The Art World

(According to the Numbers)

convenience it affords. Buyers who might otherwise need to travel to attend can now enjoy purchasing artwork remotely through online viewings. This helps save time and cut costs associated with in-person attendance, giving entry-level patrons better access to art. For those with a goal to make their event more accessible, this could be a significant step in the right direction.

In the same UBS survey, 95% of high-net-worth collectors also indicated that they had made purchases in 2022 without viewing them in person. 51% of said group does this regularly, meaning setting up your work online is a worthwhile and long-term investment. We can see that making artwork available online is a sure way to make them accessible to larger audiences and convenient for those in the position to collect regularly.

3. Social Media

From home decor shopping to gathering inspiration for the next collection piece, social media has completely changed the way we engage with the world around us, and this most certainly includes art.

buyer's attention for a gallery or someone looking to add a piece to their home collection, the number of eyes you can attract in a single day on social media is nothing to ignore. With that in mind, social media isn’t always the preferred platform for art to be seen and appreciated online. Some find it takes away from the allures of the art world, especially galleries that have carefully curated collections meant to be seen and experienced in person. For some, Instagram isn’t a place to show whole collections, which is why timeless resources like catalogs are just as necessary today as ever.

Social media sites like Instagram and Facebook have become must-have tools for artists with an entrepreneurial spirit who want to get the word out about their work and even monetize it. And this makes sense because it’s where their audiences are.

Statista found in a 2020 study that 87% of art buyers use Instagram to discover artists. Whether you’re looking to get a

How Digital Content Helps Artists

Issuu enables artists and galleries alike to create high-quality digital flipbook versions of their catalogs, so they need not fear being left behind in this expanding digital landscape. With Issuu’s platform, artists can publish and share their portfolios, auction catalogs, curated collections, and more in customizable fullscreen sharing mode so viewers can experience detailed, high-quality imagery on any device. Here are some of the ways publishing digital content on Issuu can make your work stand out to new and passionate audiences.

Share Meaningful Social Content

While social media might not be the place to debut every piece in a collection, when combined with a digital publishing platform like Issuu, the intended experience can be preserved while also giving audiences a helpful glimpse at what they can expect from each collection. This opens up new capabilities that can be used in combination with other digital strategies like art auctioning. Issuu’s built-in Social Posts feature makes it easy to create eye-catching posts that everyone will love in a drag-and-drop environment that anyone can use.

Create a Hybrid Art Fair Experience

Whether your goal is to create a more inclusive purchasing experience or spread the word about an upcoming event, a digital publication opens a world of possibilities. An online buying option offers convenience to patrons who can’t attend the year’s events in person and is just one more way to create a world-class art fair experience.

Expand Your Reach and Increase Sales

A distribution strategy is a must for those who want their work to be seen by the masses. Our Links feature lets you sell artwork directly from your Issuu catalogs with web and shopping links. Whether you want to show the pieces ahead of an auction or create a space to sell items in a virtual Buy Now section, a digital catalog on Issuu gives you complete control over how pieces are sold and distributed.

"Issuu has been an amazing marketing tool for us for the past five years. We use it to produce digital catalogs for our fairs, with links directly to our exhibitors' websites and emails. The publications look beautiful on the platform, and more importantly, are interactive and engaging."

You pour your heart and soul into your work. It’s worth bringing that to an audience who can be just as passionate about it as the artists themselves. Whether you’re an artist looking to distribute and sell your work online, a curator wanting to improve accessibility for your audience, or a distributor needing to display your collections to ease negotiations, the Issuu platform supports artists of all kinds.

Create a distribution strategy that is a continuation of the artwork you’ve created, not a compromise. With page-flipping digital publications, your online content becomes a world of its own. Building a digital space for the arts to be displayed, shared, and appreciated is an important step in bringing art to life.

Ready to share your artwork online? Try Issuu today.