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Image copyright Emma Hardy Image caption The first photos of Samantha Cameron's fashion line will appear in Vogue Items from the fashion range will be priced between 100 and 300.
Image copyright Getty Images She refused to follow the crowd and wear a hat for the 2011 Royal Wedding, instead teaming her bright turquoise Burberry dress with a jewelled hair accessory She wore a pussy-bow blouse to Baroness Thatcher's funeral, channelling the late former prime minister's own distinctive style Six months pregnant with daughter Florence, she entered Number 10 for the first time wearing a stylish blue Emilia Wickstead dress She shunned high-end designers in favour of high street brand Hobbs when she chose a pastel blue dress for the 2014 Conservative party conference Glamorous to the last, she stuck to one of her favourite brands, Roksanda Ilincic, for her patterned dress on her husband's last day as prime minister Fashion expert Oonagh O'Hagan said Mrs Cameron's style influenced a generation of successful women who were interested in wearing fashionable designs. "She promoted the idea that you could be taken seriously and still be fashionable," she said. "You could look cool and sophisticated and you didn't always have to wear black. She had a big impact on the brands she wore. She wasn't a leader but she was a savvy adopter and her doing this label shows that. Related Topics Fashion
Read more: http://www.bbc.co.uk/news/entertainment-arts-38156510
Samantha Cameron launches her first fashion label - BBC News
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