T H I S I S PAYO F F
WHERE OUR NAME IS OUR MISSION
AND OUR HISTORY WON’T BE FORGOTTEN.
BUT NOW WE’RE FRESHER,
BRIGHTER,
AND MORE COLORFUL
THAN EVER BEFORE.
B U T W E H AV E A B I G G E R P U R P O S E .
PA S T
L O W E R I N G PA S T B A L A N C E S
PRESENT
M A N AG I N G P R E S E N T DAY S P E N D I N G S
FUTURE
B U I L D I N G F U T U R E W E A LT H
A N D O F C O U R S E , C R E AT I N G S M I L E S .
BUT WE KNOW BETTER T H A N TO J U ST D R I N K O U R OW N KO O L A I D.
S O W E R A N A N AT I O N A L S U R V E Y W I T H 9 5 8 PA R T I C I PA N T S , A N D H E R E ’ S W H AT T H E Y S A I D .
NEW
OLD
Colorful
Fun
Happy
Cute
Bright
Debt
Fun Debt
Interesting Simple KEYWORD DESCRIPTIONS
70% simple
66% simple
SIMPLICITY VS COMPLEXITY
70% joyful
67% joyful
JOYFUL VS SERIOUS
27% INCREASE IN AGREEING THE LOGO M ATC H E S O U R M I S S I O N .
S O N O W T H AT YO U ’ V E S E E N T H E N E W LO G O, HERE’S HOW WE MAKE IT COME TO LIFE.
PRIMARY LOGO
Our primary logo is used when the background is light (eg. white) and allows our balloons to be clear and visible.
LOGOTYPE (SINGLE COLOR)
Our logotype is used when the background has color or darker tones.
PRIMARY ICON
Our 3 balloons define what we do and why we do it. This icon can live without the wordmark, but only when needed.
N O W B E F O R E W E G O, L E T ’ S TA L K C O LO R S .
PINK H E X : # f 6 1f8 9 RG B: 2 46 , 31, 13 7
OR A NGE H EX : #f e 7F0e R GB: 254, 127, 14
Y ELLOW H EX : #f 5d90 c R GB: 245, 217, 12
G RE E N HE X: #7bc731 RG B: 123, 199, 4 9
PRIMARY COLORS
These colors provide impact and should be thought of as our way of doing things differently. These show our confidence, and we won’t shy away from using them.
N AV Y HEX : # 0 02882 R GB: 0, 40, 13 0
BLU E H EX : #01c3 f f R GB: 1, 19 5, 255
WHI T E HE X: #ffffff R GB: 255, 255, 255
ANCHOR COLORS
These colors anchor even the smallest things back to Payoff. Think of them as the safetynet for tying any and all visuals together.
T H I S I S PAYO F F.
More info at brand.int.payoff.com