Academy of art interim portfolio by Jose Villicana

JOSE VILLICANA Graphic Design_Interim Portfolio I.d._02541174 Email_slomper05@yahoo.com Tell_925-354-2353 Advisor_Jean Yee

HELLO! This here is a collection of my work over the years as an Undergraduate at The Academy of Art University.

CONTENTS 01: Pack 2_Devaro Olive Oil 02: Type 3_Genes: The Blueprint of Man 03: Pack 2_Andy Warhol Paint 04: Id 2_Tyson Farms 05: Pack 3_Nasa Shadow Clock 06: GD 3_Small Town, Big Dreams 07: Type 4 _Cannabis: The Highs and Lows 08: Pack 4 _Whiskey: Evolution & Revolution 09: Pack 4 _Kindred Retail Store 10: Identity

ONCE YOU GET INVOLVED WITH OLIVE OIL I THINK IT STARTS CIRCULATING IN YOUR VEINS. — Gregory Antoniadis

01 Course_Pack2 Instructor_Tom McNulty Objective: Redesign an existing olive oil brand line. Solution: DaVero olive oil has received so much acclaim around the world. The introduction of color and a wood-cut design helps establish the brand as a traditional and vivid brand.

[

EMON AVOR FLAVOR ST. 1990EST. 1990 EST. 1990 z 16.9 oz

[SEMESTER: Fall 2010

[

OLIVE OIL VE OILOIL

[JOSE VILLICANA

[

[PG.04

OLIVE OIL

EXTRA VIRGIN

CHILI FLAVOR

LEMON FLAVOR EST. 1990 16.9 oz

16.9 oz

EST. 1990

16.9 oz

EST. 1990

Our award-winning olive oil is 'extra-virgin elixir' according to Appellation magazine, and star chef Mario Batali. Consistently placed among the world's top olive oils, it is rich, fruity, peppery, and delicious. It's great with salads, pasta, soup, new potatoes, and vegetables.

DaVero Sonoma, Inc www.Davero/oil.com

Our award-winning Our award-winning Our award-winning olive oilolive is oilolive is oil is 'extra-virgin 'extra-virgin elixir' 'extra-virgin according elixir' according elixir' to according to to Appellation Appellation magazine, Appellation magazine, and magazine, starand star and star chef Mario chefBatali. Mario chefConsistently Batali. Mario Batali. Consistently Consistently placed among placed the placed among world's among the world's topthe world's top top olive oils, olive it is oils, olive rich, it oils, fruity, is rich, it isfruity, rich, fruity, peppery,peppery, and delicious. peppery, and delicious. and It's great delicious. It's great It's great with salads, with salads, pasta, with soup, salads, pasta,new soup, pasta,new soup, new potatoes, potatoes, and vegetables. potatoes, and vegetables. and vegetables.

This is not Thisanisinfused not an infused olive olive oil. This is not anoil. infused olive oil. Rather, Rather, our olives ourare olives crushed crushed Rather, our are olives are crushed togethertogether with our with chilies our using chilies using using together with our chilies a traditional a traditional stone mill stone to bring mill to mill bringto bring a traditional stone out the out oil that's theout oilinthe that's theoil skin in the of skin ofskin of that's in the the lemons. the lemons. Asthe a result, As a this result, this oilthis oil lemons. Asoil a result, has an amazing has an has amazing peper 'nose' peper 'nose' an amazing peper 'nose' and flavor andatop flavor a wonderfully atop a wonderfully and flavor atop a wonderfully buttery buttery foundation. foundation. buttery foundation.

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DaVeroDaVero Sonoma, DaVero Sonoma, Inc Sonoma, Inc Inc www.Davero/oil.com www.Davero/oil.com www.Davero/oil.com

DaVeroDaVero Sonoma, Inc Sonoma, DaVero Sonoma, Inc Inc www.Davero/oil.com www.Davero/oil.com www.Davero/oil.com

DaVeroDaVero Sonoma, DaVero Sonoma, Inc Sonoma, Inc Inc www.Davero/oil.com www.Davero/oil.com www.Davero/oil.com

[CLASS: Pack 2]

[INSTRUCTOR: Tom McNulty]

[PG.05

[

[PROJECT: Olive Oil ]

GENETICS PLAY A HUGE PART IN WHO WE ARE. BUT WE ALSO HAVE FREE WILL. — Aidan Quinn

02 Course_Type 3 Instructor_Carolina De Bartolo Objective: Create and design a book based on the theme of survival. Approach: In the theme of survival, nothing has survived as long than human beings. With the concept of blueprints and genes, this book showcases how and why we are what we are and how many years of generations have managed to survive this long.

