Zara Case Study Help Assignment Prime
About Zara • Zara is a Spanish fashion retailer. • It was founded in 1975 as Zorba that was renamed to Zara. • It was founded by Amancio Ortega and Rosalia Mera. • The first store was opened in Arteixo, Galicia, Spain. • Zara is one of the world’s best fashion retailers and has a revenue of $18.9 billion annually
Zara Mission and Vision Statement Mission Statement Give customers what they want and get it to them faster than anyone else. Vision Statement To contribute to the sustainable development of society and that of the environment with which we interact.
ZARA Timeline 1975 The first store was opened Arteixo, Galicia, Spain 1980 Instant fasion was introduced 1990 The company started international expansion 2010 It launched its online boutique 2014 It started using RFID Technology 2015 It ranked at 30 on the interbrand's list of best global brands
2019 It updated the old Zara logo to overlapping letters
ZARA SWOT Analysis Strength
Opportunities
• Brand Awareness • Cost Efficient • Fast Delivery
• Online Market Expansion • Global Market Penetration • Numerous Stores
Weakness • Short Lead Time • Minimum Advertising • Lack of E-Commerce
Threats • Design Challenges • Global and Local Competitors • Exchange Rate Fluctuations
ZARA PESTLE Analysis Political • Anti Counterfeiting Trade Agreement • Good International Relations • Trade Sanction
Economical • Currency Flactuations • Variant Tariffs • Unemployment
Social • Age Group and Size • Culture and Traditions • People's Perception
Technical • User Friendly Apps • Social Media Marketing • Technical Growth
Legal • Litigation Rights • Copyrights • Advertising Truths
Environmental • Climatic Changes • Availability of Natural Resources • Energy and Waste
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