restaurant.
The client has worked in some of the world’s most distinguished global restaurants brands in the world, such as Hakkasan, Yauatcha and Wahaca. But now wants to start a business of his own. The client has a van with everything he needs, such a tiny cooking area, food storage, preparation and everything he needs to serve out of, and gradually building on having his own restaurant in the future. Middlesex University has approached my client and has invited them to bring their food truck and to serve food and drinks to their students. the university also bought shipping containers where there will be students to dine in. Objective My client made it clear that they want a “total design” which includes the interior and the exterior of the container and all associated graphics, packaging, the livery of the truck itself. They want the truck to drive into a clearly defined area which promotes their brand identity. The clients budget is limited, so therefore I will need to be aware that every aspect of my design needs to be justifiable and to ensure that the money put into this project has a ‘return’ for the client.
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Wahaca The restaurant has a very nice and friendly vibe to it with all the bright colours, graphics on the walls and the furniture being used. It seems very casual, and a place in which can attract all sorts of people to the place.
Yauatcha Down to the interior of the restaurant to the food. The place looks really high-end because of the carefully thought layouts, lighting, colour and furniture they used.
Understanding the client Trip to Wahaca Southbank, London
Looking at the interior lighting of the space, the furniture used, and the colour palette of the different materials that are in the restaurant.
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Understanding Site Google Map of University Campus
Location no. 1
There is a lot of students from the university passes by there to go to different classes and it’s relatively close to the main college building, Hatchcroft, Fenella and the Grove building. Easy access and easy parking, enough space for any size large containers, not so isolated from the students and there are trees about providing shading. However, noises caused from the van and the customers within the container can cause distraction for the students in the classrooms nearby it can get too busy and cluttered during lunch time and it’s relatively close to costa coffee which is located within the college building. Location no. 2
Imagery ©2017 Google, Map data ©2017 Google
It’s relatively close to the main college library, Williams building and the main college building, enough space for any size large containers. There are trees around providing shading. It’s a fairly quitet area and there are benches provided. However, It Is very isolated and hidden, no easy parking or access for the van. Location no. 3
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There Is a lot of student’s from the university passes by there to go to different classes. it’s close to the main college building. there is enough space for any size large containers and plenty of seating area.
Location no. 1 (Chosen location) This chosen location is good for its pathway, and the fact it goes with the concept. There is a lot of students from the university passes by there to go to different classes and it’s relatively close to the main college building, Hatchcroft, Fenella and the Grove building. Easy access and easy parking, there are trees about providing shading.
Imagery ©2017 Google, Map data ©2017 Google
United Kingdom
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Research: Exemplar Designs
Reference Images and research | Concept | Cutting/Slicing Cycle and Pedestrian Tunnel at Amsterdam Central Station How the structure cuts right through the station, the curvature of the walls the threshold of the pathway and the openness of the overall design.
Whitney Studio / LOT-EK Architecture & Design The urbanness of the design, the way the container is cut in order to place the windows, and the contrast with the materials and colour inside and out of the container.
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Whitney Studio / LOT-EK Architecture & Design : MAXXI Architettura/ Pippo Ciorra (Senior Curator) The quality of the cut, and the different ways that it is cut. How It can link with the concept of cutting and slicing.
PUMA DDSU – Drive, Drop and Shop Unit The different use of colours and materials, the bold black window frame making it feel urban and the way the container is cut.
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Concept: Finding an Identity
Damien Hirst | Divided | Cutting | Slicing | Hacking Death Explained 2007 | Damien Hirst The concept idea follows the same ideology of Damien Hirst, but instead, it’s cutting right through the shipping container to reveal the truth and the industrial beauty.
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Afsharian’s House by ReNa Design has a huge vertical slice in its facade Having the same use of materials and the layout structure on both sides connects the building, however, both of their interiors have different functions.
The MAS | Museum aan de Stroom The same use of materials throughout the interior and exterior makes the building one.
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Research: Graphic & Packaging
Japanese Cuisines | Exemplar of Existing Restaurant and Branding logos It is fresh, authentic, handmade Japanese sushi and bento which is a common Japanese cuisine. The menu offers great choices, from individually wrapped sushi to delicious hot bento dishes, a range of warming noodle soups, authentic salads and coffee all within an affordable price for students.
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Different types of restaurant brands/logos and where he’s worked at as well as the competitors that there are in the industry.
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Reasearch: Graphic & Packaging
Different Logo Designs Concepts and Final Logo Design | FEAST Logos designed from using Adobe Illustrator Different types of logos to go with the concept of cutting/slicing and the style of oriental/Japanese restaurant logos seen earlier.