[JOSE VILLICANA

[SEMESTER: Summer 2012

[

[PG.08

[CLASS: Type 3 ]

[INSTRUCTOR: Carolina De Bartolo]

[PG.09

[

[PROJECT: Blueprint of Man Book ]

[JOSE VILLICANA

[SEMESTER: Summer 2012

[

[PG.10

[CLASS: Type 3 ]

[INSTRUCTOR: Carolina De Bartolo]

[PG.11

[

[PROJECT: Blueprint of Man Book ]

DYING IS THE MOST EMBARRASSING THING THAT CAN EVER HAPPEN TO YOU, BECAUSE SOMEONE’S GOT TO TAKE CARE OF ALL YOUR DETAILS. — Andy Warhol

03 Course_Pack2 Instructor_Tom McNulty Objective: Create and design a fictional paintline based on a famous artist. Approach: Andy Warhol is probably the most renound and influencal artist of the 20th century. Using Warhol as the inspiration of the design, This line of painting products has itâ&#x20AC;&#x2122;s design based on the Pop Art movement that Warhol was made famous for.

[JOSE VILLICANA

[SEMESTER: Fall 2010

[

ANDY “Everyone will be famous ANDY for15 minutes.” “Everyone will be famous for15 minutes.” ANDY “Everyone will be famous for15 minutes.”

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SMOOTH GLOSS FINISH.USE ON WOOD & MORE.

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U.S.A. $35.00

unique. Warhol wanted a distinctive subject for his paintings and so he experimented with different contexts

U.S.A. $35.00

and colors. Warhol’s subjects range from everyday mundane objects like “Campbell’s Soup Cans” to For Qestions or Comments:

celebrities including “Marilyn Monroe”. He also used images from cartoons as his subjects. with the special 1-866-880-0304

edition of painting supplys, you perhaps, can be famous for 15 minutes. www.WarholPaint.com

32 OZ.

For Qestions or Comments: 1-866-880-0304 www.WarholPaint.com

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U.S.A. $35.00

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GLOSSY PAINT COLLECTION IB-036-95 GLOSSY PAINT COLLECTION

COLD BLUE 1 QT. IB-036-95 COLD BLUE COLD BLUE 1 QT. FOR EXTERIOR SMOOTH SURFACES ONLY

Clean-Up:

FOR EXTERIOR SMOOTH SURFACES ONLY

120 Square feet.

Clean brush and other applications tools immediately with soap and water.

32 OZ.PAINTFOR EXTERIOR SMOOTH SURFACES ONLY GLOSSY COLLECTION IB-036-95

Coverage:

1 QT.

120 Square feet.

For Qestions or Comments: 1-866-880-0304 www.WarholPaint.com

32 OZ.

ANDY “Everyone will be famous ANDY for15 minutes.” “Everyone will be famous for15 minutes.” ANDY “Everyone will be famous for15 minutes.”

SMOOTH GLOSS FINISH.USE ON WOOD & MORE.

WAR WAR WAR

CAUTION: Do not take internally. MAY CAUSE DEL AYED

Glossy Paint Collection provides long-lasting protection and SKIN AND EYE IRRITATION. Use only with adequate ventilation. If you experience eye watering, headache, or durability. This high quality formula goes on smoothly, and hides SMOOTH GLOSS FINISH.USE ON WOOD & monitoring MORE. demonstrates vapor/mist dizziness or if air better and goes further than other multi-purpose paints. Tough, CAUTION: Do not take internally. MAY CAUSE DEL AYED levels are above applicable limits wear an appropriate, Paint Collection provides long-lasting protection and chip-resistant finish is ideal for a varietyGlossy of interior/exterior SKIN AND EYE IRRITATION. Use only with adequate

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U.S.A. $35.00

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For Qestions or Comments: 1-866-880-0304 www.WarholPaint.com

FAME PINK FAME PINK FAME PINK FOR INTERIOR SMOOTH SURFACES ONLY 1 QT.

recoated after 2-4 hours.

