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Portfo num:
00000/2020
Jose phine Senja Portf ya’s olio D esign 2021
Read Instruction: Top secret inside!! Please handle with care
001222990006675
@jos
ephin
2021
Lot number:
esnj
Contact Me E
josephinesenjaya@gmail.com
PH
+6281212199421
IG
@josephinesnj
S T.
Shift: 1 Lil notes
选集
2021
21
C U R R I C U L U M V I TA E
20
E
THIS IS MY
2020.09/23:33:30 Fro m m e
d tch an r we ma Hope wonde e m o s c re a t e
激动
你好
ABOUT ME
Hello! I’m a final year of Visual Communication student based in Jakarta, Indonesia. Here you’ll meet a still learning graphic designer with a marketing background and a strong passion for marketing who believes in process. I consider myself an open minded and proactive person who appreciate good communication with my team who i work in and always willing to face new challenges. I would love to collaborate and elaborate impactful design works at any time.
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Contact Me E
josephinesenjaya@gmail.com
PH
+6281212199421
IG
@josephinesnj
PERSONAL INFO
NAME
Josephine Senjaya
BIRTH
Jakarta, 16th March 1999
ADDRESS
Gading Serpong Tangerang Selatan ------- 15880
EDUCATIONAL BACKGROUND
2014- 2017
Pahoa Senior High School
2017- present
Multimedia Nusantara University Visual Communication Design Recent GPA 3.71/4.00
ACHIEVEMENTS
2019
University Scholarship Top 10 best students major in design
2018
Emphasses Exhibition University’s art exhibition displaying one of my artworks : Enciromental Graphic Design
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ASPAC Competition Asian Pasific competition for college students : Re-packaging Mie Lidi Geli
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2021
WORK EXPERIENCE
2021
Wonder & Awe Web content in London, UK
Sinar Mas Land & BSD City Graphic design intern
2020
Latar Studio Graphic design intern
Little Bunker Part time graphic designer for social media @little.buker
The Bunker Cafe Part time graphic designer for social media @thebunkercafe
2019
Ministry of Education and Culture of the Republic of Indonesia Editorial design for books.
Astahasta Studio Project manager
2018
Multimedia Nusantara University Marketing Associate Promoted Multimedia Nusantara University in several education fairs both internal and external that participate by more than 1000 students from each school. Therefore, successfully gained more than 100 students to join within only 3 months.
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Contact Me E
josephinesenjaya@gmail.com
PH
+6281212199421
IG
@josephinesnj
ORGANIZATION EXPERIENCE
2020
OMK St. Laurensius Social Media Designer
2019
Mr. & Ms. UMN 2019 Visual division coordinator (lead 4 members to handle social media and design related to 4 main events)
2018
4live Charitiy Run Ticketing division (design related to ticket requirements)
2018
PRIDE Decoration division (decorate hall and stage for their 3 main events)
SOFTWARE PROFICIENCY
Adobe Illustrator
Adobe Premiere
Adobe Photoshop
Adobe Lightroom
Adobe After Effects
Adobe InDesign
PERSONAL INTEREST
PERSONAL QUALITY
Packaging
An ambivert
Detailed & craft works
Willing to learn
Layouting
Open minded
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2021
That’s all about me. Now let’s see some of my works. Hope you like it :)
Contact Me E
josephinesenjaya@gmail.com
PH
+6281212199421
IG
@josephinesnj
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2021
SINAR MAS LAND & BSD
2021
SINAR MAS LAND & BUMI SERPONG DAMAI (BSD) Social Media Managing
CATEGORY
INTERNSHIP
ABOUT THE PROJECT
Sinar Mas Land is the largest and most diversified property developer in Indonesia. The company is known for its rich experience of more than 40 years in the field of property development.
MY CHALLENGE
My challege is to maintain their social media (Facebook, Twitter, Youtube, Instagram, Website and Tiktok) for 6 months and gained around 250+ followers for each months.