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Final Logo Design
Packaging Examples Program - Adobe Photoshop
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Design Development
3D Models and Sketches | Concept | Cutting & Slicing OMA reveals designs for severed block on Boston’s waterfront The building is split into two separate units, perhaps doing different function from each other within one building.
The quality/ angle of the cut DIfferent ways of cutting the container In order to fit in with the pathway, and without disturbing the flow of movement for the students who walk along there to go to classes.
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Whitney Studio / LOT-EK Architecture & Design : MAXXI Architettura/ Pippo Ciorra (Senior Curator) Cut containers to link in with the concept of cutting/slicing. The quality of the cut and the different ways to cut a container.
Adding the Outside Installment to make a connection of the two separate containers and how people would approach the building Looking at different ways of installing an outside platform to link the two containers and how it will affect how people approach the container as well as how they feel entering the container.
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Design Development 3D Models and Circulation
Placing the container DIfferent ways of placing the container and how it will affect the way people approach it and view the container from a distance and how much they will see and recognise that it is not only just a container but also a place where you can dine. so the view from a distance Is considered.
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Communication Plans and Sections
Bird’s eye view of the containers (NOT TO SCALE) Going at an angle creates an easy flow of movement and circulation, entering and exiting without disturbing the ones that walk right through the pathways to go to classes.
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Communication Rendered Plan
Container No. 1 (NOT TO SCALE) Contains a high seating area which is great for studying, a social area located at the back of the container for friends and family’s to interact and socialise, and two dining tables at the front.
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Container No. 2 (NOT TO SCALE) Contains four dining tables, lighting located on top of each dining tables to create a more intimate moment and more of a dining experience, and a social area located at the back of the container.
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Communication Plan
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Communication Rendered Section
Container No. 1 (NOT TO SCALE) Top section (Right) Bottom section (Left)
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Container No. 2 (NOT TO SCALE) Top section (Left) Bottom section (Right)
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Communication Section
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Communication
Front Elevation and Materials
Container No. 1 & 2 (NOT TO SCALE) Front elevation of both containers, showing material, furnitures and the layout.
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Oak Making a connection to the nature that surrounds the area. It has a warmth to it and the material is used a lot in dining and restaurant because of its durability.
Exsisting Container Keeping the existing of the container material and showing the truth behind it and the history it carries as well as the industrial feel of it. leaving the existing container because it carries a soul, the most materials don’t.
Black Metalic Framing Contrasting against the container and the materials in the interior. Making it visible and stand out also to relate to the concept of a metal knife being used to cut the container in half.
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Communication Final Rendered Visuals
Container no. 1
Container no. 2
Isometric view of both containers This visual shows the concept of the container being cut, and pulled apart from each other.
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Conceptual view of both containers This conceptual visual shows the cut and the container revealing itself, and the pathway becoming the thing thats done the cutting.
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Communication Final Rendered Visuals
Section view of the 1st container Having the feel of the atmosphere of the space, Looking at the circulation and how people move around, interaction and looking at the social aspect of the design.
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Interior view of the 1st container Taking up the feel of what is it like being inside one of the container. Having a feel of how people move around, interaction and the social aspect of the design and the furniture layout.
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Communication Final Rendered Visuals
Front view of the 2nd container This view is taken from the outside looking straight towards the interior of the container. This view shows how people would approach the interior by stepping up to the outside platform.
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Interior view of the 2nd container This view overlooks the other side of the container as well as the pathway. How people circulate around the interior and the experience and atmosphere of the space.
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PROJECT 2 The Future of Shopping | Responsible Retail Understanding the client Mind | Charity
Mind is a mental health aid organisation in England and Wales. The organisation offers information and advice to people with mental health problems. It also works to raise public awareness and understanding of the issues relating to mental health. Over 180 local Mind associations provide services such as supported housing, drop-in - centres and selfhelp support groups. Each Mind association is different, providing an altered service to each individual in varies location, sharing the same aims and ethical guidelines. Mind was founded In 1946 originally as the National Association for Mental Health (NAMH) towards the end of the second world war. The association was formed by merging of three major mental health organization, these were: - The Central Association for Mental Welfare founded in 1913. The organization worked with local people who wanted to volunteer to help mentally handicapped people. - The National Council for Mental Hygiene, founded in 1922. The organization aim was to educate people and highlighted the social causes of mental illness. - The Child Guidance Council, established in 1927, the organization set up the first child support clinic and training courses for staff who operated it.