Coverage:

Clean-Up:

120 Square feet.

Clean brush and other applications tools immediately with soap and water.

Coverage:

1 QT.

120 Square feet.

For Qestions or Comments: 1-866-880-0304 www.WarholPaint.com

“Everyone will be famous for15 minutes.”

ANDY ANDY WAR 32 OZ.

Glossy Spray Paint Collection contains breakthrough technology that

“Everyone will be famous for15 minutes.”

American painter, printmaker, sculptor, draughtsman,

illustrator, film maker, writer and collector. Andy Warhol's 15 minutes of fame has lasted 25 years. Born in 1928, he left a

huge legacy behind when he passed away in 1987 after routine

provides twice the coverage on wood, metal, wicker, and more. It covers

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GLOSSY PAINT COLLECTION

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GLOSSY PAINT COLLECTION

compactor. California to cause cancer and birth defects or other reproductive harm.

FOR METAL, WOOD, AND OTHER SURFACES

KEEP OUT OF REACH OF CHILDREN. For emergency, call your Clogging: physician, local poison control center or local emergency room. For WARNING: thisproduct product contains a chemical known to the state of if valve clogs, twist and pull off spray tip and rinse it in solvent such as health information, call: (800)481-4785. Conforms to ASTM D-4236 mineral spirits. Do not stick pin or other object intoCalifornia the stem.to cause cancer and birth defects or other reproductive harm.

GLOSSY PAINTFORCOLLECTION METAL, WOOD, AND OTHER SURFACES

U.S.A. $15.00

KEEP OUT OF REACH OF CHILDREN. For emergency, call your physician, local poison control center or local emergency room. For product

health information, call: (800)481-4785. Conforms to ASTM D-4236 WARNING: this product contains a chemical known to the state of California to cause cancer and birth defects or other reproductive harm.

For Qestions or Comments:

U.S.A. $15.00

1-866-880-0304

KEEP OUT OF REACH OF CHILDREN. For emergency, call your

FOR METAL, WOOD, AND OTHER SURFACES

www.WarholPaint.com

For Qestions or Comments:

NET WT. 12 OZ

1-866-880-0304

U.S.A. $15.00

NET WT. 12 OZ

www.WarholPaint.com

For Qestions or Comments: 1-866-880-0304 www.WarholPaint.com

NET WT. 12 OZ

physician, local poison control center or local emergency room. For product health information, call: (800)481-4785. Conforms to ASTM D-4236

ANDY

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than art -- he was essentially his own be brand. From hauntingof fame has lasted 25 years. Born in 1928, he left a minutes “Everyone will famous black and white self-portraits to Polaroid snapshots of legacy behind when he passed away in 1987 after routine huge for15 celebrities, many minutes.” of the photos in the collection later gallbecame bladder surgery. From drawings, paintings and prints to

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TO CASE ABLE REUS USH BR THIS KEEP T YOUR TOOTEC CASE PR CHE ER ABLE ESTU EG REUS USH ESTE RA PROT BR THIS ERVE PA KEEP T YOUR CONS IZABLE EC SE TO IL PROT O LE CA REUT LL CHE ER CEPI USAB ESTU EGSU IS RE BRUSH ESTE PROTEP TH UR ERVE LE PARA KE ECT YO OT CONS PR ILIZAB CHE ER REUT PILLO ESTU EG SU CE ESTE RA PROT ERVE PA CONS IZABLE IL REUT PILLO SU CE

