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Search Engine Optimization Tips and Tricks Everyone knows that search engine optimization is the game to play these days. After all, it seems like the only thing that everyone talks too much. But how you go about the proper optimization of your website? You really need to spend a lot of money to enjoy special tools and consultants? The answer is no - as long as you have a little time and willingness to learn. In this article, we will take a look at some simple steps you can take that have been shown to greatly improve the ranking of websites in search engine results. But first, I'll define search engine optimization, according to Dictionary.com, so we started on the same page: [search engine optimization is] the process of choosing targeted keywords and keyword phrases related key with a website for the site rank high when those terms are part of a web search; abbr. SEO. A good basic definition - you'll see in a moment, however, that SEO does not go beyond mere keywords. So let's start from scratch Web structure Let's start at the very foundation - the structure of your website. This refers to the way your site is put together, and all other aspects of SEO are based on this. I'll start with the basics site / web page you do not want to have the site, and I'll also explain why: > Re-direct - Re-directs See pages that are blank and only point to another page. Many search engines get into trouble when they try to add re-direct to their database pages, so this is something you want to avoid. Many re-direct pages are not indexed, and if you are using a re-direct to your main page, there goes any chance you may have had in any part of its landing site in search results. > Mark - Mark consisting essentially two separate web pages displayed as a. The frames are usually used so that, for example, a constant navigation menu can be displayed in a panel on the left side of the screen, while the rest of the screen changes each time a link in the navigation pane is click. This can make a website look snazzy, but search engines simply cannot process the frames, and you will end up with the same problems if you tried to use re-directs. It is best to stay away from the frames. The good news is that you can emulate the function of frames quite easily by using simple HTML - the only difference is that you have to include the code in the navigation menu on each page, but it is worth it to have your website indexed.
> Image Maps - Image maps are images that have independent links added to them. To illustrate, suppose you have created an image with three areas of text on it: 'Home' 'Help' and 'links'. By "mapping" of the image, you can create three separate each area around text links without having to break the image into three smaller images. Image maps are generally used for navigation menus, but this is where the problem comes in: Search engines cannot follow the links in the navigation menu. (Do not you are getting tired of all the problems these navigation menus cause) There is an easy workaround, however, if you really want to use image maps - include only the links as text links elsewhere on each page that has an image map. Search engines will be able to follow these text links and index the rest of your site. SEO service in USA > Macromedia Flash - You either have a love or hate relationship with Flash, but the conclusion is that stifles the search engines too. If you do not have to use it, please do not. (Not only for their sake, but for the sake of us who have gotten a little tired of tacky Flash header on all Web sites now!) > CGI, PHP, and all those things - CGI, PHP and other web programming languages and scripts are very powerful and can contribute greatly to the functionality of a website. But the dynamic web pages are more than just a search engine cannot digest anything. Often, you may not move using scripts in a web page, but use it sparingly, and if you are using it for the mere fact of looking impressive when HTML would work fine, of course, switch to HTML! So now you have a basic understanding of the technologies and areas to avoid when building - or redesign - your website. A well structured website facilitates easier "crawl" of "spiders" through it to receive a greater results of search engines ranking. Now let's move on to the content of your website, an aspect often overlooked in the search engine optimization. Web content The content of your website contains is very important. All search engines that crawls in the world will not do any good if the search engine "spiders" cannot find any useful content on your site. Often, you will not see programs search engine optimization include your website, but this is a very important point that I think should not be shelved. Your website should consist of a good amount of relevant explanatory content containing keywords (which we will discuss in a moment) and several images with good support (we'll get to those in a second too). Learning that more text is better, many webmasters make the mistake of adding un-decipherable to their sites. This is also something we will discuss under META Tags and Keywords section, but for now I must say that this is a big no-no. Search engines can tell when you are trying to deceive them, and if they think your site has committed a great offense, you may even permanently blacklist your domain
from its database of results. Therefore, it is extremely important that the content on your website makes sense. A good idea is to include the articles in your website. Search engines greatly prefer content that changes frequently, and what better way to changing content continuously to publish articles on your site. Not only will you be perceived as an expert in your field, it will also make the search engines happy. I think that's what I'll go with the content - most of which will be discussed in the next section applies here as well, so read on! guaranteed seo services
Keywords and META tags Keywords are another part of his campaign of search engine optimization. For starters, you have to sit down with a sheet of paper (and do not forget your good old thinking cap!) And think about the keywords that relate to your business. (For the record, the keywords can be both simple words and phrases - just make sure they are not too long) Think about what your website, and developing key words you use to describe your website and its content. No matter how many keywords you come up with, although it is best to have at least five (and the less you have, the more targeted your search engine marketing can be). After you have developed your list of keywords, there are some things you will want to do with them. First, sprinkle within the pages of your site. Anywhere you have text on your website, include these keywords. It is best to have at least three pages (each), as the search engines probably will not pay attention to them otherwise. Keep these tips in mind when inserting keywords: > Do not repeat a keyword over and over again. > Do not repeat a keyword over and over again (or even just once) and that is the same color as the background of your website. > Do not include keywords together as that no normal human being can understand. The second thing you will want to do is include these keywords in the descriptive phrases to be used in the ALT tags for the images you have on your site. Again, following the above rules in bold type can be applied to ALT tags. Third, add these keywords to your Meta tags. There are three elements in the META tags to use: Title, Description and Keywords. For META title and description tags, follow the rules in bold text above - and be sure to include your company name on these two labels, if not already one of your keywords. For the META keywords tag, you can go to town adding your keywords one after another! Separate with a comma, and exclude the same keyword more than once! If you do, (as well as a violation of any of the 'No' in bold letters above) you can also get your domain name blacklisted permanently. Back links
Another great technique of search engine optimization is often overlooked are incoming links. Every link you have coming into your website raises "awareness" of your site in the minds of search engines. If the links come from websites with high Google Page Rank ratings, which is even better (in the eyes of Google, anyway -. This does not apply to MSN, Yahoo!, etc.) How do you go about getting links to your website? One of the easiest ways is to add your site to as many directories online related to the industry as you can find. A couple of other quick and easy ways include ads on Craigslist and other free classifieds sites, and link exchange with similar (competing or not - it depends on you!) Sites. Remember, the more inbound links you have, the higher you’re Google Page Rank and its position in the search results of Google, MSN, and others. Outbound Links Did you know that outbound links are as important as inbound links? Maybe the search engines do not care for pigs of traffic, but whatever the reason, the web sites that contain links leaving your site consistently ranked higher in search engine results than those who do not. So whom do you link to? Remember that you can exchange links with other related sites eligible. You can also link to additional web sites that visitors to yours might be interested in (but not in any way compete with you). The main idea for both incoming and outgoing links is to be aggressive and innovative in its approach. Conclusion This is by no means a comprehensive guide. But I cannot continue because either digresses. It takes time to go through the tasks we've discussed here today, so that your site can be on your way to the top results of search engines. So stay tuned for more articles on search engine optimization here at HostReview.com. I'll post more optimization techniques search engines very soon! 8webcom are Indian base web development company and we are in to services like Search Engine Optimization Services.