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JOSEPHINE SENJAYA
SOCIAL MEDIA MANAGING
PORTFOLIO DESIGN
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SINAR MAS LAND & BSD
Corporate Identity Manual Social Media Instagram
bsdcity_official
Logo Product / Cluster Logo Project BSD City
Logo Sinar Mas Land
Photography Tone & Color
Warm feeling color Preferably with greenery to highlights sustainable and green living
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JOSEPHINE SENJAYA
SOCIAL MEDIA MANAGING
Typography Headline & Sub-Headline
Aa
Calibri Bold
Aa
Calibri Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Digital Preview Implementation
PORTFOLIO DESIGN
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SINAR MAS LAND
2021
SINAR MAS LAND Website Campaign Design
CATEGORY
TEAM PROJECT
ABOUT THE PROJECT
Sinar Mas Land as the largest and most diversified property developer in Indonesia launch a marketing promo campaign name Wish For Home that runs from March - December 2021
MY CHALLENGE
Design website page for Wish For Home. Their main target is for adults, i create simple and user friendly for the design. Final implementation : www.sinarmasland.com/wishforhome
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JOSEPHINE SENJAYA
WEBSITE CAMPAIGN
PORTFOLIO DESIGN
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SINAR MAS LAND
Mindmapping Website content
Mindmapping User Flow
Property
Products
Submit offer
Download e-brochure
Open maps
back
Kavling
Products
FAQ
See FAQ
Submit offer
Download e-brochure
Open maps
Home
Search
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JOSEPHINE SENJAYA
WEBSITE CAMPAIGN
Digital Preview Implementation
Burger menu Project selection Search
Location name
Property name Property description Slide bar
This is the final look phone preview for Wish For Home campaign after going through various assistance processes
PORTFOLIO DESIGN
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SINAR MAS LAND
WEBSITE CAMPAIGN DESIGN Wish For Home Sinar Mas Land
Mobile Version
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SINAR MAS LAND
UI Elements Colour Scheme
#333333
#191919 #FFFFFF
#9D1F17
#B3B3B3
Typography
Aa
Nunito Bold
Aa
Nunito Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Icons
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Security
Club House
Pool
Jogging Track
Park
Outdoor Playground
JOSEPHINE SENJAYA
WEBSITE CAMPAIGN
WEBSITE CAMPAIGN DESIGN Wish For Home Sinar Mas Land
Desktop Version
PORTFOLIO DESIGN
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YOUR GOOD MOOD x COLGATE
2020
YOUR GOOD MOOD x COLGATE Brand Campaign
CATEGORY
COLLEGE ASSIGNMENT
ABOUT THE PROJECT
Your Good Mood is a social campaign in collaboration with Colgate about Sustainable Development Goal (SDGs) number 5 about gender equality issues
MY CHALLENGE
For this campaign i choose proportion of women in managerial positions as my main concern. The role of gender and gender stereotyping has become one of the most intense issues being discussed lately, where the view arises that everyone should be treated equally in a variety of ways. However, the Ministry of Women's Empowerment and Child Protection stated that the gender gap between men and women in employment is still quite high. Based on data from the Central Statistics Agency (BPS) in February 2018 that the TPAK was 55.44 for women, while the percentage for men was very high 83.01 percent. From the explanation that has been described, then a campaign is needed that can help build women's confidence that they are able to prove that women can do the same as men.
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JOSEPHINE SENJAYA
BRAND CAMPAIGN
PORTFOLIO DESIGN
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BRAND CAMPAIGN
DESIGN TARGET The design targets are career women who have worked in relatively high positions, have middle and upper income who are still not married. The design targets are domiciled in Indonesia who are able to adopt new things and are sufficiently aware of the issue of gender equality so that they can have an interest in the campaign being carried out.