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ventilation. If you experience eye watering, headache, or durability. This high quality formula goes on smoothly, and after application.and Washhides thoroughly after handling. dizziness or if air monitoring demonstrates vapor/mist First Aid: if youpaints. experience difficulty in breathing, leave better and goes further than other multi-purpose Tough, Painting Conditions: area to obtain fresh air. If continued difficulty is levels are above applicable limits wear an appropriate, chip-resistant finish is ideal for a variety of interior/exterior properly experienced, get medical assistance immediately. In case fitted respirator (NIOSH/MSHA approved) during SMOOTH GLOSS FINISH.USE WOOD MORE.is Use when temperature is between 50FON and 90F and&humidity projects. andfor after application. Wash thoroughly after handling. CAUTION: Do notflush takeimmediately internally. MAY AYED of eye contact, withCAUSE plenty DEL of water below 85% ensure proper drying. Glossy PainttoCollection provides long-lasting protection and First Aid: if you experience difficulty in breathing, leave SKIN AND15EYE IRRITATION. Use only with adequate at least minutes; get medical attention. If swallowed, Painting Conditions: areaorto obtain fresh air. If continued difficulty is ventilation. you experience eye watering, headache, durability. This high quality formula goes on smoothly, and hides get medical Ifattention immediately. KEEP OUT OF REACH Preparations: experienced, get medical assistance immediately. In case if air monitoring vapor/mist OF CHILDREN. PROTECT FROM FREEZING. For emergency, Use when paints. temperature and 90Forand humidity isdemonstrates better and goes further than other multi-purpose Tough,is between 50F dizziness of eye contact, flush immediately with plenty of water for levels are above applicable limits wear an appropriate, Remove loose paint and rust with wire brush or85% sandpaper. Lightly to ensure proper drying. call your physician, local poison control center, or local chip-resistant finish is ideal for a varietybelow of interior/exterior at least 15 minutes; get medical attention. If swallowed, properly fitted respirator (NIOSH/MSHA approved)call: during emergency room. For product health information, sand glossy surfaces. projects. get medical attention immediately. KEEP OUT OF REACH and after application. Washtothoroughly after handling. (800)-481-4785. Conforms ASTM D-4236. Preparations: OF CHILDREN. PROTECT FROM FREEZING. For emergency, First Aid: if you experience difficulty in breathing, leave Painting: Painting Conditions: Remove loose paint and rust with wire area brush or sandpaper. Lightly difficulty is call your physician, local poison control center, or local to obtain fresh air. If continued Stir thoroughly. In hot, dry conditions, you may thin surfaces. with up to 2-oz emergency room. For product health information, call: experienced, get medical assistance immediately. In case sand Use when temperature is between 50F and 90Fglossy and humidity is (800)-481-4785. Conforms to ASTM D-4236. of eye contact, flush immediately with plenty of water for water per quart to extend dry time. Avoid painting in direct sunlight below 85% to ensure proper drying. Painting: at least 15 minutes; get medical attention. If swallowed, or on hot surfaces.

projects.

American painter, printmaker, sculptor, draughtsman, illustrator, film

[CLASS: Pack 2]

[INSTRUCTOR: Tom McNulty]

[PG.15

[

[PROJECT: Warhol Paints]

KNOW WHAT YOUR CUSTOMERS WANT MOST AND WHAT YOUR COMPANY DOES BEST. FOCUS ON WHERE THOSE TWO MEET. — Kevin Stirtz

04 Course_ID 2 Instructor_Todd Hedgpeth Objective: Redesign an existing company logo and create a corporate guidelines manual Approach: Tyson Farms has been a hot topic of controversies and bad P.R. By re-introducing Tyson Farms as a company that has embraced the trend of organic and higher standards of quality control, it once again reclaim a positive image in the food retail market.

[JOSE VILLICANA

[SEMESTER: Fall 2011

[

[PG.18

[CLASS: ID 2]

[INSTRUCTOR: Todd Hedgpeth ]

[PG.19

[

[PROJECT: Tyson Rebrand ]

[JOSE VILLICANA

[SEMESTER: Fall 2011

[

[PG.20

Tyson

o Fo Tyson

[CLASS: ID 2]

[INSTRUCTOR: Todd Hedgpeth ]

HAVE YOU

TRIED SOMETHIN G

GOOD LATELY? ABOU T SHOP

ARE YOU READY FOR SOMETHING GOOD ?

RECEPIES NEWS SURPRISE M E

HOME

WELCOM E PLEASE SLIDE TO ENTE

PLEASE SLIDE TO ENTE

Tyson

HOME A

BOUT

SHOP

HAVE YOU

TRIED SOMETHIN G

GOOD LATELY?