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Amongst the three organizations they worked together to provide the first homes for mentally handicapped people, the first school counsellors, and the first training for child psychiatrists, psychiatric social workers, educational psychologists and teachers of mentally handicapped children. Mind today The organization has arranged for 1 million people across England to receive their mental health first aid training. This was set up to develop rehabilitation and help people identify and respond efficiently, as an awareness of the mental health issues in others. Mind launches guidelines to support the mental health of vulnerable migrants September 2017. Mind hosted an event which celebrates the delivery of a new project which aims It promote good mental health among vulnerable migrants groups. Funding for Mind’s Blue Light Programme June 2017. The government presents a budget of £1.5 million to Mind to help provide mental health support to 999 staff and volunteers across police, ambulance, search and rescue.
Store Products
The Relation Between The Products and the Charity (Mind) TRAVEL AND URBAN OUTDOOR WEAR: Kathmandu-Camberwell The store will sell travelling items ranging from accessories such as bags, headphones, cameras, sketchbooks, notebooks, guidebooks, decorations to footwear, clothing and jackets. Kathmandu is one example I’ve taken inspiration from. where they sell all kinds of travel-related products ranging from outdoor to urban travel. Since the Mind charity is about mental health and well-being, by selling and displaying these products, the store hopes to encourage people to want to travel and explore more, either if it’s in the city of London, or elsewhere. By having the curiosity of travelling and exploring new places gives you many health benefits. It’s good for your mental health, you’ll get more exercise, it can boost your immune system, you’ll improve your selfesteem, keeps the mind sharp, relieves stress and boosts mental health, shifts perspective and increases connection to others and self. These products can be for all ages, anyone who either lives in the city of London or just visiting. the whole idea is to encourage travelling.
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Concept
Curiosity, Exploration and Discovery A curious mind is a mind that wants to explore and discover things, investigate, search and analysis whats around them and the world that they live in. Either It could be anywhere in the city or even outside of the of the city It is good for the mind and the soul to be able to have the thirst for knowledge and eagerness to experience something new. How does this link to Mind? Since the Mind charity is about mental health and well-being, by selling and displaying travelling products, the store hopes to encourage people to want to travel and explore more.
Urban Travels
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Outdoors Travels
Understanding Site
Brent Cross | History and Future Proposal Brent Cross Shopping Centre opened its doors in 1976. The building was under construction for 19 years and was the first American style shopping mall in the UK, and quickly became an example of what the future of shopping centres would look like across Europe. Brent Cross had 86 shops and over 8,000 free parking spaces and was initially constructed in a dumbbell shape running east to west parallel to the North Circular Road. The main aim was to entertain buyers to shop for most of their needs in the same place. It was designed to make the customers feel relaxed with all the features within a safe environment and without the hassle of travelling far. Brent Cross has one of the largest incomes per unit area of retail space in the UK.
Brent Cross shopping centre is going to be rebuilt as part of a larger regeneration plan for Brent Cross and Cricklwood, Hammerson and standard life investment which has outing planning consent; granted in 2010. The plan is to double the size of the shopping centre which will provide space for over 200 more retail brands, 40 new restaurants, a cinema complect as well as a hotel accommodation. It is an expected to provide 5,000 construction jobs and be completed by 2021/22.
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Research: Exemplar Design
Curiosity, Exploration and Discovery in Architecture and Interiors JOOOS FITTING ROOM, Hangzhou, China The designer integrates the social and cultural connotation of the four types of women’s brand clothing. By adding the wood veneer, it has softened the texture of the space while being decorative, moulding and multifunctional clothes hanger at the same time. Every clothes rack is a combination of form and function.
UPTOWN KIDS / ELLIOTT + ASSOCIATES ARCHITECTS The concept is ‘kids clothes as art,’ and art needs a frame, so the grid is an evolution of that idea. the design interpretation a frame for art, graphically to mean a grid. The store includes an airy, contemporary design that beautifully showcases the clothing and accessories.
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Bianco Nero by NI&Co. Architects Some of the metal cubes contain glass shelves for hats and bags, while items of clothing hang from the horizontal elements. The layer-like shelf creates a depth feel and a sense of unity to space and has an effect that tightens the whole space. The design of the space provides a simple, minimalist interior, which are common in many premium fashion stores.
Delicate brass framework divides spaces inside Neri&Hu’s Sulwhasoo flagship store The lattice of brass rods creates see-through surfaces that extend throughout the interior of this shop. The design is influenced by the symbolic significance of lanterns in Asian culture, as tools for illuminating people’s travels and marking the beginning and end of a journey. The space captures the customers immediately as they approach the building, it creates an experience that continues to unfold during the journey through the store and leaves a strong impression with visitors long after they have left.
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Design Development
Steel Skeleton Grid | The purpose of it and why It is seen throughout the interior of the shop REPRESENTING CONCRETE REINFOREMENT CAGES The steel grid represents concrete reinforcement cages, and the urban landscape of the city of London, such as buildings. The purpose of the design was to allow customers to feel like they are stepping away from the busy highway(shop hallway) and going through the small streets of London through the threshold into the shop surrounded by the urban skylines.
