P E R S O N AL PORTFOLIO
JC
JOSHUA CHAN No Compromises
D E S I G N P R OC E S S
? Problem
User research
Market research
Concept
Prototype
Product
SO FT WARE PHOTOSHOP
RHINOCEROS
I L L U ST R AT O R
CINEMA 4D
BRIDGE
K EY S H O T
AC H IEVEM ENTS 3 D P R I N T I N G D E S I G N C O M P ET I T I O N T O P I N ST U D E N T C AT O G O R Y
S G 5 0 T R O P H Y D E S I G N C O M P ET I T I O N SECOND RUNNER UP
D I R E C T O R S L I ST 2014 - 2015
LEICA CF EXQUISITE, ELEGANT, EXCLUSIVE
THE FOLLOWING IS AN ABSTRACT OF THE DESIGN PROCESS.
?
Design Brief Design & make a coffee machine with Leica’s design language. Extract prominent features in Leica’s products, as well as colours, materials, finishings Study targetted users, habits, hobbies, living environment. Study existing products on the market, price, sizing, features, targetted markets, etc.
Company Research A few examples are : Consistent strap eyelet design Consistent color scheme 1mm edged contours Dials positioning
Target Users
Age 40-70 Loves photography Appreciates unique designs Have high spending power Travels occasionally to take photos Have more free time Loves coffee Appreciates the small and finer things in life
Market
Price
Value
After considering various factors, the current products are put into a matrix board to determine the target market segment for the new product
Market C O M PO N EN T RES EARC H ( P R ODU C T Q U A L IT Y & SIZ ING ) Special Considerations ( To meet quality requirements of a Leica ) Basic components of a coffee machine Various heating elements Coffee customisation ( Personal preferences ) User Experience ( Placement of interative items )
Concept Development
LEICA CF
LEICA CF Quality to last Generations WORLDS’S FIRST AUTOMATED FRENCH PRESS (H x W x D) : 405 x 292 x 475
Cnake The Cufflink, re-imagined
Cnake ‘SNAKE’
The Cufflink, re-imagined Cnake, is designed to imitate a snake, curled on a branch. By bringing it to the cuff, it gives men a bold detail on a smart french cuff shirt.
Creative Creatures competition Top in student category
Cnake, second generation The Cnake cufflink, re-imagined in an ancient roman context. the shape is modified to better fit on the cuff, and takes its styling cues from the laurel wreath, crown of Ceasar.
RENDERINGS & PHOTOGRAPHY
COPIC RHINOCEROS PHOTOSHOP I L L U ST R AT O R PHOTOGRAPHY
I A M L I G H T I N G FA ST
NIKON D7000 With 50mm 1.8D
I AM THE NIGHTLIFE
BEFORE THE TREND
PERSONAL BRAND
BEFORE THE TREND
T R END M AT E RI AL S ST Y L E
CONCEPT UALISAT ION
M AT ERIAL SOURCING
PR OT OT YPE / PR O D UC T
TRENDS / MATERIALS / STYLE
Prints & Graphics > Branding & Packaging > Packaging
T H A N K YO U