RECEPIE SN

EWSS

URPRISE M E

[PG.21

[

[PROJECT: Tyson Rebrand ]

[JOSE VILLICANA

[SEMESTER: Fall 2011

[

[PG.22

[CLASS: ID 2]

[INSTRUCTOR: Todd Hedgpeth ]

[PG.23

[

[PROJECT: Tyson Rebrand ]

CLOCKS SLAY TIME...TIME IS DEAD AS LONG AS IT IS BEING CLICKED OFF BY LITTLE WHEELS; ONLY WHEN THE CLOCK STOPS DOES TIME COME TO LIFE. — William faulkner

05 Course_Pack3 Instructor_Tom McNulty Objective: Create a clock for a particular brand. Approach: Time is subjective. Time can be perceived in many ways. For this interpretation, Iâ&#x20AC;&#x2122;ve decided to use light and shadow to perceive time. NASA was chosen to best represent this concept since this is more of a scientific process to understand.

[JOSE VILLICANA

[SEMESTER: Summer 2012

[

[PG.26

[CLASS: Pack 3]

[INSTRUCTOR: Tom McNulty]

[PG.27

[

[PROJECT: Shadow Clock]

HOME IS THE NICEST WORD THERE IS. — Laura Ingalls Wilder

06 Course_Graphic Design 3 Instructor_Bob Slote Objective: Create a brand presseance of your home town using two or more web pages. Approach: Brentwood is my home. Brentwood started off as a small town that was known for itâ&#x20AC;&#x2122;s large hills and strong agriculture influence. Today, it has grown into a large town that is being modernized. While it is still known for itâ&#x20AC;&#x2122;s agriculture roots, there seems to lack any sort of personality, in other words, Brentwood is sort of boring. By giving the town a brand presence, Brentwood would be perceived as not another boring town.

[JOSE VILLICANA

[SEMESTER: Spring 2011

[

[PG.30

Welcome to Brentwood Enter

[CLASS: GD 3 ]

[INSTRUCTOR: Bob Slote ]

www.Brentwoodca.com

Have A Journey

Home

History

Events

THE CITY OF

BRENTWOOD

Shop

Leave With Memories

Dine

Services

About Us

www.Brentwoodca.com

Have A Journey

Home

History

Events

THE CITY OF

BRENTWOOD

Shop

Leave With Memories

Dine

Services

About Us

The Cornfest A summertime barbeque is just not complete without some sweet Brentwood corn. Brentwood is probably where a large part of the bay area's corn supply comes from. Corn season typically starts in June. What better way to celebrate than an annual corn festival? Brentwood's Corn Festival typically falls on the 3-day weekend (Friday-Sunday) after the 4th of July. Come early, especially on Friday as there is usually a line to get in! This is a fun event for the whole family - carnival rides, petting zoo, entertainment, and lots of food! Entrance prices are $10 for adults, $5 for senior citizens aged 62 and up and children up to age 12. Kids 5 and under are free! There is parking in the surrounding area, but be prepared to pay a fee to park in some (most) areas.

www.Brentwoodca.com

Have A Journey

Home

History

Events

THE CITY OF

BRENTWOOD

Shop

Leave With Memories

Dine

Services

About Us

History Brentwood was originally laid out on land donated from property owned by John Marsh, an East Contra Costa County pioneer who acquired Rancho Los Meganos, the land grant that Brentwood is built upon, in 1837 from Jose Noriega. Brentwood was named after Marsh's ancestral home, the town of Brentwood in the County of Essex, England. Brentwood's first post office was established in 1878. The city incorporated in 1948. Balfour, Guthrie & Co., a British investment company, purchased the John Marsh ranch in 1910. The company invested heavily in other California agricultural properties as well. In 1910, it built the Brentwood Hotel at Oak Street and Brentwood Boulevard, across from the railroad station. This replaced an earlier hotel on the same site that had burned down in 1903. The hotel was razed in 1967, and replaced by a service station.

Agriculture has been one of Brentwoods strongest economic businesses for over the last century. Many farms are still around.