WHAT TO SAY The message to be conveyed from this campaign is to start the day with a big smile to bring positive energy that can increase women's self-confidence. In this way, there will be a feeling that they also have an equally important role as men, therefore the message to be conveyed is “Positive Vibes Brings Your Positive Life” to increase a woman's self-confidence with the tagline “Start With a Big Smile. ". BIG IDEA Career women who are in managerial positions often face high pressure at work, especially those who work in the fields of the majority of men. Therefore this campaign wants career women to start the day with a smile so that they can present positive vibes that will later bring positive things into their daily lives and increase self-confidence. The campaign will show career women working with a happy heart combined with digital imaging.
DESIGN CONCEPT As you can see, I use lightbulbs for the edges of my implementation as a parable that women are valuable, so they can shine bright like a lights.
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YOUR GOOD MOOD x COLGATE
Design Implementation
POS Display This point of sale aims to attract the attention of the audience on the toothpaste racks so that this campaign can be known by the audience. Floor Sticker Floor stickers placed in supermarkets with the ultimate goal of POP and POD displays so that the audience is aware of this campaign and brand
Filter Instagram Story Instagram story filters are often used by many people today, making it an interactive medium that can spread information about the your good mood campaign
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JOSEPHINE SENJAYA
BRAND CAMPAIGN
Gender Equality Issues based on Suistainable Development Goals Target 5.5
Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life
Indicators 5.52
Proportion of women in managerial positions
POP Display This Point of Purchase aims to be a center of point in the middle of a crowd that is placed in a supermarket to attract the attention of visitors.
Social Media (IG story ads and youtube ads)
Billboard The target audience is SES A who uses private transportation, so one of the effective media is billboards.
PORTFOLIO DESIGN
Social media such as IG story ads and youtube ads are used to expand awareness of this campaign.
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YOUR GOOD MOOD x COLGATE
Detail Display Pameran
POP display
POS display
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JOSEPHINE SENJAYA
BRAND CAMPAIGN
Billboard
E-commerce display
Floor Sticker
PORTFOLIO DESIGN
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LIDI GELI
2019
PACKAGING LIDI GELI Re-packaging
CATEGORY
COLLEGE ASSIGNMENT
ABOUT THE PROJECT
Re-packaging food or beverage packaging that can be found in the supermarket.
MY CHALLENGE
Lidi Geli is a premium snack snack brand with various modern flavors. It has been established since May 24, 2013 which can be found at convenient stores or online. Their target is people with an age range of 10-25 years. Re-packaging Lidi Geli is needed because the packaging is difficult to open, impractical to close again and attracts less attention than the existing competitor's packaging because it looks very monotonous and plain.
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JOSEPHINE SENJAYA
RE_PACKAGING
PORTFOLIO DESIGN
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LIDI GELI
Mapping Packaging Design
Inner Packaging
Outer Packaging
21cm
19 cm
21cm
22,5 cm
The final look if part of packaging inside and outside are combined
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JOSEPHINE SENJAYA
RE_PACKAGING
Design Ideas Brand mantra
Solution
Emotional Modifier = FUN Descriptive Modifier = PREMIUM SNACK Brand Function = DELICIOUS
Packaging that can reflect these three aspects (unique, different, and fun but still looks premium snack) and packaging that is easy to open and close because of serving per pack for 4 meals
Design Objective Increase the attention of potential customers with attractive, fun and functional packaging (can be closed and opened easily to facilitate storage)
Packaging when closed
Packaging Concept The visualization is made as attractive as possible and fun different from competitors and catchy on the market because it displays a different appearance from the others. Not only visual that supports, but the packaging is made to be functional as much as possible in addition to being a protective container, it can also be opened and closed practically for the storage process.
Packaging when open PORTFOLIO DESIGN
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Thank you for viewing my portfolio :) This is my learning process until now and I will never stop to learn and improve.
Let’s keep in touch! Hopefuly with a great news. E
josephinesenjaya@gmail.com
PH
+6281212199421
IG
@josephinesnj
Thanky
%
ou