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Steel Grid
Furniture
Purpose of the Steel Grids The grid can be used for many different functions in the store. looking at some examples to the left. Things can be attached to the grid, it can be used to pin-up displays, furniture uses, clothing hang-ups, support items, and much more in which make it a unique design.
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Design Development
3D Models | Circulation | Units | Shop Facade
Shop facade | Exploration of Shop Front it’s important to consider the shop front and the threshold, as it will make an impact on how people experience approaching the stop. There should be an option to feel safe just to have a look and either walk in or walk away without feeling committed to something. the first one preferably offers a safe peak, and a sense of freedom to move in the store a little bit.
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Circulation Exploring different ways people would move around the interior by extending the walls, adding new pillars to interrupt the circulation. The concept of exploring and discovering, by adding walls creates a sense of curiosity, and not knowing whats being there. also gives more of a commitment to move around and see.
Clothing Unit Cash Point Social Unit Storage Unit
Zoning Determing where is best to located some certain retail units, and how it will interupt the flow of movement and the shopping experience.
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Communication Plans and Sections
Store Plan (NOT TO SCALE)
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Front Elevation (NOT TO SCALE)
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Communication Plans and Sections
Store Section (Left) (NOT TO SCALE)
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Store Section (Right) (NOT TO SCALE)
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Communication
Main Features | Appliance | Type of Furniture DESIGN 1
DESIGN 2
DESIGN 3
To attract and draw customers to the store. This threshold is at the centre of the space playing as a main part of the experience and atmosphere in the interior.
To display products, the structure goes along with the threshold making it a part of whats going to attract customers in.
The steel structure representing reinforced concrete acts as a mechanism to support the coats and other items and playing a role in the overall design.
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Furniture and props These are some examples of the furniture’s which are seen throughout the interior of the building, each of the playing their own role in the space and displaying items on it. Jeans, jumpers and shirt displays
Clothing rail
Coffee table
Shoe displays
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Communication Explosion | Shop Materials
Explosion An isometric view of the overall design being separated from each other.
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OAK Seen within the steel skeleton grids, giving an illusion effect to the audience walking past the shop front, It is also used to make a connection to the nature of travelling.
CONCRETE FLOORING The concrete flooring is used throughout the main building flooring, It is used to make a connection to the urban lifestyle and the the city life.
WHITE MARBLE The material is seen in parts of the interior of the store, the material makes a connection to the shopping mall in Brent Cross which marble is seen throughout the whole building as their flooring. The material is also commonly used in retail.
STEEL FRAMING (Coated in White) Commonly used in the retail environment. the material is used for the steel grid making it a strong enough material to support the items, furniture and the products displayed on it.
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Communication Final Rendered Visuals
Rendered Section (Left) This is where the main shopping experience happens, it is where most clothing products will be displayed. Looking at the circulation of people who walks around the store and the overall atmosphere of the space.
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Rendered View (Back of Store) An overview of the whole atmosphere and the circulation. the till area is located on the left of this current view, and on the right is where the main items (clothing, coats, shoes and bags) will be.
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Communication Final Rendered Visuals
Rendered Section (Right) Located nearer to the front of the shop is where customers and people can sit, interact and socialise with each other. Talk about their experiences of travelling and engage with one and other.
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Rendered Section (Right) At the front of the store, there are touchscreens. They are used to display the product specs, prices and it is available to place orders, payments and to customise the chosen products.
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Communication Final Rendered Visuals
Rendered Section (Right) This rendered section overlooks the whole interior of the store, the atmosphere and the experience.
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Rendered Elevation (Shop front) There are two entrance to the store, the timber planks located on top of the roof helps draw customers attention and eventually encourage them to walk in.
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Communication Final Rendered Visuals
Rendered Elevation (Shop front Left View) As people walk past the shop front from the left-hand side, the timber walls covers most of what’s inside the store until you walk in front of it or past it, then it starts to unfold and open up. The purpose of this is to create a sense of curiosity.
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Rendered Elevation (Shop front Right View) As you walk past it the store starts unfolding and revealing itself. This is because the timber walls are placed at a 45-degree angle allowing to create this illusion effect.
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PROJECT 3 A & E | ARTS AND EDUCATION Final Showcase | GROUP D An Imaginary Reality
An elderly man has become paralysed and longs to be physically independent again...thanks to technology he is able to imagine his reality as it once was.
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Patience clothing
Park Scene no. 1
Bedroom Scene no. 2
Bar/Restaurant Scene no. 3
Football Pitch Scene no. 4
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