The Brentwood water tower perhaps symbolizes the city's transition from a rural farm community to a modern bedroom community. This landmark on Walnut Street, across the street from the Brentwood Park and Ride lot, is the tallest structure in the city. It is no longer used for its original purpose, but now serves as a cell phone tower. City water is stored in large tanks atop hills outside the city. The city is bordered on three sides by the Contra Costa County Agricultural Core which consists of 11,000 acres of preserved and still actively productive farm land. The members of the non-profit Harvest Time in Brentwood produce an annual farm trail map to help u-pickers find fresh and local produce all year long.

[PG.31

[

[PROJECT: Town Website]

MARIJUANA IS ADDICTIVE IN THE SENSE THAT ALL GREAT THINGS IN LIFE ARE WORTH REPEATING — Jenna Sheehan

07 Course_Type 4 Instructor_Carolina De Bartolo Objective: Create a unique book based on a controversial or scientific subject Approach: Cannabis has been one of the most controversial topics for the last century. This book dwells into the drug and all of its influences in law, culture, and ourselves. The design is a throwback to the psychedelic culture of the 60s and early 70â&#x20AC;&#x2122;s.

[JOSE VILLICANA

[SEMESTER: Fall 2012

[

[PG.34

[CLASS: Type 4 ]

[INSTRUCTOR: Carolina De Bartolo]

[PG.35

[

[PROJECT: Cannabis Book & Website]

[JOSE VILLICANA

[SEMESTER: Fall 2012

[

[PG.36

[CLASS: Type 4 ]

[INSTRUCTOR: Carolina De Bartolo]

[PG.37

[

[PROJECT: Cannabis Book & Website]

[JOSE VILLICANA

[SEMESTER: Fall 2012

[

[PG.38

[CLASS: Type 4 ]

[INSTRUCTOR: Carolina De Bartolo]

[PG.39

[

[PROJECT: Cannabis Book & Website]

WHEN STANDING ON THE ISLAND OF DISTILLERIES, YOU CAN ALMOST SEE THE COAST OF HEAVEN. — Robin Laing

08 Course_Pack 4 Instructor_Tom McNulty Objective: Create an evolutionary and revolutionary design of a spirit or alchol brand. Approach: Irish Whiskey has been the second most popular alcohol around the world. Tullamore Dew is the second most popular brand in itâ&#x20AC;&#x2122;s category. By updating itâ&#x20AC;&#x2122;s current label, profit margins can increase. By creating a new Revolutionary design that is based on the older vintage designs, it can flourish in a new market of collectors.

[JOSE VILLICANA

[SEMESTER: Spring 2013

[

[PG.42

MASTER DISTILLER SIGNED:

ESTABLISHED IN THE HEAR OF IRELAND, THE T ERFECTED THE CRAFT OF BLENDING TRIPL STILL, MALT AND GRAIN WHISKEYS.

est.

DISTILLED, MATURED AND BOTTLED IN TULLAMORE IRELAND.

WWW.TULLAMOREDEW.C the legendary

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON G

WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES DURING RE

IRISH WHISKEY

8 0 PROOF

7 5 0 mL

PRODUCT OF IRELAND

MASTER DISTILLER SIGNED:

ESTABLISHED IN THE HEAR OF IRELAND, THE TULLAMORE DISTILLERY ERFECTED THE CRAFT OF BLENDING TRIPLE DISTILLED, SINGLE STILL, MALT AND GRAIN WHISKEYS.

est.

DISTILLED, MATURED AND BOTTLED IN TULLAMORE IRELAND.

WWW.TULLAMOREDEW.COM the legendary

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES DURING REGNANCY

IRISH WHISKEY

0 % ALC/VOL

7 5 0 mL

ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

750 ml

TRIPLE DISTILLED

8 0 PROOF

BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF

PRODUCT OF IRELAND

40% Alc. vol

80 PROOF

ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

750 ml

TRIPLE DISTILLED

4 0 % ALC/VOL

BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMP

40% Alc. vol

80 PROOF

†

[CLASS: Pack 4]

[INSTRUCTOR: Tom McNulty]

IRISH WHISKEY

†

IRISH WHISKEY 700 ml

700 ml

46% Alc Vol 96% Proof est. 1829

†

IRISH WHISKEY MASTER DISTILLER SIGNED: MASTER DISTILLER SIGNED:

DISTILLED, MATURED, AND BOTTLED IN TULLAMORE IRELAND.

