https://www.ecommerceyogi.com/ecommerce-checkout-best-practices-conversions/
Ecommerce space is competitive. In a competitive market space, the customer is the king. I know you heard it before but this is the time when the customer is ruling. When products and prices cease to be differentiator, experience and trust matters. Your checkout page should offer the right experience to your customers. And it should help build trust for customers to shop with peace in mind.