WWW.TULLAMOREDEW.COM

DISTILLED, MATURED, AND BOTTLED GOVERNMENT IN TULLAMORE IRELAND.

WARNING: (1) ACCORDING TO THE SURGEON GENERAL,

WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES DURING REGNANCY

WWW.TULLAMOREDEW.COM GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK, ALCOHOLIC BEVERAGES DURING REGNANCY

BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR

700 ml

OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.

46% Alc Vol 96% Proof est. 1829

700 ml

46% Alc Vol 96% Proof est. 1829

700 ml

46% Alc Vol 96% Proof est. 1829

[PG.43

[

† [PROJECT: Spirit Bottle ]

[JOSE VILLICANA

[SEMESTER: Spring 2013

[

[PG.44

[CLASS: Pack 4]

[INSTRUCTOR: Tom McNulty]

[PG.45

[

[PROJECT: Spirit Bottle ]

WITHOUT A SENSE OF CARING, THERE CAN BE NO SENSE OF COMMUNITY. — Anthony J. D’Angelo

9. Course_Pack 4 Instructor_Tom McNulty Objective: create and design a brand new retail store as well as packaging items for both house and private brand lines. Approach: We decided to crate a community retail store that is based in San Luis Obispo. The intentions for this store was to create a like-minded organic community that were self-driven and self-consumed. The products spoke volumes about the consumers the store was marketing towards. Our main goals was to keep the design as close to organic and nature as possible using materials like wood, cloth and recycled paper. Kindred became a reality within just 10 weeks

[JOSE VILLICANA

[SEMESTER: Spring 2013

[

[PG.48

house brands

Department Farmers Market

Department Herbal Ware

Department Gardening Tools

Target Audience All Ages

Target Audience Families ages 18-55

Key Adjectives Fresh, Helpful, Mindful

Key Adjectives Soft, Natural, Nice

Key Adjectives Strong, Durable, Simple

USP Instore food market and deli

USP Organic Processed Clothing

USP Strong, durable tools

L O C A L

U C E D

Department Home Goods

Department Food

Department Decor

Target Audience Families ages 35-65

Target Audience All Ages

Target Audience Families ages 18-55

Key Adjectives Delicate, Upscale, Fresh

Key Adjectives Appealing, Tasty, simple

Key Adjectives Mindful, Longevity, Simple

USP Premium quality goods

USP Organic Ingredients

USP Support local artists.

[CLASS: Pack 4]

private brands

Department Skin Care/ Shaving

Department Recreational

Target Audience Adults 18-55

Target Audience Families ages 18-55

Key Adjectives Modern, Beuty, Edgy

Key Adjectives Modern, Active, fun

USP Natural ingredients

USP Unique colors and fun

Department Pets

Department Kids

Target Audience Families ages 18-55

Target Audience Kids aged 1-8

Key Adjectives Natural, Safe, Organic

Key Adjectives Playful, Fun, Cute

USP Various pet Items

USP High quality and safe

[INSTRUCTOR: Tom McNulty]

[PG.49

[

[PROJECT: Retail Store]

[JOSE VILLICANA

[SEMESTER: Spring 2013

[

[PG.50

[CLASS: Pack 4]

[INSTRUCTOR: Tom McNulty]

[PG.51

[

[PROJECT: Retail Store]

A LOGO DOESN’T SELL, IT IDENTIFIES. A LOGO DERIVES ITS MEANING FROM THE QUALITY OF THE THING IT SYMBOLIZES, NOT THE OTHER WAY AROUND. A LOGO IS LESS IMPORTANT THAN THE PRODUCT IT SIGNIFIES; WHAT IT MEANS IS MORE IMPORTANT THAN WHAT IT LOOKS LIKE. — Paul Rand

10. Identity Course_Various Instructors_various

[

[PG.54

Tyson

JACKED

BURNING MAN GOOD

DOG! SHAMBOOST SHAMPOO WITH A BOOST

ose Tea Package: Decaf Tea Final

[

[PG.55

ANDY

WAR

THE CITY OF

BRENTWOOD

SINCE 1890

RED ROSE FINE TEAS

Thank You! Graphic Design_Interim Portfolio I.d._02541174 Email_slomper05@yahoo.com Tel_925-354-2353 Advisor_Jean Yee